Circle No. 202 on Inquiry Card
[ 2009 SHOT SHOW BOOTH #4335 ] Can’t attend the SHOT Show? Learn about the new Browning Maxus and view Browning’s SHOT Show Spec
JANUARY 2009 • VOLUME 54 • NUMBER 01 Features 52 54 A Day To Say “Thanks” Honored American Veterans Afield Hosts First Annual Fa
[ 2009 SHOT SHOW BOOTH #4335 ] Can’t attend the SHOT Show? Learn about the X-Bolt Lightning Trigger and view Browning’s SHOT Sho
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie
ANNOUNCING THE 2009 FNH USA PISTOL PACK PROMOTION GET YOUR 2009 FN PISTOL PACK. Just buy a 2009 FNH USA Pistol Pack Promotion th
As is my habit in running a business, I spend time looking at history to perhaps see the future, or at least review my lessons l
Live: Circle No. 227 on Inquiry Card me with a colored gun, they would be dealt with as if it were a nickel-plated .45. I have t
Industry’s Future: Your Help Is Needed! — page 40 Industry Wary About New Administration, Congress By Russ Thurman he industry i
Circle No. 236 on Inquiry Card
FMG Publications Presents $16,500 To NSSF F MG Publications presented a check for $16,500 to the National Shooting Sports Founda
THE REVOLUTIONARY SIG SAUER ® ® Visit us at Shot Show booth 2045 E V E RYTH I N G C H A N G E S One serial number, unlimited pos
Academy Seeks Entries For 2009 Awards fficials of the Shooting Industry Academy of Excellence are reminding companies that the e
Circle No. 294 on Inquiry Card
NSSF Launches Blog For Media Accuracy he National Shooting Sports Foundation (NSSF) has launched a blog aimed at “hunting down a
Selling crossbows is an easy transition for a firearms-only dealer. If you are not selling them, you are missing out on one of t
FNH USA Announces Top Dealer, Distributor Contest Winners F NH USA ran two promotional contests between June and September 2008,
d. e r e v o c u t yo We’ve go Mission Brief: Rock >> Forged A4 Upper Receiver >> A2 Flash Hider, 1/2-28 Thread River Arms Entry
Electronic ATF Form 4473 Now Available he ATF has released an electronic version of ATF Form 4473, the Firearms Transaction Reco
Taurus JUDGE 3” MAGNUM TAURUS JUDGE 3” MAGNUM FEATURES: New for 2009, we’re giving you a Taurus Judge® with even more stopping p
Circle No. 286 on Inquiry Card
Ruger SR9 Sales Allowed In Calif., Mass. uger has announced that the Ruger SR9 pistol has been placed on California’s Roster of
Circle No. 287 on Inquiry Card
Bushnell Outdoor Selects PR Firm B ushnell Outdoor Products has selected Howard Communications Inc. as its public relations agen
Circle No. 211 on Inquiry Card
Trust Continues Mission Of Good Gun Foundation T he board of directors of the Good Gun Foundation has selected Hunting Heritage
Revision Awarded Swiss Military Contract R evision Eyewear has expanded its international business into the Swiss military marke
T H E S R 9® I S N O W A V A I L A B L E I N C A L I F O R N I A ! The Ruger® SR9® is one of the slimmest, most comfortable and
GunBroker.com has signed industry veteran Bob Delfay to help guide its new industry partnership initiative. Until now, GunBroker
JoAnn’s leadership. JoAnn has been a key board member for more than 15 years and, as COO, she has been a driving force behind RS
DSA announces the TP-9 Range Demo Gun Program! outdoorsman. He will be responsible for accounts in Iowa, Illinois, Wisconsin, Mi
Model 338MX Introducing the Incredibly Versatile 338 Marlin Express Lever Action. One of the most proven and revered rifle platfo
Introducing The FOR MORE INFORMATION WWW.COBRAPISTOLS.NET 801-908-8300
Shadow AVAILABLE EARLY 2009 Cobra Firearms Introduces The NEW COBRA .38 Special Revolver Cobra Enterprises of Utah, Inc. introdu
