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Shooting Industry January 2011 - Page 64

NSSF Goes High-Tech To Promote, Improve “Experience” he countdown continues to the 2011 SHOT Show in Las Vegas, as the industry prepares to launch the new business year. The four-day mega-trade show will be held at the Sands Expo & Convention Center, Jan. 18-21, 2011. T “We’re rolling into high gear,” said Steve Sanetti, NSSF president and CEO. “We visited the Sands recently to check on the physical changes they’re putting in, and those things are well underway.” Hit with numerous complaints during and after the 2010 SHOT Show, NSSF officials have been addressing changes to the venue and the event’s organization. “We are doing everything we can to improve the exhibitor and attendee experience for the 2011 show. The Sands has made improvements to the facility, and we have upgraded signage and developed other tools to help attendees better get around the show,” said Chris Dolnack, NSSF senior vice president and chief marketing officer. 64 Read SI DIGITAL • NEW BUSINESS YEAR EXTRA 2011

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