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Shooting Industry January 2012 Digital Edition - Page 38

Outdoor marketplace Colt Harnesses The Power Of Facebook olt Defense grew its Facebook fan following from just a few thousand to more than 65,000 in two months by holding a contest for fans to win a new Colt 6920 rifle. The winner, Chuck McKenzie of Ocean Springs, Miss., was one of 19,500 entrants who “liked” Colt’s Facebook page, thereby earning a spot in the contest. Continued from page 36 Reloading Enthusiasts Unite In New Online Community ealers who have customers who reload will want to check out RCBS’s website,, an online source for all things reloading. Reloaders of all skill levels can join this advanced online community to exchange tips and recipes, engage in discussions, share photos and videos, and calculate and compare savings. The community is very interactive, giving reloaders a way to search for new recipes, view other members’ reloading benches and build relationships with others who enjoy ing as a hobby. C D C Crimson Trace Answers Questions With Videos Colt Defense rapidly grew its Facebook fan base with a contest, which the company continued with the giveaway of a 1911 in December. “People are passionate about this brand, and this contest was a huge draw for them,” said David Ridley, vice president of Colt Defense. Colt launched the contest in September as a way to say “thank you” to its longstanding and loyal customer base, and to encourage new enthusiasts to join the conversation on Colt’s Facebook page. Fans of Colt’s Facebook page range from gun collectors to military and law enforcement personnel. The page allows visitors to communicate with other enthusiasts, as well as a representative from Colt. “Listening and communicating directly with our customers is very important to us, and our Facebook presence provides us with another opportunity to do just that,” Ridley said. “We are humbled and grateful to have such a strong and passionate base of Colt enthusiasts.” View Colt’s Facebook page at www. Dealers can also follow Colt on Twitter @ColtFirearms. 38 rimson Trace recently launched a new online video collection featuring Iain Harrison, the company’s media relations manager. The video series offers a way to address many frequently asked questions from customers, ranging in topics from installation and zeroing, to care and maintenance. “We had a lot of fun shooting these videos, and believe our customers will find them very useful,” said Kent Thomas, director of marketing for Crimson Trace. “Each one gives an in-depth look at a specific topic that crops up regularly, which will give Lasergrip and Laserguard users another great source of information on Crimson Trace products.” Crimson Trace’s Facebook fans were rewarded with a sneak preview of the videos, which have received very positive feedback. The videos can be viewed on Crimson Trace’s website,, or on its YouTube page, com/crimsontracecorp. Crimson Trace SI DIGITAL plans to add new titles to the collecHot Link tion to keep up with both consumer Iain Harrison, of Crimson Trace, explains demand and new product offerings. For more information, contact “Instinctive Activation” in one of the videos now available at and on the Harrison at 1-800-442-2406 ext. 1305. company’s YouTube page. Stormchasers Network Celebrates Three Years lack Cloud’s Stormchasers Network is celebrating its third year on the web as an advanced social media site for waterfowl enthusiasts. More than 7,600 fans have joined the network since its launch three years ago. Since then, more than 23,500 photos and videos have been uploaded, and thousands of message board discussions have taken place. The website’s “Flyways Blogs” for the Pacific, Mississippi, Central and Atlantic regions give members a place to share their hunting stories. Also, a conservation-themed blog keeps members informed with local and national conservation information, statistics and resources. Visit to see the network’s new homepage, which includes rotating graphics that highlight recent news, new product reviews, blog features and trends. 9 B Subscribe to SI DIGITAL • NEW BUSINESS YEAR EXTRA 2012

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