Massad Ayoob When Customers Demand What You Can’t Get our customers have read about 1,250 feet per second. an L.E.-only load, wh
Circle No. 288 on Inquiry Card
Help us grow our sports. We’ll help you grow your business. Join the National Shooting Sports Foundation. Help us attract, excit
Continued from page 36 target, when the bullet strikes, the polymer ball is forced back into the opening at the front of the bul
Shari LeGate The Industry’s Future — Your Help Is Needed! n June 2008, the Sixth Annual ShootSo, the question of “Where are we o
Charles Daly ® defense For Law Enforcement, Military, Home Defense, Target and Varmint Shooters Charles Daly brings its long tra
Circle No. 242 on Inquiry Card
Continued from page 40 One bailout package you can count on . Before you jump into your next business decision, plan for a safe
Lisa Parsons-Wraith Selling A Versatile Hunting Companion iscretionary income and leisure activities are a woman’s domain in mos
Generations of proven performance oin us as we celebrate 75 years of quality gun care. Whether it’s their great grandpa’s venera
Dual Bond — One Bullet. Two Jackets. 12 Segments. Bonded. Big Bore Handgun Hunting. Power Max Bonded — Massive Expansion. Bonded
Continued from page 44 rish Setter has developed a womenspecific Ladyhawk hunting boot line, giving women superior fit, comfort
Commander Gilmore “Oh, Yeah. You Got It Going On. Good Lookin’!” ost cops only dream of getting evidence like this. On a train n
Hangs Tougher. The Storm Case molded-in lock hasps hold up against 40lbs more pull than the competition. Which means Storm Case
What’s in a name? History. John Taliaferro Thompson founded the Auto-Ordnance Corporation in 1916 with John Blish and Thomas For
Continued from page 48 in the sky, which seemed to just be hovering malevolently. Given its size, it could be a “mother ship,” p
A DAYTO TO “THANKS” Honored American American Veterans Veterans Afield Afield Honored Hosts First First Annual Annual Family Fam
devices and optics. “The event was a huge success by all measures,” said Tom Taylor, HAVA chairman. “Throughout the day, we cont
Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) 2009 ! A R T X E Carolee Anita Boyles Within One Trip, Yo
“I’ve been going to the SHOT Show since 1981, and the show changes every year,” Sanetti said. “No two are ever alike. Each one s
EXTRA! SHOT Show Auction O ver the years, manufacturers and sportsmen have raised more than $500,000 for the future of the indus
2009 Broadheads by Carbon Express: Touch ‘em! 2009 Tree Stand by Gorilla: Sit on it! 2009 Sight by Limbsaver: See it! Being Able
EXTRA! A Night To Celebrate The Industry he State of the Industry Dinner, to be held the first night of the show, Jan. 15, is sp
PELICAN New Product Center ealers visiting the New Product Center will again be able to check out handheld scanners to quickly g
r u o Y m Girl… t. h g a i e r e r h t D is the one on rearms cs, LMT fi si a b e th wn to itary, ripped do rest is mil e hilt o
EXTRA! Opportunities For Education R etailers will have a wide variety of educational opportunities at the SHOT Show. The SHOT S
Wednesday, Jan. 14, 2009 7:30 a.m. — 6:30 p.m. Orange County Convention Center $50 for NSSF members, $75 for non-members Registe
Free Retailer & Law Enforcement Seminars Friday Only, Jan. 16, 2009 ATF/NICS Issues and Answers Room 308A/B • 1 p.m. — 4:30 p.m.
2009 SHOT Show COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH +Venture Heated Clothing . . . . . . . . . . . 6893 10 Mi
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Arsenal, Inc . . . . . . . . . . . . . . . . . . . . . . 1123 Artistic P
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH BSA Optics . . . . . . . . . . . . . . . . . . . . . . 1422 B-Square . .
