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Shooting Industry January 2011 - Page 22

Industry news MidwayUSA’s Potterfields Donate $2.6 Million L arry and Brenda Potterfield of MidwayUSA have donated $1.6 million to the Scholastic Shooting Sports Foundation (SSSF) and Scholastic Clay Target Program (SCTP). The Potterfields also donated $1 million to the National Wild Turkey Foundation (NWTF) to support youth shooting programs, including the JAKES Take Aim program. The donations were made late last year. From left, Larry and Brenda Potterfield, MidwayUSA, present a million dollar check to Peggy Anne Vallery, NWTF chairman; George Thornton, NWTF CEO; and Robert Dettmer, NWTF board member. “Thanks to the generous support of people like Larry and Brenda Potterfield, the Scholastic Shooting Sports Foundation will be able to introduce the clay target sports to more youth across the nation, and give them the opportunity to participate in high-quality, team-based competitions like SCTP,” said Russ Arnold, executive director of SSSF. “Brenda and I are proud to partner with the Scholastic Shooting Sports Foundation to support getting more kids involved in shooting sports today,” said Larry Potterfield, founder and CEO of MidwayUSA. The NWTF JAKES Take Aim program provides opportunities for youth, ages 17 and under, to try shooting in a safe, fun environment. The Potterfields’ donation will assist the NWTF in its goal to triple the annual number of youth shooting participants at its JAKES outreach events, from 50,000 to 150,000, by 2014. “Thanks to the generosity of Larry and Brenda Potterfield, more young people will have the chance to try shooting sports, and may discover a passion that they will enjoy for the rest of their lives,” said George C. Thornton, NWTF CEO. “The NWTF is doing a great job with our youth, who are the future of shooting, conservation and the outdoor industry,” Larry Potterfield said. For more information, visit, and Some people can’t wait to punch out. J .B. can’t wait to punch in. Loading Specialist since 1999 Love makes people do funny things. Which explains why J.B. can be found in the company parking lot every morning, waiting for our plant to open. Once it does, he’s crafts the finest .223 and 5.56mm ammunition available. Is it a morning-person thing? Nah. It’s a true love thing. | 605.348.5150 22 Read SI DIGITAL • NEW BUSINESS YEAR EXTRA 2011

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