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Shooting Industry January 2012 Digital Edition - Page 27

Industry news Yamaha Outdoors Partners With Foundation Y amaha Motor Corp. USA has partnered with the Rocky Mountain Elk Foundation (RMEF) to help support its mission of ensuring the future of elk, other wildlife and their habitat. Through the partnership, Yamaha becomes the exclusive sponsor for the RMEF’s Ride Right program that delivers safe, responsible outdoors recommendations through Bugle magazine, the foundation’s official publication. “Yamaha is the leading ATV manufacturer involved in the outdoors industry, and the Ride Right campaign perfectly aligns with our goals of fostering responsible public messages and ensuring lasting access to our public lands,” said Steve Nessl, Yamaha ATV/SxS group marketing manager. Yamaha also will join the RMEF Great Elk Tour and give away a Grizzly 700 FI EPS ATV in Realtree AP HD camo (MSRP: $9,499) to support RMEF membership and fund-raising campaigns. For more information, visit, www. and Media Direct will now handle Taurus’ public and media relations segment. Visit, and Epic Multimedia, an advertising agency in Sioux Falls, S.D., has been retained by CORBON to handle branding, PR and ecommerce; Bar-Sto Precision for branding and PR services; and Armscor and Rock Island Armory for re-branding and PR. Visit RSR Group has added SCCY Industries’ CPX pistols to its inventory. Visit RSR also is distributing tactical accessories and gear from Mesa Tactical. Visit Visit Altus Brands has hired JT Gillen Enterprises to handle its international accounts. Visit Contact JT Gillen Enterprises at (518) 677-3577. Carl Zeiss Sports Optics announces it has hired three sales agencies as part of an aggressive growth strategy. Mike Wieck Sales will represent Zeiss in North Central United States, Total Sales and Marketing will cover 13 Western states and Murski Breeding Sales will handle sales in the South and Southeast. Visit Taurus has expanded its strategic marketing for 2012 with an expanded role by its marketing agency, Chevalier Advertising. Now Representing — Sales Now Representing — Distribution Now Representing — Marketing/PR NEW BUSINESS YEAR EXTRA 2012 • 27

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