Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. them will always have my gratitude. Lightweight and waterproof, they are incredibly easy to wear and they keep your feet warm. It doesn’t matter if you’re hunting, hiking or just walking the dog in winter weather, these boots work. These are an absolute must-have product for retailers looking to maximize the women’s market. All Danner’s styles can be seen at www.danner.com. Making its debut at last year’s SHOT Show, this small company offers women the best camouflage hunting gear I’ve found. Its functional clothing really can be worn while hunting, and it’s made for the female form, with classic lines and a feminine appeal. While we may be out harvesting animals, we still want to look good doing it. Prois garments have an athletic cut and use fabrics designed to stand up well in the outdoors. To see their complete line, visit www.proishunting.com. These are just a few products women are buying. Fortunately, there are more women-friendly products available and more being introduced this year. The key to your success as a dealer is to make these products available. If they’re not on your shelves, at least have a catalog on hand. Women want choices. They don’t like to be forced into buying something just because there are no options. When that happens, they’ll walk out the door. Reaching the women’s market is Prois Hunting Apparel not difficult. It takes a little time and a little effort, but once you’ve positioned yourself as women friendly, the payback is immense. Just remember one thing: If a woman walks into your store and is treated well, she’ll tell a friend. If she’s treated badly, she’ll tell 10. Be ready for her. 9 Payback Is Immense Designed by a woman, Prois Hunting clothes are made for women with the most state-ofthe-art fabrics and camouflage patterns. Shari LeGate is a senior contributing editor to FMG Publications. In 2001, she received the Shooting Industry Award from the Shooting Industry Academy of Excellence. The former executive director of the Women’s Shooting Sports Foundation, she owns Shari LeGate Ltd., a consulting company specializing in the women’s market. The Author: 88 FA_Shot Ad.indd 3 Circle No. 210 on Inquiry Card Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 2009 12/8/08 5:36:45 PM