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Wednesday, Jan. 14, 2009 7:30 a.m. — 6:30 p.m. Orange County Convention Center $50 for NSSF members, $75 for non-members Register at www.shotshow.org. 7:30 a.m. — 8 a.m. • Registration • Room 307 8 a.m. — 8:05 a.m. • Welcome Tom Larson, NSSF, director of retail partnerships 8:05 a.m. — 9:35 a.m. Ron Rosenberg: How to Create Outrageously Effective Marketing Materials 9:35 a.m. — 9:50 a.m. • Break Sponsored by Winchester Ammunition 9:50 a.m. — 10:55 a.m. Richard Gardner: Know Your Rights as a Licensee 11:00 a.m. — Noon Frank Briganti and Rob Southwick: A Consumer Profile of Today’s Hunter & Target Shooter Noon — 1 p.m. • Lunch Sponsored by National Association of Sporting Goods Wholesalers 1 p.m. — 1:35 p.m. Bettyjane Swann: NSSF-NAFR Membership Benefits 1:40 p.m. — 2:45 p.m. Wally Nelson: Best Firearms Compliance Practices 2:45 p.m. — 3 p.m. • Break Sponsored by Winchester Ammunition 3 p.m. — 4:10 p.m. • Breakout Classes: • *Linda Talley: Non-Verbal Media Interaction • Larry Ahlman: Adding a Gunsmith to Your Retail Store • Tom Shay: Budgeting Process for Your Business 4:20 p.m. — 5:30 p.m. • Breakout Classes: • *Ann Baldwin: Verbal Media Interaction, Live Training • Bob Viden and Doug VanderWoude: Adding a Shooting Range to Your Retail Store • Tom Shay: Creative Merchandising Tips *The Talley and Baldwin classes comprise one 2 1/2-hour seminar. 5:30 p.m. — 6:30 p.m. • Reception Circle No. 209 on Inquiry Card 62 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 2009