http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/RSS.ashxShooting Industry January 2010 PagesMon, 28 Dec 2009 19:02:40 +0100http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=1http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=1INSIDE: 2010 SHOT Show Map, Exhibitors NE JANUARY 2010 M ! 10 TS 20 C E DU ORPRO W Las Vegas, Nev. 4 Kicks Off Business Year 1 New Convention Site 2 High-Tech Alerts 3 Free Retail Seminars 5 SHOT Show Auction 2010 Entry Deadline: Feb. 19, 2010 Money Tight? Sell Versatility! Page 40 SERVING AMERICA’S WARRIORS www.shootingindustry.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=2http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=22009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=3http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=3IT’S NOT YOUR FATHER’S AR. ® BUILT FOR AMERICA’S FORCES. BUILT FOR YOU. www.fnhusa.com/FS2000/2 Shown with optional red-dot reflex sight.2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=4http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=42010 Entries Page 21 Academy Seeks JANUARY 2010 • VOLUME 55 • NUMBER 01 Features 58 60 Serving America’s Warriors Honored American Veterans Afield Hosts National Family Day. SHOT Show 2010 Carolee Anita Boyles Industry Rendezvous In Las Vegas To Launch New Business Year! 72 66a SHOT Show Exhibitors Guide SHOT Show Convention Floor Map John Morrison 88 90 10 12 13 Bags Of Bucks In Bags & Packs Display Strategically, Encourage Browsing And Cash In! 2010 New Products EXTRA! SI DIGITAL Hot Link Roxanne Smith Manufacturers’ New Product Offerings To Start 2010! Industry News Page 60 Industry Cautious About 2010 Market Insight Technology’s President Earns National Award Taurus Helps Raise $255,000 For Boy Scouts SI DIGITAL VIDEO Columns 40 44 48 Page 88 Lethal Force When Money Is Tight, Sell Versatility. Massad Ayoob Outdoor Marketplace ATF Form 4473 — Who Handles Your Paperwork? Kevin McKown Arms And The Woman Gun Cleaning & Storage Boost Winter Profits. Lisa Parsons-Wraith 52 114 8 34 Back Blast & Other Hot Gases To Be (Married) Or Not To Be (Married). Commander Gilmore 2010 New EXTRA! Products Industry Watch 2010 Presents Challenges, Opportunities. Russ Thurman Page 90 Departments Letters Newsmakers SI DIGITAL 110 112 Reader Service Classifieds VIDEO Visit www.shootingindustry.com to request a free subscription to SI Digital and view the special features in this edition. 4 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. 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Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=5http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=52009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=6http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=6Trijicon – for Joes and Pros No matter the application, Trijicon has the innovative self-illuminating riflescope or sight for your needs. Offering pinpoint aiming accuracy in all lighting conditions as well as superior dependability and premium quality, Trijicon optics are the choice for hunters, law enforcement officers and military professionals who depend on the very best. All Trijicon aiming systems are available in a model designed to fit nearly any equipment or situation. And for 2010, they are better than ever. To see the latest innovations and refinements available in the 2010 line, visit the Trijicon exhibit at booth #205 today. Innovation, precision and ultimate superiority are the common elements found throughout the entire range of Trijicon aiming solutions. Other related Trijicon products: Variable Power Ri escopes Trijicon AccuPoint® Ruggedized Parallax-Free Sight Sigh Trijicon j RMR™ Dual Illuminated Fixed Power Magni ed Sight Trijicon ACOG® Brilliant Aiming Solutions™ © 2009 Trijicon, Inc. | Wixom, Michigan USA 1.800.338.0563 www.trijicon.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=7http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=7SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie Young PUBLISHER & EDITOR Russ Thurman Editorial Assistant Roxanne Smith Art Director Eric Tse Advertising Sales Director Anita Carson Advertising Sales Assistant Dana Hatfield Production Manager Dennaye Cusick Promotions Coordinator Elizabeth O’Neill Web Site Manager Lorinda Massey Staff Photographer Joseph Novelozo CONTRIBUTING EDITORS Massad Ayoob Shari LeGate John Morrison Carolee Anita Boyles Ray Oeltjen Lisa Parsons-Wraith FMG PUBLICATIONS Publisher & Editor: Russ Thurman Advertising: Anita Carson, 866.972.4545 email: anita@shootingindustry.com americancopmagazine.com Editor: Suzi Huntington Advertising: Denny Fallon, 800.426.4470 email: denny@americancopmagazine.com Delano Amaguin, 888.732.6461 email: delano@americancopmagazine.com americanhandgunner.com Publisher & Editor: Roy Huntington Advertising: Steve Evatt, 800.533.7988 email: steve@americanhandgunner.com gunsmagazine.com Editor: Jeff John Advertising: Andrew Oram, 866.903.1199 email: andrew@gunsmagazine.com fmgpublications.com Editor: Sammy Reese Advertising: Scott McGregor, 800.553.7780 email: scott@gunsmagazine.com ONLINE ADVERTISING MANAGER: Tracy Moore, CLASSIFIED ADVERTISING: Lori Robbins, TEL: 888.651.7566, FAX: 858.605.0205, tracy@fmgpublications.com TEL: 800.633.8001, FAX: 858.605.0247, classads@fmgpublications.com SPECIAL EDITION FMG EAST COAST SALES: Sig Buchmayr, Buchmayr & Associates, NATIONAL ADVERTISING: 12345 World Trade Dr., San Diego, CA 28 Great Hill Rd., Darien, CT 06820, TEL: 203.662.9740, sigbuch@optonline.net 92128, TEL: 866.972.4545, FAX: 858.605.0211, anita@shootingindustry.com CUSTOMER SERVICE www.shootingindustry.com SUBSCRIPTION SERVICES . . . . . . . . . . . . . . . 858.605.0254 Express Service . . . . . . . www.shootingindustry.com and click “contacts” EDITORIAL . . . . . . . . . . . . . . . . . . . . . . . . . . . 888.315.3638 email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . russ@shootingindustry.com PRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . 858.605.0210 email: . . . . . . . . . . . . . . . . . . . . . . . production@shootingindustry.com email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .sng@g-glaw.com General Counsel/Legal Affairs: . . . . . Steele N. Gillaspey PRODUCED IN THE U.S.A. SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 7 CLIENT: COLOR: SIZE: CODE: shootingindustry.com AD NAME:2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=8http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=8Letters Letters to the editor I’m sitting here reading the letter by Mr. Little (“Who Carried Us Best?” Letters, August 2009), and I have to say, the so-called big mart did well by me. At least they didn’t rip me off. Also, there are female shooters out here. By the way, Granny packs a .44. Lisa Turner El Paso, Texas I always look forward to my next copy of Shooting Industry Magazine. I am a police officer and an FFL holder, law enforcement instructor, CHL (Concealed Handgun License) instructor, etc. — a real gun nut. I wanted to comment on the September 2009 issue. First off, in the high-tech market article (“Cash In On High-Tech Sales”), you kinda hurt my feelings when you referred to cops as techno freaks, especially in the 25- to 35-year range. Well, it has been awhile since I saw 35 — and I have to ask someone else what 25 was like — but I am definitely a techno freak: night vision, green lasers, strobes, EOTECHs, you name it. I’m 56 years old and my toys keep up with the best of the younger group. I put a lot of faith in the articles you have in the magazine, and I guess it is Didn’t Rip Me Off Definite Techno Freak my fault for not researching it further, but you mentioned the new SIG SAUER STOPLITE and its powerful 700-lumen light and strobe. Man, I couldn’t imagine the power, so I found one of those younger ones and pawned off an Olight 120-lumen strobe in a hawk grip so I could run and buy my new SIG STOPLITE. Was I surprised to find out after getting it home it was just a 300-lumen light! Yes, it is definitely brighter than the other, but not quite what I expected. I will keep looking forward to my magazine every month as long as these old eyes will let me read it. And then, I might get a young whipper to read it to me. Ernie Davis, Ernie’s Guns Chief of Police, Panola College Police Department Carthage, Texas Mr. Davis, we did not mean to hurt your feelings, especially since you’re a chief of police. We will take care not to “profile” our readers and customers in the future. (As penance, I’m doing one-arm pushups as I type this.) Concerning the power of the SIG STOPLITE, the first series of the light was rated at 300 lumen. It has been upgraded to a 700-lumen model, and SIG plans on even more refinements to this great product. You can find the details on the 700-lumen STOPLITE at www.sigsauer.com — click on “Products,” then “Firearm Accessories.” I hope this helps, and thanks for your devoted reading of Shooting Industry. Mr. Buschmann, great to hear you’re doing something to support the efforts to cure breast cancer (“A Month Of Giving Back,” Letters, October 2009). I recommend something also be done during other cancer awareness months of the year, and that Shooting Industry Magazine serve as an advertising/collection agency for all industry efforts to find cures for cancer. I suggest you look at www.aslcancerfund.org and www.botanicoil.com for current information on what Dr. Arnold Leonard and Dr. Dan Saltzman are doing in finding a cure for cancer. The FDA has finally given them approval for trials on humans. At last, the world will find out what I and others have known for several years now: They are well on their way to curing certain forms of cancer. Time and more cancer-research dollars will prove we’re right! Dr. Leonard recently came back from a meeting with the Susan B. Komen Foundation in Dallas, Texas. I understand they were quite impressed with what he’s doing. I and others in the hunting/shooting industry have been involved in raising money for cancer research for the last 18 years, by holding a “Hunt for the Cure” in Minneapolis, Minn. Carl Poston Sportsman’s Supply & Services Chattanooga, Tenn. Thank you, Mr. Poston, and the many others in the industry, who generously support research to cure cancer and other diseases. 9 Hunt For The Cure E-mail the Editor russ@shootingindustry.com 8 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=9http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=9SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 92009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=10http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=10Industry Industry news Industry Cautious About 2010 Market By Russ Thurman he industry enters the New Year with a mixture of gratitude for a strong 2009 and uneasiness about the business climate of 2010. Last year was marked by significant sales of firearms and ammunition. The sales surge of 2009 was set in motion in November 2008, following the national elections. While not all of the industry was favored with booming sales, overall, it was a landmark year for many companies. “It’s been a very good year. It’s been a great year. Trust me,” said Gene Lumsden, president and CEO of Legacy Sports International. Ruger reported its net sales for the third quarter of 2009 were $71.2 million, an increase of 70 percent for the same quarter in 2008. And, according to Ruger CEO Mike Fifer, the company saw impressive sell through of products. “This year-over-year increase in demand of approximately 50 percent substantially exceeded the 11-percent growth in NICS background checks over the same period, suggesting the likelihood of some market share gain by the company and Money Tight? Sell Versatility — pg. 40 T some increase in inventory at the retailers,” Fifer said. Smith & Wesson reported its second quarter 2009 sales, ending Oct. 31, 2009, were $108.8 million, a 48.6-percent increase for the same period in 2008. “We continued to capitalize in our second quarter on the strong demand for products in both our firearms and perimeter security businesses to deliver a new record level of quarterly revenue,” said Mike Golden, Smith & Wesson president and CEO. Another indicator of the substantial firearm business is data from the FBI. While the NICS data does not reflect the actual number of firearms sold, it’s the most reliable up-to-date indicator of consumer activity. During 2009, through November, NICS conducted 12,626,669 background checks, setting the course for a record-setting year. Based on trends, the total number of background checks for 2009 will easily exceed 13 million, and push close to the 14-million mark. During November, NICS conducted 1,223,252 background checks, which was, not surprisingly, 20 percent fewer than the record set in November 2008. However, November 2009 was up 13 percent over November 2007. In stark contrast to 2009 is the cautious approach to the market for the New Year. “2010, it does concern me a little bit, only because we’ve been through this before when we had the huge upswing and panic buying during the Brady Bill. It took us about a year and a half to work our way out of the inventory that was sitting out there,” said Lumsden. “Now, with the black-gun sales and a lot of inventory in the market, on top of an economy that’s limping along with over 10-percent unemployment — that one we haven’t experienced yet. That one concerns me more than anything.” Lumsden, however, while expressing concern about 2010, reflected the attitude of many in the industry concerning their approach to business for the New Year. “We’re going to continue to be aggressive and keep doing what we’ve been doing. And we have a lot of new products for 2010,” Lumsden said. Cautious, But Aggressive S&W Arms Washington State Police S mith & Wesson Holding Corp. announced in October that the Washington State Patrol (WSP) has selected the M&P40 for duty use. The WSP has ordered 1,400 M&P40 pistols. The company recently completed shipments of 1,300 M&P pistols to the Washington State Department of Corrections (DOC). “Contracts from departments, such as the Washington State Patrol and other various organizations within the Washington State DOC, demonstrate the diversity of the M&P pistol series, as well as the ability of the M&P product line to meet a broad range of applications and requirements,” said Leland Nichols, Smith & Wesson’s senior vice president of sales and marketing. Divisions within the Washington DOC that have converted to the M&P pistol include the Correctional Facility, Women’s Correction Facility and the Washington State Pen2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=11http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=11I N T R O D U C I N G a m m u n i t i o n the new standard by which all ammunition will be judged. IT IS FAST: 100 – 200 fps FASTER than ANY conventional ammunition IT IS ACCURATE: Uncompromising accuracy with no increase in felt recoil IT IS CONSISTENT: Unfailing performance in any temperature IT IS VERSATILE: This new breed of super premium ammunition is available in 243 to 458, and is safe for use in ALL firearm types including semi-autos, lever guns and pump actions It IS.rocket science! 1-308-382-1390 PO Box 1848 Grand Island, NE 68802 SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com For the rest of the story go to hornady.com 112009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=12http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=12Industry news Insight Technology’s President Earns National Award en Solinsky, president of Insight Technology Inc., was named the national winner of the Ernst & Young Entrepreneur Of The Year 2009 Award in the Distribution and Manufacturing category. Ernst & Young’s program recognizes “outstanding entrepreneurs who have built and lead dynamic, high-growth businesses on a regional, national and global level.” Solinsky was selected as a national winner from more than 300 regional Entrepreneur Of The Year winners in over 25 U.S. cities. “It is a tremendous honor to be recognized as the Ernst & Young Entrepreneur of the Year. Insight Technology began in the basement of our family home. Today, Insight has 1,200 employees. I share this award with all those devoted employees who helped us get where we are today, and made sure we never let down our number one customer: the men and women of the United States Armed Forces and First Responders,” Solinsky said. Ken Solinsky, Insight Technology president, accepts the Ernst & Young Entrepreneur Of The Year 2009 Award for Distribution and Manufacturing. Readers of SI Digital, click here to see Solinsky’s acceptance speech. SI DIGITAL K VIDEO 12 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=13http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=13Industry news Taurus Helps Raise $255,000 For Boy Scouts T he South Florida Council, Boy Scouts of America, held its Second Annual Sporting Clays Invitational, presented by Taurus International Mfg., in October. The event, held at Quail Creek Plantation in Okeechobee, Fla., raised more than $255,000 to benefit outreach programs for underprivileged youth in South Florida and the Boy Scouts’ Camp Seminole in Davie, Fla. More than 200 guests and 44 teams participated in the sport- ing clays tournament. Sponsors for the event included Taurus International Mfg., the NRA and NSSF. “The programs of the Boy Scouts of America are essential to shaping the lives of young people in a positive way, something that is very important to the future of this great nation,” said Bob Morrison, president and CEO of Taurus International Mfg. and the Sporting Clays Invitational chairman. “It has been an honor to help get this event started, and use our contacts and resources to raise the needed dollars to keep scouting strong and growing for the South Florida Council, Boy Scouts of America.” The Sporting Clays Invitational proceeds will benefit more than 3,000 youths in rural and inner-city areas who would otherwise not have access to scouting programs. For more information, visit www.taurususa.com. For more on the Boy Scouts of America or the Sporting Clays Invitational, visit www.sfcbsa.org. Bob Morrison (second from right), Taurus president and CEO, celebrates the success of the sporting clays event with (from left) Joshua Christ, South Florida Council BSA, David Blenker, Taurus, and Jeff Hunt (right), South Florida Council BSA. SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 177_8x127_USA_Shooting_Ind.indd 1 04.11.2009 11:35:54 Uhr 132009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=14http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=1414 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=15http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=15Industry news uring 2009, Brownells sent its GunTech staff on the road to pass along their knowledge in various areas of the gunsmithing trade, teaching as many as 160 students in 10 different classes at gunsmithing schools across the country. The schools included Montgomery Tech, Trinidad State Junior College, Murray State College, Wabash Community College and Pennsylvania Gunsmithing School. Classes covered alternate finishes, custom bluing, AR-15/M16 maintenance and repair, gunstock refinishing and 1911 building. “We’ve always believed that sharing information freely will make the gunsmithing profession stronger. It’s an honor to be able to send our guys out to share what they know. Our GunTechs have helped develop the products and processes they teach about; they know ‘how to’ better than anyone,” said Frank Brownell, Brownells CEO. Brownells also hosted a weeklong series of classes on the Remington 870 and 700, Colt M16/AR-15 and 1911, plus a one-day Glock armorer class — all taught by factory experts — at their Montezuma, Iowa, facility. For more information on Brownells, call 1-800-741-0015 or visit www.brownells.com. Monty Crain (right), one of Brownells GunTechs, demonstrates an alternative finish technique to a gunsmithing school student. Brownells GunTechs Teach Students D Trijicon Inc. Selects Driftwood Media T rijicon Inc. has selected Driftwood Media Inc. to carry out its media relations and communications efforts. “We are happy to be working with Eddie Stevenson and Driftwood Media,” said Tom Munson, Trijicon director of sales and marketing. “Trijicon has worked hard over the past few years to increase our presence in the industry, and we will rely on Driftwood Media to help us continue our amazing growth.” “Trijicon’s commitment to quality and innovation is unequaled in the optics industry, and their products have gained the respect of our nation’s defenders and sportsmen. I am thrilled to represent such an icon within the industry,” said Eddie Stevenson, president of Driftwood Media Inc. For more information, visit www.trijicon. com and www.driftwoodmediacom.com. Release the Great Hunter Introducing 123/8" 143/8" Interchangeable Grip Inlay Spirit of the Adjustable Hunting Stock with Forend •InterchangeableGripInlays •NewErgonomicForend DesignwithNon-SlipTexture •AvailableinMatteBlack andCamouflage •AdjustableFour PositionButtstock •AdjustableNeoprene Cheekrestfor AddedComfort Quick Release Button One push of the quick release button adjusts the length of pull. Fits 12 & 20 Gauge Remington 870, Maverick 88, Winchester 1200/1300 and Mossberg 500/535/585/590. Camouflage finish excluded from lifetime warranty. ADVANCED TECHNOLOGY INTERNATIONAL MILWAUKEE, WISCONSIN • 800.925.2522 SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 152009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=16http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=1616 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=17http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=17“America’s Finest Handgun Grips” Slip-On Grips That Fit Like a Glove. NEW! Custom Shaped for Each Model Pachmayr A Lyman Brand ® Now Available for Springfield XD! Contoured Finger Grooves Ventilated Side Panels Flexible Ultra-Soft Rubber Technology TACTICAL Made to Fit Your Gun Call 800-423-9704 or www.pachmayr.com GRIP GLOVES TM Pachmayr has applied the technology of their Decelerator® material to the world of Slip-On Grips. Tactical Grip Gloves deliver unmatched recoil reduction and enhanced control. The material’s flexibility makes installation “a snap” – no trimming, tearing or hard work - just a perfect fit. The distinctive ventilated side panels and finger grooves offer a professional appearance and more instinctive gun orientation than “one-size-fits-most” band models. Welcome to the future of slip-on grips. Also Available for: S&W Sigma SIG P220, 226, 228, 229 CZ 75/85 Glock 17,20,21,22,31,34,35,37 Beretta: 96 FS/D/G, 92 FS/D/G/SB/F ® No More “One-Size-Fits-All” Lyman 475 Smith St., Middletown, CT 06457 Dept 3079 Industry news FNH USA Announces New Promotion NH USA’s latest promotion, which ends Jan. 31, 2010, offers customers an opportunity to earn substantial cash rewards with the purchase of select firearms. Customers can earn $250 cash back on the purchase of an FS 2000, $200 cash back on the purchase of a PS 90 carbine and $150 cash back on the purchase of an FNAR. “With a slower economy, we wanted to offer our customers and dealers a powerful offer to boost sales and say thank you,” said Barbara Sadowy Bailey, director of marketing and communications for FNH USA. The offers are valid on purchases made between Nov. 1, 2009, and Jan. 31, 2010. For more information on FNH USA, contact your distributor or visit www.fnhusa.com. F Otis Technology Opens New R&D Center tis Technology Inc. has expanded its operations with a new Research and Development Center for Excellence in Phoenix, N.Y. Otis will continue to run its facility at its headquarters in Lyons Falls, N.Y., where 150 employees work as manufacturing and office staff. The Phoenix building houses new product and new market development. Growing the research and development sector of Otis will support current manufacturing technology, as well as process improvement, say company officials. New manufacturing capacity also will be developed at the Phoenix location as needed to support Otis’ strategic objectives. “We are very excited about the Phoenix project,” said Doreen Garrett, president and CEO of Otis Technology. “This investment in the future of Otis means continued growth and improved job security for all.” The Otis Product development group begins engineering operations at the Phoenix facility in the first quarter of 2010. The restructuring of the building should be complete by the end of March 2010. O SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 172009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=18http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=1818 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=19http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=19Industry news Ruger Announces New Web Site S Winchester Ammo Posts Historic Sales lin Corp. announced in October that its third quarter 2009 net income was $39.4 million, compared to $37.7 million in the third quarter of 2008. Sales in the third quarter of 2009 were $397 million, compared to $502.9 million in the third quarter of 2008. The company also reports that Winchester Ammunition had record sales in the third quarter. “For the third consecutive quarter, Winchester achieved the highest level of earnings in its history, reflecting the combination of seasonally strong sales, the continuation of the strongerthan-normal demand that began in the fourth quarter of 2008, and lower costs. Winchester’s earnings more than doubled in the third quarter of 2009, compared to the third quarter of 2008, driven by commercial sales, which increased 22 percent year-over-year, and improved costs,” said Joseph Rupp, Olin chairman, president and CEO. turm, Ruger & Co. Inc. has unveiled its redesigned Web site. Upgraded features of the new site include a new interactive index page with video content; new social media links; press clippings with links to industry-published articles; improved new product navigation with firearm-specific information sections; print-ready spec sheets; a new interactive digital catalog; an improved search function with Quicklinks for popular searches and improved customer service information. “We are constantly working on improving communication with our customers,” said Chris Killoy, vice president of sales and marketing. “Through our Voice of the Customer Program, we are actively collecting suggestions and gathering insight from our customers about what they want to see from Ruger. This Web site is one example of that input being put to use.” For more information about Sturm, Ruger & Co. Inc. and to see the new site, visit www. www.ruger.com ruger.com. O Subscribe to SI Digital www.shootingindustry.com SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 192009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=20http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=20Industry news he Portland Business Journal presented its 2009 Manufacturer of the Year award for a medium-sized company to Benchmade Knife Co. in October. “It is an honor to be presented with such a prestigious award within the Oregon community,” said Les de Asis, founder and owner of Benchmade. “We are thrilled to be recognized as a leading manufacturer because of our dedication to providing U.S.