Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. JANUARY 2009 • VOLUME 54 • NUMBER 01 Features 52 54 A Day To Say “Thanks” Honored American Veterans Afield Hosts First Annual Family Day. SHOT Show 2009 Within One Trip, You Get To See It All! Carolee Anita Boyles Page 54 64 SHOT Show Exhibitors Guide 66a SHOT Show Convention Floor Map Guide For For Grand Grand Adventures Adventures Guide 86 89 Selling To Women Women Are Looking To Buy Firearms And Outdoor Products. Shari LeGate At SHOT Show Page 84 2009 New Products Roxanne Smith & Russ Thurman Manufacturers Create “Must-See” Factor With Newest Offerings! Industry News 10 Industry Wary About New Administration, Congress 12 FMG Publications Presents $16,500 To NSSF Columns 36 40 Page 52 Lethal Force When Customers Demand What You Can’t Get. Massad Ayoob Outdoor Marketplace The Industry’s Future — Your Help Is Needed! Shari LeGate SELLING TO 44 48 112 Arms And The Woman Selling A Versatile Hunting Companion. Lisa Parsons-Wraith WOMEN Page 86 Back Blast & Other Hot Gases “Oh, Yeah. You Got It Going On. Good Lookin’!” Commander Gilmore Industry Watch A Great Year Of Opportunity. Russ Thurman What Your Customers Are Reading Now! FIGHTING CLINT SMITH Departments 8 Letters 111 Classifieds 114 Reader Service T -ARt StAtE-OF-thE RES ON A PISTOLS I “You use a handgun to fight your FEAtU NAl StYlE CONvENtIO ACtION dOUBlE CE AUtO. SERvI shouldn’t have put down in the first way to a rifle you place” Page 18 4 BECAUSE YOU JUST MIGHT HAVE TO. SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2008 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. Read SI DIGITAL www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 2009