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Shooting Industry January 2012 Digital Edition - Page 113

Industrywatch Shooting Industry — 2012 Your Business Partner he new business year presents great opportunities for those in the industry. Yes, there will be challenges, despite an abundance of optimism. Challenges — that’s just the way it is in business, especially during an age of constantly shifting economic forecasts and the volatility that can erupt during a national election year. Staying focused on your business goals, while making necessary adjustments, is vital — and that’s where Shooting Industry magazine comes in: We’re your business partner. Most of our features are targeted at the independent firearms dealer who is key to the success of the industry. In addition, we address issues important to others in the industry, including manufacturers, distributors, importers, service companies, OEM providers and investors. We have a high obligation to provide our advertisers with a strong ROI. Shooting Industry is dedicated to publishing articles and presenting business information that is of high value to firearms dealers, primarily, and those businesses in other segments of the industry. The stronger the editorial value, the stronger the advertiser’s ROI. That been our ongoing goal, and we will continue to build on that firm foundation in the new business year. If you’re attending SHOT Show 2012, stop by our FMG Publications booth, #16327. We’d like to shake your hand and get your thoughts on what you think are the hot new products for 2012, along with the challenges you are addressing in your business. At our booth, we will be giving away extra copies of Shooting Industry’s New Business Year editions and our “I can really read this” SHOT Show Floor Map. In addition, sign up for a free digital subscription to Shooting Industry. Visit and click “Digital Editions.” Welcome to the new business year. Continued from page 114 Email the Editor T ossberg is set to pull consumers into gun shops with its 2012 Spring Consumer Promotion. The company has teamed with Real Avid to offer consumers a free Turkey Tool with the purchase of any Mossberg Turkey Gun. The promotion runs from Feb. 12 through May 27. Mossberg is providing dealers with a counter card and coupon pad for in-store promotion. The company will also highlight the promotion on its website,, and in national advertising. The promotion’s qualifying shotgun models are all Mossberg 500, 535 ATS, 835, 930 and 935 Turkey Models, including combo models that have a turkey barrel. The Real Avid Turkey Tool has an MSRP of $39.99. For more information, contact your Mossberg distributor or call (203) 230-5300. Also, visit M Mossberg Drives Turkey-Hunting Sales Cool Factor That Works I n 1964, during my first experience firing the M-14, I did what everyone did on the Marine Corps rifle range to protect my hearing: I stuck a spent 7.62mm cartridge in my ear. Looked pretty cool. Didn’t work worth a hoot. Fast-forward nearly 50 years: Just Plugs takes the “cool” factor and offers, as the company modestly proclaims: “Seriously Awesome Hearing Protection.” With a 30 NRR (noise reduction rating), the lightweight earplugs provide needed protection, while displaying your customer’s shooting preference. The company’s shooting and hunting models feature a centerfire- or shotshell-shaped casing. The plugs come in a POP display box, making them ideal for gun stores and ranges. For wholesale pricing and additional information, contact Lucas Temple at (269) 683-6290. Also, visit More Fun At The Masters e’re already deep into our planning for the 2012 Shooting Industry Masters, which will include, as always, lots of trigger time and a near-illegal amount of fun. We return to the Rockcastle Shooting Center in central Kentucky for this, our 10th annual Masters. If you were at our 2011 match, you already know Rockcastle is an incredible facility. That, and the abundance of Southern hospitality, will make for a great 2012 Masters. We again will be raising money for NSSF’s First Shots program. At the past three Masters, we raised $94,000 for First Shots. Now is the time to sign up your team. Team slots filled very quickly for the 2011 match, and for 2012, we are limiting the number of participants. See pages 108 and 109 of this issue for more information. You can also contact Elizabeth O’Neill, Masters coordinator, by email: elizabeth@ Also, visit and click “Masters.” 9 113 W NEW BUSINESS YEAR EXTRA 2012 •

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