-based jobs and commitment to customer satisfaction.” The award for Manufacturer of the Year was based on “company performance, overall business strategy and innovative approaches to internal operations, manufacturing processes and sustainable practices involving customers, partners and suppliers.” For more information about Benchmade, visit DPMS_SB_0809 11/10/09 12:34 PM Page 1www.benchmade.com. T Benchmade Earns Top Manufacturer Honors Made In The USA! Scopes and Mounts Not Included NSSF Launches New Membership Campaign SSF began the New Year with a push to gain greater membership. A new, multifaceted membership campaign has been launched with print, electronic and new media elements. “In the print campaign, the headlines are designed to be impactful toward business, convey passion for our industry and educate prospects more about NSSF,” according to NSSF officials. “The copy gives all the specific reasons to join NSSF, but doesn’t get into the tactical or commoditybased incentives that are included with a membership, such as shipping discounts or free publications and services.” The print campaign is augmented with a new video presentation on NSSF membership. The video is the focus of the new membership section on the NSSF Web site and will be a staple in all electronic news mailings, such as Bullet Points and SHOT Show Blast. The video can be viewed at www.nssf.org/impactmovie. For any questions about the campaign, contact Mark Thomas at mthomas@nssf.org. N SI DIGITAL VIDEO www.nssf.org/impactmovie Readers of SI Digital, click here to see the video. Visit Us At Booth # 15327 20 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=21http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=21Academy Of Excellence Seeks 2010 Entries fficials of the Shooting Industry Academy of Excellence are reminding companies that the entry deadline for the 2010 awards is Feb. 19, 2010. The academy, in its 19th year, will present awards in 14 categories. Entries may be submitted by a company or anyone associated with the industry. Only one company’s product may be entered per category. All entries must include the product’s complete name and be accompanied by a photo. To be eligible for the 2010 awards, products must have been in production no earlier than February 2009 and prior to February 2010. Academy officials stress that entries for the Manufacturer of the Year, Distributor of the Year, Citizenship Award and the Shooting Industry Award (which goes to an individual) must include justification. Entries may be delivered to the FMG Publications 2010 SHOT Show booth (#15327), e-mailed to: elizabeth@shootingindustry.com, or sent to: Academy of Excellence, 12345 World Trade Dr., San Diego, CA 92128. For more information, visit www.shootingindustry.com. O ACADEMY AWARD CATEGORIES Shooting Industry Award Manufacturer of the Year Distributor of the Year Citizenship Award Handgun of the Year Rifle of the Year Shotgun of the Year Ammunition of the Year Self-Defense Product of the Year Hunting Product of the Year Optic of the Year Safety Product of the Year Knife of the Year Accessory of the Year Glock / Kel-Tec Dealers Fax FFL for catalog Fingertip Extensions also fits many other small pistols in .22, .25, .32, and .380 calibers. Kel-Tec / Bersa Also In The Law Enforcement Section Booth # 20227 cherer upplies Inc 205 Four Mile Creek Rd. Taxewell Tn, 37879 M-1 Garand One Shot FAX 423-733-2073 Adapter 21 S Slug Plug #5 for The New Glock® Model 21SF SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=22http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=22Industry news Colt Names LaserMax As Authorized Sales Agent L C M Y CM MY CY CMY K aserMax Inc. has been named the exclusive, authorized sales agent for the Colt CGL Foregrip Laser for the company’s law enforcement distributors. Additionally, the commercial distributors who have never had access to Colt products can now order the Colt CGL Foregrip Laser directly from LaserMax. A dealer-direct promotion is now available and will run through June 30, 2010. Dealers can order two Colt CGL Foregrip Lasers with a red laser and white LED traveling light for one special price. The special offer is for a one-time purchase only for all dealers. For more information, call LaserMax at 1-800-LASER03 or visit www.lasermax.com. Wilcox Industries Awarded LAPD Contract ilcox Industries Corp. has been awarded a $600,000 contract from the Los Angeles Police Department (LAPD) for the PATRIOT Hybrid Life Support System. The contract calls for multiple units and service items to outfit the LAPD SWAT team. Wilcox’s PATRIOT Hybrid Life Support System is a modular land-based life support system that is designed to protect military and law enforcement personnel in contaminated environments. “Wilcox is proud the LAPD has chosen our equipment to support their SWAT team,” said Jim Teetzel, CEO of Wilcox Industries. For more information, visit www.wilcoxind.com. W 22 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=23http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=23THE REVOLUTIONARY SIG SAUER ® ® 2009 American Rifleman Tactical Gun of the Year 2009 Shooting Illustrated Handgun of the Year E V E RYTH I N G C H A N G E S One serial number, unlimited possibilities. The revolutionary SIG SAUER® P250® is a modular pistol that allows the shooter to change caliber and size at will. The P250 is built around a precision metal frame and fire control assembly. It can be customized quickly and easily to conform to individual hand size, shooting style, or caliber requirement. Choose and change from 9mm, .357SIG, .40S&W or .45ACP caliber. Available in subcompact, compact or full size models, each having three distinct grip sizes – small, medium, and large. Choose from two available trigger pull lengths and you have the most versatile pistol ever designed. Combined with truly outstanding accuracy, it’s clear – the P250 will change the way you think about pistols—forever. S I G S A U E R P 2 5 0 O P T I O n A l F E AT U R E S OPTIOnAl SlIdE SIzES Full Size Compact Subcompact FIRE COnTROl ASSEmbly OP TIOnAl POlymER GRIP mOdUlES Subcompact Grip: 2 Optional Sizes It all starts with the modular frame and fire control assembly Full Size Grip: 3 Optional Sizes Compact Grip: 3 Optional Sizes Not all models and variations are currently available, see our website for a complete listing. ® SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com Fo r m o re i n f o rm a t i o n v i s i t s i g s a u e r. c o m 232009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=24http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=24Industry news NASGW Presents 2009 Achievement Awards T he National Association of Sporting Goods Wholesalers (NASGW) presented its 2009 Industry Achievement Awards during its Annual Meeting and Expo in Reno, Nev., in November. The awards were determined by NASGW wholesaler members who evaluated the performance of top manufacturers on four key criteria: distribution policy; marketing, sales and promotion; logistics and operations; and NASGW and industry support. The 2009 winners are: Accessories Manufacturer of the Year: Birchwood Casey Firearms Manufacturer of the Year: Sturm, Ruger & Co. Ammunition Manufacturer of the Year: Winchester Ammunition Chairman’s Award for Industry Leadership: National Shooting Sports Foundation. For more information, visit www. nasgw.org. Coverage of the NASGW Annual Meeting and Expo will be presented in the February issue of Shooting Industry. SportLock, MSE Worldwide Announce Joint Venture S portLock LLC and MSE Worldwide LLC announce a joint marketing venture. “Our product lines are very complementary and we are excited about being able to market them together,” according to a joint statement. SportLock manufactures hard gun and bow cases and mall electronic safes. MSE Worldwide manufactures Life Jacket for Firearms safety cases and Seeker Security metal detectors. Bob Kufahl, general manager at SportLock, will spearhead the marketing of both companies’ products to the outdoor market. Alan Teichelman and Clyde Caceres of MSE Worldwide will lead the marketing effort for the law enforcement, military and security markets. For more information, visit www.sportlockllc.com and www.mseworldwide.com. 24 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=25http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=25Ta c t i c a l Ve s t s > H o l s t e r s > G e a r B a g s > W e a p o n C a s e s > W e a p o n S l i n g s > P a c k s > P o u c h e s > H a r n e s s e s > SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 252009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=26http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=26Industry news Sinclair Selects Callis For PR S inclair International, providers of reloading products and a member of the Brownells family, has chosen Callis & Associates as its PR agency. “We are very excited to help build the Sinclair brand,” said Cliff Callis, president of Callis & Associates. “They have a great reputation, and are a great complement to our other shooting sports clients.” For more information on Sinclair International, visit www.sinclairintl.com. For more on Callis & Associates, visit www.ecallis.com. Big Rock Sports Opens New Distribution Center ig Rock Sports held a grand opening of its newly completed 310,000-squarefoot warehouse in Hamlet, N.C., in October. The new Henry’s Distribution Center, which has been operational since May 2009, employs about 150 people. The event included a tour of the automated, state-of-the-art facility. “This was just a concrete slab in November (2008),” said Ed Small, president and CEO of Big Rock Sports. “This team has done an unbelievable job. This is definitely a new era in the history of Big Rock Sports, and the start of a lot more to come.” Richmond County (N.C.) Manager Rick Sago said Big Rock Sports’ distribution center represents what he thought the county was “perfect for” all along. “We’re thrilled with Big Rock Sports and what they’ve done for us,” he said. For more information on Big Rock Sports, visit www.bigrocksports.com. B From left, Ed Small, Big Rock Sports president and CEO; Adrian Holler, Big Rock chairman, and County Manager Rick Sago cut the ceremonial ribbon to open the new distribution center. P.O. Box 370, Barrington, IL 60011 Tel: 847-277-7258, Fax: 847-277-7259 Email: customerservice1@dsarms.com Website: www.dsarms.com Visit Us At Booth # 15327 • SHOT SHOW EXTRA SUPER ISSUE 2010 26 Read SI DIGITAL www.shootingindustry.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=27http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=27USA PROUD ©2010 B E N C H MA D E KN I F E C O. OR E GON C I T Y, OR , US A 7 5 5 M P R I T I TANIU M MO N O - LO C K I M3 9 0 S U PE R S T E E L I SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com a thing of beauty 272009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=28http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=28Industry news Glock Helps Families of Fallen, Future Leaders lock Inc. made several donations to military and law enforcement organizations during October 2009. Glock donated $50,000 to Concerns of Police Survivors (C.O.P.S.). The organization helps rebuild the lives of coworkers and family members of law enforcement officers killed in the line of duty through G scholarships, child and teen camps, counseling and programs designed for spouses and parents. Glock donated $100,000 to the Special Operations Warrior Foundation (SOWF) and $50,000 to the Young Marines. SOWF provides scholarships and educational and family counseling to the chil- Handgun Grips in Soft Rubber, Aluminum, G-10 and Exotic Hardwood. OverMolded® Rifle and Shotgun Stocks in Black, OD Green and Camo. AR-15, AK-47 Grips with our exclusive battery/tool storage system. Recoil pads - Slings, Swivels, Extreme Screws and many other fine firearm accessories. OverMolded Stocks in a variety of Colors and Camos Free Dealer Display Pack dren of special operations personnel who die in operational or training missions, as well as financial assistance to severely wounded personnel and their families. The Young Marines is a nonprofit youth education and service program for boys and girls, ages eight through completion of high school. “Glock Inc. welcomes the opportunity to participate in organizations focused on supporting those who have fallen while defending us, and developing the individual character to continue the necessary fight well into the future. The SOWF and the Young Marines are two such organizations. GLOCK Inc.’s focus is and will remain on those who go in harm’s way. We are proud to contribute,” said Josh Dorsey, vice president of operations and federal sales for Glock Inc. For more information on Glock Inc., call (770) 432-1202 or visit www.glock.com. Extreme Aluminum Grips with Laser Etched Artwork G10 Grips in Piranha & Outer Limits, Hardwood in checkered Flames Josh Dorsey (left), Glock VP of operations and military/federal sales, presents a check to Young Marine Master Gunnery Sergeant Casey Scott (center) and Mike Kessler, Young Marines national executive director. OverMolded Rubber Grips in New Colors AK-47/AK-74 and AR-15 OverMolded Grips accept the Hogue water resistant storage system Call for a Free Catalog and Free Dealer Display Pack 1-800-438-4747 Hogue products available from your distributor or order direct www.getgrip.com HOGUE INC. PO Box 1138, Paso Robles, CA 93447 805-239-1440 28 Also In The Law Enforcement Section Booth # 20227 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=29http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=29Squeeze out more accuracy. Until now, even the best rifle stocks have been attached to actions along a single vertical plane. The new AccuStock from Savage actually clamps down on the action vertically, horizontally and front to back. This revolutionary 3D Bedding System literally squeezes more accuracy out of the whole rifle. In fact, on some of our test guns, it squeezed out as much as 50 percent better accuracy. So it’s not just a better rifle stock, it’s a better Savage. SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com savagearms.com 292009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=30http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=30Industry news C Cannon Safe Opens New Web Site their home and family,” said Mike Baker, vice president of Cannon Safe. “The site will also have info, specs and videos about our home security products, including videos illustrating technical support issues.” Visit www.cannonsafe.com or call 1-800-242-1055 for more information. annon Safe Inc. has a revamped Web site at www.cannonsafe.com. New sections on the site are designed based on feedback from customers. “The new Cannon Safe Web site is a place where customers come to share stories, read about others’ experiences and even pick up a tip about securing Wiley X Supports Breast Cancer Research W iley X announces that for 2010, it will donate $2.50 from the sale of each non-polarized pair of its Lacey sunglasses, and $3.50 from each polarized pair of the line, to the Breast Cancer Research Foundation (BCRF). “We’re fortunate that our Laceys have gained such widespread popularity, and we are honored to have the chance to partner with such a successful, well-respected organization like BCRF in this fight for a cure,” said Myles Freeman, president of sales for Wiley X. The Wiley X Lacey sunglasses sport a signature BCRF Pink Ribbon cling sticker on the lens to raise awareness of the organization’s efforts to find a cure. The sunglasses already sport coral pink lenses and a distinct, pink cotton candy– colored frame. To learn more about Wiley X, visit www. wileyx.com. For more information about the Breast Cancer Research Foundation, visit www.bcrfcure.org. Wiley X Lacey Visit Us At Booth # 15327 Also In The Law Enforcement Section Booth # 20227 30 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=31http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=31M I N N E S O TA CSI Sports LLC (Sauk Rapids), 800-328-7087 AcuSport Corporation (Waite Park), 800-543-3150 Bill Hick’s & Co., Ltd. (Plymouth), 800-223-0702 M O N TA N A AcuSport Corporation (Billings), 800-543-3150 MT Sports LLC (Billings), 800-243-1610 NORTH CAROLINA Henry’s Tackle LLC (Morehead City), 800-545-5654 OHIO AcuSport Corporation (Bellefontaine), 800-543-3150 Ellett Brothers LLC (Lakeview), 800-845-3711 Outdoor Sports Hdqtrs., Inc. (Dayton), 800-444-6744 W. L. Baumler (Lorain), 800-321-2501 P E N N S Y LV A N I A AcuSport Corporation (Morgantown), 800-543-3150 Bonitz Brothers, Inc. (Harrisburg), 800-825-7060 Ellett Brothers LLC (Downingtown), 800-845-3711 Jerry’s Sport Center (Forest City), 800-234-2612 SOUTH CAROLINA Ellett Brothers LLC (Chapin), 800-845-3711 TEXAS L.M. Burney Distributors LLC (Waco), 800-737-3006 Hill Country Wholesale, Inc (Pflugerville), 800-777-2666 AcuSport Corporation (Arlington), 800-543-3150 ALABAMA Bangers L.P. (Birmingham), 800-226-4377 Ruger SR9 Pistol 9mm Luger ® ® ALASKA V.F. Grace, Inc. (Anchorage), 907-272-6431 ARIZONA Davidson’s (Prescott), 800-367-4867 CALIFORNIA AcuSport Corporation (Roseville), 800-543-3150 CONNECTICUT Jerry’s Sport Center, NE (Newington), 800-456-5595 Ruger LCP Pistol .380 Auto ® ™ 2008 Handgun of the Year GEORGIA AcuSport Corporation (Duluth), 800-543-3150 ILLINOIS Williams Shooters Supply, Inc. (Quincy), 217-222-4195 Zanders Sporting Goods (Baldwin), 800-851-4373 KANSAS Simmons Gun Specialties, Inc. (Spring Hill), 800-444-0220 LOUISIANA Lipsey’s LLC (Baton Rouge), 800-666-1333 Sports South, Inc. (Shreveport), 800-388-3845 MASSACHUSETTS Camfour, Inc. (Westfield), 800-347-3276 2009 Handgun of the Year Ruger ® LCR™ .38 SPL+P FOR MORE INFORMATION, CALL YOUR RUGER DISTRIBUTOR TODAY. ©2009 Sturm, Ruger & Co., Inc. VISIT W W W . R U G E R. C O M / S A F E T Y FOR S R 9® A N D L C P™ R E C A L L INFORMATION 110909 SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 312009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=32http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=32What Your Your Customers Customers What Are Reading Reading Now! Now! Are hich products can your customers not wait to get their hands on? Probably the ones they’re reading about in their spare time. FMG Publications — American Handgunner, GUNS, American COP and our assorted Special Editions — are what your customers are reading, and are a great resource for dealers to stay ahead of the curve. BLACKHAWK! has quickly become a major player in the tactical knife arena. “BLACKHAWK! Knives: Claws of the Juggernaut,” in the January/February issue of American Handgunner, details how this came to be, the wizards behind the blades and their bestsellers and diverse newcomers — which range from “graceful to downright wicked.” “Owning the Night: Night Vision For Dummies,” by retired cop Dave Douglas, profiles the world-class performers in nightvision equipment. Check it out in the January/February issue of American COP. “Recently Savage introduced a heavy-barreled, camouflaged version of the Model 10 and sent one chambered in .243 Winchester along for testing. Meanwhile, Leupold’s Custom Shop camouflaged a new 3.5-10x40 VX3, and equipped it with one of their Custom Bullet Drop Elevation Dials.” The results — which are “hard to beat for the serious predator hunter” — are in “Coyote Thumper: The Savage Predator .243” from GUNS Magazine’s February 2010 issue. “A Combative Hunting Rifle: Shooting and Accessorizing Remington’s R-25,” in the GUNS Combat 2010 Special Edition, profiles a firearm geared towards “shooters looking for one rifle they can rely on for big-game hunting and combative endeavors like home defense, tactical competition and maybe even when everything goes to hell in a hand basket, like during Katrina.” Dealers, to stock these FMG titles in your store, contact FMG’s Distribution Manager, Sergio Jauregui, at 1-800-597-8065. For a look at the magazines, visit www.fmgpublications.com. W Visit Us At SHOT Booth#1925 32 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=33http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=33LIMITED OFFER NEW! Includes TWO 30-round magazines Includes NEW! Operator stock ROCK RIVER ARMS OPERATOR SERIES * Rock river Arms ELITE OPERATOR / #BB2520 $1325 / $1060 after coupon NEW! Includes TWO 30-round magazines Includes NEW! Operator stock Rock river Arms / ENTRY OPERATOR / #BB2500 $1200 / $995 after coupon LE NEW! Includes TWO 30-round magazines Includes NEW! Operator stock Rock river Arms / TACTICAL OPERATOR / #BB2510 $1200 / $995 after coupon Home Hunt 2 PACKAGE PRICE INCLUDES ONE OF SCOPE MOUNT Configurations Target 4 PACKAGE PRICE INCLUDES ONE OF Rear Sight ASSEMBLIES 30MM Mount #AR0131 1 INCH Mount #AR0130 Stand Alone Rear Sight #AR3305ASY Tactical Carry Handle #AR0125ASSY Dominator2 EOTech Mount #AR0125FASSY A2 Carry Handle #AR0052CASY *Coupon must be completed by both the customer and dealer and presented with your order placed at Rock River Arms to receive special pricing. Coupons may be obtained at www.rockriverarms.com or requested by phone or e-mail. No other substitutions apply. No other discounts may be used. This offer expires April 15, 2010. VISIT US AT www.rockriverarms.com Or CALL 866.980.ROCK (7625) to REQUEST A COUPON2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=34http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=34Newsmakers Industry newsmakers Pete Brownell, president of the Iowa-based gunsmithing supply company Brownells, has announced he is running for a seat on the NRA Board of Directors. “Thanks to my dad, Frank, I’ve been a life member of National Rifle Association since I was a baby. I’ve grown up believing the NRA is the best way to protect our Second Amendment rights and our shooting and hunting heritage. I grew up in the industry and believe I can serve as an effective link between the people who built our traditions, and those who are enjoying them today,” Brownell said. “As president of Brownells, I’ve continued the family tradition — started by my granddad, Bob Brownell — of supporting the NRA with our contributions to a variety of programs. Now I want to apply my knowledge of the firearms industry and my business experience to help the NRA serve our members.” Brownell was nominated by the petitions of members and by the NRA’s nominating committee. Ballots will be delivered to eligible NRA voters in the annual voting issue of their selected NRA publication. P. Brownell Pete Brownell Runs For NRA Board Accepting Resumes A prominent, mid-sized firearms company in central Texas is accepting resumes for its next generation of leadership to assume the CEO position. This company is poised for greatness and the CEO will be a critical part of its continued growth. Texas is all about the “brand” and this company has built an exceptional one with a cult like following. We are looking for CEO candidates that have experience in the following areas to include, but are not limited to: domestic and international sales and marketing, brand, quality and business management, team building and leadership. Please send resume to: Executive Recruiters 6802 Burke Court Chino, CA 91710 34 Birchwood Casey has hired Ben Johnson as product development specialist in the sporting goods division. He will oversee development of new products, as well as updates and improvements to the existing product line. Johnson spent the last seven years with Gander Mountain, most recently working in merchandising for nine product-line categories. He holds a bachelor’s degree from St. Olaf ColB. Johnson lege in Minnesota. Birchwood Casey Hires Development Specialist MTM Case-Gard has hired Regina Wilson as office manager/staff accountant. She also will head the company’s international export division. “We are pleased that Regina retains accounting and export abilities needed to help run the company. She is a delight to Continued on page 36 MTM Case-Gard Hires Office Manager Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=35http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=35SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 352009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=36http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=36Newsmakers Industry newsmakers Continued from page 34 work with, and we are confident our customers will be pleased with the quality customer service MTM will continue to exhibit with Regina’s presence,” said Al Minneman, president of MTM. Wilson earned her bachelor’s degree from Gordon College in Wenham, Mass. She previously worked for eight years as the staff accountant/office manager for a high-tech distributor of robotic equipment in Massachusetts. R. Wilson Sentinel Premier .45 ACP Wt: 36.7oz Ht: 5.5” O.A. Length: 8.5” Phone: (512) 819-0656 For a Free Catalog Email: Catalog@STIguns.com .50 BMG TACTILITE .338 Lapua Uppers For Your AR Customers .416 Barrett James Curcuruto has been appointed as NSSF’s director of industry research and analysis. He will direct the in-house research and analysis staff. Curcuruto has more than 15 years of experience in the research, analysis, sales, marketing and advertising fields for a variety of industries, including the outdoor sports industry. “Jim’s thorough understanding of research and analysis will ensure NSSF continues to produce market intelligence that helps our members make more informed business decisions,” said Chris Dolnack, NSSF senior vice president. Curcuruto, a lifelong sportsman, holds a bachelor’s degree in Business Management from the University of North Carolina-Wilmington. J. Curcuruto NSSF Selects Research Analysis Director - New: For your black-gun customers - Easy: No ATF paperwork or gunsmithing required - Affordable: Prices start at $1498 Dealers Wanted Available from Zel and these distributors: Smith & Wesson Holding Corp., parent company of Smith & Wesson Corp., has named James Debney as president of firearms business, reporting to company president and CEO Michael Golden. Debney joins Smith & Wesson with over 15 years of management experience in multinational consumer and businessto-business environments, including his most recent position as president of Presto Products Co., a plastic products business unit formerly of Alcoa Consumer Products. “James is the ideal person to lead our firearms business in ongoing, future growth. He is also seasoned in multi-factory, Continued on page 38 • SHOT SHOW EXTRA SUPER ISSUE 2010 Smith & Wesson Expands Executive Team Zel Custom Mfg. 36 www.zelcustom.com (303) 880-8701 www.shootingindustry.com Read SI DIGITAL2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=37http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=37Introducing the An “Xtreme Limb Technology” variation of TenPoint’s premiumperformance family of CLS models. NEW! for 2010 Radically Compact 13.5-inch from axle-to-axle when cocked. Lightweight and Balanced Quiet Only 7LB. 11OZ. and perfectly balanced. Like its CLS predecessor it produces an uncommonly quiet shot. Affordable Designed and manufactured to deliver high-end performance, at an accessible price. 315 FPS* 180 LB. Draw Weight 92.5 FP Kinetic Energy* * 420 grain arrow Handle and shoot the NEW Turbo XLT at ATA. ATA Show / Booth #2401 SHOT Show / Booth #1403 IWA Fair / Hall 5, Stand #215 SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com www.tenpointcrossbows.com 372009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=38http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=38Newsmakers Industry newsmakers Continued from page 36 multinational organizations that address both consumer and business-to-business environments. This makes him especially well-suited to implement our firearms strategy, which is to expand our reach within both the professional and consumer markets for firearms,” Golden said. Debney holds a bachelor’s degree in chemistry, with honors, from the University of Manchester Institute of Science and Technology, and a Certificate of Business Administration from the University of Keele, both in the United Kingdom. Bushnell announces the addition of Trent Keller to its team of product managers. He will be responsible for ongoing new product development and updates to the Bushnell binocular line. Keller holds both a bachelor’s and a master’s degree in business administration from Washburn University in Topeka, Kan. He most recently was employed as a product manager with Ply Gem Siding Group in Kansas City, Mo. Bushnell Adds Product Manager World’s Finest Magazines MEC-GAR is proud to offer “Optimum” - our new and unique series of high capacity flush-fit pistol magazines. The new design of the magazine housing and interlinked magazine components, together with a special Anti-Friction Coating offer far superior performance even in difficult operational environments. The increased firepower of MEC-GAR “Optimum” magazines can be further raised by an optional “Plus Two” adapter. “Plus Two” is a new set of hollow butt-plate and inner base to raise the capacity of the MEC-GAR “Optimum” magazine by 2-rounds and stick out only 5/8” from the butt of the pistol! Available For: Beretta 92FS 9mm 18rd / 20rd Beretta 96FS .40S&W 13rd / 15rd Para-Ordnance P14 .45ACP 14rd SIG P226 9mm 18rd / 20rd SIG P226 .40S&W 13rd / 15rd Springfield XD 9mm 18rd Springfield XD .40S&W 13rd Taurus PT92 9mm 18rd / 20rd Taurus PT100 .40S&W 13rd / 15rd Mec-Gar USA, Inc., 905 Middle Street, Middletown, CT 06457 Tel: (800) 632-4271 Fax: (860) 635-1712 www.mec-gar.com “OPTIMUM”. THE WORLD’S BEST MAGAZINES Benchmade Knife Co. has named Dave Winterling as its new director of manufacturing. He will be responsible for all manufacturing operations at the Oregon City, Ore., plant. For the past 10 years, Winterling was director of manufacturing at The Stanley Works plant in Milwaukie, Ore. Prior to that, he spent 14 years with Kennametal/ Greenfield Industries in various positions, including director of operations, plant manager, materials manager and engineering manager. He also was a technical services engineer for the Timken Co. “Dave comes to Benchmade with substantial global manufacturing experience. I am confident his leadership and knowledge of the industry will help Benchmade’s continued growth and development,” said Greg Mooney, Benchmade president. Winterling earned his bachelor’s degree in mechanical engineering from Cornell D. Winterling University. 9 • SHOT SHOW EXTRA SUPER ISSUE 2010 Benchmade Appoints Director T. Keller 38 Read SI DIGITAL www.shootingindustry.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=39http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=3916 YEARS IN DEVELOPMENT SIMPLY THE BEST CROSSBOWS UNDER $500 . EVER. Welcome to Wicked Ridge—a place without roads, trails, or boundaries. You won’t find it on any map, but you’ve been here before. It’s the bead of sweat on your forehead after a four mile trek through the woods—The chill down your spine right before you squeeze the trigger. Some people call it “The Zone”. Others just call it freedom—We call it The Ridge. ATA: Booth #2510 SHOT: Booth #1403 IWA: Hall 5, Stand #215 SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 392009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=40http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=40Lethal Lethal force When Money Is Tight, Sell Versatility Massad Ayoob ou’ve lost count of how many times barrel/slide assemblies and replacement bered for .357 SIG or .40 Smith & Wesyou’ve heard it: “Man, I’d love to frame housings give a shooter multiple son are generally always convertible to buy that gun. But I just can’t justify calibers, and a pistol quickly convert- the other caliber. Usually, only another it financially right now.” barrel is required. Slide speed during When money is tight, added valcycling is similar, so the recoil spring ue is often the bargaining chip that assemblies are generally interchangeclinches a sale. One element of added able. Nothing needs to be changed in value is added versatility. the area of the breechface and extracA classic example of this in the tor, since the case heads and rims in self-defense firearms market is the .357 SIG and .40 S&W are exactly hugely popular Mossberg slide-acthe same externally. tion shotgun sold with two barrels. Even the magazines will usually One is short and plain, configured for interchange, though there is the ochome defense. The other is “sporting casional example where that is not length,” perhaps with a ventilated true. For instance, in the “personalrib, which suits it to clay bird shootsize” SIG P239 self-defense pistol, ing or hunting. The salesperson who the maker generally recommends a reminds the buyer that a single pur.40 magazine for the .40 caliber, and chase gives the buyer a trap gun, a a .357 mag dedicated to the .357. bird gun, a deer gun (in those enviRemind the customer that durrons that are “shotgun only” for that ing the recent ammo shortage, some pursuit) and a home-defense firearm gun shops had the not-too-popular — is the salesman most likely to .357 SIG, .45 GAP, etc., in stock score a commission. when they had almost nothing else. There’s versatility for sale in your This sales display from SIG allows dealers to graphically Elsewhere — particularly in the demonstrate the versatility of the P250 line. handgun showcase, too. big-box stores — there were a few boxes of .40 S&W in both practice Looking To Convertibles ible from full-service size, to compact, and hollowpoint configurations — when Dealers are seeing a lot of interest to subcompact. the rest of the ammo shelves were glarin the SIG P250 line. Interchangeable Remind customers that pistols cham- ingly bare. Y mmo prices and availability are getting better, but they’re still bad enough for customers to be complaining. There has never been a better time for the shooter to buy a .22 rimfire conversion unit for his or her favorite blaster. Since SIG brought out .22 conversion units for their popular P226 and P220, consumer interest has been brisk. There are several conversion units for the The Chiappa 1911-22 reduces shooting cost when popular Glock pistol, and in that it becomes part of a 1911 practice session. arena, I’ve had 40 The .22 Conversion Factor A great luck with the one from Advantage Arms. The 1911 pistol is popular all over the country. Jonathan Arthur Ciener, Kimber, Wilson Combat, Marvel and others make .22 conversion units for these. Don’t neglect “subcaliber understudy guns.” These are guns the same size and general configuration as the “serious gun,” but dedicated to the .22 Long Rifle chambering. Kimber makes a sweet .22 caliber 1911 pistol; the one I tested was splendid, and I’ve never read a test of one that didn’t have the same result. If the Kimber sells a little high for some of your customers, take a look at the new Chiappa 1911-22. Geared for an MSRP as low as $300, it’s not a fancy gun. But if your customer is looking for shootability, this remarkably functional pistol will fill the bill. Heck, I’m still hoping Glock’s next (40th) product will be a dedicated .22 in their standard format. If the Glock 22 is a .40 caliber, it somehow seems only right that the Glock 40 should be a .22 caliber. Continued on page 42 www.shootingindustry.com • SHOT SHOW EXT2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=41http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=41Flies Like a Ballistic Tip ® Hits Like a Ballistic Missile Metallic Colored Polymer Tip Initiates Explosive Expansion on Impact Patent Pending Fragmenting Copper Core Technology™ BT Lead Free™ is Certified For Use In California’s Non-Lead Zone Same Retail Price As Standard Ballistic Tip® SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com BTLeadFree.com | 800.285.3701 412009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=42http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=42ANY TIME. ANY PLACE. in .45 Long Colt & .410 Buckshot. An Attacker’s Worst Nightmare! The All-New RANGER Lethal force Continued from page 40 Understudy Guns, Conversion Units In AR-15 MADE IN TEXAS BY TEXANS. 