Increase range traffic. Convert beginners. Reactivate former participants. Turn first-time shooters into repeat customers. HIT ALL
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Custom Leather . . . . . . . . . . . . . . . . . . . 883 Cutting Edge Ta
HAIR-SPLITTING ACCURACY In a world where everyone from online pharmacies to fast food chains want to super-size everything about
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Final Approach . . . . . . . . . . . . . . . . . . . 2861 Fiocchi of Ame
BENCHMADE.COM ©2009 BENCHMADE KNIFE CO. OREGON CITY, OR, USA MODEL SHOWN: 585 MINI-BARRAGE™ PREPARE FOR THE BARRAGE ™ Introducin
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH HiViz Shooting Systems . . . . . . . . . . . . . 1771 HKS Products, Inc
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COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH L- 3 Communications-Eotech . . . . . . . . . 9161 L&R Ultrasonics . . .
Shooting Safety Redefined. High Performance Hearing Protection, Extreme Impact Resistant Eyewear… Protective Equipment Redefined
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Militaria, Inc . . . . . . . . . . . . . . . . . . . . . 3981 Military O
GREATER FUNCTION, LOWER WEIGHT THE NEW SPOTTING SCOPES – WITH INDIVIDUAL ACCESSORIES High-precision optic, sophisticated functio
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Parker-Hale . . . . . . . . . . . . . . . . . . . . . 2501 Parris Manufa
TAP•OUT™ RELEASE FIBER OPTIC AR-15 STYLE FRONT GAS BLOCK SIGHT RANGE•ROVER™ ARCHERY SIGHT TRU•BRITE™ XTREME ILLUMINATED RIFLE SC
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Sturm . . . . . . . . . . . . . . . . . . . . . . . . . . 4288 Sun Optic
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COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Under Armour Performance . . . . . . . . . 7061 United Cutlery Corporati
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By Commander Gilmore Guide For For Grand Grand Adventures Adventures Guide At SHOT Show what we mean. The first thing you notice
your way in — they could stampede! Be sure you designate lots of GPS waypoints so you can backtrack out of the show at the end o
SELLING TO F inding good firearm-related and outdoor products for women has been an ongoing challenge for me. If it’s difficult
framed hand and have significant appeal to women. The “pinkness” of a gun automatically moves it into the “products for women” c
them will always have my gratitude. Lightweight and waterproof, they are incredibly easy to wear and they keep your feet warm. I
New EXTRA! 2009 Products Manufacturers Create “Must-See” Factor With Newest Offerings! elcome to the new business year! Manufact
2009 New Products Colt Manufacturing Co. www.coltsmfg.com • 1-800-962-COLT EXTRA ! C olt returns the Colt’s Sheriff and Storekee
American Tactical Imports www.americantactical.us 1-800-290-0065 he GSG-5PK .22 pistol has a 4.52" barrel and weighs 5.2 lbs. Th
BUYER’S GUIDE BONUS: 2009 COP AMERICAN HANDGU NNER PRESENTS THE BEST OF: OUTSIDE U.S. $12.95 U.S. PRICE $9.95 VOL. 2 GUNS 2009 S
Products 2009 New FNH USA www.fnhusa.com • (703) 288-1292 EXTRA ! FNAR T he SCAR 16S and SCAR 1l7S are the civilian-legal semiau
2009 New Products Bushnell Outdoor Products www.bushnell.com 1-800-221-9035 EXTRA ! Elite 6500 he BowHunter with Angle Range Com
FM Optics www.fmoptics.com 1-877-354-2666 F M Optics introduces a shotgun laser system for the Remington Model 870 12-gauge shot
2009 New Products Federal Ammunition www.federalpremium.com 1-800-322-2342 EXTRA ! F ederal introduces Power-Shok .338 Federal 2
ANY TIME. ANY PLACE. Remington Arms Co. www.remington.com 1-800-243-9700 in .45 Long Colt & .410 Buckshot. An Attacker’s Worst N
2009 New Products EXTRA ! CCI www.cci-ammunition.com 1-866-286-7436 C CI introduces Four Wing Musket Caps fitted with an explosi
Barnes Bullets www.barnesbullets.com • 1-800-574-9200 B arnes enters the tactical bullet market with an all-new line of military
Products 2009 New Winchester Ammunition www.winchester.com • (618) 258-3242 EXTRA ! Cor-Bon he Winchester Supreme Elite Dual Bon
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INSIDE: 2009 SHOT Show Floor Map! NE M W OR PR E 2 OD 00 UC 9 TS
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Circle No. 202
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[ 2009 SHOT SHOW BOOTH #4335 ] Can’t attend the SHOT Show? Learn
