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Shooting Industry January 2012 Digital Edition - Page 36
Outdoor Outdoor marketplace aron Forensics is offering special dealer opportunities and pricing on its Rapid Access Defense product line, which provides firearm storage solutions for personal defenseminded customers. Authorized Caron dealers can expect margins of 30 to 35 percent, while preferred dealers can see margins of 35 to 40 percent by selling the RAD product line. “We are eager to speak to new dealers,” said Steve Keiser, Caron Forensics chairman. “Our program offers low stocking requirements, reasonable initial order requirements, credit terms and select territory opportunities.” Caron introduced the RAD line in response to growing demand from the personal-defense market, as every homeowner needs a safe, but easily accessible way, to store firearms. Ideally, every customer interested in personal defense should walk out of the store with a storage solution for his new firearm. “These products are the ideal supplement to any firearms purchase,” Keiser said. “Gun owners are both responsible and better prepared when they store their firearms in strategic locations, yet away from children and other unauthorized users. There J.K. Autry Caron Forensics Looks To Partner With Dealers C The RAD GunWorks has a lockable double door, foldout oak bench and room for cleaning supplies and tools. are exciting profit possibilities for dealers with our unique RAD product offerings.” The RAD2, a 2-foot cabinet, and RAD4, a 4-foot cabinet, are designed to mount in a concealed location, such as horizontally above or vertically next to a door opening. Gas springs open the cabinet’s door quickly for fast access during an unexpected home attack. These storage cabinets mount on any flat surface, causing minimal intrusion. “Our RADs are affordable and take up no floor space. RAD products secure a wide variety of weapons and homedefense items. They are designed to mount in inconspicuous areas, such as a closet wall,” Keiser said. To expand its product offerings for dealers, Caron Forensics is also introducing the RAD GunWall and RAD GunWorks. The RAD GunWall is ideal for tactical vests, body armor, a bugout bag, rifles, shotguns and handguns. The RAD GunWorks is a gun cleaning and maintenance workstation with a foldout oak bench. Dealers, Caron Forensics is eager to work with you. Now is the time to take advantage of these dealership opportunities and special dealer pricing, which can help drive sales during a time of increased interest in personal defense. “We will provide our dealers with point-of-purchase materials, including catalogs, high-res logos, DVDs and more,” Keiser said. To become an authorized or preferred Caron Forensics dealer, or for more information, contact Caron customer service at 1-800-648-3042. Also, visit www.caronproducts.com. T 5.11 Tactical Announces Flashlight Line he new ATAC flashlight line from 5.11 Tactical gives dealers a new option for lightweight illumination at an affordable price point. Constructed of aerospace-grade aluminum, these flashlights are durable and weather-resistant to meet customers’ needs under a variety of demands. The ATAC family of flashlights complements 5.11 Tactical’s existing line of rechargeable traditional duty lights, responding to end-user requests for compact, efficient and durable flashlights. This multipurpose flashlight line is ideal for general and task-specific lighting needs at close and long distances, while the long battery life reduces operating costs. “Considering lumen output, drop-test durability, run-time and price, these lights are the most innovative torches on the market today,” said Tom Davin, 5.11 Tactical CEO. The ATAC line includes five flashlights ranging from 3.9-inches to 6-inches long, including a compact version, slim penlight and those designed for patrol duty. MSRP ranges from $29.99 to $74.99. To view full specs on the ATAC flashlights, visit www.511tactical.com and click “Flashlights.” For information on becoming a 5.11 Tactical dealer, visit the website and click “Customer Service,” then “Sales Rep Listing.” Continued on page 38 36 Subscribe to SI DIGITAL www.shootingindustry.com • NEW BUSINESS YEAR EXTRA 2012