14 Interchangeable Barrels Available from .22 LR to .45 Long Colt! *Not available in California or Massachusetts. ou know how huge the semiautomatic rifle — typically the AR-15 format in .223 — is right now as a homedefense gun all over the country. You also know how hard it’s been to find affordable ammunition in that caliber. With this rifle, there are the same options as with semiautomatic pistols: conversion units and “understudy guns.” Y www.bondarms.com • 817-573-4445 • Granbury, Texas This classic set, the Mossberg 500 shotgun with defense barrel and sport barrel, exemplifies “selling versatility” in this market. CENTURION 39 SPORTER RIFLE, CAL. 7.62X39MM receiver is machined from 4140 ordnance quality steel. rear sight is adjustable for both windage and elevation. High visibility front sight post. l Longer buttstock for better comfort and handling. l The forend and handguard have Picatinny rails. l Barrel Length: 16.25” without muzzle break, Overall Length: 37.25”, Weight: 8.2 lbs. l Comes with two U.S. made 30 round mags. l The l l The 100% AMERICAN MADE AK! Not available for sale in NY, NJ, MA, CA, CT, HI or where prohibited by law. Several manufacturers, Colt and others, have offered .22 Long Rifle conversion units for the AR-15. My own is from Colt, and long before the current ammo drought hit, it paid for itself. It takes only a moment to do the math with the customer: Cost of .223 versus cost of your cheapest .22 LR, carry the one — you know the drill. People are pleasantly surprised when they find out how few practice sessions it will take for the .22 conversion unit to pay for itself. There are also understudy .22s in the AR-15 format. The two that are most in the spotlight these days are the Colt, actually produced by Umarex, and the new Smith & Wesson. The Smith & Wesson is getting rave reviews. Unlike the Colt/Umarex, it has a bolt hold-open device that actually works like the one on a real AR-15/ M16/M4, allowing realistic practice in speed reloading. When money gets tight, sales get tough. But added value always sells — and versatility is one of the most obvious and attractive kinds of added value. 9 RI1622-N Condition: New www.centuryarms.com Added Value See us at SHOT Show, Booth #15531 in Las Vegas! At the end of each SHOT Show day, Century will give away a brand new laptop. Any dealer that places a $1,000 order or more for in stock product will be eligible for one raffle ticket that day. Laptop MSRP: $599.00. 430 South Congress Ave. Suite 1 Dept. 1001SI Delray Beach, FL 33445 Toll Free: 1.800.527.1252 Tel: 561.265.4530 Fax: 561.265.4520 42 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=43http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=43SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 432009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=44http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=44Outdoor Outdoor marketplace Kevin McKown ATF Form 4473 — Who Handles Your Paperwork? ach year, across this great nation, calls for the name and position of the per- the lawful transfer of a firearm to a qualiresponsible federally licensed fire- son actually transferring the firearm. fied purchaser. arm dealers perform millions of As responsible Federal Firearms LiWhether you are a big-box retailer emfirearm transactions. Whether it is selling censees (FFLs), dealers know better than ploying 200 or more employees, or a small a firearm to a first-time buyer, gun shop in the middle of hunter or sportsperson, a colthe north woods with two lector, someone concerned employees, the scenario about personal or home deis the same. We place this fense, or just a customer who critically important transwants to enjoy the great outfer process in the hands of doors, your primary responsiour employees. Every retail bility remains the same — the dealer has or should have correct completion of ATF some type of training proForm 4473. gram for their employees During the last decade, this on the correct procedures in form has evolved into an imcompleting ATF Form 4473. portant “gatekeeper” role to This can be simple and baensure proper transfer of firesic training, or more elaboarms to a qualified individual. rate programs, which may The form includes non-licensinvolve computer-based ee and licensee information, training and perhaps weeks probing questions, background of shadowing experience by approvals or denials, consider- Where do you draw the line on who fills out your ATF Form 4473s? Are you trained employees. ation of state law logistics and confronted with mistakes and their accompanying headaches? Train, coach What policies does your detailed firearm information and, perhaps, change who handles the paperwork. store or company have repertaining to the manufacturer, garding the correct compleimporter, model and serial number of the anyone that selling and transferring a tion of ATF Form 4473? How do you hanfirearm. It also wields three and one-half firearm is much different than selling a dle mistakes made by your employees? pages of instructions, and is backed by the “widget.” Although each of us seeks to Your customers? As important as these 1968 Gun Control Act, the Brady Bill and maximize sales and profits, we under- forms are to the livelihood of a store owna 483-page State Law book that makes stand fully our special responsibility to er, not to mention ensuring public safety in good reading for most insomniacs. our friends, neighbors and communities the neighborhood, where do you draw the Lastly, and most important, the form to do everything in our power to ensure line on who handles this paperwork? E Train, Coach And Evaluate I ’m not going to tell you how to handle serious or minor infractions on ATF Form 4473; however, I will advise you to take ATF in your confidence when you do find mistakes. They actually do care, and do not want a dealer to wind up being a headline in Roy Huntington the newspaper or a breaking story on CNN. What I will share with you are some common points to ponder in the way you train and coach your employees to ensure they complete the task of a proper and correct firearm transfer. Train your employees well. Spend time coaching your emWhen they make mistakes, make sure your employees 1. ployees and answering their questions — remember, rep- 4. understand, in detail, the nature of their error, and involve etition builds confidence and skill. them in the correction process. This usually prevents the same Let your employees know how important following ap- mistakes from happening again. 2. plicable gun-control laws are, both from a business and 5. Use second and third checks to ensure proper completion of Form 4473. This will lower stress on the employee, public-responsibility standpoint. Be firm, but not threatening. Give your employees reasons why it is important: public knowing another set of eyes will assist2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=45http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=45SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 452009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=46http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=46Shooting Safety Redefined. High Performance Hearing Protection, Extreme Impact Resistant Eyewear… Protective Equipment Redefined. All Howard Leight® earmuffs, and eyewear are engineered with adjustable fit features that ensure all-day comfort. Only Howard Leight Shooting Safety products deliver sports styling, performance, innovation and comfort at the right price. For more information contact your local distributor or call 866-786-2353. Visit our website at www.HowardLeightShootingSports.com. 46 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=47http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=47Outdoor marketplace Continued from page 44 When errors occur, hold your 6. employees accountable, and be consistent with retraining and counseling. Do not use intimidation or “zero tolerance” policies. This may cause some employees to make mistakes and hide them in fear of losing their job, causing problems for you down the road during an ATF Inspection when the investigator catches it. Evaluate and respond to each situation based on the circumstances. 7. Decision Is Yours N “ ow, here is some practical advice for an owner, manager or supervisor. You have to realize that not everyone is detail oriented enough to be a good firearms employee. They may have all of the firearm knowledge in the world, but if they cannot ensure “The Form” is completed properly, you may need to make a change. So, again I ask, where do you draw the line on who handles this paperwork? Coach your employees in becoming fluent in completing ATF Form 4473 I cannot tell you where to draw the line at your firearm counter. I will say, if you have given your employees good training, coaching and an opportunity to own part of the process, rather than just be a tool in the transaction, you have given them the basic ingredients to be successful firearm salespersons. If they make mistakes, and coaching, retraining and counseling does not deter them from making further mistakes, then you truly have a decision to make on their future employment in firearm sales. So the decision is yours. My advice is be a part of the solution, not the problem. If you are the owner, manager or supervisor of a firearm department or store, be involved. Know how your employees conduct firearm transactions. Understand ” their level of knowledge and attention to detail. Use this to coach your employees in becoming fluent in completing ATF Form 4473. Trust your employees, but verify they are getting it right by auditing their work early and often. Lastly, help them to become Compliance Champions and not Compliance Catastrophes. Our industry does not win if we, as responsible firearm dealers, do not do our part in transferring firearms legally, to the best of our abilities, while using good judgment. 9 Kevin McKown is the director of Regulatory & Firearm Compliance for Gander Mountain, with responsibility for 117 stores. “I love the shooting sports, and want to do my part to try and make it a little better,” he said. 47 The Author SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=48http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=48Arms Arms and the woman Gun Cleaning & Storage Boost Winter Profits Lisa Parsons-Wraith T ake a deep breath and pat yourself on the back for surviving the holiday season. After all that hard work, you might be feeling like it’s time for a well-deserved break. But there’s no rest for the weary, and it’s time to come up with a plan to keep your register ringing during the slower winter months. Examine your inventory and decide which products you want to move at a discount to entice customers to burn through those holiday gift cards. What are the perfect items to feature? Gun-cleaning and storage products are the answers to your problems. Many hunters will soon be putting away shotguns and rifles until the next hunting season, and even some handgunners will take a break, waiting for warmer weather before they head out to the range. Because their firearms have served them well, with a gentle nudge from their local gun store, they’ll want to make sure their guns are cleaned and properly stored. Feature gun-cleaning products on your Web site and make them the focus of your advertising. Just by getting the message out that a firearm is a trusted friend deserving of a little TLC, you will spur customers to visit your store. Don’t forget to take advantage of co-op advertising dollars from the big gun-cleaning companies; it will stretch your advertising budget and give brand-name recognition to your ads. Motivate Women To Clean Guns S ome women are a bit apprehensive or unwilling to clean their firearms. It’s one of those things ladies like to put on their husband’s or boyfriend’s “honey do” list. A great way to persuade women to take charge of their own gun cleaning is to host a ladies-only gun-cleaning clinic. Be sure it is a hands-on event, where women bring in a firearm and your expert instructors show them the best way to disassemble and clean their gun. At Range USA in Memphis, Tenn., gun-cleaning clinics are offered free of charge. Kristen Bower, instructor and assistant manager, says the classes are very popular in the winter, and most of the people who attend are beginners in the market for guncleaning supplies. The first part of the class is a gun-cleaning discussion, followed by a break, during which most of the attendees visit the retail shop to purchase a gun-cleaning kit. According to Bower, some of the most popular kits come from Hoppe’s and Outers. Kits from these companies come with everything a shooter needs to keep her guns functioning smoothly, including solvents, oil, brushes, patches and rods, all conveniently packaged in a hard carrying case. Offering the class for free is a fantastic goodwill gesture for loyal customers and yet another way to get people into your store to make purchases. Another option that will really beef up attendance at a clinic is to charge a modest fee — $5 or $10 — and donate the proceeds to a local charity. Customers will feel good about attending the class and are more likely to put it on their schedules if it supports a cause they care about. Also, your store will be seen as an active and positive member of the community. Outers’ Beginning Shooters’ Cleaning Kit has everything a shooter needs to make sure her gun is properly cared for. Creative Marketing For Gun-Storage Needs torage products are also big sellers during winter, according to Bower. She says many people use their holiday gift cards to purchase small safes. S “GunVault is very popular,” Bower said. “Sales go up in winter because people buy them as gifts.” She attributes GunVault’s popularity to its unique fingergroove combination design that makes it easy to use under stressful circumstances. GunVault offers safes in a variety of sizes, ranging from a micro version that holds one gun to full-size versions that hold up to 20 guns. All of the safes feature GunVault’s patented No-Eyes finger groove keypad, and some models even incorporate fingerprint recognition technology. Post-holiday shoppers also purchase gun cases for sto2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=49http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=49ARCHERY / CROSSBOW / FIREARM ACCESSORIES, RED•DOTS, OPTICS FUEL YOUR P ASSION At TRUGLO®, we design innovative products to fuel your passion because it’s our passion too. SHOT Show / Booth #1444 ATA Show / Booth #917 RUOY LEUF NOISSA P FUEL YOUR PASSION at the NEW WWW.TRUGLO.COM2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=50http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=50Arms and the woman Bulldog Cases, due to their economical price-point. Bulldog manufactures cases for every kind of gun in styles ranging from tactical black to camo. Shoppers can choose a soft or hard case, or go for the hybrid version, which gives the proven performance of a soft case with the added protection of fiber reinforcement — it even floats! Dealers can get creative and tie their gun-cleaning and storage merchandise into a Valentine’s Day promotion. Offer a guncleaning class as a couples’ event. If you Continued from page 48 have a range, raffle off or include a free night at the range for two. Market it as a unique “Date Night” that provides a little more excitement than the classic dinner and chocolates. Another tack is to market gun-cleaning and storage merchandise as a way to show the customer’s gun some love this Valentine’s Day. Also, pink merchandise ties right in with the theme. Above all, get creative and give customers a reason to visit your operation. GunVault offers safes in a variety of sizes. Web Site Offers Action Shooting Resource Deadliest choice for “Black Rifle” shooters Specifically designed for AR-Type rifles, Barnes’ Multi-Purpose Green bullets have a compressed copper-tin powder core surrounded by a guilding metal jacket. These highly frangible, lead-free bullets fragment on impact, creating massive wounds in thin-skinned game. The extremely accurate MPG bullets remain intact under the rigors of handling, feeding and firing—eliminating jammed actions and plugged barrels other frangible bullets may cause in autoloading rifles. Great for boltactions, too. Available in 223/5.56mm 55-grain, 308/7.62mm 140-grain and 7.62x39mm (.310”) 108-grain. NEW for 2010 – 85-grain 6.8 SPC. ooking to increase interest in action shooting? Champion action shooters Sharyn Cohen, Julie Golob and Kippi Leatham have launched a new Web site — Women of USPSA (United States Practical Shooting Association) — which serves as an online resource for women in practical shooting. While the site is www.WomenofUSPSA. com, Women of USPSA updates can also be found on Facebook, Twitter, Ustream.TV and on the WomenofUSPSA.com blog. Hoping to inspire other women to take up practical shooting, the site features biographies of many of the women who competed at the 2009 USPSA Handgun National Championships in Las Vegas, Nev., and video of the event. There’s also a video on what it’s like to compete for the first time, one any newcomer would enjoy viewing. The goal of the site is to celebrate women who compete in UPSA, and share their accomplishments by posting shooter profiles and match information. Women of USPSA’s future plans include growing the online presence by highlighting past and present lady champions within the sport. Any woman who has an interest in action shooting should be referred to this site. It’s packed full of information, offers great contacts and is sure to inspire her to try out the sport. 9 L Unleaded. Unfailing. Unbeatable. www.barnesbullets.com • 1-800-574-9200 ™ Contact Barnes Bullets for a free product catalog. Mention this magazine ad to get a free Barnes Bullets DVD! www.WomenofUSPSA.com • SHOT SHOW EXTRA SUPER ISSUE 2010 50 Read SI DIGITAL www.shootingindustry.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=51http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=512009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=52http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=52Back Blast Back Blast & other hot gases To Be (Married) Or Not To Be (Married) Commander Gilmore M aybe this ain’t what Shakespeare had in mind, but it’s a whole lot funnier than talkin’ to poor Yorick’s skull. First, from Spokane, Wash., we have the police radio report of a man jumping up and down on the roof of a car in front of the Goodtymes Pub and two dozen guys beatin’ the snot outta each other in the parking lot. Within seconds of Officer Brian Frost’s arrival, he learned the combatants were all dear, dear old friends, gathered in good cheer to celebrate the impending wedding of soon-to-be-groom Brandon Peterson, who was busy trading punches with various close friends. Frost tried to separate Peterson from three guys who were using him as a punching bag, but in the process the punchers sorta lost track of who’s who and commenced thumpin’ Officer Frost, too. Hey, any bachelor party that results in 25 officers from four different agencies kickin’ the butts of every friend you have, and getting the groom and other weddingparty principals tossed in the slammer, deserves some kind of memorializing — and I just did it. Way to go, Brandon! The former future bride, however, was presumably “not pleased.” Next, we have a happy newlywed couple in Germany, who were financially sound right up until their wedding reception. On a balmy Saturday evening in the charming town of Dieburg, the laughing couple launched colorful paper balloons on a lilting breeze, each illumi- nated by a lovely burning candle — a couple of which landed on rustic dry-wood shingles, igniting a blaze which nearly destroyed two homes. The newlyweds were handed a bill for about $750,000 in damages, payable schnell, dummkopfs!. Illustrations by Nick Petrosino It’s not unusual for the desk officer at the state troopers’ station in Baton Rouge to look up and see a citizen parking his car outside the front entrance. But one officer’s curiosity was piqued when the driver staggered through the door and asked for a room for the night. Nope, Michael Deslatte, 25, wasn’t turning himself in for drunkenness or DUI. He thought he had stopped at a hotel. We understand — it’s hard to read those illuminated signs when you’re seeing double and the letters are kinda wavering. The nice officer found Deslatte a room — no smoking, no view, no private bath and definitely no pets. Fujitsu, the big computer software development company, runs a Web site from which users can download “patches” — upgrades and improvements — to Sun Microsystems supercomputers. Since the software can be applied to weapons sys52 Easiest Arrest In History? “Terrorists, Please Check The Box” tems, Fujitsu’s executives are very, very security conscious. They require all customers to fill out a brief online survey before they can download patches. The first question asks whether the customer plans to use the patch to build a weapon of mass destruction — you know, nuclear bombs, intercontinental ballistic missiles, stuff like that. Fujitsu is nice enough to even provide handy definitions of what constitutes a weapon of mass destruction — just in case the customer isn’t really sure about it. And, customers have to answer the question by clicking their mouse on “Yes” or “No” before they can proceed! Strict, huh? Now here’s the cool part. If the answer is “Yes,” they can still go on and download the patch with no problem. They will, however, be warned that it is illegal to use downloads to develop nuclear, chemical or biological weapons of mass destruction. Who knows how many terrorist plots have been foiled by this? We think this is almost as effective as those “gun-free zone” signs. Certain social elements prob’ly thought the marriage of Tom Elton and Brenda Blondell was absolutely wonderful — a triumph of the human spirit, characterizing all that is hopeful in the human condition. Both Tom and Brenda were convicted murderers, who, while doing time in Canadian prisons, became noted champions of “inmates’ rights.” 2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=53http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=53Your Future Is Our Business It’s Also Our Mission and Passion National Shooting Sports Foundation® Join the National Shooting Sports Foundation. Help us attract, excite and inform new hunters and shooters – and turn them into your customers. All of us are a part of the lucky few who make a living pursuing our passion. We are the National Shooting Sports Foundation, the trade association of the firearms, ammunition and shooting industry. By becoming a NSSF member, you enable us to attract, excite and inform new hunters and shooters in every state about the sport we love . . . new enthusiasts mean more business for everyone. Whether it is in the field, on the range, in Washington, D.C. or 50 state capitals, we stand proudly as your voice. Help us make your voice louder and stronger where it counts. For almost 50 years, our mission has always been to promote, protect and preserve our hunting and shooting sports. Now more than ever, it’s time to shoot for more and become a NSSF member. To join, contact Bettyjane Swann at (203) 426-1320 or bswann@nssf.org. The future of your business depends on it. www.MembershipMeansBusiness.org2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=54http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=54Back Blast & Other Hot Gases Continued from page 52 five seconds after the loudspeakers blared EMERGENCY! EMERGENCY! EMERGENCY! Everyone in the area knows about their neighbor — the Indian Point Nuclear Facility — and knows what all those loudspeakers bloomin’ like giant weeds are for. Does the word “meltdown” ring any bells for ya? Yeah, it was accidental. An electri- sensitive, I guess, thought “Well, duh. He’s a, you know, murderer.” If you were anywhere in the vicinity of New City, N.Y. — about 30 miles from midtown Manhattan — on Friday, September 18, we’d like to know how high you jumped, where you came down and what your thoughts were during the New Warning Needed cal malfunction in the automatic warning circuitry, explained Indian Point spokesman, Jerry Nappi. He said the warning “shouldn’t have happened,” to which we would add the postscript, “Well, duh.” One resident working in an auto shop when the alarm sounded said the loud, strident synthesized voice “had an unsettling, post-apocalyptic overtone to it.” We’ll bet that ain’t all he said, and we’re wondering if Indian Point is gonna be pickin’ up some laundry bills. If you live close to a nuclear plant, you might wanta contact them and suggest a better warning. Perhaps using a smooth, controlled, calm voice saying something like, “Hey, know any good prayers? You might wanta say ’em in the next couple seconds, before your bones glow like the filament in a light bulb.” Blast From The Past A Strong Case For Sticky Fingers T Everyone wants an airgun—and, we’re the No. 1 source for them! Airgunning is the fastest-growing shooting sport We’ll get you started with best-sellers & sure shots! Guns & gear from A to Z Calibers from BB to .50 Visit us at the SHOT Show—booth 2032 We have what your customers want here are times when you’d give just about anything to be present when poetic justice strikes. Such a time came following a mugging in Los Angeles, Calif. The scene is a pleasant evening, just right for Mrs. Hollis Sharpe to walk her poodle. Unfortunately, the evening was also the perfect setting for Mr. Mugger to do his thing. He attacked Mrs. Sharpe, shoved her to the ground and forced her to hand over her purse. Then he was off, running down the street before anyone could stop him. Now, this is the part where you’d love to catch a glimpse of Mr. Mugger’s face. No doubt congratulating himself on his easy mugging, he discovered, upon opening Mrs. Sharpe’s purse, that there was just one item inside. It was a plastic bag. You see, Mrs. Sharpe was walking her poodle; you remember that part, right? And being a good citizen, she’d just used the plastic bag to scoop up after her poodle. That’s when Mr. Mugger appeared. And, well, since you couldn’t be there, use your imagination. Ventur 54 216-292-2570 dealers@AirVenturi.com www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 2010 the power of air www.AirVenturi.com Read SI DIGITAL2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=55http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=55Z5 AND Z3. THE 1 INCH RIFLESCOPES FROM SWAROVSKI OPTIK LIGHTWEIGHT HIGH PRECISION From now on, for those who value a compact rifle scope, SWAROVSKI OPTIK will offer two rifle scope ranges which have one thing in common: A slim design in a one inch tube. The difference is the Z3 with 3x zoom features a new compact, rugged, reliable design with improved anti-reflective lens coatings that deliver the highest optical performance. The Z5 offers a 5x zoom that is innovative for 1-inch rifle scopes and thus combines high magnifications with a large field of view. The perfect rifle scopes for the versatile, discerning hunter. Z3 COMPACT, RUGGED, RELIABLE ESTABLISHED AV-RANGE IN A NEW SHAPE Z5 66% GREATER FIELD OF VIEW 66% GREATER MAGNIFICATION RANGE Percentages relate to a unit with 3x zoom SEE THE UNSEEN SWAROVSKI OPTIK NORTH AMERICA LTD. 2 Slater Road, Cranston, RI 02920 Phone 800 426 3089, Fax 401 734 5888 info@swarovskioptik.us WWW.SWAROVSKIOPTIK.COM2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=56http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=56JOIN US! JULY 23-24, 2010 (2-day event!) SU PPORTI NG MASTERS It’s Time To Enter Your Team The Shooting Industry Masters is much more than a threegun shooting match. In fact, it doesn’t even matter how well you shoot. The two-day match offers you a chance to get to know other big shots in the industry, form business alliances, build team bonds and most importantly, support the NSSF’s First Shots program, which introduces new people to the shooting sports. Here’s the best part — you’ll have fun shooting. The combination of pistol, rifle and shotgun events are beginner friendly and shooting-pro challenging. Your shooting scores? Only you and your team will know. We don’t publish scores so you can brag all you want. So clear your calendar for the weekend of July 23-24 and make plans to attend the Eighth Annual Shooting Industry Masters. SHOOTING INDUSTRY Eighth Annual 56 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=57http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=57Heartland Shooting Park, Grand Island, Neb. “ If you care anything about the future of this industry, please start putting a team of your best shooters together and plan on attending the 2010 Shooting Industry Masters. You’ll have a great time for the best of causes. SPONSORED BY: Steve Sanetti, NSSF president EVENT SCHEDULE TEAM CHECK-IN Handgun, Rifle & Shotgun team events & lunch at The Heartland Shooting Park Friday, July 23, 2010 2010 MATCH ENTRY FORM EARLY BIRD BONUS: Enter your team, with payment by April 25, 2010 and pay only $1,250 for your four-man or $1,500 for your five-man team entry. You will also receive a free 1/4 page, 4C Shooting Industry Masters Challenge Ad in the June issue of Shooting Industry magazine. Early Bird Four-Man Team Entry $1,250 Early Bird Five-Man Team Entry $1,500 After April 25th, Four-Man Team Entry $1,500 After April 25th, Five-Man Team Entry $1,750 ” BENEFITTING: National Shooting Sports Foundation’s Team Welcome Reception AT THE Shooting Industry Academy of Excellence Awards presentation at The Holiday Inn Grand Island-Midtown Friday Evening Sponsor Team Entry Four-Man Team, $1,000 Five-Man Team, $1,250 Saturday, July 24, 2010 Handgun, Rifle & Shotgun team events & lunch at The Heartland Shooting Park Contact Name: Company: Address: City/State/Zip: Phone: Payment Type: Card No: Exp. Date: Initial: E-Mail: MC/Visa/AmEx/Dis Check Enclosed Masters Awards Banquet with Raffle to benefit NSSF’s First Shots Program at The Holiday Inn Grand Island-Midtown Saturday Evening For additional information, including our great hotel group rate, contact Elizabeth O’Neill at 888.315.3641 e-mail: elizabeth@shootingindustry.com No Gun? No Excuse. Loaner guns will be available for each event. Mail or FAX with payment to: ATTN: Elizabeth O’Neill, FMG Publications Match Ammunition, Shooter’s Goody Bag, Match Lunch and Awards Dinner 12345 World Trade Dr.,SUPER San Diego, CA 92128 SHOT SHOW EXTRA ISSUE 2010 • www.shootingindustry.com 57 FAX 888.651.7568 ALL Included with your Entry Fee!2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=58http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=58AMERICA’S H onored American Veterans Afield (HAVA) hosted the organization’s Second Annual National Family Day on Nov. 14, 2009, at the National Shooting Complex in San