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JANUARY 2009 • VOLUME 54 • NUMBER 01 Features 52 54 A Day To Say
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[ 2009 SHOT SHOW BOOTH #4335 ] Can’t attend the SHOT Show? Learn
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SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS
Page 7:
ANNOUNCING THE 2009 FNH USA PISTOL PACK PROMOTION GET YOUR 2009
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As is my habit in running a business, I spend time looking at hi
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Live: Circle No. 227 on Inquiry Card me with a colored gun, they
Page 10:
Industry’s Future: Your Help Is Needed! — page 40 Industry Wary
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Circle No. 236
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FMG Publications Presents $16,500 To NSSF F MG Publications pres
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THE REVOLUTIONARY SIG SAUER ® ® Visit us at Shot Show booth 2045
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Academy Seeks Entries For 2009 Awards fficials of the Shooting I
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Circle No. 294
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NSSF Launches Blog For Media Accuracy he National Shooting Sport
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Selling crossbows is an easy transition for a firearms-only deal
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FNH USA Announces Top Dealer, Distributor Contest Winners F NH U
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d. e r e v o c u t yo We’ve go Mission Brief: Rock >> Forged A4
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Electronic ATF Form 4473 Now Available he ATF has released an el
Page 21:
Taurus JUDGE 3” MAGNUM TAURUS JUDGE 3” MAGNUM FEATURES: New for
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Circle No. 286
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Ruger SR9 Sales Allowed In Calif., Mass. uger has announced that
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Circle No. 287
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Bushnell Outdoor Selects PR Firm B ushnell Outdoor Products has
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Circle No. 211
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Trust Continues Mission Of Good Gun Foundation T he board of dir
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Revision Awarded Swiss Military Contract R evision Eyewear has e
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T H E S R 9® I S N O W A V A I L A B L E I N C A L I F O R N I A
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GunBroker.com has signed industry veteran Bob Delfay to help gui
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JoAnn’s leadership. JoAnn has been a key board member for more t
Page 32:
DSA announces the TP-9 Range Demo Gun Program! outdoorsman. He w
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Model 338MX Introducing the Incredibly Versatile 338 Marlin Expr
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Introducing The FOR MORE INFORMATIO
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Shadow AVAILABLE EARLY 2009 Cobra Firearms Introduces The NEW CO
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Massad Ayoob When Customers Demand What You Can’t Get our custom
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Circle No. 288
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Help us grow our sports. We’ll help you grow your business. Join
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Continued from page 36 target, when the bullet strikes, the poly
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Shari LeGate The Industry’s Future — Your Help Is Needed! n June
Page 41:
Charles Daly ® defense For Law Enforcement, Military, Home Defen
Page 42:
Circle No. 242
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Continued from page 40 One bailout package you can count on . Be
Page 44:
Lisa Parsons-Wraith Selling A Versatile Hunting Companion iscret
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Generations of proven performance oin us as we celebrate 75 year
Page 46:
Dual Bond — One Bullet. Two Jackets. 12 Segments. Bonded. Big Bo
Page 47:
Continued from page 44 rish Setter has developed a womenspecific
Page 48:
Commander Gilmore “Oh, Yeah. You Got It Going On. Good Lookin’!”
