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Shooting Industry January 2010 - Page 20

Industry news he Portland Business Journal presented its 2009 Manufacturer of the Year award for a medium-sized company to Benchmade Knife Co. in October. “It is an honor to be presented with such a prestigious award within the Oregon community,” said Les de Asis, founder and owner of Benchmade. “We are thrilled to be recognized as a leading manufacturer because of our dedication to providing U.S.-based jobs and commitment to customer satisfaction.” The award for Manufacturer of the Year was based on “company performance, overall business strategy and innovative approaches to internal operations, manufacturing processes and sustainable practices involving customers, partners and suppliers.” For more information about Benchmade, visit DPMS_SB_0809 11/10/09 12:34 PM Page T Benchmade Earns Top Manufacturer Honors Made In The USA! Scopes and Mounts Not Included NSSF Launches New Membership Campaign SSF began the New Year with a push to gain greater membership. A new, multifaceted membership campaign has been launched with print, electronic and new media elements. “In the print campaign, the headlines are designed to be impactful toward business, convey passion for our industry and educate prospects more about NSSF,” according to NSSF officials. “The copy gives all the specific reasons to join NSSF, but doesn’t get into the tactical or commoditybased incentives that are included with a membership, such as shipping discounts or free publications and services.” The print campaign is augmented with a new video presentation on NSSF membership. The video is the focus of the new membership section on the NSSF Web site and will be a staple in all electronic news mailings, such as Bullet Points and SHOT Show Blast. The video can be viewed at For any questions about the campaign, contact Mark Thomas at N SI DIGITAL VIDEO Readers of SI Digital, click here to see the video. Visit Us At Booth # 15327 20 Read SI DIGITAL • SHOT SHOW EXTRA SUPER ISSUE 2010

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