Antonio, Texas. The event was attended by 89 disabled veterans and active duty military personnel from various military facilities in the San Antonio area. These wounded heroes were accompanied by 57 family members, bringing the number of participants in the fun-filled day to 146. Activities included shooting demonstrations, range time, food, prizes and musical entertainment. “Our mission to serve these American heroes was accomplished on all fronts,” said Tom Taylor, HAVA chairman. “In our second year of hosting this event, we more than doubled the number of participants, and had a tremendous outpouring of volunteer support from the industry and other organizations in order to make the day a tremendous success.” Veterans and active duty military from across Texas and as far away as Washington participated in the event, which drew both national and local support. Twenty-three companies and organizations from within the shooting sports industry supported the event, along with representatives from the Texas National Guard, V.F.W., Wounded Warriors Project, Brothers of Fallen Heroes, Texas Paralyzed Veterans Association and USA Shooting. In all, more than SERVING SERVING WARRIORS 100 volunteers helped assure these heroes and their families had a great day. Attendees participated in range activities that featured eight stages of fire, including pistols, shotguns, rifles and a cowboy stage, hosted by the Single Action Shooters Society (S.A.S.S.). During the event, children of the Wounded Warriors were able to shoot an airsoft action course. The day also featured a shooting exhibition by professionals Jerry Miculek and Max Michel. Several participants shot with Miculek and Michel in a “fun” pro-am style event. HAVA’s National Family Day was capped off with a mini-concert by platinum country recording artist Mark Wills, Honored American Veterans Afield Hosts National Family Day 58 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=59http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=59and a barbeque hosted by several local VFW units. The evening festivities also featured a raffle for the participants, with winners walking away with various door prizes, including firearms from Smith & Wesson, Remington and a USA Shooting Ruger 10-22 (which was autographed by the entire USA Shooting Team). HAVA organizers are already looking to next year’s event. “We were asked many times if we plan to host a Third Annual Event, and we have committed to do so on Nov. 13, 2010, at the National Shooting Complex in San Antonio,” Taylor said. LtCol. David Barnes, of the U.S. Marine Corps Patient Affairs Team, gave the event high marks. “We appreciated the hard work and dedication the volunteers put into this event. The chow was great and every Marine got to shoot various events and ask lots of questions. What a great time! This was a top-notch event, and I would recommend it to any service member. You can count on my Marines to attend next year!” LtCol. Barnes said. With the goal of reconnecting wounded men and women from the armed services with their love of the outdoors, the HAVA organization was developed to raise awareness and further assist disabled veterans with their healing process through guided hunts, shooting competitions and other outdoor activities. Those who would like to help continue HAVA’s mission, learn more about the organization and how to contribute, or see photos from past events, can visit www.honoredveterans.org. 9 HAVA’s Mission SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 592009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=60http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=6060 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=61http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=612010 !By Carolee Anita Boyles A R T X E Industry Rendezvous In Las Vegas To Launch New Business Year! T he industry is in final countdown stage to SHOT Show 2010, as thousands of manufacturers, distributors, importers, dealers and others throughout the industry prepare to rendezvous in Las Vegas for the launch of the new business year. This year’s show will be held January 19-22 at the new Sands Convention Center. Reaction to the show’s return to Vegas has been excellent, according to NSSF, show owner and sponsor. “Las Vegas is the preferred location for the SHOT Show, as shown in our surveys of exhibitors and dealers,” said Chris Dolnack, NSSF senior vice president. “They also want the show to be in January, regardless of the location. We couldn’t get the earliest dates in January, but we have a great arrangement with the Sands. It’s a great location in the heart of the Strip with plenty of hotels and restaurants available.” Over the years, Dolnack said, the SHOT Show has evolved from a major selling show into a major marketing and sales event. “It kicks off the year, it sets the tempo and it brings the industry together,” he said. “I think this year’s show is going to have a very positive and upbeat buzz, and retailers will be much better positioned to have a very successful 2010 if they come to the show than if they don’t.” Major retailers attend the SHOT Show every year, Dolnack said. “Those same retailers go to a lot of distributor shows, and some of them are members of buying groups. But they still come to the SHOT Show. Now, do they come to the SHOT Show because they’re successful, or are they successful because they come to the SHOT Show? I think it’s a little bit of both,” Dolnack said. Bob Scott, chairman of NSSF’s Board of Governors, said NSSF has made a number of changes to the show. “We’ve worked hard to provide the best venue possible, and we’ve made changes in floor layouts and other features of the show, because we’ve listened to suggestions from dealers and exhibitors to make it as positive of an experience as it can be,” he said. “I think people are going to enjoy the new venue, because it’s fresher and newer than what we’ve experienced in the past.” Scott said this year’s SHOT Show almost has a different “personality” than past shows, so it’s important for retailers to attend and keep up with changes in the industry. “This year, as with all years, it’s important for dealers to be there and see what’s new,” Scott said. “We’ve all come off what we’ve generally called the ‘surge’ of the past 18 months or so. It’s slowed down somewhat, but business still seems to be relatively robust. However, I think new products will be more important this year than they have been over the past two years, and retailers need to see what innovations are out there so they can replace some www.shotshow.org 61 SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=62http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=62of the business they may not enjoy this coming year.” NSSF’s promotions for this year’s show have centered on electronic communication, and have included Facebook updates, Twittering, blogging and improved SHOT Show (e-mail) Blasts. One reason for promoting the show so heavily, said Steve Sanetti, president and CEO of NSSF, is to ensure dealers know about untapped opportunities. “Our slogan for this, the 32nd annual SHOT Show, is, ‘You Can’t Miss,’” Sanetti said. “Of all the industry meetings and shows and events, the SHOT Show is the only place you can see everyone you need to see, view all the new products and offerings you need to view, and learn everything you need to learn to grow and prosper in economically challenging times.” Make Your Reservations You Can’t Miss Steve Sanetti, NSSF president, will present the State of the Industry report. he 2010 SHOT Show State of the Industry Dinner-Concert Gala will be held the first night of the show. The event includes a cocktail reception, dinner, State of the Industry report and awards presentation, followed by entertainment. The State of the Industry report, hosted by Sanetti, will include a number of new NSSF initiatives to increase participation in the industry. Entertainment at this year’s show is provided by Dennis Miller, a five-time Emmy award winner. Miller regularly appears on many politically oriented television talk shows and currently is seen on “The O’Reilly Factor.” Tickets for the State of the Industry Dinner-Concert Gala are $90 each or $850 for a table of 10. Visit www.shotshow.org to order tickets. T Screening Attendees, High-Tech Alerts o help make the SHOT Show a positive, cost-effective venue for exhibitors, NSSF has strengthened its screening process for show attendees, ensuring those who attend have a serious interest in the products and services presented at the show. “One of the comments we’ve received from major exhibitors is they come to the show to see qualified buyers, not just people who come to the booth to kick the tires, so to speak,” Sanetti said. “Exhibitors want to see people who are going to make informed purchasing decisions. It’s very disconcerting for them to spend a lot of time talking with someone who seems very interested in a new product and then have the person say, ‘Oh, I don’t have a store and I’m not an FFL.’” Sanetti says NSSF is committed to making the time exhibitors spend with attendees valuable. “We are trying to make sure that everyone who comes to the SHOT Show — whether they’re retailers, wholesalers, media, opinion influencers or purchasers of firearms for divisions of fish and wildlife agencies — are legitimate people, who have a reason to be at the SHOT Show, and they’re worthy of your attention,” Sanetti said. In a new program for this year, NSSF and Reed Exhibitions, producers and managers of the show, have partnered to make marketing of exhibitors’ SHOT Show spe62 T cials easier. The show’s Web site, www. shotshow.org, has a scrolling banner, featuring “Show Specials & Deals only offered at the 2010 SHOT Show.” The Web site banner is part of a no-cost program that allows exhibitors to highlight their show specials and deals, and newproduct launches at the show. Exhibitors can invite their best customers — distributors and dealers — to their booths with customized print invitations, e-mail invitations or both. (Because of timing, printed invitations may not be available in January.) NSSF is emphasizing this effort as a key opportunity for exhibitors to attract qualified attendees, and Reed Exhibitions has placed sign-up procedures for exhibitors on the show’s Web site. “If you sign up for a show special invitation, and on the order form you indicate you would like to highlight your special on the Web site, we will create a scrolling Web site ad for you and add your special to the dedicated ‘Show Special’ page. There is no cost to the exhibitor,” said Andre Smith, Reed Exhibitions director of marketing. Sign onto www.sh2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=63http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=632009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=64http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=64SHOT Show Auction he SHOT Show Auction has raised more than $525,000 over the years to support the future of hunting in America. Coordinated by the Hunting Heritage Trust, in conjunction with NSSF, this year’s auction features special edition firearms: the 10,000,001st Remington Model 870 and the 4,000,000th Savage Model 110. Last year, Remington manufactured its 10,000,000th Model 870, a pump-action shotgun that has won thousands of clay target competitions, accompanied millions of hunters into the field, and captured the respect and trust of countless sportsmen and sportswomen. Now, Remington offers the 10,000,001st of the popular shotgun for this special auction. The 2010 SHOT Show Shotgun will carry the theme: “The First of the Next 10,000,000.” It is appropriately engraved by the artisans at Baron Engraving in Trumbull, Conn. “The oldest record we can find of a richly engraved Model 870 milestone gun was the 2,000,000th 870 Wingmaster, engraved by well-known Remington engraver, Robert Runge, in late 1973, early 1974,” said David Baron, Baron president. T “We think it’s very appropriate to base our work on the highly impressive original patterns used by Mr. Runge nearly four decades ago.” The 10,000,001st Model 870 will be on display at Remington’s SHOT Show booth, #13827. Photos can be viewed at www.huntingheritagetrust.org. In its 50 years of production, the Savage Model 110 has received countless accolades and developed an army of loyal owners. The rifle is one of “The 50 Best Guns Ever Made,” according to Field & Stream magazine, and Outdoor Life calls it one of “The World’s Greatest Deer Rifles.” Four million of the iconic Savage Model 110 bolt-action rifles have been produced. Now, one collector will add the historic Serial Number 4,000,000 to his collection if he is the high bidder for the rifle in the 2010 SHOT Show Gun Auction. “Typically, a milestone firearm such as this would be locked away in a company vault or presented to a museum or a VIP,” said Ron Coburn, Savage CEO. “However, the Savage Model 110 has achieved its populari- ty thanks to the support of millions of hunters and shooters, and we wanted to provide one of our loyal Model 110 fans with an opportunity to own this historic rifle. The SHOT Show Auction accomplishes that.” The four-millionth Model 110 is chambered in .300 Savage and hand engraved by Baron Engraving. As in recent years, bidding for the SHOT Show Auction items will take place exclusively on GunBroker.com. The online auction site is a partner of NSSF and the Hunting Heritage Trust. The SHOT Show Auction opened for bidding on GunBroker.com in late December and will close at 1 p.m., Jan. 22, 2010. Classic Remington Unique Savage Let The Bidding Begin The 4,000,000th Savage Model 110, which features exquisite details by Baron Engraving, is expected to attract impressive bids in the 2010 SHOT Show Auction. Visit Us At Booth # 15327 Also In The Law Enforcement Section www.shootingindustry.com Booth # 20227 64 Read SI DIGITAL • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=65http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=65Opportunities For Business/L.E. Education etailers have a wide variety of educational opportunities at the SHOT Show. SHOT Show University, sponsored by NSSF’s National Association of Firearms Retailers (NAFR), will be held Monday, January 18, at the Sands Expo and Convention Center. See page 69 for the SHOT Show University schedule. The cost to attend the daylong university is $50 for NSSF members. Non-members may register for $100 and receive a free, one-year trial NSSF membership. To register, call (203) 426-1320 or visit www. shotshow.org and click “Education.” A wide range of free educational seminars will be held January 20, 21 and 22 during show hours. They are open to all attendees who are registered for SHOT Show 2010. They provide retailers an opportunity to learn more about how to grow their businesses. They also offer information to stay current with industry trends and issues. See page 68 for the free seminar schedule. Interest in the law enforcement segment of the industry continues to increase. The SHOT Show is now the second-largest law enforcement show in the country, according to NSSF. “It’s second only to IACP in terms of exhibit space and attendance,” Dolnack said. “So, again this year, we’re trying to provide more educational opportunities for law-enforcement attendees.” NSSF has partnered with Law Officer Magazine to offer an education program for law enforcement at the show. Officers can learn from some of the nation’s experts on a number of topics in the field. The sessions will be held the evening before the show, January 18, and the first morning of the show, January 19. See page 68 for the law enforcement seminar schedule. For full details on all of the educational opportunities at the show, visit www. shotshow.org and click “Education.” R Free Retail Seminars Visit us at SHOT Show booth #11456 Law Enforcement Education SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 652009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=66http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=66Working With The Media E ach year, thousands of members of the media attend the SHOT Show. Their central gathering point is the Press Room. Bill Brassard, NSSF director of communications, said exhibitors may, at no charge, display materials they would like to make available to the media. “Exhibitors may ship their material directly to the Press Room beginning January 14. They should ship about 100 to 150 of whatever they want to distribute,” Brassard said. The address is: 2010 SHOT Show Press Office in Bassano #2710, (Exhibiting company’s name), c/o Freeman, 201 Sands Ave., Las Vegas, NV 89169. Press kit material may also be delivered to the Press Room, beginning Monday, January 18, at noon. The Press Room is in the Venetian, Level 2, Bassano Ballroom #2710. Exhibitors also have access to a Press Conference Room at the show. Located on (Venetian) Level 2, Meeting Room Bassano #2601-2605, the room is available for exhibitors at no charge for press events. Exhibitors may reserve a time slot in the Press Conference Room for up to an hour, for a maximum of once a day each day of the show. A Press Conference Room Schedule will be posted in the SHOT Show Press Office during show hours. For more information, e-mail Brassard at bbrassard@nssf.org. Still Don’t Plan To Attend? he world is changing very rapidly in terms of the economy, socially, how we communicate with each other, product fashions and trends,” Sanetti said. “Just because you went to the SHOT Show last year or two years ago doesn’t mean “T Visit Us At Booth # 15327 Also In The Law Enforcement Section Booth # 20227 you can skip it this year. There have probably been more changes to the underlying market trends for 2010 than in many years — perhaps ever.” The new products being introduced for 2010, the new shooters who are getting involved in the marketplace, the new trends and the new equipment make attendance at the SHOT Show crucial for retailers who want to maintain a vital business, according to Sanetti. “Whether those changes are in optics, ammunition, clothing, transportation systems such as ATVs, the law-enforcement section, or the crossover between the tactical market and the sporting market, it’s a rapidly changing dynamic,” Sanetti said. “You really miss the boat if you don’t come to the SHOT Show. And with our emphasis on making it a quality experience, I think people will be pleasantly surprised that their time at the show is well spent. They will get what they need to help themselves succeed, but they’ll be left in the dust if they don’t.” • SHOT SHOW EXTRA SUPER ISSUE 2010 66 Read SI DIGITAL www.shootingindustry.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=67http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=67The Team Match II™ is chambered in both .45 ACP & 9mm. Slide & frame are machined from stainless steel to exacting dimensions. Heavy Medal Kimber. The Choice of the USA Shooting Team. Team Match II pistols feature an adjustable sight with positive steel-on-steel clicks for match-winning accuracy, ambidextrous thumb safety & Premium Aluminum Trigger™ that breaks clean at 4-5 pounds. USA Shooting Team logo grips, 30 lines-per-inch front strap checkering, beavertail grip safety & extended magazine well have a striking appearance and speed operation. www.kimberamerica.com For information on products and dealer locations please send $2 to: Kimber, Dept. 278 One Lawton Street, Yonkers, NY 10705 Information is also available at (800) 880-2418 The Choice of America’s Best. ©2010 Kimber Mfg., Inc. All rights reserved. Kimber names, logos and other trademarks may not be used without permission. Names of other companies, products and services may be the property of their respective owners. Kimber firearms are shipped with an instructional manual and California-approved cable lock. Copy of instruction manual available by request.2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=68http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=68Free Retailer & Law Enforcement Seminars Sands Convention Center Wednesday, Jan. 20, 2010 Ten Most Highly Cited Violations 10 a.m. — 11 a.m., Room TBA* ATF will reveal the 10 most common violations found in ATF inspections and provide insight into how to avoid them. NICS And You 1 p.m. — 1:45 p.m., Room TBA* NICS has made many improvements and added some new wrinkles to its background-check procedures. This overview and update will benefit you and your customers when you contact NICS to complete a background check. What’s New At ATF 1:45 p.m. — 2:30 p.m., Room TBA* ATF has added many new items and updated several publications that assist licensees, including online seminars, E-Form expansion and demonstration, and the AFMER report. ATF Inspection Findings 2:30 p.m. — 3:15 p.m., Room TBA* ATF has summarized the results of its inspection findings over the last few years. This seminar will provide the FFL holder with insight into ATF’s findings, including how licensees have improved in specific areas of an inspection. Firearms Manufacturing & Marking 3:15 p.m. — 4 p.m., Room TBA* A few of the topics that will be covered include manufacturing, marking requirements and variances; how to request a classification; and how to contact the Firearms Technology Branch. Learn how new technology can benefit you and your customers. You’ll have a chance to offer input and suggestions regarding future e-Form development. Safeguarding Your Business From Natural Disasters & Thefts 2 p.m. — 3 p.m., Room TBA* Learn how to prepare your business for natural disasters, including real-life examples and steps you can take to safeguard your employees, inventory and records. Friday, Jan. 22, 2010 Detecting and Avoiding Illegal Straw Purchases 10 a.m. — 11 a.m., Room TBA* Learn what you can do to detect and avoid illegal straw purchases, including five common scenarios. * For the latest information on the Free Seminars, visit www.shotshow. org and click on “Education.” Law Enforcement Education Monday, January 18, 2010 Baton Selection — Make it Effective, Efficient and Safe Robert Hindi 7 p.m. — 8 p.m., Room TBA* Witness and discover what many of today’s top training experts call the safest, fastest, most effective baton equipment developed for law enforcement. Active Shooter Response: A New Approach Craig Dickerson 7 p.m. — 8 p.m., Room TBA* This session will cover program development, single-officer, plainclothes and off-duty response, use of the ballistic shield and new room-entry techniques. The Hindi Duty Belt S.A.F.E.T.Y. System (A Seminar for High-Risk Patrol Professionals) Robert Hindi 8:15 p.m. — 9:15 p.m., Room TBA* See what top police trainers and medical specialists are calling the safest, fastest, most effective equipment-deployment system developed for law enforcement. Essential Handgun Techniques Dave Spaulding 8:15 p.m. — 9:15 p.m., Room TBA* There is a process students in handgun training courses must go through in preparing for armed conflict. This process will be discussed, with emphasis on proper technique. Thursday, Jan, 21, 2010 Security Systems and Security Measures in the Retail Stores Times and Room TBA* Learn two seasoned store owners’ tips and tactics for security measures and different security systems. How to Buy and Market Used Guns Times and Room TBA* Larry Ahlman, from Ahlmans Inc., will share his many years of experience in buying and selling used guns. How to Market and Capitalize on the Business of Gift Cards Times and Room TBA* Gift cards are one of the most profitable ways to promote customer traffic in your store. Steve Hall from H&H Gun Range will cover the details of managing gift cards and the benefits this program. Media Training for the Retailer Times and Room TBA* Rick Story, retired from U.S. Sportsmen’s Alliance, will prepare attendees on how to handle the media, how to control the conversation and how to avoid the pitfalls that often happen during media interviews. Stretching Your Retail Sales Times and Room 2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=69http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=69Active Shooter Response: A New Approach Craig Dickerson 9:15 a.m. — 10:15 a.m., Room TBA* (See Monday’s listing) Protecting Your Career: Tactical Report Writing for Public Safety Personnel Gordon Graham, JD 9:15 a.m. — 10:15 a.m., Room TBA* This session focuses on the common errors and omissions law-enforcement personnel make in incident documentation. Developing the Combative Mind Dave Spaulding 10:30 a.m. — 11:30 a.m., Room TBA* This session introduces the concepts needed to begin preparing one’s mind for potential conflict. Effective Courtroom Testimony Gordon Graham, JD 10:30 a.m. — 11:30 a.m., Room TBA* This session will give the veteran and novice information on how to improve performance in this critical task. Attendees will receive a copy of GRECT, Graham’s Rules for the Enhancement of Courtroom Testimony. What’s Your Draw-Ability: Gross Motor Skills vs. Fine Motor Skills Dave Young 1 p.m. — 2 p.m., Room TBA* Dave Young, director and founder of ARMA Training, explains the importance of proper holster selection, accessibility, techniques and safety. * For the latest information on the L.E. seminars, visit www. shotshow.org and click on “Education.” The SHOT Show will be held on multiple floors of the Sands Convention Center, a combination of the Sands, the Venetian and the Palazzo, centrally located on the Las Vegas strip. Monday, Jan. 18, 2010 Sands Expo & Convention Center 8 a.m. — 9:30 a.m. • George Whalin: Strategies For A Changing Retail World Retail expert George Whalin will discuss five things retailers should stop doing and five things they should start doing right now to survive and thrive in these tough economic times. 9:45 a.m. — 10:45 a.m. • Curt Jazwiecki: E-Commerce Solutions To The Firearms Retailer This session focuses on the basics of e-commerce and demonstrates how to use the Internet to increase sales and profits. 10:45 a.m. — Noon • Wally Nelson: ATF Compliance Training For The Firearms Retailer Retired senior ATF executive Wally Nelson provides invaluable advice on how to manage your ATF Form 4473, A&D books and other paperwork to be in compliance with ATF. Noon — 1 p.m. • Working Lunch Rob Southwick: Identifying The Challenges Ahead — Results Of The 2009 Firearms Retailers Survey In 2009, the NSSF conducted the first comprehensive survey of firearms retailers, identifying trends in employment, sales by category and more. Use the results presented to help identify areas where your business excels and areas that might need improvement. 1:15 p.m. — 2:15 p.m. • Christopher DiCenso: Seven Key Points To A Better Retail Business In this interactive session, Christopher DiCenso, the managing partner of Growth Strategy Partners, will share the extensive research his firm has conducted to identify the keys to a successful business, and will explain how you can apply them to build yours. 2:30 p.m. — 3:30 p.m. • Tom Shay: How To Go Forward When The Going Gets Tough A comprehensive session that will teach firearms retailers how to manage their budgets and profit and loss statements. 3:45 p.m. — 5 p.m. • George Whalin: High-Impact Marketing And Promotions To Double Your Sales And Triple Your Profits In this nuts-and-bolts seminar, George Whalin teaches independent and small-chain retailers how to develop a marketing strategy that maximizes every marketing effort. 5 p.m. — 6 p.m. • Break 6 p.m. — 8 p.m. • Bob Clements: Creating A Turn-Key Business With A Sustainable Competitive Advantage In this presentation, learn the myth about who creates and attempts to grow most businesses, the fatal assumption that causes most businesses to fail, why experience is often your worst teacher, not your best, and more. SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 692009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=70http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=702010 SHOT SHOW 2010 Sands Expo and Convention Center 201 Sands Avenue Las Vegas, NV 89109 (702) 722-5556 www.sandsexpo.com SHOT Show 2010 Hours Tuesday, Jan. 19 • 8:30 a.m. — 5:30 p.m. Wednesday, Jan. 20 • 8:30 a.m. — 5:30 p.m. Thursday, Jan. 21 • 8:30 a.m. — 5:30 p.m. Friday, Jan. 22 • 8:30 a.m. — 4 p.m. SHOT Show Owner and Sponsor National Shooting Sports Foundation (203) 426-1320 www.nssf.org SHOT Show Producer and Manager Reed Exhibitions 1-888-334-8720 E-mail: inquiry@shot.reedexpo.com www.shotshow.org SHOT Show Exhibitor Service Center 1-888-334-8720 (203) 840-5600 Fax: (203) 840-9600 E-mail: inquiry@shot.reedexpo.com SHOT Show Booth Space Contacts Dave Jeanette, Sales Manager 1-800-910-4671 (603) 626-4671 Fax: (603) 626-4672 E-mail: djeanette@reedexpo.com Judy Maguire, Sales Executive (203) 840-5492 Fax: (203) 840-9492 E-mail: jmaguire@reedexpo.com SHOT Show Hotel Registration www.shotshow.org Las Vegas Convention and Visitors Authority (702) 892-0711 www.LVCVA.com Cab Companies A-North Las Vegas Cab, (702) 643-1041 Ace Cab, (702) 736-8383 Checker Cab, (702) 873-2000 Star Cab, (702) 873-2000 Western Cab, (702) 736-8000 Yellow Cab, (702) 873-2000 Next Year’s SHOT Show Jan. 18-21, 2011 Sands Convention Center Las Vegas, Nev. SHOT Show 2010 Visit Us At Booth # 15327 BLACK HILLS AMMUNITION INC. PO BOX 3090 RAPID CITY, SD 57709 Phone: 605.348.5150 Fax: 605.348.9827 70 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=71http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=712009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=72http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=722010 SHOT Show COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH 10 Minute Deer Skinner . . . . . . . . . . . . 3853 32north Corp . - STABILicers . . . . . . . . . . 2352 3Point5 .com . . . . . . . . . . . . . . . . . . . . . 3720 4Sevens, LLC . . . . . . . . . . . . . . . . . . . . L104 5 .11 Tactical Series . . . . . . . . . . . . . . . 10173 5-Hour Energy . . . . . . . . . . . . . . . . . . . 1849 7 .62 Design . . . . . . . . . . . . . . . . . . . . . 6007 8Tex, LLC . . . . . . . . . . . . . . . . . . . . . . 11033 A . Uberti S .p .A . . . . . . . . . . . . . . . . . . . 12649 A .R .M .S ., Inc . . . . . . . . . . . . . . . . . . . . 12373 AA & E Leathercraft . . . . . . . . . . . . . . . 1720 ABA . . . . . . . . . . . . . . . . . . . . . . . . . . 12360 ABO Gear . . . . . . . . . . . . . . . . . . . . . . . 2549 Academy of Excellence . . . . . . . . . . . . 15327 Accro-Met, Inc . . . . . . . . . . . . . . . . . . . 16225 Accu-Fire, Inc . . . . . . . . . . . . . . . . . . . . . 1717 Accuracy International N .A . . . . . . . . . . 20405 AccuSharp Knife Sharpeners . . . . . . . . 14406 Accu-Shot . . . . . . . . . . . . . . . . . . . . . . 20438 ACIGI / Fujiiryoki . . . . . . . . . . . . . . . . . 1431 ACR Electronics, Inc . . . . . . . . . . . . . . . . 4063 Action Target . . . . . . . . . . . . . . . . . . . 20005 Act-Mag SRL . . . . . . . . . . . . . . . . . . . . 12476 A Courtesy of Reed Exhibitions as of Dec . 1, 2009 . AcuSport Corp . . . . . . . . . . . . . 14231, 14938 ADCO Arms Co ., Inc . . . . . . . . . . . . . . . 14946 Addax Tactical . . . . . . . . . . . . . . . . . . 11776 ADS, Inc . . . . . . . . . . . . . . . . . . . . . . . 12972 ADSTAR, Inc . . . . . . . . . . . . . . . . . . . . . . 3447 Advanced Armament Corp . . . . . . . . . . 20431 Advanced Engineered Systems . . . . . . . . 2320 Advanced Tactical Firearms Intl . . . . . . . 