Page 49:
Hangs Tougher. The Storm Case molded-in lock hasps hold up again
Page 50:
What’s in a name? History. John Taliaferro Thompson founded the
Page 51:
Continued from page 48 in the sky, which seemed to just be hover
Page 52:
A DAYTO TO “THANKS” Honored American American Veterans Veterans
Page 53:
devices and optics. “The event was a huge success by all measure
Page 54:
Orlando/Orange County Convention & Visitors Bureau, Inc. (Orland
Page 55:
“I’ve been going to the SHOT Show since 1981, and the show chang
Page 56:
EXTRA! SHOT Show Auction O ver the years, manufacturers and spor
Page 57:
2009 Broadheads by Carbon Express: Touch ‘em! 2009 Tree Stand by
Page 58:
EXTRA! A Night To Celebrate The Industry he State of the Industr
Page 59:
PELICAN New Product Center ealers visiting the New Product Cente
Page 60:
r u o Y m Girl… t. h g a i e r e r h t D is the one on rearms cs
Page 61:
EXTRA! Opportunities For Education R etailers will have a wide v
Page 62:
Wednesday, Jan. 14, 2009 7:30 a.m. — 6:30 p.m. Orange County Con
Page 63:
Free Retailer & Law Enforcement Seminars Friday Only, Jan. 16, 2
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2009 SHOT Show COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY
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COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Arsenal,
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COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH BSA Opti
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Increase range traffic. Convert beginners. Reactivate former part
Page 68:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Custom L
Page 69:
HAIR-SPLITTING ACCURACY In a world where everyone from online ph
Page 70:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Final Ap
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BENCHMADE.COM ©2009 BENCHMADE KNIFE CO. OREGON CITY, OR, USA MOD
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COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH HiViz Sh
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Circle No. 206
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COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH L- 3 Com
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Shooting Safety Redefined. High Performance Hearing Protection,
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COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Militari
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GREATER FUNCTION, LOWER WEIGHT THE NEW SPOTTING SCOPES – WITH IN
Page 78:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Parker-H
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TAP•OUT™ RELEASE FIBER OPTIC AR-15 STYLE FRONT GAS BLOCK SIGHT R
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COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Sturm .
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Circle No.271
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COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Under Ar
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Circle No. 297
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By Commander Gilmore Guide For For Grand Grand Adventures Advent
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your way in — they could stampede! Be sure you designate lots of
Page 86:
SELLING TO F inding good firearm-related and outdoor products fo
Page 87:
framed hand and have significant appeal to women. The “pinkness”
Page 88:
them will always have my gratitude. Lightweight and waterproof,
Page 89:
New EXTRA! 2009 Products Manufacturers Create “Must-See” Factor
Page 90:
2009 New Products Colt Manufacturing Co. www.coltsmfg.com • 1-80
Page 91:
American Tactical Imports www.americantactical.us 1-800-290-0065
Page 92:
BUYER’S GUIDE BONUS: 2009 COP AMERICAN HANDGU NNER PRESENTS THE
Page 93:
Products 2009 New FNH USA www.fnhusa.com • (703) 288-1292 EXTRA
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2009 New Products Bushnell Outdoor Products www.bushnell.com 1-8
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FM Optics www.fmoptics.com 1-877-354-2666 F M Optics introduces
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2009 New Products Federal Ammunition www.federalpremium.com 1-80
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ANY TIME. ANY PLACE. Remington Arms Co. www.remington.com 1-800-
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2009 New Products EXTRA ! CCI www.cci-ammunition.com 1-866-286-7
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Barnes Bullets www.barnesbullets.com • 1-800-574-9200 B arnes en
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Products 2009 New Winchester Ammunition www.winchester.com • (61
Shooting Industry January 2009
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Circle No. 206 on Inquiry Card