Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Lisa Parsons-Wraith Selling A Versatile Hunting Companion iscretionary income and leisure activities are a woman’s domain in most households. In tough economic times, everyone is trying to stretch their dollar further and looking for products that can serve more than one purpose. This is especially true in the shooting world, where women want quality, versatility and accuracy from their firearms. In an ideal world, one gun would do everything — serve as home protection, put food on the table and deliver stellar range accuracy. A gun like this doesn’t exist yet, but Rossi’s Matched Pair certainly comes close. Rossi’s Matched Pair comes in youth and full-size models, so women of any size will be able to purchase this twobarrel gun. To create the Matched Pair, Rossi begins with a single-shot rifle, and then hand-fits a shotgun barrel to the rifle base. The end product is a highly reliable rifle with adjustable fiber optic sights and a button-rifled barrel for enhanced accuracy, which quickly swaps barrels to become a shotgun. The line has evolved to include several different options of firepower such as: 12-gauge/.223, .270, .308, .243, .30-’06, .243 Win.; and 20-gauge/.30-’06, .223 Rem., .270 Win., .308 Win., .22-250, .243 Win. D In rimfire, the offerings include: 12-gauge/.22LR, .22 Mag., .17 HMR; 20-gauge/.17 HMR, .22 LR; and .410 Bore/.17 HMR, .22 LR. Finishes on the Matched Pair include blue, matte nickel and stainless steel with a synthetic stock. All of these options make the Matched Pair perfect for first-time hunters, and some version of the gun will fit just about anyone’s needs. The youth model is perfectly sized to fit small-framed women, with a shorter buttstock and length-ofpull. It’s also lightweight, weighing in at just six pounds. Rossi also includes some very nice features with the Matched Pair. The rifle barrel is drilled and tapped to hold the included scope mount base and hammer extension. As for safety features, the Matched Pair sports the Taurus Security System, which utilizes a key to lock the firearm. There is also a transfer bar mechanism, and a manual safety on the single-shot, breakopen design in which the breech cannot be closed or opened if the hammer is cocked. Each Matched Pair is shipped with a custom carrying case and a dual-purpose strap. If your customer is a young lady purchasing her first hunting gun, be sure to let her know the Rossi comes with a free one-year NRA Junior Membership. Erin Garrett, owner of Legal Tender Mercantile & Pawn in Carlsbad, N.M., says women customers have been purchasing the youth version of the Rossi Matched Pair. “They’re a good size for women,” she said. “Everybody’s been very happy with them.” Garrett also says the Matched Pair’s versatility is one of its attractions. Since the Matched Pair can take whitetail as well as turkey, and has low felt recoil, it’s sure to appeal to women who are just getting into shooting and want a multifunction gun. The fact that this Rossi also costs less than $300 is another huge selling point for budget-conscious women. Rossi’s Matched Pair is a versatile and economical choice for lady hunters. he pink trend continues with Daisy’s introduction of the Model 1998 pink BB gun, a classically styled BB repeater with a saddle ring and pink leather saddle tie. It sports a blade and ramp front sight and adjustable open rear sights. The spring-air .177-caliber BB gun has a maximum velocity of 350 fps and a 650-shot capacity. T Pink Daisy Not only will this pink-painted gun stand out on your shelves, the Model 1998 is an officially licensed product of Women in the Outdoors, and a portion of the proceeds from this gun support Women in the Outdoors’ programs. Women in the Outdoors helps women develop outdoor skills, and emphasizes the importance of wildlife management and the role of hunters in conservation. For more information, visit www.daisy.com. Daisy’s Model 1998 BB gun is a licensed product of Women in the Outdoors. Continued on page 47 44 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 2009