15819 Advanced Technology Intl . . . . . . . . . . . . 3855 Advanced Training Systems (ATS) . . . . 20236 Advantage Tactical Sight . . . . . . . . . . . . 3019 Adventure Lights, Inc . . . . . . . . . . . . . . 11476 Adventure Medical Kits . . . . . . . . . . . . . . 616 AE Light . . . . . . . . . . . . . . . . . . . . . . . 20238 AEE . . . . . . . . . . . . . . . . . . . . . . . . . . . 6111 Aero Metals . . . . . . . . . . . . . . . . . . . . . 2208 Aervoe Industries . . . . . . . . . . . . . . . . . 3152 Aetco, Inc . . . . . . . . . . . . . . . . . . . . . . 20626 Africa Sport Hunting Safaris . . . . . . . . . 2054 AFTCO Bluewater/Al Agnew . . . . . . . . 10454 Aftermath Miami . . . . . . . . . . . . . . . . 11849 Agonic Enterprises, LLC . . . . . . . . . . . . . 4161 Aguila Ammunition USA . . . . . . . . . . . 16324 Aim Sports, Inc . . . . . . . . . . . . . . . . . . . 3166 Aimpoint, Inc . . . . . . . . . . . . . . . . . . . . 11521 AimSHOT . . . . . . . . . . . . . . . . . . . . . . . 4266 Aimtech Mount Systems . . . . . . . . . . . . 1947 Air Gun, Inc . . . . . . . . . . . . . . . . . . . . . 15330 AirForce Airguns . . . . . . . . . . . . . . . . . . 2525 Airguns of Arizona . . . . . . . . . . . . . . . . 1414 Aker International, Inc . . . . . . . . . . . . . 20127 Al Mar Knives . . . . . . . . . . . . . . . . . . . . . 814 Alfalight, Inc . . . . . . . . . . . . . . . . . . . . . 8601 All Weather Outerwear . . . . . . . . . . . . 10351 Allen Co . . . . . . . . . . . . . . . . . . . . . . . . 14020 Alliance Global Group Inc . . . . . . . . . . . . 3151 Alliant Powder . . . . . . . . . . . . . . . . . . 14638 Alot Enterprise Co ., Ltd . . . . . . . . . . . . . . 4041 Alpha Industries . . . . . . . . . . . . . . . . . . 3554 Alphacasting, Inc . . . . . . . . . . . . . . . . . 12349 ALPS OutdoorZ . . . . . . . . . . . . . . . . . . . 2261 ALS Technologies, Inc . . . . . . . . . . . . . . 26012 Alta Industries . . . . . . . . . . . . . . . . . . . 8210 Altama Footwear . . . . . . . . . . . . . . . . 25102 Altamont Co . . . . . . . . . . . . . . . . . . . . 16445 Altus Brands, L2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=73http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=73COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Arms Tech, Ltd . . . . . . . . . . . . . . . . . . . 27513 Armsport Av Silahlari ve Malzemeleri . 12338 Army Marksmanship Unit . . . . . . . . . . 12276 Arno Bernard Knives . . . . . . . . . . . . . . . 3827 Arrieta . . . . . . . . . . . . . . . . . . . . . . . . 14233 Arrow Precision, LLC . . . . . . . . . . . . . . . 3420 Arrowhead Industries . . . . . . . . . . . . . . 2227 ARS Business Solutions, LLC . . . . . . . . . . 2141 Arsenal, Inc . . . . . . . . . . . . . . . . . . . . . 13721 Artistic Plating Co . . . . . . . . . . . . . . . . . . 1340 ARY, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . 328 Ashbury International Group, Inc . . . . . 26407 Asociacion Armera . . . . . . . . . . . . . . . 15338 ASP, Inc . . . . . . . . . . . . . . . . . . . . . . . . 13469 Astra Radio Communications . . . . . . . . 20540 Atascosa Wildlife Supply, Inc . . . . . . . . . . 1408 ATK Law Enforcement . . . . . . . . . . . . . 11168 ATK . . . . . . . . . . . . . . 11168, 14038, 14638 Atlanco . . . . . . . . . . . . . . . . . . . . . . . . 10960 Atsko . . . . . . . . . . . . . . . . . . . . . . . . . 10857 Attack! OpGear . . . . . . . . . . . . . . . . . . . 7611 AuctionArms .com, Inc . . . . . . . . . . . . . . . 2204 Austin Sheridan USA, Inc . . . . . . . . . . . 12349 Avon Protection Systems . . . . . . . . . . . 25406 AWC Systems Technology . . . . . . . . . . . 10576 AYA - AGUIRRE Y ARANZABAL . . . . . . . 14233 B & F System, Inc . . . . . . . . . . . . . . . . . . . 144 B .E . Meyers & Co ., Inc . . . . . . . . . . . . . . 6211 B .S .N . Technology Srl . . . . . . . . . . . . . 12343 Babes with Bullets . . . . . . . . . . . . . . . . . L240 Bad Boy Enterprises, LLC . . . . . . . . . . . 10443 Badger Barrels, Inc . . . . . . . . . . . . . . . . 2110 B Badger Ordnance . . . . . . . . . . . . . . . . 20440 Badlands . . . . . . . . . . . . . . . . . . . . . . 11146 BAE Systems Products Group . . . . . . . . 12360 BAE Systems . . . . . . . . . . . . . . . 8003, 15558 Baikal/IZH Airguns . . . . . . . . . . . . . . . . 1414 Bair’s FastShot, LLC . . . . . . . . . . . . . . . . 2939 Balist Engineering . . . . . . . . . . . . . . . . 15355 Ballistic Advantage/ArmorWorks . . . . . . 8503 BAM . . . . . . . . . . . . . . . . . . . . . . 3940, 4140 Bandera / Cal-Bind . . . . . . . . . . . . . . . . 2954 Barbour, Inc . . . . . . . . . . . . . . . . . . . . 10352 Barnaul Cartridge Plant CJSC . . . . . . . . . 2505 Barnes Bullets, Inc . . . . . . . . . . . . . . . . 11760 Barnett Intl . . . . . . . . . 12511, 13305, 14011 Baron Technology, Inc . . . . . . . . . . . . . 15030 Barrett Firearms Mfg ., Inc . . . . . . . . . . 11269 Barska Optics . . . . . . . . . . . . . . . . . . . . 3449 Bartel Armory . . . . . . . . . . . . . . . . . . . 5207 Bash Tripod . . . . . . . . . . . . . . . . . . . . 15022 Bates Footwear . . . . . . . . . . . . . . . . . . 11860 BATF . . . . . . . . . . . . . . . . . . . . . . . . . . 2909 Battenfeld Technologies, Inc . . . . . . . . . 15135 Battle Lake Outdoors . . . . . . . . . . . . . 10161 Bayco Products, Inc . . . . . . . . . . . . . . . 25403 BCB International, Ltd . . . . . . . . . . . . . . 1414 BCS International . . . . . . . . . . . . . . . . 11153 Beamshot-Quarton USA, Inc . . . . . . . . . 20505 Bear & Son Cutlery, Inc . . . . . . . . . . . . . 2263 BeaverCreek Armory, LLC . . . . . . . . . . . 7603 Bedford Industries, Inc . . . . . . . . . . . . . . 2521 Beeman Precision Airguns . . . . . . . . . . 14651 Bell - Ranger Outdoor Apparel . . . . . . 10531 Bell and Carlson, Inc . . . . . . . . . . . . . . . 1811 @ Booth #15327 & 20227 Benchmade Knife Co ., Inc . . . . . . 847, 11173 Benelli Armi S .p .A . . . . . . . . . . . . . . . . 13451 Benelli USA . . . . . . . . . . . . . . . . . . . . 13053 Beretta U .S .A . Corp . . . . . . . . . 13454, 13460 Bergan, LLC . . . . . . . . . . . . . . . . . . . . . 3662 Bergara Barrels . . . . . . . . . . . . . . . .2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=74http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=74COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Browning Sporting Bags . . . . . . . . . . . 15138 Browning . . . . . . . . . . 13438, 15046, 15138 Browning . . . . . . . . . . 15144, 15244, 15245 Bruce Foods/Cajun Injector, Inc . . . . . . . 4255 Brush Research Manufacturing Co . . . . . 1043 BSA Optics . . . . . . . . . . . . . . . . . . . . . 11849 B-Safe USA . . . . . . . . . . . . . . . . . . . . . . 7302 B-Square . . . . . . . . . . . . . . . . . . . . . . 12360 Bubba’s Barbeque Ovens . . . . . . . . . . . . 2540 Buck Expert, Inc . . . . . . . . . . . . . . . . . . 3763 Buck Gardner Calls, LLC . . . . . . . . . . . . . 742 Buck Knives, Inc . . . . . . . . . . . . . . . . . 12013 Buck Stop Lure Co ., Inc . . . . . . . . . . . . . 1204 Buck Wear, Inc . . . . . . . . . . . . . . . . . . . 11249 Buffalo Tools . . . . . . . . . . . . . . . . . . . . . 108 Buffer Technologies . . . . . . . . . . . . . . 20330 Bug Band . . . . . . . . . . . . . . . . . . . . . . . 4426 Bug-Out Outdoorwear, Inc . . . . . . . . . . 14014 Bul, Ltd . . . . . . . . . . . . . . . . . . . . . . . . 15729 Bulldog Cases . . . . . . . . . . . . . . . . . . . . 4050 Burnham Brothers . . . . . . . . . . . . . . . . 2516 Bushmaster Firearms . . . . . . . . . . . . . 14627 Bushnell Outdoor Products . . . . . . . . . 13411 Bushnell/Uncle Mike’s L .E . . . . . . . . . . 10768 Business Control Systems Corp . . . . . . . . 1229 Butler Creek Corp . . . . . . . . . . . . . . . . 13411 C Products, LLC . . . . . . . . . . . . . . . . . . . 2906 Caesar Guerini USA . . . . . . . . . . . . . . . 15953 Cali’co Hardwoods, Inc . . . . . . . . . . . . . 11746 California Competition Works . . . . . . . 15958 Calvi SpA . . . . . . . . . . . . . . . . . . . . . . 12343 CAM Commerce Solutions . . . . . . . . . . . 5104 Camdex, Inc . . . . . . . . . . . . . . . . . . . . 15522 Camelbak Products . . . . . . . . . . . . . . . 11873 Camera di Commercio Brescia . . . . . . . 12343 Camerons Products . . . . . . . . . . . . . . . . . 220 Camillus Cutlery . . . . . . . . . . . . . . . . . . 2547 C Cammenga Corp . . . . . . . . . . . . . . . . . 27011 Camo Diva . . . . . . . . . . . . . . . . . . . . . 10553 Camo Unlimited . . . . . . . . . . . . . . . . . . . 825 Camouflage Face Paint . . . . . . . . . . . . . 3951 Camp Chef . . . . . . . . . . . . . . . 15138, 15241 CampCo/S&W Watches . . . . . . . . . . . . 14409 Canal Street Cutlery Co . . . . . . . . . . . . . 3952 Canik 55 . . . . . . . . . . . . . . . . . . . . . . . 2219 Cannon Safe, Inc . . . . . . . . . . . . . . . . . 12321 Careco Multimedia, Inc . . . . . . . . . . . . . 11030 Carl Walther GmbH . . . . . . . . . . . . . . . 12038 Carl Zeiss Optronics GmbH . . . . . . . . . 27203 Carl Zeiss Sports Optics . . . . . . . . . . . . 13703 Carlson’s Choke Tubes . . . . . . . . . . . . . . 1658 Carson Optical . . . . . . . . . . . . . . . . . . . 1058 Cartuchos Saga . . . . . . . . . . . . . . . . . . 14233 Carvers For Conservation . . . . . . . . . . . 1167 CAS Hanwei . . . . . . . . . . . . . . . . . . . . . . 827 Case Cutlery (W .R . Case & Sons) . . . . . 12021 Caspian Arms, Ltd . . . . . . . . . . . . . . . . . 2503 Cavalry Arms Corp . . . . . . . . . . . . . . . . . 7306 CCI Ammunition . . . . . . . . . . . . . . . . . 14038 CC’s Designer Concealed Carry . . . . . . . . . 116 CCW Breakaways, LLC . . . . . . . . . . . . . . 8613 Cejay Engineering, LLC . . . . . . . . . . . . . 7503 Celerant Technology Corp . . . . . . . . . . . . 1250 Center Mass, Inc . . . . . . . . . . . . . . . . . 14818 Century International Arms, Inc . . . . . . 15531 Cerakote Firearm Coatings . . . . . . . . . . 4344 Cervelle POS Software . . . . . . . . . . . . . 3849 CGTech . . . . . . . . . . . . . . . . . . . . . . . . . 3820 Champion Traps and Targets . . . . . . . . 14038 Changsung Enterprise . . . . . . . . . . . . . . 5018 Chapin International . . . . . . . . . . . . . . . . 866 Check-Mate Industries, Inc . . . . . . . . . . . 2217 Cheddi2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=75http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=75STAG ARMS Piston Carbine The new Stag Arms M8 is the next generation of piston carbines. We have worked through the challenges that others have struggled with to produce a reliable and tough carbine that won’t break the bank. There are many features that make the Stag M8 run better, cooler and cleaner. THE NEW STAG ARMS M8 PISTON CARBINE Our adjustable short stroke piston is the heart of the system. It is easily serviced from the front and all gasses are vented away from the shooter and the action. Built on the solid Stag receivers you’ve come to trust, the M8 has been completely redesigned on the inside. A Midwest Industries flip-up rear sight is part of the package. Model 8 MSRP Rt Hand $1145 Lt Hand $1185 The bolt carrier has been specially developed to prevent “carrier tilt”. Carrier tilt can cause wear problems in the rear of the lower receiver and the buffer tube threads. A one-piece bolt carrier has been developed to ensure that the carrier key does not shoot loose. In addition, the manganese phosphate coated carrier is much more resistant to fouling and carbon. Model 1 MSRP Rt Hand $949 Lt Hand $989 M1 Direct Gas Carbine The introduction of the new Model 8 gives AR15 shooters more choices than ever. Whether you choose a piston or gas model, right or left handed, carbine or rifle, rest assured that you’ll have a dependable, fast handling AR without spending more than you have to. Built entirely in-house, Stag AR15’s have a fit and finish no other can match - at any price. The Choice Is Yours Stag Arms 515 John Downey Dr., New Britain CT 06051 For More Information, Visit Us At: www.stagarms.com By phone at: 1-860-229-99942009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=76http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=76COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH D & K Mfg . Co ., Inc . . . . . . . . . . . . . . . 20637 D .P .M .S . . . . . . . . . . . . . . . . . . . . . . . . 14949 D .S .A ., Inc . . . . . . . . . . . . . . . . . . . . . . 16531 D .T . Systems, Inc . . . . . . . . . . . . . . . . . . 1206 DAC Technologies . . . . . . . . . . . . . . . . . 1428 Dakota Arms, LLC . . . . . . . . . . . . . . . . 15133 Dallas Safari Club . . . . . . . . . . . . . . . . . 2020 Damascus Protective Gear . . . . . . . . . . 20305 Danalco, Inc . . . . . . . . . . . . . . . . . . . . 10356 Daniel Defense Inc . . . . . . . . . . 20365, 20458 Danner, Inc . . . . . . . . . . . . . . . . . . . . . 10365 Dan’s Whetstone Co ., Inc . . . . . . . . . . . . 1032 Dark Ops Holdings . . . . . . . . . . . . . . . 11869 Darley . . . . . . . . . . . . . . . . . . . . . . . . . 6003 Darn Tough Vermont . . . . . . . . . . . . . . . 2233 Dave Manson Precision Reamers . . . . . . 2308 Davidson’s . . . . . . . . . . . . . . . . . . . . . 11843 DAW Technologies . . . . . . . . . . . . . . . . . 6203 Day Six Outdoors . . . . . . . . . . . . . . . . . 3129 Daystate Airguns . . . . . . . . . . . . . . . . . 1414 Deeks - The Perfect Decoy . . . . . . . . . . . 3208 Defense Products . . . . . . . . . . . . . . . . 20371 Defense Technology . . . . . . . . . . . . . . 12360 DeLorme . . . . . . . . . . . . . . . . . . . . . . . . 640 Del-Ton, Inc . . . . . . . . . . . . . . . . . . . . . 25407 Denver Tent/Colorado Tent . . . . . . . . . . 4329 DeSantis Holster and Leather . . . . . . . . 3247 Desert Tactical Arms . . . . . . . . . . . . . . 13976 Desiccare, Inc . . . . . . . . . . . . . . . . . . . . 2543 Di Armeria Equipment . . . . . . . . . . . . . . 3153 Diamondback Tactical . . . . . . . . . . . . . . 8402 DIANA . . . . . . . . . . . . . . . . . . . . . . . . 16138 D Dillon Aero, Inc . . . . . . . . . . . . . . . . . . . 8009 Dillon Precision Products, Inc . . . . . . . . . 2822 Ding Zing Chemical Products . . . . . . . . 11455 Directex . . . . . . . . . . . . . . . . . . . . . . . . 1406 Dixie Gun Works, Inc . . . . . . . . . . . . . . 15027 DMT - Diamond Machining Tech . . . . . . . 1714 DNZ Products, LLC . . . . . . . . . . . . . . . . . 229 Do-All Traps, LLC . . . . . . . . . . . . . . . . . . . 425 Dogtra Co . . . . . . . . . . . . . . . . . . . . . . . 4258 Dokken Dog Supply, Inc . . . . . . . . . . . . . . 444 Dominion Arms / Rauch Tactical . . . . . . 2651 Don Hume Leathergoods . . . . . . . . . . . 10874 Dong Ying Manufacturing . . . . . . . . . . . . 819 Dong-A Canvas Co ., Ltd . . . . . . . . . . . . . 5018 Double Arrow Explosive . . . . . . . . . . . 20153 DoubleStar/J&T Dist ./Ace . . . . 20563, 20660 Down Range Mfg ., LLC . . . . . . . . . . . . . 3018 Draper Knitting Co ., Inc . . . . . . . . . . . . . 8603 Dri Duck Traders . . . . . . . . . . . . . . . . . 11144 DRIFIRE . . . . . . . . . . . . . . . . . . . . . . . 10061 DryGuy, LLC . . . . . . . . . . . . . . . . . . . . 10551 DSM Safety Products LLC . . . . . . . . . . . . L128 Duck Commander Co ., Inc . . . . . . . . . . . 1252 DUCKS & BUCKS Cart Hunting Blinds . . . . 117 Ducks Unlimited, Inc . . . . . . . . . . . . . . . 1647 Due/Matic Traps . . . . . . . . . . . . . . . . . . 2730 DUKE Tactical & Athletic Products . . . . . . 7008 Du-Lite Corp . . . . . . . . . . . . . . . . . . . . 20357 Dummies Unlimited, Inc . . . . . . . . . . . . 20349 Dunwiddie Custom Packaging . . . . . . . . 5222 DuraCoat Firearm Finishes . . . . . . . . . 20143 E .A .R ., Inc ./Insta-Mold Div . . . . . . . 944, 1044 E @ Booth #15327 E .M .F . Co ., Inc . . . . . . . . . . . . . . . . . . . 15749 Eagle Grips, Inc . . . . . . . . . . . . . . . . . . 15924 Eagle Imports, Inc . . . . . . . . . . . . . . . . 16349 Eagle Industries Unlimited, Inc . . . . . . . 11660 Ear Phone Connection . . . . . . . . . . . . . 20137 EarHugger Safety Equipment, Inc . . . . . 20214 Eastman Outdoors . . . . . . . . . . . . . . . . 1411 Ebe2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=77http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=772009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=78http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=78COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Fielding Eyewear & Accessories . . . . . . . 2138 Fifty Caliber Shooter’s Association . . . . . 3027 Filson . . . . . . . . . . . . . . . . . . . . . . . . . . 1214 Final Approach . . . . . . . . . . . . . . . . . . 13411 Fine Apparrel . . . . . . . . . . . . . . . . . . . . 5018 Finish Line Promotions & Mfg . . . . . . . . . 6205 Fiocchi of America, Inc . . . . . . . . . . . . . 15349 First Choice Armor & Equipment . . . . . 26203 First-Light USA, LLC . . . . . . . . . . . . . . . 20414 Fisher Space Pen Co . . . . . . . . . . . . . . . . 1131 Flambeau Outdoors . . . . . . . . . . 1019, 1020 FlashFog - SECURITY FOG . . . . . . . . . . . . 349 Flitz International, Ltd . . . . . . . . . . . . . . 1225 FMG Publications . . . . . . . . . . 15327, 20227 FNH USA . . . . . . . . . . . . . . . . . . . . . . 13060 Fobus Holsters . . . . . . . . . . . . . . . . . . 13464 Foiles Migrators, Inc . . . . . . . . . . . . . . . . . 655 FoodSaver . . . . . . . . . . . . . . . . . . . . . . 3858 Force One, LLC . . . . . . . . . . . . . . . . . . . 8211 Forensics Source . . . . . . . . . . . . . . . . . 12360 Forrester Manufacturing . . . . . . . . . . . . 4229 Forster Products, Inc . . . . . . . . . . . . . . 15621 Fort Knox, Inc . . . . . . . . . . . . . . . . . . . . 4243 Foshan City Mold Products . . . . . . . . . . . . 931 Fox Knives Oreste Frati Srl . . . . . . . . . 12343 Fox Outdoor Products . . . . . . . . . . . . . 27110 FoxFury Personal Lighting Solutions . . . 8207 FOXPRO, Inc . . . . . . . . . . . . . . . . . . . . . . 649 Foxy Huntress . . . . . . . . . . . . . . . . . . 10117 Franchi . . . . . . . . . . . . . . . . . . . . . . . . 12656 Franklin Sports, Inc . . . . . . . . . . . . . . . 20459 Franzen Security Products, Inc . . . . . . . . 4142 Fraser-Volpe LLC . . . . . . . . . . . . . . . . . . 2609 Freedom Arms, Inc . . . . . . . . . . . . . . . . 14858 Freedom Hunters . . . . . . . . . . . . . . . . . L205 Freelinc . . . . . . . . . . . . . . . . . . . . . . . 10871 Frogg Toggs . . . . . . . . . . . . . . . . . . . . 10360 Front Line - Army Equipment, Ltd . . . . . 15629 Frontier/Aquaforce Watch, Inc . . . . . . . . 8605 Frontline Defense Systems . . . . . . . . . 27014 Frost Cutlery Co . . . . . . . . . . . . . . . . . . . . 810 FSS Smart Soldiers . . . . . . . . . . . . . . . . 5018 Fujinon, Inc . . . . . . . . . . . . . . . . . . . . . . 3725 Full Clip USA . . . . . . . . . . . . . . . . . . . . . 6107 Fusion Tactical . . . . . . . . . . . . . . . . . . 14077 FX Airguns . . . . . . . . . . . . . . . . . . . . . . 1414 G .A . Precision . . . . . . . . . . . . . . . . . . . 20440 G96 Products Co ., Inc . . . . . . . . . . . . . . . . 919 Galati Gear . . . . . . . . . . . . . . . . . . . . . 20435 Galati International . . . . . . . . . . . . . . . 3349 Galco International . . . . . . . . . . . . . . . 11815 Gamebore Cartridge Co ., Ltd . . . . . . . . 14928 GameFaceGear-QuikCamo Headwear . . . 3211 Gamehide - Core Resources . . . . . . . . . 10126 Gamo Outdoor USA, Inc . . . . . . . . . . . . 11849 Gamo USA Corp . . . . . . . . . . . . . . . . . . . 7411 Gargoyles Eyewear . . . . . . . . . . . . . . . . L127 Garmin International . . . . . . . . . . . . . . 3655 Garrett Metal Detectors . . . . . . . . . . . . . 4445 GDATP . . . . . . . . . . . . . . . . . . . . . . . . . 8608 Gear Creationz . . . . . . . . . . . . . . . . . . . . 718 Geissele Automatics, LLC . . . . . . . . . . . 13476 Gemini Sport Products . . . . . . . . . . . . . . 3119 Gemstar Manufacturing . . . . . . . . . . . . 2639 Gemtech . . . . . . . . . . . . . . . . . . . . . . . 20421 Gencpolat Walnut Blank . . . . . . . . . . . . 5012 General Inspection, LLC . . . . . . . . . . . . 16457 General Starlight Co . . . . . . . . . . . . . . . 20663 Generation Guns . . . . . . . . . . . . . . . . . . 2030 George Harris’ Wildlife Collection . . . . . 5128 Gerber Legendary Blades . . . . . . . . . . 13112 German Spor2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=79http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=792009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=80http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=80COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Heatwave Scents . . . . . . . . . . . . . . . . . . 2952 Heckler & Koch . . . . . . . . . . . . . . . . . . 12860 Hellfighter Tactical Lighting Sys . . . . . . 11869 Helly Hansen Pro (US), Inc . . . . . . . . . . 11046 Hen & Rosster Cutlery . . . . . . . . . . . . . . 8111 Hendon Publishing Co . . . . . . . . . . . . . 20361 Heritage Manufacturing, Inc . . . . . . . . . . 2920 Heros Pride . . . . . . . . . . . . . . . . . . . . 20138 Hi Mountain Jerky, Inc . . . . . . . . . . . . . . 1751 Hibo Industries (China) Co ., Ltd . . . . . . . 2225 Hi-Country Snack Foods, Inc . . . . . . . . . . 4330 Hides, LLC . . . . . . . . . . . . . . . . . . . . . . 3207 High Gear . . . . . . . . . . . . . . . . . . . . . . 4433 High Maintenance Camo . . . . . . . . . . . 10025 High Standard Mfg ., Co ., Inc . . . . . . . . . 2508 HighCom Security Inc . . . . . . . . . . . . . . . L134 Hi-Point Firearms/ Mks Supply . . . . . . 15549 HiViz Shooting Systems . . . . . . . . 2958, 3054 HK Knives . . . . . . . . . . . . . . . . . . . . . . . 352 HKS Products, Inc . . . . . . . . . . . . . . . . . . 1306 Hobie Cat Co . . . . . . . . . . . . . . . . . . . . . 1263 Hodgdon/IMR/WInchester Powder . . . 16327 Hogue, Inc . . . . . . . . . . . . . . . . 14859, 15723 Homak Manufacturing . . . . . . . . . . . . . 5004 Honeywell International . . . . . . . . . . . . 7311 Hoppe’s . . . . . . . . . . . . . . . . . . . . . . . 13411 Horizon Manufacturing Ent ., Inc . . . . . . . 1953 Hornady Manufacturing Co . . . . . . . . . 12332 Horus Vision, LLC . . . . . . . . . . . . . . . . . 4025 Hot Leathers . . . . . . . . . . . . . . . . . . . . . 2155 Hot Shot Products . . . . . . . . . . . . . . . . . 3201 Howard Leight by Sperian . . . . . . . . . . . 1955 H-S Precision, Inc . . . . . . . . . . . . . . . . . 15927 Huanic Corp . . . . . . . . . . . . . . . . . . . . . . 2242 Hubbard’s Yellowstone Outfitters . . . . . . 2049 Hubertus Solingen Cutlery . . . . . . . . . . 16138 Hunten Outdoors . . . . . . . . . . . . . . . . . . 556 Hunter Co ., Inc . . . . . . . . . . . . . . . . . . . . 922 Hunter’s Specialties . . . . . . . . . . . . . . . . 1814 Hunting’s-A-Drag, Inc . . . . . . . . . . . . . . . 3854 Huntington Die Specialties . . . . . . . . . . 15441 HWI . . . . . . . . . . . . . . . . . . . . . . . . . . . 6407 Hyskore . . . . . . . . . . . . . . . . . . . . . . . . 3544 I .C .E ., Inc . . . . . . . . . . . . . . . . . . . 1765, 4466 I .O ., Inc . . . . . . . . . . . . . . . . . . . . . . . . . 3047 IBS Sigma, Inc . . . . . . . . . . . . . . . . . . . . 6413 Icebreaker, Inc . . . . . . . . . . . . . . . . . . . . 3844 ICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4240 Idaho Department of Commerce . . . . . . 2211 IHC, Inc . . . . . . . . . . . . . . . . . . . . . . . . 15229 Import Merchandiser’s, Inc . . . . . . . . . . . 3850 In Country Television . . . . . . . . . . . . . . . L107 Indo-US Mim Tec . Pvt ., Ltd . . . . . . . . . . . 3344 Industrial Revolution . . . . . . . . . . . . . . . 1261 Industrias Tecnos, SA de CV . . . . . . . . . . 2536 Indusys Technologies Belgium . . . . . . . 15355 Inforce . . . . . . . . . . . . . . . . . . . . . . . . . 1460 Inno-Labs . . . . . . . . . . . . . . . . . . . . . . . 5217 Innovative Plastech, Inc . . . . . . . . . . . . . 2542 Inova . . . . . . . . . . . . . . . . . . . . . . . . . . 1460 Insight Technology . . . . . . . . . . . . . . . 12669 Instant Armor, Inc . . . . . . . . . . . . . . . . . 7206 Instrument Technology, Inc . . . . . . . . . . . L126 Interarms . . . . . . . . . . . . . . . . . . . . . . . 2508 Interlink S&C . . . . . . . . . . . . . . . . . . . . 5018 InterMedia Outdoors, Inc . . . . . . . . . . . 13321 I International Cartridge Corp . . . . . . . . . 20021 International Supplies . . . . . . . . . . . . . . 1907 Interstate Arms Corp . . . . . . . . . . . . . . . 2103 Intertek . . . . . . . . . . . . . . . . . . . . . . . . L119 Intr2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=81http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=812009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=82http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=82COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH KNS Precision, Inc . . . . . . . . . . . . . . . . 20360 Kodiak-Terra USA, Inc . . . . . . . . . . . . . . 8507 Komando Av, Ltd . . . . . . . . . . . . . . . . . . 2119 Konus USA Corp . . . . . . . . . . . . . . . . . . . . 840 Korea Bag & Luggage Industry . . 5018, 5028 Kowa Optimed, Inc . . . . . . . . . . . . . . . . 1458 KP Industries Inc . . . . . . . . . . . . . . . . . 20032 Krause Publications . . . . . . . . . . . . . . . 11518 Krieger Barrels, Inc . . . . . . . . . . . . . . . 16353 KRISS-TDI . . . . . . . . . . . . . . . . . . . . . . 14231 Kroll International, LLC . . . . . . . . . . . . 11668 Kruger Optical, LLC . . . . . . . . . . . . . . . . 3766 Kurzzeit USA . . . . . . . . . . . . . . . . . . . . 7601 Kutmaster/Utica Cutlery Co . . . . . . . . . . . 614 K-VAR Corp . . . . . . . . . . . . . . . . . . . . . 13721 KWA USA . . . . . . . . . . . . . . . . . . . . . . 20611 Kwik-Site Co ./Ironsighter Co . . . . . . . . . 2214 Kyung Chang Industry . . . . . . . . . . . . . 5018 L&R Ultrasonics . . . . . . . . . . . . . . . . . 25308 L .A . Lighter, Inc . . . . . . . . . . . . . . . . . . . 2854 L .A .R . Manufacturing, Inc . . . . . . . . . . . 15721 L .N . Curtis & Sons . . . . . . . . . . . . . . . . . 6108 L .P .A . Srl di Ghilardi . . . . . . . . . . . . . . 12343 L-3 Electro-Optical Systems . . . . . . . . . 20558 La Crosse Technology, Ltd . . . . . . . . . . . . 2040 Lachaussee . . . . . . . . . . . . . . . . . . . . . 15355 LANBER . . . . . . . . . . . . . . . . . . . . . . . 14233 Lancer Systems . . . . . . . . . . . . . . . . . . 20074 LandandFarm .com . . . . . . . . . . . . . . . . 1260 Lansky Sharpeners . . . . . . . . . . . . . . . 13107 Lapua . . . . . . . . . . . . . . . . . . . . . . . . . 3036 LaRue Tactical . . . . . . . . . . . . . . . . . . . 14376 Laser Ammo, Ltd . . . . . . . . . . . . . . . . . . 1343 Laser Devices, Inc . . . . . . . . . . . . . . . . 20521 Laser Shot, Inc . . . . . . . . . . . . . . 3660, 27502 LaserLyte . . . . . . . . . . . . . . . . . . . . . . . 1805 LaserMax, Inc . . . . . . . . . . . . . . . . . . . 12970 Lauer Custom Weaponry . . . . . . . . . . . 20143 L Law Officer Magazine . . . . . . . . . . . . . 10074 Lawman Leather Goods . . . . . . . . . . . . . 3042 Lazzeroni Arms Co . . . . . . . . . . . . . . . . . 2327 Le Chameau . . . . . . . . . . . . . . . . . . . . 11038 Leapers, Inc . . . . . . . . . . . . . . . . . 1758, 1858 Leatherman Tool Group, Inc . . . . . . . . . . . 605 Leatherwood/Hi-Lux Optics . . . . . . . . . . 1017 LEDWAVE . . . . . . . . . . . . . . . . . . . . . . 14233 Legacy Sports International . . . . . . . . . . 2830 Leica Sport Optics . . . . . . . . . . . . . . 214, 414 LEM Products . . . . . . . . . . . . . . . . . . . . . 340 LENCO Armored Vehicles . . . . . . . . . . . . 2244 LensPen - Parkside Optical . . . . . . . . . . 4040 Les Baer Custom, Inc . . . . . . . . . . . . . . 14631 Leupold & Stevens, Inc . . . . . . . 10964, 12515 Levy’s Leathers Limited . . . . . . . . . . . . . 3165 Lew Horton Distributing Co ., Inc . . . . . . 15523 Lewis Machine & Tool Co . . . . . . . . . . . 20531 Liberty Mountain . . . . . . . . . . . . . . . . . . 860 Liberty Safe and Security . . . . . . . . . . 11821 Lifeline First Aid . . . . . . . . . . . . . . . . . . 2966 Lightfield Corp . . . . . . . . . . . . . 10471, 15552 Lightforce Performance Lighting . . . . . 20243 LimbSaver . . . . . . . . . . . . . . . . . . . . . . 3652 Line Of Fire, LLC . . . . . . . . . . . . . . . . . . 6206 Lipseys . . . . . . . . . . . . . . . . . . . . . . . . 11038 Little Giant Ladder Systems . . . . . . . . . . 7502 LockSAF . . . . . . . . . . . . . . . . . . . . . . . . 3320 LOKSAK (formerly Watchful Eye) . . . . . 25307 Lone Wolf Distributors, Inc . . . . . . . . . . 20571 Lone Wolf Knives . . . . . . . . . . . . . . . . . 1949 Long Perng Co ., Ltd . . . . . . . . . . . . . . . . . 942 Longleaf Camo . . . . . . . . . . . .2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=83http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=83COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Miguel Caballero Ltda . . . . . . . . . . . . . . 7310 Mil-Comm Products Co ., Inc . . . . . . . . . . 3215 Miliforce USA Corp . . . . . . . . . . . . . . . . . 3041 Militaria, Inc . . . . . . . . . . . . . . . . . . . . . 4225 Military Outdoor Clothing, Inc . . . . . . . 20013 Milkor USA, Inc . . . . . . . . . . . . . . . . . . . 7510 Millett Sights . . . . . . . . . . . . . . . . . . . 13411 Mil-Tac Knives & Tools . . . . . . . . . . . . . 10063 Minox USA, Inc . . . . . . . . . . . . . . . . . . 16138 Mocean . . . . . . . . . . . . . . . . . . . . . . . 20061 Mock Prison Riot . . . . . . . . . . . . . . . . . . 8513 MOJO Outdoors . . . . . . . . . . . . . . . 861, 862 Monadnock . . . . . . . . . . . . . . . . . . . . 12360 Montana Canvas . . . . . . . . . . . . . . . . . . . 958 Montana Decoys . . . . . . . . . . . . . . . . . . . 965 Montgomery Marketing, Inc . . . . . . . . . . 3425 Moon Shine Attitude Attire . . . . . . . . . 10034 Morovision Night Vision, Inc . . . . . . . . . 20343 Morphix Technologies . . . . . . . . . . . . . . 6310 Morton Enterprises . . . . . . . . . . . . . . . . L112 Mossy Oak Hunting Accessories . . . . . . . . 128 Mossy Oak . . . . . . . . . . . . . . . . . . . . . 11033 Mostly Signs . . . . . . . . . . . . . . . . . . . . . . 409 Moteng Command Gear . . . . . . . . . . . 10777 Moteng, Inc . . . . . . . . . . . . . . . . . . . . . . . 644 Mothwing Camo/Gameday Camo . . . . 10449 Moultrie Products, LLC . . . . . . . . . . . . . . 2603 Mountain House/Oregon Freeze Dry . . . 3825 Mounting Solutions Plus . . . . . . . . . . . 20300 M-Pro 7 Gun Care . . . . . . . . . . . . . . . . 13411 MPT Industries . . . . . . . . . . . . . . . . . . . 1962 MSA . . . . . . . . . . . . . . . . . . . . . . . . . . 25311 MSE Worldwide, LLC . . . . . . . . . . . . . . 20000 MT2, LLC . . . . . . . . . . . . . . . . . . . . . . . 1441 MTM - Multi Time Machine, Inc . . . . . . . . . 320 MTM Case-Gard Co . . . . . . . . . . . . . . . . . 1425 Mud Jug Portable Spittoons . . . . . . . . . . 1829 Mud River Dog Products . . . . . . . . . . . . 2963 MUELA . . . . . . . . . . . . . . . . . . . . . . . . 14233 Multitasker Tools, LLC . . . . . . . . . . . . . . 6004 Murdock Webbing . . . . . . . . . . . . . . . . . 8511 Murray State College . . . . . . . . . . . . . . . 122 MV Sport . . . . . . . . . . . . . . . . . . . . . . . 8002 Mystery Ranch . . . . . . . . . . . . . . . . . . 25109 Nacre US, Inc . . . . . . . . . . . . . . . . . . . . . 6403 Nanmark Inc . . . . . . . . . . . . . . . . . . . . . 2951 Nantong Universal Optical . . . . . . . . . . . 