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Shooting Industry January 2010 - Page 19

Industry news Ruger Announces New Web Site S Winchester Ammo Posts Historic Sales lin Corp. announced in October that its third quarter 2009 net income was $39.4 million, compared to $37.7 million in the third quarter of 2008. Sales in the third quarter of 2009 were $397 million, compared to $502.9 million in the third quarter of 2008. The company also reports that Winchester Ammunition had record sales in the third quarter. “For the third consecutive quarter, Winchester achieved the highest level of earnings in its history, reflecting the combination of seasonally strong sales, the continuation of the strongerthan-normal demand that began in the fourth quarter of 2008, and lower costs. Winchester’s earnings more than doubled in the third quarter of 2009, compared to the third quarter of 2008, driven by commercial sales, which increased 22 percent year-over-year, and improved costs,” said Joseph Rupp, Olin chairman, president and CEO. turm, Ruger & Co. Inc. has unveiled its redesigned Web site. Upgraded features of the new site include a new interactive index page with video content; new social media links; press clippings with links to industry-published articles; improved new product navigation with firearm-specific information sections; print-ready spec sheets; a new interactive digital catalog; an improved search function with Quicklinks for popular searches and improved customer service information. “We are constantly working on improving communication with our customers,” said Chris Killoy, vice president of sales and marketing. “Through our Voice of the Customer Program, we are actively collecting suggestions and gathering insight from our customers about what they want to see from Ruger. This Web site is one example of that input being put to use.” For more information about Sturm, Ruger & Co. Inc. and to see the new site, visit www. O Subscribe to SI Digital SHOT SHOW EXTRA SUPER ISSUE 2010 • 19

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