3266 National 4-H Shooting Sports . . . . . . . . L232 National Defense Industrial Assoc . . . . . 10064 National Emblem, Inc . . . . . . . . . . . . . . 10263 National Muzzle Loading Rifle Assoc . . . . L247 National Rifle Association . . . . . . . . . . 11854 National Shooting Sports Foundation . . . L221 National Wild Turkey Federation . . . . . 11023 Nation’s Best Sports . . . . . . . . . . . . . . . 3953 Navy Arms Co ./Forgett Militaria . . . . . 15127 NECO/QuickLOAD/Kurzzeit . . . . . . . . . 3950 Neos Overshoes . . . . . . . . . . . . . . . . . 11256 Nester Hosiery, Inc . . . . . . . . . . . . . . . . 10252 New Century NcSTAR, Inc . . . . . . . . . . . . . 231 New Season Industrial Corp . . . . . . . . . . 6508 New Ultra Light Arms . . . . . . . . . . . . . 16024 New Zealand Game Ranches/Hunts . . . . 2147 Newcon Optik . . . . . . . . . . . . . . . . . . . 10065 N @ Booth #15327 Nextorch, Inc . . . . . . . . . . . . . . . . . . . . . 1366 NICS/FBI . . . . . . . . . . . . . . . . . . . . . . . 2809 Night Optics USA, Inc . . . . . . . . . . . . . . 20022 Night Owl Optics/Bounty Hunter . . . . . . 4247 Night Vision Depot . . . . . . . . . . . . . . . 10372 Night Vision Systems (NVS) . . . . . . . . . 11276 Nightforce Optics . . . . . . . . . . . . . . . . 20249 Nighthawk Custom . . . . . . . . . . . . . . . 12476 Nikon, In2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=84http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=84COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Pacific Sun Marketing . . . . . . . . . . . . . . 2558 Pacific Tactical Solutions, Inc . . . . . . . . . . 6306 Pacific Tool & Gauge, Inc . . . . . . . . . . . . 3828 Palco Sports Marketing . . . . . . . . . . . . . 2614 Pantac USA . . . . . . . . . . . . . . . . . . . . . . 8307 Para USA, Inc . . . . . . . . . . . . . 12043, 12349 Paramount Apparel, Inc . . . . . . . . . . . . 11252 Parker-Hale . . . . . . . . . . . . . . . . . . . . . 1414 Parmatech Corp . . . . . . . . . . . . . . . . . . . 3220 Parris Manufacturing . . . . . . . . . . . . . . 1227 Passport Sports, Inc . . . . . . . . . . . . . . . . 3427 Patriot Ordnance Factory, Inc . . . . . . . . 12369 Patriot3, Inc . . . . . . . . . . . . . . . . . . . . 20149 Payment Alliance International . . . . . . . 1910 PBCutlery . . . . . . . . . . . . . . . . . . . . . . 20359 Peacekeeper International . . . . . . . . . 20309 Peak Beam Systems, Inc . . . . . . . . . . . 11876 Peca Products, Inc . . . . . . . . . . . . . . . . . . 520 Pedersoli 2 SRL . . . . . . . . . . . . . . . . . . 12343 Pedersoli Davide & C . SNC . . . . . . . . . . 12343 Peerless Handcuff Co . . . . . . . . . . . . . . 20053 Peet Shoe Dryer, Inc . . . . . . . . . . . . . . . 1144 Pelican Products Inc . . . . 1663, 1766, 20043 Peltor Co . . . . . . . . . . . . . . . . . . . . . . . . . 240 Peltor-3M Law Enforcement . . . . . . . . . 26107 Pendleton Safe Co . . . . . . . . . . . . . . . . . 3014 Perazzi U .S .A ., Inc . . . . . . . . . . . . . . . . 12638 Perfect Fit . . . . . . . . . . . . . . . . . . . . . . 20134 Pet Brands . . . . . . . . . . . . . . . . . . . . . . 5108 Pete Rickard Co . . . . . . . . . . . . . . . . . . . 1847 Petzl America . . . . . . . . . . . . . . 1909, 20136 Phalanx Corp . . . . . . . . . . . . . . . . . . . . 11869 Phillips Plastics . . . . . . . . . . . . . . . . . . . 4428 Phoebus Tactical Flashlights . . . . . . . . . 20669 Pierce Munitions . . . . . . . . . . . . . . . . . . 6408 Pine Harbor Holding Co ., Inc . . . . . . . . 26403 PistolCam, Inc . . . . . . . . . . . . . . . . . . . 26501 PJL Targets . . . . . . . . . . . . . . . . . . . . . 15355 Plano Molding Co . . . . . . . . . . . . 1047, 10270 Plasticase, Inc . . . . . . . . . . . . . . . . . . . . . 433 Plymouth Engineered Shapes . . . . . . . . 3928 PMC/Poongsan . . . . . . . . . . . . . . . . . . . 2625 Point Blank Body Armor . . . . . . . . . . . 11163 Point Tech, Inc . . . . . . . . . . . . . . . . . . . . 2529 Polar King International, Inc . . . . . . . . . 2149 Police and Security News . . . . . . . . . . . 26109 Police Magazine . . . . . . . . . . . . . . . . . 14862 PoliceOne .com . . . . . . . . . . . . . . . . . . 25310 Poly-Choke . . . . . . . . . . . . . . . . . . . . . . 1510 Port-A-Cool . . . . . . . . . . . . . . . . . . . . . . . 505 Potomac Field Gear . . . . . . . . . . . . . . . . 7509 Powder River Precision, Inc . . . . . . . . . . 2109 PowerFlare . . . . . . . . . . . . . . . . . . . . . 10772 PowerTech, Inc . . . . . . . . . . . . . . . . . . . . 1719 Practical Air Rifle Training Sys . . . . . . . . 8403 Pragotrade . . . . . . . . . . . . . . . . . . . . . . 3460 Precision Ammunition, LLC . . . . . . . . . 20112 Precision Metalsmiths, Inc . . . . . . . . . . . 1850 Precision Reflex, Inc . . . . . . . . . . . . . . 20335 Predator International . . . . . . . . . . . . . 2018 Predator Sniper Products . . . . . . . . . . . . 2563 Predator Trailcams LLC . . . . . . . . . . . . . . 540 Premier Reticles . . . . . . . . . . . . . . . . . 27302 Primary Weapons Systems . . . . . . . . . . L137 Primos Hunting Calls . . . . . . . . . . . . . . 11343 Princeton Tec . . . . . . . . . . . . . . . . . . . . . 808 Pro Line Manufacturing Co . . . . . . . . . . 10654 Pro-Brixia, Azienda Speciale . . . . . . . . 12343 Proforce Equipment, Inc . . . . . . . . . . . . 20105 Progress Thermal, Inc . . . . . . . . . . . . . . . 118 Prois Hunting Apparel for Women . . .2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=85http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=85TM STOP THE THREATTM Winchester® Supreme Elite® PDX1™ Ammunition For Personal Defense When it comes to the safety of you or your family, choose the shotshell load that delivers a threat-stopping combination of two distinct personal defense technologies: PDX1™. Highly effective in both shotguns and 410 compatible handguns, the 410-gauge Supreme Elite PDX1 features a distinctive black hull and black oxide high-base head and combines three plated Defense DiscTM projectiles and 12 pellets of plated BB shot. The result is the ideal personal defense load for short range engagement with the performance needed to stop threats. As you can imagine, this load is also suitable for varmint hunting and pest control. www.winchester.com ©2010. Winchester Ammunition.2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=86http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=86COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH STI International . . . . . . . . . . . . . . . . . . 3221 Stil Crin SNC . . . . . . . . . . . . . . . . . . . . 12343 Stiller Precision . . . . . . . . . . . . . . . . . . . 3828 Stoeger Airguns . . . . . . . . . . . . . . . . . 12649 Stoeger Industries . . . . . . . . . . . . . . . . 12649 Stone River Gear, LLC . . . . . . . . . . . . . . 3140 Stoney Point Products, Inc . . . . . . . . . . 13411 Stoney-Wolf Productions . . . . . . . . . . . . . 833 Stormy Kromer Mercantile . . . . . . . . . 11055 Strangler Chokes, Inc . . . . . . . . . . . . . . . 2342 Stratasys Dimension 3D Printers . . . . . . 5211 Strategic Systems, Inc . . . . . . . . . . . . . . 7110 Streamlight, Inc . . . . . . . . . . . . . . . . . . 12060 Streetwise Security Products . . . . . . . . 20557 Strider Knives, Inc . . . . . . . . . . . . . . . . 20317 Strong Leather Co . . . . . . . . . . . . . . . . 20055 Sturgis Economic Development . . . . . . . 1303 Sturm . . . . . . . . . . . . . . . . . . . . . . . . . . . 507 Sturm, Ruger & Co ., Inc . . . . . . 10268, 11538 Sun Devil Manufacturing, LLC . . . . . . . . 6311 Sun Optics USA . . . . . . . . . . . . . . . . . . . 4429 Sunbuster/Gustbuster . . . . . . . . . . . . . . 3663 Sunlite Science & Technology . . . . . . . . 20656 Sunny Hill Enterprises, Inc . . . . . . . . . . 16123 Super See Competition Targets . . . . . . . 5126 Super Seer Corp . . . . . . . . . . . . . . . . . . 20432 Super Six Classic, LLC . . . . . . . . . . . . . . 2510 Superior Arms . . . . . . . . . . . . . . . . . . . 2622 Superior Concepts, Inc . . . . . . . . . . . . . . 2629 Superlite Boot Co . . . . . . . . . . . . . . . . . . 1414 Supply Captain, Ltd . . . . . . . . . . . . . . . . 7407 Sure Site, Inc . . . . . . . . . . . . . . . . . . . . . 2051 SureFire, LLC . . . . . . . . . . . . . . . . . . . 11260 Surgeon Rifles . . . . . . . . . . . . . . . . . . . 2538 Survival Armor, Inc . . . . . . . . . . . . . . . 25211 Swarovski Optik North America . . . . . . 12311 SWAT Magazine . . . . . . . . . . . . . . . . . 10072 SWATSCOPE . . . . . . . . . . . . . . . . . . . . . 6010 Swift Bullet Co . . . . . . . . . . . . . . . . . . . 15430 Swiss Automation, Inc . . . . . . . . . . . . . . 4162 SWR Manufacturing, LLC . . . . . . . . . . . . 7210 SYSTEMA Co . . . . . . . . . . . . . . . . . . . . . 20430 T R Imports . . . . . . . . . . . . . . . . . . . . . . 2803 T .A .S, Ltd . . . . . . . . . . . . . . . . . . . . . . . . 1343 T .Z . Case . . . . . . . . . . . . . . . . . . . . . . . . 3131 Tac Force . . . . . . . . . . . . . . . . . . . . . . 20509 Tac Pro Shooting Center . . . . . . . . . . . . 6106 Tac Wear, Inc . . . . . . . . . . . . . . . . . . . . 20239 TACM III, Inc . . . . . . . . . . . . . . . . . . . . . 2628 Tact Squad . . . . . . . . . . . . . . . . . . . . . . 8510 Tactical & Survival Specialties . . . . . . . 20415 Tactical Assault Gear (TAG) . . . . . . . . . 25411 Tactical Command Industries, Inc . . . . . 20205 Tactical Electronics . . . . . . . . . . . . . . . . . 8311 Tactical Gear Distributors, Inc . . . . . . . . 20549 Tactical Innovations, Inc . . . . . . . . . . . . 20623 Tactical Medical Packs, LLC . . . . . . . . . . 2019 Tactical Performance Corp . . . . . . . . . . . 6008 Tactical Products Group, Inc . . . . . . . . . 20068 Tactical Rifles . . . . . . . . . . . . . . . . . . . 20135 Tactical Solutions . . . . . . . . . . . . . . . . . 20263 TacticalTECH1 . . . . . . . . . . . . . . . . . . . 10370 Tagua Gun Leather . . . . . . . . . . . . . . . . 2522 Talley Manufacturing, Inc . . . . . . . . . . . . 1241 Tandy Brands Outdoors . . . . . . . . . . . . . 1720 Tanglefree . . . . . . . . . . . . . . . . . . . . . . 3841 TangoDown, Inc . . . . . . . . . . . . . . . . . . 27211 TAPCO, Inc . . . . . . . . . . . . . . . . . . . . . . 14373 T @ Booth #15327 Tar-Hunt Slug Guns . . . . . . . . . . . . . . . 15552 Tasco . . . . . . . . . . . . . . . . . . . . . . . . . 2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=87http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=87COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Trophy Bag Kooler, LLC . . . . . . . . . . . . . 4043 Troy Acoustics Corp . . . . . . . . . . . . . . . . 7103 Troy Industries, Inc . . . . . . . . . . . . . . . 20159 Truckvault, Inc . . . . . . . . . . . . . . . . . . . 25309 Truckvault, Inc . . . . . . . . . . . . . . . . . . . . . 410 True North Tactical . . . . . . . . . . . . . . . 14872 TrueTimber Outdoors . . . . . . . . . . . . . . 10334 Truglo, Inc . . . . . . . . . . . . . . . . . . . . . . . 1444 Trulock Tool . . . . . . . . . . . . . . . . . . . . 14958 Trumark Mfg . Co ., Inc . . . . . . . . . . . . . 14411 Tuff Products . . . . . . . . . . . . . . . . . . . . 7006 TufForce . . . . . . . . . . . . . . . . . . . . . . . . 3422 Tunilik Adventure . . . . . . . . . . . . . . . . . 2253 TurtleSkin Protective Products . . . . . . . 20427 Twin City Knitting Co . . . . . . . . . . . . . . . 1951 U .S . Armor Corp . . . . . . . . . . . . . . . . . 20063 U .S . Department of Commerce . . . . . . . L239 U .S . Explosive Storage, LLC . . . . . . . . . 20534 U .S . Fish & Wildlife Service . . . . . . . . . . L233 U .S . Optics, Inc . . . . . . . . . . . . . . . . . . 20031 U .S . Tactical Supply, Inc . . . . . . . . . . . . . L120 U .S . Training Center . . . . . . . . . . . . . . . 3527 UFA Liege Belgium . . . . . . . . . . . . . . . 15355 Ultimate Hunter, Inc . . . . . . . . . . . . . . . . 2550 Ultimate Survival Technologies, LLC . . . 10572 Ultra Dot Distribution . . . . . . . . . . . . . 14402 Ultra Force International, Ltd . . . . . . . . . L129 Ultra Lift Corp . . . . . . . . . . . . . . . . . . . 16129 Ultramax Ammo/Wideview Scope . . . . 15346 Ultrec Engineered Products, LLC . . . . . . . 1508 Umarex USA . . . . . . . . . . . . . . 11072, 11838 Uncle Mike’s Law Enforcement . . . . . . 10768 Uncle Mike’s . . . . . . . . . . . . . . . . . . . . 13411 Under Armour Performance . . . . . . . . . 6303 Under Armour . . . . . . . . . . . . . . . . . . 11221 United Cutlery Corp . . . . . . . . . . . . . . . . 3721 United Shield International . . . . . . . . . 20038 United Sportsmen’s Youth . . . . . . . . . . . L242 United States Practical Shooting . . . . . . . L237 Universal Laser Systems . . . . . . . . . . . . 4125 Universal Power Group . . . . . . . . . . . . . 4029 URBAN-E .R .T . Slings, LLC . . . . . . . . . . . 20615 US Night Vision Corp . . . . . . . . . . . . . . 12873 US Peacekeeper Products, Inc . . . . . . . . 26209 USA Shooting . . . . . . . . . . . . . . . . . . . . L254 Uselton Arms, Inc . . . . . . . . . . . . . . . . . 16452 V .H . Blackinton & Co ., Inc . . . . . . . . . . . 20059 Valdada Optics . . . . . . . . . . . . . . . . . . 26206 Valiant Armoury . . . . . . . . . . . . . . . . . . 1033 Valley Operational Wear, LLC . . . . . . . . 27000 Valley Outdoors . . . . . . . . . . . . . . . . . . 2349 Valor Corp . . . . . . . . . . . . . . . . . . . . . . 16132 Vang Comp Systems . . . . . . . . . . . . . . 10771 Vanguard USA, Inc . . . . . . . . . . . . . . . . . 3251 Vector Optics . . . . . . . . . . . . . . . . . . . . . 2142 Vega Holster srl . . . . . . . . . . . . . . . . . . 8103 Vega Silah Sanayi, Ltd . . . . . . . . . . . . . 12627 Venture Heated Clothing . . . . . . . . . . . . L101 Versatile Rack Co . . . . . . . . . . . . . . . . . 11919 VibraShine, Inc . . . . . . . . . . . . . . . . . . . 3058 Victorinox Swiss Army . . . . . . . . . . . . . 13700 Viewway Optics Enterprises Co . . . . . . . . 1810 VIinbo Industrial, Ltd . . . . . . . . . . . . . . . 2031 Viridian Green Laser Sights . . . . . . . . . . 4456 Virtra Systems . . . . . . . . . . . . . . . . . . . 6503 Vixen Optics . . . . . . . . . . . . . . . . . . . . . 4033 V-Line Industries . . . . . . . . . . . . . . . . . . 1718 Vltor Weapon Systems . . . . . . . . . . . . . 20171 Vltor Weapon Systems . . . . . . . . . . . . . 20271 Volquartsen Custom . . . . . . . . . . . . . . . 2021 Voodoo Tactical . . . . . . . . . . . . . . . . . . 201522009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=88http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=88THERE’S THERE’S By John Morrison BAGS OF OF BAGS PACKS Display Strategically, Encourage Browsing And Cash In! He filled the flower cart with an array of cases, ensuring they covered a range of prices, colors and materials. Sales, he said, went from “growing” to “spectacular!” Since then, in the aftermath of the unprecedented buying frenzy following the November ’08 elections, more and more dealers have mentioned the demand for range bags, carrying cases, overt and discreet weapons carriers, alternative concealed-carry packs and just about anything else customers can stuff guns, ammo and gear into. In virtually every instance, they said the trick is to place a variety of bags and carriers where customers have to see them, and — key point: arrange products to encourage browsing, handling and comparing. With that done, the consensus was, the goods become “self-sellers.” As comedian George Carlin used to say, “Everybody’s got stuff; too much stuff!” and that’s particularly true of shooters. Now all you have to do is offer them stuff to stuff their stuff into, and cash in on those bags of bucks! Here’s but a small sampling of the many bags and packs available to dealers. BUCKS & IN IN T he seeds for this quick look at bags and packs were sown a year ago when SI interviewed Joe Dominguez, manager of The Stockade gun shop in Westminster, Calif. Dominguez reported a successful sales technique he had stumbled across. He was moving an antique flower cart from one place to another in the store, and he paused at a central location, thinking, “Wait a minute. There’s lots of room here, and it’s a hard-to-miss, strategic point. Sales of handgun cases and range bags are up, and I need better display space for them.” Maxpedition packs, bags and cases are proven moneymakers. The Malaga Gearslinger (shown) is particularly popular with outdoorswomen and hunters. The ladies use it as an “enhanced field purse,” and hunters like the ambidextrous single shoulder strap, because wearing it on the “off” shoulder eliminates interference with quickly shouldering a long gun. The Malaga also has two compartments for concealed handgun carry. See the Malaga and more at www.maxpedition.com. Browning has more bag and pack offerings than most companies. The Sawtooth Mountain and Gear Bag is a favorite with consumers — it’s not too big, not too small: just right in size. It measures 15"x7"x7", with a slick dual-entry top for quick access to ammo and gear, an accessory pocket on the end, removable dividers to customize the interior and a hardmolded bottom. The Mossy Oak New Break-Up and the well-known Browning logo will help clinch sales. See Browning’s extensive line of bags and packs at www.browning. com. 88 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=89http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=89BLACKHAWK! has a heavy hauler for the heftiest loads, the ALERT-5. It’s soft-sided, but built for hard use, offering a whopping 9,684 cubic inches of padded, compression strap–secured, heavy duty–wheeled transport. You could even use the ALERT-5 to hold and display other BLACKHAWK! products, then sell it out from under them — or everything in it! That includes the Tactical Handbag by BLACKHAWK!. Designed at the request of female soldiers and police officers, the Tactical Handbag appeals to lady shooters and concealed-carriers, too: a “purse for all seasons and reasons.” Check out these BLACKHAWK! bags and the company’s packs at www.blackhawk.com. Not just for cops: The D1 Patrol Bag from Hatch can be adapted to lots of different loads and needs, and features well-designed compartments in a compact format. See Hatch’s offerings at www.hatchcorp.com. Safe Direction’s High Security Case is like a bank bag on steroids, featuring a tough, slash-resistant body, heavy-duty zipper with keyed lock and, of course, the company’s accidental discharge–defeating Ballistic Containment System for the ultimate in portable safety. Get tech details, sizes and colors at www.safedirection.com. 5.11 Tactical has a big and growing line of bags, like this Bail Out Bag. Ergonomically styled and padded, it’s tough, versatile, comfortable to carry and highly rated by users. Visit www.511tactical.com for details. Sometimes, the best bag for the job isn’t a bag. Customers who already appreciate the weatherproof security of Storm Case products will like their iM2500 with optional internal organizer, telescoping handle and wheels. It’s FAA approved and easy to sell. See it at www.stormcase.com. The Avenger gunpack from Elite Survival Systems is very popular with younger buyers. Combining a concealed-carry compartment with included holster and room for other personal items, it is worn across the body and stabilized at the belt. While at www.elitesurvival.com, check out their Discreet Case for FNH USA’s FN P90 and PS90 rifles, too. Tac Force gear has been cited by several dealers for their low-cost, highquality workmanship and materials, and excellent dealer support. Offering a full line of bags, packs and tactical accessories, the company’s Range Bag is a big seller. See it at www.tac-force.com. Uncle Mike’s Law Enforcement is another outfit with far too many packs and bags to list, but here’s an interesting “non-pack” with civilian as well as L.E. appeal: the Car Seat Organizer. It hangs flat, holds all the en-route essentials and detaches easily. See additional offerings from Uncle Mike’s at www.unclemikesle.com. 9 SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 892009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=90http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=902010 H R Remington Arms Co. www.remington.com 1-800-243-9700 By Roxanne Smith New Products EXTRA! In Shooting Industry’s Digital Edition, all of the following new products are linked to the manufacturers’ Web sites — an easy way to find further information. Visit www.shootingindustry.com to view our digital edition and take advantage of this extra resource, and to see the additional new product offerings featured in our December issue. Readers of SI Digital, click here to see additional new product offerings featured in our December edition. SI DIGITAL Manufacturers’ New Product Offerings Start 2010 Off With A Bang! ere is our second look at manufacturers’ offerings for the new business year, from firearms and optics to ammunition and accessories. This sneak peek will help you maximize the new year buying season. These new products, along with information on SHOT Show 2010, including our Exhibitors Guide, provide the industry with invaluable information to begin the new year. Hot Link emington’s Model 700 XCRII has an improved TriNyte corrosion-control finish and an OD-green stock with Black Hogue Overmold grip panels. It’s available in numerous calibers. The Model 700 VTR, in .223 Rem. and .308 Win., features the new A-Tacs Camo. Remington adds the .450 Bushmaster chambering to its R-15 offerings. The .22 LR Model 597 VTR is now available with a kit, developed to accept modular repeating rifle accessories, including an A-2 stock, collapsible stock, A-2 grip and freefloat tubes. In shotguns, Remington introduces the 12-ga. Model 870 SPS ShurShot Turkey Predator, featuring black rubber Overmolded grip panels on a ShurShot stock and forend, Mossy Oak Obsession coverage and a Tru-Glo Red/Green sight. The 12-ga. Model 870 Express SuperMag Turkey/Waterfowl has a 26" barrel and Mossy Oak Bottomland coverage. The 12-ga. Model 11-87 Sportsman SuperMag Turkey has a 23" barrel, grey rubber Overmolded grip panels on a ShurShot stock and forend and Realtree APGHD camo. The 12-ga. Model 887 Tactical has an 18 1/2" barrel with a Rem-Choke Ported Ext Tactical choke, Hi-Viz fiber optic (interchangeable) front sight, two-shot magazine tube extension, barrel clamp with milled-in integral Picatinny rail and SuperCell recoil pad. The 12-ga. Model 887 Camo combo has a 28" barrel with Rem-Choke Waterfowl Ext choke, and a 22" Hi-Viz Rifle Sight barrel with Turkey Super Full choke. For 2010, Remington offers the 870 Express Tactical with full coverage of 870 SPS ShurShot Turkey Predator Model 700 XCRII ATACS Camo. Packaged for new customers in the self-defense category, the Ultimate Home Defense Pistol & Revolver Ammunition is available in 9mm, .380 Auto, .38 Spl., .40 S&W and .45 Auto. The Disintegrator CTF, previously only in the law-enforcement line, is now available for commercial sales. In Premier Copper Solid Hunting Ammunition, Remington adds .30-30 Win., .30-06 Sprg., .300 Win. Mag. and .300 Rem. Ultra Mag. A new loading in Core-Lokt rifle ammunition is the .30 Remington AR, with a 150-gr. Core-Lokt PSP bullet. The 450 Bushmaster, with AccuTip Bonded Bullet, features a Power Port tip in a .45 260-gr. slug. Remington also adds the .338 Marlin Express, with a .250-gr. soft-point bullet. In shotgun ammunition, Remington announces HyperSonic Steel, featuring the new Turbo Jet Wad. The wad has an ignition chamber, which allows for higher velocity with safe pressures, and Stress Concentrators, which initiate petal splitting. The 12-ga. load offers a velocity of 1,700 fps, and will be offered in 10 SKUs. New in the Ultimate Home Defense line is the 410 Buckshot Load, designed for use in the Taurus Judge, with new packaging. Premier Nitro Sporting Clays in two 12-ga. loads have been added to Remington’s Target Loads. • SHOT SHOW EXTRA SUPER ISSUE 2010 90 Read SI DIGITAL www.shootingindustry.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=91http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=912010 Benelli USA New EXTRA! Products and night-vision sights, while retaining metallic-sight capability. All steel parts are black phosphated and aluminum parts are hard anodized in a matte finish. The MR 1 carbine comes standard with a five-round magazine, and can accept standard M16 magazines. An optional Picatinny tri-rail forend kit is available for mounting a laser-aiming device, front handle, illuminator and other accessories. The Benelli Performance Shop SBE II Turkey Edition is a Super Black Eagle II with Performance Shop enhancements designed by Rob Roberts of Gobbler Guns. It features a lengthened forcing cone that provides uniform patterns, lessens felt recoil and prevents wad buildup. The barrel is ported with holes that are burned with electrical charges, rather than drilled, to prevent burring and stresses. The shotgun comes with a ComforTech stock and an accessory SteadyGrip buttstock. A Burris FastFire II sight is fitted to each gun and sighted in, and includes computer printouts that show points-of-impact and the number of pellets in 10", 20" and 30" circles. www.benelliusa.com • 1-800-264-4962 enelli’s MR 1 rifle, chambered in 5.56mm, features the ARGO (Auto-Regulating-Gas-Operated) system, the same system developed by Benelli for the M1014 combat shotgun. The sights are a military-style aperture, adjustable for windage and elevation. A Picatinny rail allows mounting of conventional B MR 1 PS SBE II Turkey A. Uberti www.uberti.com • 1-800-264-4962 F The 1873 Carbine Rifle, in .44 Magnum, has a 19" barrel. The 1873 Trapper Rifle, with a 16 1/8" barrel, is chambered in .45 LC or 2010, Uberti offers the Model 1883 Colt Burgess Lever- and .357 Magnum. The 1873 Half Octagonal Barrel (HOB) Rifle, Action Rifle, which was Colt’s answer to Winchester’s lever- with an 18" barrel, is offered in .45 LC and .357 Magnum. action. Chambered in .45 LC, it’s offered in 20" and 25 1/2" barIn revolvers, the Uberti 1873 NM (New Model) Cattleman reled versions. The Rolling Block Hunting Carbine, in .38-55 and (SAA), in .44 Magnum, has fixed sights, blued, case-hardened .45-70, has a 22" barrel. frame and is available in a 4 3/4" and 6" barreled models. Uberti’s “New Model” (NM) revolvers utilize a springloaded cylinder-pin retainer, a slightly higher fixed front sight and an oblong ejector-plunger grip. Colt Burgess Lever-Action The 1873 Cattleman (SAA) Target .44 Magnum, with adjustable rear sights, is available in 6" and 7 1/2" barreled models. The 1873 Stallion Brass (SAA), a 10-shot Rolling Block Hunting Carbine .22 LR, has a 5 1/2" barrel. The 1873 Stallion Target Brass (SAA) version has adjustable rear sights and a fixed front sight. Marlin Firearms Co. www.marlinfirearms.com • 1-800-243-9700 he Marlin 1895GBL and Marlin 336BL feature full-length magazine tubes, brown laminate pistol-grip stocks and forends, big-loop levers and 18 1/2" barrels. The 1895GBL is chambered in .45/70 Govt., and the 336BL is offered in .30-30 Win. T 1895GBL 60DLX The 1894CSS, in .357 Magnum, has a stainless steel finish, with an American black walnut stock and forend. The 1894DL and 336DL feature high-polish blued finishes, American walnut stocks and forends, plus hand-tuned actions. The 1894DL is chambered in .44 Magnum; the 336DL in .3030 Win. The 981TS .22 LR has a stainless steel finish and black synthetic stock. To celebrate the 50th anniversary of the Model 60, Marlin is releasing a deluxe model. The Marlin 60DLX has a deluxe checkered walnut stock, semi-buckhorn rear sight and ramp/hood front sight, gold-plated trigger and customized roll stamp. Marlin will offer a special serial number run of the Marlin 60DLX. SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 912009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=92http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=922010 www.ruger.com (203) 256-3860 New EXTRA! Products hand twist with a 26" blued alloy steel barrel and receiver on an American Walnut stock. The 6.5 Creedmoor caliber is now available in the Ruger No. 1 Standard 1-B single-shot rifle. he Ruger No. 1 Medium Sporter is now chambered in .300 Ruger’s M77 Hawkeye rifle, in .300 and .338 Ruger Compact Holland & Holland Magnum (available from Hornady with a Magnum, is now available in true left-hand models. They feature 180-gr. bullet). This 7.25 lb. Ruger 1-S rifle features a 1:10 right- the ejection port, extractor, bolt handle and three-position manual safety on the left side of the rifle. The M77 Hawkeye Sporter and M77 Mark II Target Rifles feature a stock color change M77 Mark II Target for 2010. The brown laminate stock has been replaced with a black laminate stock to better complement the matte stainless steel finish on both lines of rifles. The M77 Hawkeye Sporter No. 1 Medium Sporter rifles include the Ruger LC6 trigger and slimmer stocks. The M77 Mark II Target Rifles, available in seven calibers, feature a heavy-contour, hammer-forged barrel with a target crown. The Ruger Mini Thirty rifle, chambered for 7.62x39, is now available with M77 Hawkeye LH 20-round magazines. Ruger Firearms T Smith & Wesson www.smith-wesson.com (413) 781-8300 M&P Pro Series .40 S mith & Wesson expands its compact line of revolvers with a 2.5" aluminum alloy–frame Chief Special, Bodyguard and Centennial in .38 Special (Models 637, 638 and 642). They come with the new Tuff Quick Strip, which offers quicker reloads. There are also additions to the Crimson Trace Lasergrip–equipped J-frame revolvers, also packed with a Tuff Quick Strip. Additional offerings in Smith’s compact-carry line are two 3" Chief Specials, one in .357 Magnum/.38 Special, with a XS 24/7 Tritium front night sight; and one chambered in .22 LR, with a fiber optic front sight and an adjustable rear sight. Smith also adds two Centennial-style 1 7/8" barreled revolvers chambered in .22 LR and .22 Magnum. In Scandium-alloy frame Magnum revolvers, the XL Hunters feature 6"-plus barrel lengths, stainless steel cylinders with PVD coating and fiber optic front sights. Additions to Classic Series revolvers are the 4" Models 10 and 15, chambered in .38 S&W Special, and featuring classic wood service Model 638 grips. The six-shot Model 48, with 4" and 6" barrels, is now chambered in .22 Magnum. In the Pro Series line, Smith adds the Pro Series five-shot compact .38 Special and .357 Magnum revolvers, with cylinders cut for full moon clips. Two models, chambered in .357 Magnum and the new .327 Federal Magnum, feature front dovetail sights and rear night sights. Also in the Pro Series is the 4" and 5" M&P Pro, chambered in .40 S&W and a 4" 9mm. New from the Performance Center is a series of 2 5/8" revolvers, chambered in .357 Magnum, .41 Magnum and .44 Magnum. They feature non-fluted cylinders, dovetail red-ramp front sights and adjustable, white-outlined rear sights. A 4" .45 ACP revolver features deep-cut broached rifling, a gold-bead interchangeable front sight and a red, white and blue laminated grip. For states requiring a fixed stock and/or 10-round magazines, Smith & Wesson adds state-compliant models of the .22 LR M&P15-22 rifle for 2010. In addition, a threaded-barrel, full-feature model, with a fitted A1-style compensator, has been added to the series. M&P15-22 92 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=93http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=93Sabre Defence www.sabredefence.com (615) 333-0077 Competition Deluxe Piston Carbine abre Defence Industries introduces three new models of its XR15 rifles featuring a new piston operating system. The M4 Tactical Piston Carbine, the M5 Tactical Piston Carbine and the Competition Deluxe Piston Carbine feature an operating system with a short-stroke piston design that eliminates carbon-fouling buildup in the receiver by venting gases forward. The M4 and M5 Tactical Piston Carbines feature 14 1/2" and 16" chrome-moly vanadium alloy barrels, Samson Manufacturing free-float quad-rail handguards and Magpul Industries CTR six-position buttstocks. The Competition Deluxe Piston Rifle fea- S M5 Tactical Piston Carbine tures the same accessories and a 16", 18" or 20", 410 stainlesssteel, medium-weight, mid-length, fluted barrel, and Sabre Defence “Gill” muzzle brake. Visit Us At Booth # 15327 Also In The Law Enforcement Section Booth # 20227 SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 932009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=94http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=942010 Hornady www.hornady.com (308) 382-1390 New EXTRA! Products FTX (.357 Mag.), 44 cal. .430 225-gr. FTX (.44 Mag.) and 45 cal. .452 225-gr. FTX (.45 Colt). The .50 Cal 300gr. InterLock FPB has been added to Hornady’s muzzleloading line. It features Flex Tip, a copper jacket and a specially engineered profile that eliminates bullet/sabot fouling and the need for a “plastic skirt.” The Hornady Lock-N-Load Auto Charge measures weights to within 0.1 grains and has a scale capacity of 1,000 grains. It features automatic and manual dispense options, trickle function, three speed settings and overcharge protection. The Lock-N-Load Sonic Cleaner combines ultrasonic cleaning action and the cleaning solution, One Shot Sonic Clean, to remove carbon residue and other foreign materials from the entire case. The sonic cleaner cleans the inside of the case and primer pockets. It can hold up to 200 .223 Rem. cases or 100 .308 Win. cases. Auto Charge H ornady reports that its new Superformance ammunition “is 100- to 200-fps faster than any conventional ammunition on the market.” Superformance features ultra-progressive propellants and is offered with SST and GMX bullets, in calibers from .243 Win. to .458 Win. Mag. The 6.5 Creedmoor hunting cartridge is loaded with the new 120-gr. GMX and the 129-gr. bullets. Chambered by Ruger and DPMS in hunting rifles, the 6.5 Creedmoor is included in Hornady’s Superformance line. Hornady has added the 6.5 Grendel, with a 123-gr. A-MAX bullet, to its Match ammunition line. The 9.3x62 286-gr. InterLock SP-RP has been added to Hornady’s Dangerous Game Series. Its rimless cartridge is designed to approximate the performance of the classic 9.3x74R cartridge. In its Critical Defense line, Hornady adds .357 Magnum, .40 S&W, .45 Auto and 12-ga. 00 Buckshot loads. The ammunition features Flex Tip technology and nickel-plated cases. Varmint Express NTX ammunition and component bullets feature a polymer tip and streamlined design for ultra-flat trajectories. They are California compatible. The ammunition is available in .17 Mach 2 15.5-gr. NTX, .17 HMR 15.5-gr. NTX, .22 WMR 25-gr. NTX., .204 Ruger 30-gr. NTX and .223 Rem. 45-gr. NTX. The bullets are available in .204 Ruger 30-gr., NTX and .22 NTX. The Hornady 12-ga. #4 Buckshot has been added to the varmint hunting line. Hornady expands its offerings of GMX (Gilding Metal eXpanding) Component Bullets with the 6mm .243 80-gr. GMX, 25 cal. .257 110-gr. GMX, 6.5mm .264 120-gr. GMX, 30 cal. .308 150-gr. GMX FTX (.30-30 Win.) and 338 cal. .338 185-gr. GMX. Hornady’s FTX component bullets feature Flex Tip and InterLock. They are available in 30 cal. .308 150-gr. GMX FTX (.3030 Win.), 30 cal. .308 160-gr. FTX (.308 Marlin Express), 338 cal. .338 200-gr. FTX (.338 Marlin Express), 38 cal. .357 140-gr. Winchester Ammunition www.winchester.com (618) 258-3598 inchester Ammunition is extending its Supreme Elite Bonded PDX1 line for 2010 with the addition of .380 Auto (95 gr.) and .45 Colt (225 gr.). Bonded PDX1 features include a proprietary bonding process, jacket notching, copper alloy jacket and nickel-plated shell case. The E-Tip line has been expanded with the addition of the .338 Bonded PDX1 Win. Mag. (200 gr.). The bullet’s E2 cavity promotes expansion at long and short ranges, the copper-alloy metal, lead-free design provides near 100-percent weight retention W and helps prevent barrel fouling, and the polycarbonate tip resists deformation and improves downrange ballistics. The Super-X P o w e r M a x Bonded line also has been extended. Key features of the Super-X bullet include a Protected Hollow Point (PHP) design, lead core bonding to the jacket with a proprietary process, frontal area bullet expansion and lead remains bonded to the jacket after impact. New 2010 calibers: .243 Win. Power (100 PHP), .30-06 Spg. (180 PHP), .300 Win. Mag. (180 PHP), .300 WSM (180 PHP), 7mm Rem. Mag. (150 PHP) and 7mm WSM (150 PHP). 94 Read SI DIGITAL www.shootingindustry.com • SHOT SHO2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=95http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=95Barnes Bullets www.barnesbullets.com 1-800-574-9200 B arnes Buster Bullets are heavy-for-caliber handgun and leverrifle bullets designed for hunting large game, and feature a thick copper jacket and a heavy lead core. They are available in 300-gr. .44 cal., 325-gr. .45 cal., 400-gr. .500 cal. and 400-gr. .45/70. For 2010, Barnes offers .375 cal. 350-gr. Banded Solids and TSX Bullets. The TSX features a 100-percent copper, lead-free body. Multiple rings cut into the shank relieve pressures, virtually eliminate copper fouling and contribute to the bullet’s accuracy. The 350-gr. .375 Banded Solids bullets are machined from homogenous copper/zinc alloy. Barnes adds a 85-gr. 6.8 SPC to its line of MPG (Multi-Purpose Green) bullets. Designed for AR-type riles, the MPG line offers limited penetration for hunting and sports shooting. For 2010, Barnes adds seven Tipped TSX (TTSX) bullets and five TSX bullets to its hunting line. The TTSX feature Barnes’ Triple-Shock 350 gr. .375 caliber X Bullet design, with the addition of a streamlined polymer tip. New TTSX additions: 100-gr. .264" BT (6.5mm), 110-gr. .284" FB (7mm), 160-gr. .323" BT (8mm), 110-gr. .308" FB, 200-gr. .308" BT, 185-gr. .338" BT and 300-gr. .458" BT (SOCOM). New TSX additions: 50-gr. .224" FB, 285-gr. .338" (Lapua) BT, 350-gr. .375" FB. Barnes introduces allnew TAC-TX bullets and expands its line of TAC-X, TAC-XP and TAC-RRLP bullets. The TAC-TX (Tactical Tipped TSX Bullet) features the TAC-X design, with the addition of a streamlined polymer tip. It’s available in 100-gr. 6.5mm, 200-gr. .308" and 300-gr. .458" (SOCOM). Added TAC-X (Tactical TSX Bullet): 110-gr. .308" and 285-gr. .338" (Lapua). Added TAC-XP (Tactical X Pistol): 95-gr. 9mm. Added TAC-RRLP (Tactical Reduced Ricochet Limited Penetration): 85-gr. 6.8SPC. The T-EZ is an easier-loading version of Barnes’ Spit-Fire TMZ muzzleloader bullet. The new sabot reduces ramrod pressure required to load and seat the .50 cal. 250- or 290-gr. bullet. Available in 15 and 24 packs. In releasing its third DVD, Barnes says, “How can you be sure to use the right bullet? Advertising claims are often misleading, so ‘Performance vs. Deformance’ takes you afield to see for yourself how Barnes Bullets perform.” The DVD is free to dealers and consumers. The Bidding Starts Now.® Don’t limit your business to customers in your local selling area. GunBroker.com® has more than 2.5 million customers nationwide. Getting started is fast and easy – we can help you get firearms appraised, manage your photos and monitor your auctions. Come see what the World’s Largest Online Auction of Firearms and Accessories™ can do for your business, only at www.GunBroker.com. SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 952009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=96http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=962010 Redfield www.redfield.com 1-877-798-9686 New EXTRA! Products R edfield returns to the marketplace for 2010. The made-in-USA Redfield Revolution riflescopes come in 2-7x33mm, 3-9x40mm, 3-9x50mm and 4-12x40mm models, with black matte finishes and 4-Plex or Accu-Range reticles. They feature an Illuminator Lens System, with lenses and vapor-deposition multicoatings; Accu-Trac windage and elevation adjustment system; Rapid Target Acquisition (RTA) lockable eyepiece; Accu-Range reticle option and a wide field-of-view. Redfield also introduces the Rebel roof prism and Renegade Porro prism centerOlympic focus binoculars. The Rebel is available in 8x32mm and 10x42mm; the Renegade in 7x50mm and 10x50mm models. The Rebel and Renegade binoculars feature fully multicoated lenses and BAK4 prisms, fully armored aluminum bodies and Raider Revolution 3-9x40 are nitrogen filled for water and fog proofing. The Rampage 20-60x60mm spotting scope kit includes a 20x60x, center-focus spotting scope, tripod, view-through soft case, neoprene neck strap and lens caps. The spotting scope features fully multicoated lenses and BAK4 prism, retractable lens shade and polycarbonate body. It measures 14.4" in length. Redfield’s Raider 550 digital laser rangefinder is 3.7" long and weighs less than 5 oz. It provides straight-line distance measurements out to 550 yards on reflective targets. Available in black and Mossy Oak Break-Up Infinity camo, the Raider 550 rangefinder features 6x magnification, fully multicoated lens system and linear field-ofview to 325' at 1,000 yards. Renegade 10x50 Weaver 80th Anniversary K4 www.weaveroptics.com 1-800-635-7656 he first edition of Buck Commander scopes feature 4x magnification. Select models feature Weaver’s Command-X ballistic drop correction reticle matched for Fusion ammo. Available in 2.5-10x42mm, 3-12x50mm and 4-16x42mm. The Red/ Green Dot Sight features five red and five green brightness settings, and four aim styles: micro dot, dot, circle and circle with dot. To celebrate Weaver’s 80th Anniversary, the K4 steel tube scope is back, featuring original styling with modern technology, including steel tube construction and fingertip-adjustable 1/4" MOA turrets. The Super Slam 1-5x42mm Dangerous Game Scope features 5x magnification. The Classic K-Series 8x56mm K8 Scope features a large objective, large exit pupil and dual-X reticle. Classic Binoculars, new to The Classic series, are offered in 8x32, 8x36, 8x42 and 10x42. The Grand Slam T Quad Rail Forend—AR-15 Carbine 96 8-16 Zoom Binoculars have an extra zoom feature that goes from 8x to 12x to 16x. Weaver’s SureThread thread adhesive helps prevent the loosening of mounting screws. The Gunsmith Hammer & Punch Set includes eight steel punches to fit any pin and hammer. The Weaver Modular Level system features magnets. The Gunsmith Torque Wrench allows users to dial in constant screw pressure to manufacturer’s specs. The Compact gun-care kit features 36 pieces to address the most common gunsmith needs; the Multi Bit kit is a 77-piece kit; and the Deluxe kit is an 88-piece gunsmith set. The Standard Scope Mounting Kit contains a torque wrench, SureThread, common bits and a level system. Deluxe version is available. The two-piece Quad Rail Forend, for AR-15 Rifle and Carbine, features full-length Picatinny quad rails. The forend features ambidextrous sling-mounting options and vent hole design. Rail Mount Vertical Grips feature redundant clamp screws. The Flat Top Riser Rail, for AR-15 and M16, is available in standard and quick-detach models. The Weaver Tactical Aimpoint Micro Mount and Weaver Tactical Aimpoint Ring 30mm feature one-third co-witness with MilSpec iron sights. The Weaver Tactical Trijicon ACOG Mount, for standard and compact optics, features wide, low-profile knobs. The AR-15 Ambi Sling Adaptor is a no-gunsmith mount featuring sling points on both sides of the receiver. The Picatinny Ring Cap is designed to replace the top ring section of Weaver’s Ta2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=97http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=97ONE GOOD THING LEADS TO ANOTHER PELICAN CASE TM See us at SHOT SHOW January 19th - 22nd, 2010 Las Vegas, NV Double Throw Latch Press & Pull Latch Sands Expo and Convention Center Booth #1663 > INTRODUCING THE PELICAN STORM CASE IN 23 SIZES with simple Press & Pull Latches Whether you prefer the solid “thunk” of a Pelican Double Throw Latch or the ingenuity of the Pelican Storm Press & Pull Latch, now you’ll find both at your Pelican Dealer. 23 new sizes that include all the features you’d expect in a Pelican: watertight, crushproof, dustproof and all backed by Pelican’s legendary lifetime guarantee. You can count on Pelican to transport and protect all your firearms and other outdoor gear. Visit Pelican.com/si to see our full line of cases and tactical lights. PELICAN PRODUCTS , INC. 23215 Early Avenue, Torrance, CA 90505 n TOLL FREE 866.838.9160 TEL 310.326.4700 n FAX 310.326.3311 n www.pelican.com/si All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc. and others.2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=98http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=982010 Bushnell www.bushnell.com 1-800-423-3537 New EXTRA! Products Bone Collector he Bone Collector scope from Bushnell features a DOA 250 reticle with the Rack Bracket, which helps hunters determine the width of a deer’s rack; a fast-focus eyepiece; multicoated optics with RainGuard HD coating; and 5" of eye relief. The Trophy line has been redesigned. The Trophy XLT scopes features fully multicoated lenses, slimmed-down bells, an integrated saddle and a redesigned power change ring. Euro design windage and elevation knobs are finger adjustable. Each scope comes with a set of Butler Creek flip-open caps. The Elite 4200 Tactical FFP scopes feature fully multicoated lenses with RainGuard HD, a 30mm tube, finger adjustable target turrets with .1 Mil click values and side focus. The mil-dot reticle is green illuminated along the first focal plane. Available models: 6-24x50 and 3-12x44. The Trophy line of binoculars has been redesigned. New binoculars feature an ergonomic design with fast-focus and softtouch thumb grips, and fully multicoated lenses with EnviroFriendly glass. Binoculars are water- and fogproof, and each pair comes with a set of flip-up objective covers. Available models: 10x27, 8x32, 8x42, 10x42 and 12x50. The Fusion 1600 ARC range-finding binoculars are offered in Hunt FXi 10x42 and fea- T ture BAK-4 roof prisms, fully multicoated optics with RainGuard HD coating, twist-up eyepieces, an integral tripod mount and are fully waterproof and submersible to meet IPX7 waterproof specification. The laser rangefinder will measure distances from 5 to 1,600 yards. Binoculars feature ARC (Angle Range Compensating) technology and rifle, bow, brush and bullseye modes. The Digital Color NightVision monocular from Bushnell uses a digital color LCD screen to turn night into day. The unit features true 3x magnification with a field of view of over 700' and a range of over 300'. The Bushnell Zoom Dot works on handguns and tactical-style rifles. It features a quick mount system to attach to a Picatinny rail, 30mm tube with the ability to adjust from 1 to 10 MOA, unlimited eye relief and waterproof construction. The Zoom Dot operates from 1,000 to 10,000 hours on one set of lithium batteries. The Hunt FXi provides up-to-date information to help sportsmen plan their hunt. It features seven-day AccuWeather forecasts for over 3,000 counties in North America, sunrise/sunset times, chance of precipitation, wind speed and direction, moon phase, barometric pressure and morning, afternoon and evening forecasts. The receiver for the Hunt FXi hooks to a USB port on a PC to provide Fusion accurate and timely infor1600 ARC mation. MINOX/USA www.minox.com 1-866-469-3080 M INOX introduces its first-ever riflescopes. The ZA 3 and ZA 5 riflescopes feature German SCHOTT AG glass, fully multicoated lens elements, precise windage and elevation adjustments, wide variable zoom ranges and are argon-purged to prevent fogging and corrosion. Four variable-zoom models are available: ZA 3 3-9x40, for lightweight rifles or close-quarters hunting; ZA ZA 5 3-15x42 5 2-10x40, for a variety of shooting situations; ZA 5 3-15x42, with higher magnification; and ZA 5 4-20x50 SF, with objective parallax side-focus adjustment. Minox’s Comfort Bridge binoculars, in BL 8x44 and 10x44 models, are designed for those who use binoculars for extended periods of time. The lightweight (26 oz.) polycarbonate body is rubber-armored for sure BL 10x44 grip, noise dampening and ruggedness. They are waterproof to 16'6" and nitrogen filling prevents fogging of internal optical surfaces. Other features include phase-corrected roof prisms, M* multilayer lens coating and twist-up eye cups. www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 2010 98 Read SI DIGITAL2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=99http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=99SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 992009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=100http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=100TM 2010 www.atncorp.com 1-800-910-2862 New EXTRA! Products American Technologies Network J600W $ 8.49 Plus S/H Available in Orange or Black 2 Pack For Dealers Order Now Web Coupon Code 2010SHOT40%OFF TN’s Javelin Series J600 and J600W tactical flashlights are made from aircraft-grade aluminum, and feature LED bulb systems providing 600 lumens. The ATN J600 is handheld with a body casing constructed from heavy-duty 6061T6 aluminum alloys, allowing it to be used as a glass breaker or self-defense tool. The ATN J600W can be hand-carried or attached to any Picatinny or standard Weaver mount. The modular front bezel is designed to act as a defense tool in close-quarter combat. It comes with J600 a tactical control wire. A Our TUFF Orange QuickStrips stand out, even in low light, have the edge when you need it most! See US at Foxy Huntress SHOT SHOW BOOTH #7006 www.foxyhuntress.com 1-866-370-1343 Concealed Weapon Handbag New 5 Round .38 & .44 Cal. .17HMR .22 Rim Fire .223 .30.06 .30-30 .308 .32/.327 .38/.357 S&W .40 .41 Magnum .410 Shot Gun .44/.45/.460 .45 Auto Rim .45 ACP .475 Linebaugh .480 Ruger .500 Linebaugh .500 S&W 9mm $12.49 F New 20 & 12 Gauge 2 Pack for Plus s/H QuickStripTM Pouch Wraps around belts up to 1 3/4”and is designed for use with one or two QuickStrips™. Available in 4 sizes to fit your QuickStrips™. Black or Coyote Brown oxy Huntress’ Concealed Weapon Handbag line features designs that say “fashion” rather than “handgun.” The bags are made of genuine leather and have durable complementary hardware. Weapon is accessed from the side of the bag, with stylish zippers that allow access to a holster insert. The zippered hidden weapon compartment also has a lock and key for safety. A range of styles is available, including single and double straps, sleek or accented with fashionable straps and buckles, and bags are made in various colors and materials, including smooth leather, exotic textures and animal hides. $ 19.99 Plus s/H Shooters Ridge Or Call: 877-883-3776 1060 Colorado Ave. Ste A. Chula Vista, CA 91911 Order Online: www.tuffproducts.com www.shootersridge.com 1-800-635-7656 T Stake Blind Visit Us At Booth # 15327 Also In The Law Enforcement Section Booth # 20227 he Shooting Mat features water- and ripresistant material for use on rocky terrain, and double-thick padding in the knee and elbow areas for comfort. The mat includes six stakes for securing purposes. The Stake Blind is a sectional ground blind that is portable and lightweight, and features adjustable length (up to 12') and height (up to 42"). It can be configured from 360 degrees to 180 degrees, and features a mesh top panel with slits for shooting and Realtree camo pattern. The Buck Sled with Drag Harness is a plastic, preformed roll-up sled ideal for transporting game. Secure game with 10 grommets and an interlacing system, with an adjustable, blaze orange shoulder harness attached to the pulling sled. 100 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=101http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=101Rinehart Targets www.rinehart3D.com • (608) 757-8153 he Rinehart RhinoBlock Target is a six-sided cube. Two sides display a textured, lifelike 3-D deer target zone, one with vital areas of a deer outlined and the other with an anatomically correct display of a deer’s organs. The other four faces are target zones, two of which consist of 12 smaller zones for arrow shooting, while two feature one large target zone for honing, surrounded by four smaller zones. The core — made of self-healing foam — is easy to replace with Rinehart’s patented locking insert. Measuring 16"x16"x13", this weatherproof target is resistant to sun, moisture and extreme temperatures. T Firearms Business Insurance Wholesalers & Distributors • Retail Sales • Manufacturers & Importers Ammunition & Bullet Manufacturers • Indoor & Outdoor Ranges Trap, Skeet & Sporting Clay Fields • Gunsmiths • Firearms Instructors Providing Quality Insurance Products to the Firearms Industry for Over 25 Years. RhinoBlock Target Coverage Available in All 50 States. Vi 2010 sit Us A t SH Boo OT Sh th # o 1584 w 2 Hatch www.hatch-corp.com 1-800-347-1200 H atch Mechanic’s Fire Resistant Gloves feature NOMEX on the back of the hand for superior fire-resistant (FR) features. These gloves feature a double-layered reinforced leather cradle to provide extra gripping power, and are constructed of goatskin. The goatskin back is ergonomically designed for effectiveness and comfort, with a split, high-density foam padding in the finger and knuckle area. Endorsed by info@jcinsco.com • www.guninsurance.com • 800.526.2199 JCI-68 InsJournalMagAd_20091007.indd 1 10/7/09 10:31 AM Mechanic’s Fire Resistant Gloves SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 1012009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=102http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=1022010 New EXTRA! Products Gunslick Pro Revision Eyewear www.revisioneyewear.com (514) 849-1874 www.gunslick.com 1-800-635-7656 R evision Eyewear introduces the Wolf Spider Goggle System, which provides an uncompromised field-of-view, best-in-class ballistic protection and dual frame-material technology for comfortable, extended wearability. Goggles features OcuMax-coated interchangeable lenses for fog-free vision, and are UV-AB-C protective for military, tactical and recreational performance. Wolf Spider Goggle T he .50 BMG Rifle Kit includes carbon fiber rods, chamber and bore brushes, Foaming Bore Cleaner, mops, patches, cloths, brushes and a Gunslick Pro carrying case, plus a bore guide that doubles as a way to inject foaming bore cleaner into the barrel. The carbon fiber cleaning rod has two sections measuring 43" and 19". The AR-15 Bore Guide is made from aluminum with a knurled end that makes for easy removal. A large solvent port allows access to a full length of brushes and mops. Chemical resistant O-rings hold the guide in place. Benchrest Quality Attachments introduces Bore Brushes for Rifle, Bore Brushes for Handgun and Bore Brushes for Shotgun, each of which feature soft brass core wire and slugs to help reduce the risk of chamber and barrel damage. Multiple calibers and gauges are offered. Also offered in multiple calibers and gauges are Nylon Bore Brushes for Rifle, Nylon Bore Brushes for Handgun and Nylon Bore Brushes for Shotgun with brass core and brass slugs. Brass Rifle Jags, Brass Handgun Jags and Brass Shotgun Jags are also presented. The Benchrest Mop is offered in multiple calibers and gauges. .50 BMG Rifle Kit Sentry Solutions www.sentrysolutions.com 1-800-546-8049 S entry Solutions has packaged a Gear Care Kit to keep outdoor gear rust-free and knives razor sharp. Their Tuf-Cloth, Tuf-Glide, Gatco Super Micro Ceramic Four Rod sharpener and lint-free cleaning tools are packaged in a cloth pouch. Tuf-Cloth prevents rust from forming on any metal surface, providing a water-displacing, micro-bonded barrier against rust, friction and wear. Tuf-Glide works with the Tuf-Cloth by lubricating with a dry-film rust inhibitor. Gatco’s Super Micro Ceramic Sharpener contains two fine and two medium sharpening rods and a built-in angle guide. Galco www.usgalco.com • 1-800-US-GALCO Gear Care Kit 102 he Wraith, from Galco’s Carry Lite line, features a thumb-break retention strap, allowing a very fast draw, while the reinforced mouth allows one-handed return to the holster. A sturdy belt channel offers a mild butt-forward cant. Constructed of Premium Center Cut Steerhide, the Wraith fits belts up to 1 3/4", is made for semiautomatic pistols and is available in right- and left-hand designs in black finish. The WheelGunner carries a medium- or large-frame revolver, features an ambidextrous design, and can be used strong side or crossdraw, allowing carry in four different positions. The revolver is secured by hand-molded features and an adjustable hammer thong. Constructed of premium saddle leather, the WheelGunner fits belts up to 1", and is available for single- and double-action revolvers in tan color. The Tuck-N-Go builds on the USA/UDC tuckable holsters and the Stow-N-Go IWB. The TuckN-Go’s open top allows a fast draw, while the reinforced mouth allows a smooth and easy return. The holster features Galco’s Generation III tuckable J-Hook, which hooks over the pants and behind the belt. The Tuck-N-Go carries the handgun in a vertical orientation, with no cant or angle. Constructed of comfortable premium Center Cut Steerhide, it fits Tuck-N-Go belts up to 1 1/2". Wraith T Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=103http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=103RCBS www.rcbs.com 1-800-533-5000 T he Bullet Feeder kit is available in two rifle versions for .22 caliber and .30 caliber. The Rifle Bullet Feeder will fit on most 7/8"-14 threaded progressive presses, and features a four-country universal 110-240 power supply–operated collator unit. The hopper holds 250 (55gr) .22 caliber bullets and 100 to 125 (180-gr) .30 caliber bullets. The Die and Press Maintenance Kits feature the necessary chemicals and brushes to clean reloading dies and presses for long-term storage of reloading equipment. The RCBS Precision Bi-pod features quick-adjust telescoping legs that range from 7" to 10", 25 degrees of cant adjustment, skid-resistant polyurethane feet and tool-free mounting to Picatinny rails. It is constructed of 6061 T6 Aluminum with Type III Hard Coat Anodized Finish, is suitable for AR-style weapons and can be converted for non Picatinny– style weapons. The Pow’r Pull Kit is a kinetic-style bullet puller that features a rugged onepiece body and ergonomic handle. Three case-holding chucks will accommodate cases from 5.7x28mm to WSM. Precision Bi-pod Safariland www.safariland.com 1-800-347-1200 S Read SI Digital afariland combines its tactical holster accessory, the DFA (Drop Flex Adapter), with their Single Leg Shroud for an improved thigh rig. Sitting higher on the leg, it provides a stable leg shroud, helping prevent movement of the rig, yet rides low enough for use with body armor and in vehicles, and provides two mounting points Drop Flex Adapter for additional accessories. This model includes the Safariland QLS 22 (Quick Locking System) Receiver Plate, and can also be purchased with an MLS 18 (MOLLE Locking System) Receiver Plate or with no plate. For use on belt widths up to 2.25". 103 SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=104http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=1042010 M New EXTRA! Products M-Pro 7 Weapons Maintenance www.mpro7.com • 1-888-608-7888 -Pro 7 LPX uses synthetic oils and LPX additives to provide protection against wear, humidity, moisture and saltwater, leaving a long-lasting film that repels contamination and will not evaporate. It can also be used to clean surface fouling without the use of solvents, will not separate or gum up and works in a range of temperatures. Exceeds the military’s MIL-L-63460E specifications. Great Eastern Cutlery www.greateasterncutlery.net (814) 827-3411 he Tidioute Melon Tester Whittler, from Great Eastern Cutlery, features secondcut, burnt stag handles supporting a nickel silver–pinned shield; 1095 high-carbon steel; nickel-silver bolsters; and brass liners. Length is 4". T Whittler Uncle Mike’s www.unclemikes.com 1-800-423-3537 A.S.R. Bag T he Trunk Organizer helps sportsmen keep their essential gear organized. The bag measures 12" high x 41" wide x 22" deep, weighs 20 lbs. and fits into the trunk of most cars and SUVs. Four corner D-rings allow the unit to be securely tied in, and there are two sturdy side-carry handles. The Trunk Organizer has four dividers for quick compartment adjustment, two large front pockets, a removable lid with attachment points and removable hard backers for fold-down storage. An L.E. version is available. The A.S.R. (Active Shooter Response) Bag from Uncle Mike’s Law Enforcement is cross-body or cross-harness capable, and can be configured for right- or left-hand officers. It features a waist strap for stabilTrunk Organizer ity, two zippered pockets with pouches, storage for pistol and AR-15 magazines, a hook and loop strip for ID strips and is MOLLE compatible. MOE DECAL GRIP www.decalgrip.com 1-800-860-6574 he DECAL GRIP MOE design delivers a positive grip enhancement for the Magpul AR-15/M-16 MOE grip. DECAL GRIP panels are precut to fit, and offer a soft rubber cobblestone grip or a grittier, more tactile sand grip. The panels attach to the frame and slide without increasing bulk, are resistant to solvents and oils and are easily replaced or removed. T 104 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=105http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=105Bogs Boots Howard Leight by Sperian www.bogsfootwear.com 1-800-201-2070 www.howardleightshootingsports.com 1-866-786-2353 Blaze MT Boots he Model 52115 Blaze MT men’s tall rubber boot with Mossy Oak camo “is the only rubber boot that breathes,” according to Bogs Boots. Moisture Transfer technology lets sweaty air out in the arch area through waterproof, breathable neoprene. The four-way stretch shaft allows a comfortable fit, and the contour of the footbed is supportive and cuts down on shock from impact. Boots are comfort-rated from over 75 degrees to sub-zero conditions. Snake Boots feature 18"-high, anti-abrasive, snakescale rubber texture with Realtree AP camouflage finish. A front zipper, back gusset and handles at the top create easy on/off access. Boots feature Moisture Transfer technology and are comfort rated. T T he Super Leight for Women Earplugs are 30-percent smaller than Howard Leight’s best-selling earplug. The reduced size offers a more comfortable fit and better performance for smaller ear canals. The bell-shaped earplugs have a high-noise reduction rating (NRR) of 30. The 14-pair value pack includes a carrying case. Buck Knives www.buckknives.com 1-800-326-2825 uck ErgoHunters are now available as folders. The Folding ErgoHunter Pro features a Rosewood Dymondwood handle inlaid into black rubber, right-hand ergonomic contouring, raised, machine-cut checkering and a 3" skinning blade, made of S30V stainless steel. Extra-thick locking liners are made of 410 HC stainless steel. Overall length is 7 1/8". The PakLite — available in two models: the 140 Skinner and the 135 Caper — is made of 420HC stainless steel, and comes in a heavy-duty nylon sheath. The Skinner has a 2 7/8" skinning blade, and weighs 2.5 oz. The Caper has a 2 1/2" modified caping blade, and weighs 1.1 oz. The Paradigm lockblade is offered in two models. Both feature the Shift Mechanism lock, which is in the bolster, dual stainless steel liners, hollow-ground blades and Edge2x technology. The 337 Pro has a S30V stainless steel blade and ergonomic handle made of G10. The 336 Paradigm Avid has a 13C26 Sandvik stainless steel blade, and the handle is contoured Micarta. Each have a 3 1/4" drop-point blade, and weigh 4.2 oz. Folding ErgoHunter Pro B Paklite 140 Skinner Howard Leight’s HL200 Youth Eyewear are designed for smaller face profiles, including youth and women. They feature a classic black frame with clear lenses. The polycarbonate lens has an anti-fog coating. Defense Technology HL 200 Youth Eyewear Chemical Defense Sprays www.defense-technology.com 1-877-248-DTFL afariland’s Defense Technology brand is introducing all-new formulations for their chemical defense sprays. The OC defense sprays are offered in four levels of capsaicinoid: .2 percent, .4 percent, .7 percent and 1.3 percent; and four types of dispersions: stream, cone, fog and foam. Most combinations are identified and tested to be Electronic Discharge Weapon safe. S Tasco www.tasco.com • 1-800-423-3537 Subscribe to SI Digital For FREE: www.shootingindustry.com. SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com asco’s 8x32 Off Trail midsize binoculars are lightweight with an open bridge design, are hermetically sealed and nitrogen charged, making them waterproof, and feature multicoated lenses. T 1052009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=106http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=1062010 L New EXTRA! Products BLACKHAWK! Products Group www.blackhawk.com 1-800-694-5263 Basketweave Duty Belt eather concealment holsters are now available from BLACKHAWK! in classic harness brown Italian leather. They include the three-slot Leather Pancake Holster, Inside-thePants with Clip Holster, Slide with Thumb Break Holster and Multi-Position Holster. The Tuckable Holster conceals a pistol without wearing a garment over it. The Yaqui Slide Holster offers the least amount of holster for carry. The Hip Scabbard Holster is a traditional thumb break in brown leather. The Cutaway 1700 Shirt & Holster combines a thumb break with Tactical Shorts rapid-draw features. BLACKHAWK!’s two new duty gear lines are produced from Nytek and offer a traditional look, with reduced weight, professional appearance, breathability and durability. The line includes belts and pouches in plain and basketweave finishes. BLACKHAWK! Ergonomic Duty Belt Harness shifts the weight of an equipment-laden duty belt from the hip to the shoulders. Adjustable and available in two sizes, it fits under the duty shirt and accommodates a broad range of body types and body armor packages. In its Warrior Wear Apparel line, BLACKHAWK! adds the 1700 Shirt, a casual men’s shirt designed for everyday wear, with a hidden side-entry zipper pocket. It comes in sizes small to 3XL. The Light Weight Tactical Shorts feature secure zippered pockets and gusseted thigh and leg pockets, and come in black, olive drab, khaki and navy. The TNT OPS Tactical Pant has an elasticized and padded waistband for increased comfort when wearing a fully loaded duty or tactical belt. The Performance Cotton Tactical Pant has a hidden zipper pocket, top-opening magazine pouches and angle-cut hand pockets. A hidden expandable tunnel waistband adjusts up to 4". BLACKHAWK! enters the men’s footwear market in 2010 with the Tanto Light Hiker, an all-purpose trail shoe. It has a custom-molded footbed of antimicrobial Ortholite, which offers breathability and quick drying. The Hiker is available in gray and tan nubuck suede with nylon mesh upper and bungee lacing system. Men’s sizes: 6M to 14W. Leather Cutaway Browning www.browning.com • (801) 876-2711 n apparel, Browning’s Hell’s Canyon Full Throttle gear will be offered in a Jacket and Pant in Mossy Oak’s new Break-Up Infinity, Mossy Oak New Break-Up and Mossy Oak Treestand. Lighter-weight Full Throttle features a new fabric that is twolayer bonded, featuring a water- and wind-resistant woven outer shell bonded to an inside moisture-wicking OdorSmart featherweight fleece. The new Full Curl Wool line of apparel includes a 3-In-1 Parka, Jacket, Pant and Base Layer Shirt and Base Layer Pant. Full Curl combines a 7 oz. wool bend outer fabric with Browning’s Windcutter windHell’s Canyon proof and water-resistant lamination and soft tricot liner. Browning’s new Hi Power flashlights feature all-aluminum construction with walnut or black resin inlays. The bulbs are the latest generation Cree XPE LED that is rated for 50,000. In knives, Browning adds Model 111 lockback folding models designed by 106 I Russ Kommer for Browning. They feature grooved handles, and are constructed from rugged Model 111C G-10 or contoured walnut. The 3 1/4" blades are made of Sandvik 12C27 stainless steel. The Lil’ Bit Series Knives feature a drop-point design in fixed-blade or folding lockback models with Swedish Sandvik 12C27 stainless steel blades. Designed by Russ Kommer, Lil’ Bit fixed blades are available with genuine stag or desert ironwood handles. Browning’s Goose Band Choke Tubes feature an extended design that resembles a waterfowl leg band. They are constructed of 17-4 stainless steel, and designed to produce tighter patterns than Browning Invector-Plus choke tubes. They are available in Full, Improved Mod., Mod., Light Mod., I.C. and Cylinder. New in Browning ProSteel safes for 2010 are the Silver Series, Select Series and new models in the Tactical Series. The Tactical 2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=107http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=107CALL 1(800)SA2-1911 “the MAG GUIDE people”™ when only the BEST will do! ORDER DIRECT and SAVE! $78.95 Iosso Government Model/ Officers’ Model Mag Guide Available: Flat/Arched SS/BL 20 LPI NEW: Flat now available in Smooth Also Available: Grizzly Flat-SS/BL $89.95 AL $36.95 Mainspring Housing Available in: Gov’t Model, Officers’ Model, all Para-Ordnance. 20 LPI Flat/Arched-SS/BL (P10/P12 flat only) (flat smooth available for all of the above) AL www.iosso.com 1-888-747-4332 $95.95 T Full Para Mag Guide (For P14/P16 only) Available in: Flat/Arched-SS/BL 20 LPI AL he Iosso Eliminator AR-15 Cleaning Kit contains six precision-fit brushes to clean the upper receiver, chamber, bolt carrier, the .223 bore, the bolt carrier key tube and the gas tube, without disassembly. The Eliminator Cleaning Tool & Rod is also included, which is used with any Eliminator Brush to clean pistol bores, chambers, revolver cylinders, neck turning, case cleaning and more. $99.00 Ambidextrous Magazine Release Gov’t Model, Officers’ Model & Para-Ordnance. SS/BL $36.95 “E-Z Fit Hi Grip”® Safety .250 radius-Series 70 & 80 .220 radius S70 for Springfields “PalmSwel”/Standard (jig available) Prices starting at $17.50 S & A Custom 1911 Grips Exotic Woods & Micarta Standard & Slim Line DD, FC & Smooth available in Aluminum Color Catalog Available Same Day Shipping Appropriate shipping charges Dealers Welcome 100% Customer Satisfaction L A NEW–Slim Line Mag Guides & Grips w/screws & bushings available with Lanyard Loop add $10 P.O. Box 299 • Copeville, Texas USA 75121 (800) SA2-1911 • Fax (972) 853-0526 www.smithandalexander.com Hours: M-F, 9am-5pm CST Eliminator AR-15 Cleaning Kit LaserMax www.lasermax.com 1-800-LASER03 T he full-size, .40 caliber Smith & Wesson M&P guide rod laser has been added to LaserMax’s family of guide rod laser-aiming systems. The M&P guide rod is user installed accurate, with factory alignment and no gunsmithing required. It adds no weight to the firearm, is designed for use in existing holsters, and does not occupy Picatinny rail space or change the weapon’s ergonomic grip design. The laser produces 10 pulses per second. Champion Traps & Targets www.championtarget.com 1-800-635-7656 M&P Guide Rod Single Remote Release Visit Us At Booth # 15327 andheld Remote Releases from Champion provide target release from a single trap (single-remote system) or from two traps (double-remote system). The Remote Releases consist of a three-button remote with on/off switch. They launch clays from up to 120 yards away, and operate one or two traps individually or simultaneously. The receiver easily connects the trap to 12V deep cell battery, and is adjustable to match cycle times of various automatic traps. 107 H SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=108http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=1082010 M New EXTRA! Products O.F. Mossberg & Sons www.mossberg.com 1-800-363-3555 ossberg presents the Lightning Pump Action user-adjustable trigger system, which offers a rifle-like, creep-free trigger on a pump-action shotgun. With its skeletonized lightning bolt trigger blade, the shotgun comes with a trigger pull under 3 lbs., and is adjustable up to 7 lbs. The trigger is featured on several configurations of the Mossberg 500, 535 and 835 Turkey, Slugster and combo models. Lightning Pump Action Zippo www.zippo.com (814) 368-2842 Harness the power of the world-wide-web to bring new customers to your door. Increase Your Sales Offer Customers A Fully Stocked ONLINE STORE Now Your Website Can Offer Over 10,000 Products ippo expands its reach into the outdoor market for 2010 with its new Zippo Outdoor Line. It includes several new products: Campfire Starter, Emergency Fire Starter Kit and the Flexible Neck Utility Lighter; along with products from its existing line: Deluxe Hand Warmer, Outdoor Utility Lighter and Windproof Pocket Lighter. A number of the products will feature Advantage Max-4 HD finishes. Z Zippo Outdoor Tornado Defence System www.tornadodefencesystem.com 1-877-460-0939 DISTRIBUTOR CATALOG Tornado Personal Defence T www.outdoorbusinessnetwork.com 108 Call Today for a Free Consultation and Online Demo Toll Free: 1-800-699-0820 - Distributor Product & Inventory Link - One-Click-To-Ship - Custom Design & Branding he Tornado Personal Defence System features an alarm, strobe light and pepper spray. About the size of a cell phone, the unit is activated when it is removed from its base. The Insta-Finger Lock helps retain the unit in the hand and position it properly for use. The system discharges a stream of proprietary pepper spray, rated at two million Scoville heat units, up to 10' with six to eight 1-second bursts. The nozzle is positioned to ensure the spray hits above or directly in the face of an attacker. The alarm is rated at 120 to 125 decibels. A number of accessories are available, including six colored clips, replacement head, armband, and wall and vehicle mounts. Visit Us At Booth # 15327 Read SI DIGITAL www.shootingindustry.com Also In The Law Enforcement Section Booth # 20227 • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=109http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=109Benchmade Knife Co. www.benchmade.com 1-800-800-7427 Model 51 Bali-Song B enchmade’s Gold Class Steak Knives feature stainless 440C blade steel, and black micarta and stabilized winewood handles. The 551BK-101 Gold Griptilian has a black-coated CPM-M4 stainless steel blade and black carbon fiber–textured handles. In the Blue Class, the Model 51 Bali-Song features premium D2 tool steel and black G10 handles, with anodized Ti liners. The 551H2O Griptilian now features corrosion-resistant blade steel with Orange Noryl GTX textured handles. The 755 Mini-Pocket Rocket utilizes G10 scales with a Ti-monolock combination. The 741 Lum has a 4.3" blade with a high bevel made of premium 154CM stainless steel. The 790 Nitrous Assist Titanium Monolock features a clip-point blade. The 110H2O Fixed Water Knife offers N680 full-tang blade steel with a blunt tip, pushbutton lock release and yellow and black rubberized handles. The 510 Rant Bowie/515 Rant DPT feature D2 Tool steel in clip-point and drop-point blade styles. In the Black Class, the 9CB Carabineer Hook is a safety cutter that cuts up to 1/2" diameter of rope. The 8EOD Hook is inspired by Navy Explosive Ordinance Disposal Technicians. The 172 Tomahawk features 1095 blade material and contoured G10 handle. The 3350 Mini-Infidel is the Infidel Out-the-Front auto, 8600BK with a blade of just over 3". The 8600BK features the Auto AXIS locking mechanism and Scimitar-style blade, with an extended backspacer for breaking glass. The 9555 Auto Rift features a premium 154 CM stainless steel blade. The 1101-1 Pen with Carbide Tip can be used to break glass. H&K Knives, with Benchmade, present the 14800 Tumult featuring D2 Tool steel and black anodized 6061-T6 aluminum handles. The 14650 P30, modeled after the HK P30 pistol grip, features a locking liner and black textured handles. Ascender knives (14301, 14351, 14302 and 14352) feature black G10 handles and are available in drop-point and tanto blade styles. The HK Combo features the 14440SB ALLY knife, multi-tool with pouch and LED Light. The 14320BK/14320SBK Monochrome features a monolock mechanism and textured handle. The 14452SBK Pika II Tanto has high clip placement and ergonomic handle. The 14536BP Instigator is a fixed wharncliff black-coated blade. New from Benchmade and Harley-Davidson is the 131501 Mini-Hardtail with D2 Tool steel and Valox handle scales. The 13212 Tether Knife features 440C high carbon stainless blade steel. The 13402/13412 Pika G10 has G10 handles and a titanium back spacer. The 13740 Nagara features the Nak-Lok mechanism and anodized blue titanium handles. The 13220 LFK has a 5.2" blade and santoprene overmold textured handle, with a full length of 10.25". BLACKHAWK! KNOXX Stocks www.blackhawk.com 1-800-694-5263 T he BLACKHAWK! Axiom TH Thumbhole Rifle Stock combines the design of the Axiom rifle stock with the ergonomic pistol-grip style thumbhole stock. Using the Two-Stage dual KNOXX recoil-compensating systems, the Axiom TH reduces felt recoil up to 85 percent, according to BLACKHAWK!. Made of composite and alloy, the stock features interchangeable rubber grip inserts, a full-float barrel channel, aluminum pillars and a rear storage compartment. The precision receiver is compatible with bi-pods. Available in black polymer or universal camo for the Remington 700 BDL and the Howa 1500/Weatherby Vanguard BDL. The BLACKHAWK! KNOXX Talon Thumbhole Stock combines KNOXX recoil technology and the ergonomic control of a pistol grip stock with the features of a traditional stock. Constructed of polymer and alloy, the Talon Thumbhole features interchange- TH Thumbhole Rifle Stock able rubber grip inserts and a rear storage compartment, and is available in black polymer and universal camo for Remington 870 12 and 20 gauge and pump/semi-rifles, Mossberg 12-gauge pump varieties and Winchester 1300 12 and 20 gauges. 2010 NEW PRODUCTS EXTRA! See Reader Service, page 110, for a listing of new product manufacturers. SHOT SHOW E2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=110http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=110Reader Reader service Companies ADVERTISERS Advanced Technology International Aimpoint AirForce Airguns Amchar Wholesale American Spirit Arms American Tactical Imports ArmaLite Barnes Bullets Battenfeld Technologies Benchmade Knife Company Black Hills Ammunition Black Hills Shooters Supply Bond Arms Brownells Buck Wear Caspian Arms Ltd. Century International Arms Colonial Arms Crimson Trace Corp. Davidson’s Inc. DKG Trading Inc. Diamond Machining Technology DPMS DSA Inc. Eagle Industries Ellett Brothers EMA Tactical EOTAC European American Armory EZE-Lap Fail Zero Fiocchi Ammunition FNH USA Fobus USA Galco Gunleather GLOCK Inc. GunBroker.com Havalon Knives Hogue Inc. Hornady Manufacturing Inc. Howard Leight by Sperian Indo-US Mim Tech Ltd. Interstate Arms Corp. I.O. Inc. IWA Joseph Chiarello & Co. Kahr Arms Kel-Tec Kinsey’s Archery Laser Genetics LaserMax Lauer Custom Weaponry Lyman Products Magsafe Ammo Mec-Gar USA Inc. MKS Supply Inc. O.F. Mossberg & Sons MTM Molded Products Co. NC Manufacturing Nosler NSSF Ogre Mfg. Outdoor Business Network Pearce Grip Pelican Products PrOlix 110 Page 15 35 22 115 72 14 16 50 18 27 70 73 42 42 7 101 42 101 12 74 65 22 20 26 25 76 78 65 5 38 8 43 3 80 21 45 95 24 28 11 46 30 82 66 13 101 63 1 51 87 93 24 17 103 38 103 47 19 108 41 53 113 108 77 97 104 Companies ProMag Industries Pyramyd Air Rock River Arms Savage Arms Scherer Supplies Security Equipment Corp. Shooting Search SIG SAUER Smith & Alexander Inc. SportLock LLC Sports South LLC Springfield Inc. Stag Arms STI International Inc. Sturm, Ruger & Co. Inc. Sun Optics USA Swarovski Optik TenPoint Crossbow Technologies Thermold Products Tornado Defense System Trijicon Inc. Triple K Mfg. TruGlo Inc. Tuff Products Brand USA Shooting Team Valor Corp. Viridian Green Laser Walther USA Wicked Ridge Winchester Repeating Arms Zel Custom Mfg LLC Zero Bullet Co. Page 32 54 33 29 21 83 113 23 107 107 2 71 75 36 31 34 55 37 34 9 6 34a-d 49 100 67 86 116 81 39 85 36 104 100 91 95 109 91 Companies BLACKHAWK! KNOXX Stocks BLACKHAWK! Products Group Bogs Boots Browning Buck Knives Bushnell Champion Traps & Targets DECAL GRIP Defense Technology Foxy Huntress Galco Gunslick Pro Great Eastern Cutlery Hatch Hornady Howard Leight by Sperian Iosso LaserMax Marlin Firearms Co. MINOX/USA M-Pro 7 Weapons Maintenance O.F. Mossberg & Sons RCBS Redfield Remington Arms Co. Revision Eyewear Rinehart Targets Sabre Defence Safariland Sentry Solutions Shooters Ridge Smith & Wesson Sturm, Ruger & Co. Tasco Tornado Defence System Uncle Mike’s Weaver Winchester Ammunition Zippo Page 109 106 105 106 105 98 107 104 105 100 102 102 104 101 94 105 107 107 91 98 104 108 103 96 90 102 101 93 103 102 100 92 92 105 108 104 96 94 108 2010 NEW PRODUCTS American Technologies Network A. Uberti Barnes Bullets Benchmade Knife Co. Benelli USA To receive an advertiser’s catalog, see this page in our Web-based edition: SI Digital. Each of our advertisers’ listings on the Reader Service page is hot-linked to their Web site, providing a near-instant means of requesting information. Not yet a subscriber of SI Digital? Visit www.shootingindustry.com. Click on “FREE: Sign Up For Digital Subscription.” Read Shooting Industry Magazine’s All-Digital Edition. Visit www.shootingindustry.com. Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=111http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=111Visit Us At Booth # 15327 Also In The Law Enforcement Section Booth # 20227 2010 Las Vegas, Nev. • Jan. 19-22, 2010 SHOT SHOW EXTRA SUPER ISSUE 2010 • www.shootingindustry.com 1112009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=112http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=112Industry watch Worth Your Time Continued from page 114 E-mail the Editor russ@shootingindustry.com W hat company exhibiting at SHOT Show I.O. Inc. AK-47 doesn’t have something special to display, or a show special for dealers? Very few, if any. Taking advantage of SHOT Show specials is one of the rewards for going to the mega event. At the ProMag booth, #1925, dealers will get a free AA597R stock with a qualifying purchase. Visit www.promagindustries.com. At the I.O. Inc. booth, #3047, check out the company’s made-inthe-USA AK-47s. Want one in a black finish? How about sand (Mojave) color? Pink? Wood? You got it. Visit www.ioinc.us. At Lipsey’s booth, #11038, see the impressive line of Le Chameau boots. Lipsey’s is the exclusive U.S. distributor for the high-end line of rubber boots, which are handcrafted. Laurie Lipsey Aronson, Lipsey’s president, says the boots, while carrying a high price tag, are attracting a lot of attention. “Dealers are very interested in the quality of the boots. The Chasseur is the one most men like for hunting, while women really like the more colorful boots. Yes, even those women who hunt,” she said. Lipsey’s Le Chameau Chasseur Visit www.lipseys.com and www.lechameauusa.com. NASGW Names New President M ark Kresser is NASGW’s new president. Formerly the senior vice president of sales and marketing for O.F. Mossberg & Sons, Kresser assumed his new position on January 1. “Mark is well known and highly regarded throughout the shooting and hunting industry. He’s a creative, intelligent man who knows guns and shooting, and understands the unique challenges our businesses face,” said Michael Brown, NASGW chairman and president of Camfour Inc. Attracting an executive of Kresser’s reputation is a major achievement for NASGW. The organization is growing and is poised for even greater influence in the marketplace. Kresser is just the person to lead such an effort. For more on NASGW, visit www. nasgw.org. Feb. 19, 2010 he deadline to submit your entries for the 2010 Shooting Industry Academy of Excellence awards is Feb. 19, 2010. Entries may be delivered to the FMG Publications SHOT Show booth (#15327), emailed to: elizabeth@shootingindustry.com, or sent to: Academy of Excellence, 12345 World Trade Dr., San Diego, CA 92128. Visit www.shootingindustry. com for more information. T BUSINESS OPPORTUNITIES Consider all your employment options in the Shooting, Hunting, Knife, LE/Tactical & Outdoor Industry. Industry specific, key employee search firm. Candidate contact encouraged, confidential, free. All fees paid by employer. Shooting Search, Inc. 407-321-5822 www.shootingsearch.com. search@shootingsearch.com Thank You, Revision lot of companies in the industry made contributions to those in the military at Christmas. One such company was Revision, who invited anyone, via a special Web site, to donate, at no cost, a pair of Sawfly U.S. Military Eyewear to the military service of choice. We thank you, Revision, and all the companies that reached out to those in uniform during the holidays. • SHOT SHOW SUPER ISSUE 2010 ACCESSORIES A Classified ads are: $2.00 per word per insertion with a 20-word minimum OR $1.50 per word per insertion for three or more issues with a 25-word minimum. No charge for CAPS. Bold words add $1.00 per word. Copy and rerun orders must be accompanied by PAYMENT IN ADVANCE. NO AGENCY OR CASH DISCOUNTS ON LISTING OR DISPLAY CLASSIFIED ADVERTISING. All ads must be received with advance payment BY NO LATER THAN THE 15th of each month. EXAMPLE: Closing for NOVEMBER 2008 issue is September 15th. Ads received after closing will appear in the following issue. Please type or print clearly. PLEASE NOTE: NO PROOFS WILL BE FURNISHED. Include name, address, post office box, city, state and zip code as counted words. Abbreviations count as one word each. Mail to SHOOTING INDUSTRY CLASSIFIEDS, 12345 World Trade Dr, San Diego, California 92128. IF YOU HAVE ANY QUESTIONS REGARDING YOUR CLASSIFIED AD IN SHOOTIN2009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=113http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=113Industry watch Colt Expands Its Commercial Effort olt’s Manufacturing continues its advancement into the commercial market. For 2010, the company returns its 9mm pistols to its line, with an improved New Agent. The compact 1911-style pistol features a 3" barrel, captive recoil spring system, skeletonized aluminum trigger, snag-free, trench-style sight and front-strap serrations. In addition, for 2010, Colt brings back the Frontier Six Shooter and a nickel-finished Sheriff’s & Storekeeper’s Model. Leading Colt’s commercial efforts is Joyce Rubino, vice president and chief operating officer. A 30-plus-year Colt employee, Rubino says Colt accomplished a lot in 2009. “We feel very good about our efforts last year. A lot of hard work has gone into strengthening the manufacturing operation by investing in new equipment and our engineering efforts. We put a lot of the emphasis into getting the infrastructure rebuilt from the ground up, so we can get more product into the marketplace,” Rubino said. The reaction to Colt’s efforts and its new products was very positive at November’s NASGW Expo, Rubino said. “We had a very strong reaction. The market is so strong right now in personal defense, and our New Agent and Defender are top sellers. The distributors continue to be very supportive of Joyce Rubino, Colt’s Mfg. vice president and chief Colt. We had an increase in our pro- operating officer, holds the new 9mm New Agent. duction in 2009 and it was noticed, and they’re very pleased with our efforts,” Rubino said. For the future, Rubino says the company’s goals include consistent, reliable production. “Steady production will translate into more new products we can bring to the marketplace in 2010 and 2011,” Rubino said. With slightly more than a year in her new position, Rubino says she is very proud to be a leader at Colt. “It’s extremely exciting. I’m getting out more into the industry to learn more about it and the marketplace. I’ve embraced all aspects of this job and I’m eager to learn all I can about the products, the customers and everything we can do to improve our relationships with our customers in the industry, and move Colt forward in the years to come,” she said. At SHOT Show 2010, visit Colt’s booth, #12629, or visit www.coltsmfg.com. C Russ Thurman HEY LADIES!!! TIRED OF THE MESS AND SMELL OF CLEANING YOUR GUN? Then try ENVIRONCLEAN FA! Ogre Mfg. LLC ogremfg@aol.com DISTRIBUTORS WANTED! 414.475.9339 nnovative” is a word too-often used to describe products that aren’t. Two new products from Laser Genetics warrant the label. The ND3 Laser Designator creates true night vision, and turns a scoped rifle into a night hunter. Combining an eye-safe green laser diode and an optical collimator, the ND3 pairs with a riflescope and casts a beam of green laser light to illuminate targets up to 250 yards. Laser The ND5 Long Distance Laser Locator is a high-powGenetics ered, handheld laser light built for civilian use. It inteND3 grates a micro Green Laser Pump with a hand-controlled, nine-lens Linear Optical Collimator, and features onehand thumb controls to adjust the laser beam diameter and illumination intensity. At SHOT Show, see Laser Genetics at booth #7411 in the L.E. Section and at the GAMO Outdoor booth, #11849. Visit www.lasergenetics.com. 9 SHOT SHOW SUPER ISSUE 2010 • www.shootingindustry.com “I Laser Genetics Does Green Right www.ogremfg.com Visit Us At Booth # 15327 Also In The Law Enforcement Section Booth # 20227 1132009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=114http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=114Industry Industry watch 2010 Presents Challenges, Opportunities Russ Thurman T he industry begins 2010 facing a struggling marketplace, high unemployment and an ever-lingering anxiety about Washington, D.C.-based anti-gun assaults. Ironically, these elements fueled greater-than-expected sales in some segments of the industry in late 2008 and most of 2009. Initially, there was fear of an allout push by President Obama to make good on his campaign promise to seek reinstatement of the Assault Weapons Ban. That ignited what became known as the Obama Gun Run. Records were set in the number of firearms sold. Mixed with the uneasiness of firearms being banned was the fear of increased crime, driven by the high rate of unemployment. Self-defense purchases, many of them by women, created brisk business. These factors continue into 2010. It would be wise not to be lulled into complacency by a lack, thus far, of Obama administration–driven anti-gun initiatives. Nor should anyone take comfort in Attorney General Eric Holder’s reported written comments to senators in November 2009, “ indicating the Obama administration may be softening its position concerning pushing for reinstatement of the Assault Weapons Ban. Remember, Holder told reporters the following in February 2009: “As President Obama indicated during the campaign, there are just a few gun-re- eign battlefields and not on our streets.” We must remain on guard and diligent, and continue to build our resources to address proposed anti-gun efforts, launch counterattacks and defeat assaults designed to destroy gun ownership and the industry. While 2010 unfolds with many challenges, it also holds great opportunities. Firearm sales, while not at a white-hot level, continue at impressive rates. Ammunition sales persist at a record pace. Selfdefense products are hot. Accessories, especially those for AR-style firearms, are sure sellers. Even the hunting segment is beginning to see movement in the marketplace. Yes, there are businesses that continue to struggle. But others are more than surviving, they’re expanding — finding ways to address a very volatile market. Good planning, with built-in flexibility, and seeking new ways to reach consumers with quality products — these are the keys to success in 2010. Keys To Success While 2010 unfolds with many challenges, it also holds great opportunities. lated changes that we would like to make, and among them would be to reinstitute the ban on the sale of assault weapons.” Remember, then-candidate Obama featured on his Web site the statement concerning his and then-candidate Joe Biden’s position: “They also support making the expired federal Assault Weapons Ban permanent, as such weapons belong on for- ” Business 2010 And More S hooting Industry launches the new business year with our two-mega issues: December and January. The issues are referred to long past SHOT Show. First, the December issue has the invaluable Universe’s Greatest Buyer’s Guide. And, both issues are packed with new product information. We know the issues are some of the most-read, since our Webbased, all-digital editions of these issues are visited regularly throughout the year. The all-digital editions also mean everyone in the industry can receive their own copy of Shooting Industry each month. It’s easy to subscribe. Visit www.shootingindustry.com and click on the link: “FREE: Sign Up For Digital Subscription.” Once you’ve subscribed, each month you’ll receive an e-mail notifying you the magazine has been “published” and is ready to be read. As always, we’re interested in your thoughts concerning our all-digital efforts. E-mail me at russ@shootingindustry.com. Continued on page 112 Subscribe to SI Digital: 114 www.shootingindustry.com. Read SI DIGITAL www.shootingindustry.com It’s Free! • SHOT SHOW SUPER ISSUE 20102009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=115http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=1152009-12-28T19:02:40+01:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=116http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Jan2010/?Page=116Shot Show Booth 4456 A LASER THIS SMALL IS HUGE. the new C5: world’s only subcompact green laser THE ASTOUNDING C5 SERIES IS SO TINY, IT TUCKS NEATLY BETWEEN TRIGGER GUARD AND MUZZLE, WITH NO OVERHANG TO IMPEDE SUBCOMPACT WEAPONS. YET SO ADVANCED, IT DELIVERS DAYTIMEVISIBLE GREEN LASER, 50 TIMES BRIGHTER THAN RED. MULTI-MODE SMARTLASER™ TECHNOLOGY. AVAILABLE 100 LUMEN TAC LIGHT. UNLIMITED MOUNTING OPTIONS ON VIRTUALLY ANY RAILED GUN. ALL IN A SIGHT NOT MUCH BIGGER THAN YOUR THUMB. ONLY VIRIDIAN COULD PACK SO MUCH INTO SO LITTLE. EXPECT NOTHING LESS. RUGGED, WATERPROOF, AIRCRAFT GRADE ALUMINUM CONSTRUCTION C5L MODEL - EQUIPPED WITH 100 LUMEN TACTICAL LED LITHIUM POWERED FOR MAXIMUM PERFORMANCE inescapably brilliant DESIGNED AND BUILT IN THE USA 800-990-9390 VIRIDIANGREENLASER.COM2009-12-28T19:02:40+01:00