Circle No. 202 on Inquiry Card
[ 2009 SHOT SHOW BOOTH #4335 ] Can’t attend the SHOT Show? Learn about the new Browning Maxus and view Browning’s SHOT Show Spe
JANUARY 2009 • VOLUME 54 • NUMBER 01 Features 52 54 A Day To Say “Thanks” Honored American Veterans Afield Hosts First Annual F
[ 2009 SHOT SHOW BOOTH #4335 ] Can’t attend the SHOT Show? Learn about the X-Bolt Lightning Trigger and view Browning’s SHOT Sh
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie
ANNOUNCING THE 2009 FNH USA PISTOL PACK PROMOTION GET YOUR 2009 FN PISTOL PACK. Just buy a 2009 FNH USA Pistol Pack Promotion t
As is my habit in running a business, I spend time looking at history to perhaps see the future, or at least review my lessons
Live: Circle No. 227 on Inquiry Card me with a colored gun, they would be dealt with as if it were a nickel-plated .45. I have
Industry’s Future: Your Help Is Needed! — page 40 Industry Wary About New Administration, Congress By Russ Thurman he industry
Circle No. 236 on Inquiry Card
FMG Publications Presents $16,500 To NSSF F MG Publications presented a check for $16,500 to the National Shooting Sports Found
THE REVOLUTIONARY SIG SAUER ® ® Visit us at Shot Show booth 2045 E V E RYTH I N G C H A N G E S One serial number, unlimited po
Academy Seeks Entries For 2009 Awards fficials of the Shooting Industry Academy of Excellence are reminding companies that the
Circle No. 294 on Inquiry Card
NSSF Launches Blog For Media Accuracy he National Shooting Sports Foundation (NSSF) has launched a blog aimed at “hunting down
Selling crossbows is an easy transition for a firearms-only dealer. If you are not selling them, you are missing out on one of
FNH USA Announces Top Dealer, Distributor Contest Winners F NH USA ran two promotional contests between June and September 2008
d. e r e v o c u t yo We’ve go Mission Brief: Rock >> Forged A4 Upper Receiver >> A2 Flash Hider, 1/2-28 Thread River Arms Entr
Electronic ATF Form 4473 Now Available he ATF has released an electronic version of ATF Form 4473, the Firearms Transaction Rec
Taurus JUDGE 3” MAGNUM TAURUS JUDGE 3” MAGNUM FEATURES: New for 2009, we’re giving you a Taurus Judge® with even more stopping
Circle No. 286 on Inquiry Card
Ruger SR9 Sales Allowed In Calif., Mass. uger has announced that the Ruger SR9 pistol has been placed on California’s Roster of
Circle No. 287 on Inquiry Card
Bushnell Outdoor Selects PR Firm B ushnell Outdoor Products has selected Howard Communications Inc. as its public relations age
Circle No. 211 on Inquiry Card
Trust Continues Mission Of Good Gun Foundation T he board of directors of the Good Gun Foundation has selected Hunting Heritage
Revision Awarded Swiss Military Contract R evision Eyewear has expanded its international business into the Swiss military mark
T H E S R 9® I S N O W A V A I L A B L E I N C A L I F O R N I A ! The Ruger® SR9® is one of the slimmest, most comfortable and
GunBroker.com has signed industry veteran Bob Delfay to help guide its new industry partnership initiative. Until now, GunBroke
JoAnn’s leadership. JoAnn has been a key board member for more than 15 years and, as COO, she has been a driving force behind R
DSA announces the TP-9 Range Demo Gun Program! outdoorsman. He will be responsible for accounts in Iowa, Illinois, Wisconsin, M
Model 338MX Introducing the Incredibly Versatile 338 Marlin Express Lever Action. One of the most proven and revered rifle platf
Introducing The FOR MORE INFORMATION WWW.COBRAPISTOLS.NET 801-908-8300
Shadow AVAILABLE EARLY 2009 Cobra Firearms Introduces The NEW COBRA .38 Special Revolver Cobra Enterprises of Utah, Inc. introd
Massad Ayoob When Customers Demand What You Can’t Get our customers have read about 1,250 feet per second. an L.E.-only load, w
Circle No. 288 on Inquiry Card
Help us grow our sports. We’ll help you grow your business. Join the National Shooting Sports Foundation. Help us attract, exci
Continued from page 36 target, when the bullet strikes, the polymer ball is forced back into the opening at the front of the bu
Shari LeGate The Industry’s Future — Your Help Is Needed! n June 2008, the Sixth Annual ShootSo, the question of “Where are we
Charles Daly ® defense For Law Enforcement, Military, Home Defense, Target and Varmint Shooters Charles Daly brings its long tr
Circle No. 242 on Inquiry Card
Continued from page 40 One bailout package you can count on . Before you jump into your next business decision, plan for a safe
Lisa Parsons-Wraith Selling A Versatile Hunting Companion iscretionary income and leisure activities are a woman’s domain in mo
Generations of proven performance oin us as we celebrate 75 years of quality gun care. Whether it’s their great grandpa’s vener
Dual Bond — One Bullet. Two Jackets. 12 Segments. Bonded. Big Bore Handgun Hunting. Power Max Bonded — Massive Expansion. Bonde
Continued from page 44 rish Setter has developed a womenspecific Ladyhawk hunting boot line, giving women superior fit, comfort
Commander Gilmore “Oh, Yeah. You Got It Going On. Good Lookin’!” ost cops only dream of getting evidence like this. On a train
Hangs Tougher. The Storm Case molded-in lock hasps hold up against 40lbs more pull than the competition. Which means Storm Case
What’s in a name? History. John Taliaferro Thompson founded the Auto-Ordnance Corporation in 1916 with John Blish and Thomas Fo
Continued from page 48 in the sky, which seemed to just be hovering malevolently. Given its size, it could be a “mother ship,”
A DAYTO TO “THANKS” Honored American American Veterans Veterans Afield Afield Honored Hosts First First Annual Annual Family Fa
devices and optics. “The event was a huge success by all measures,” said Tom Taylor, HAVA chairman. “Throughout the day, we con
Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) 2009 ! A R T X E Carolee Anita Boyles Within One Trip, Y
“I’ve been going to the SHOT Show since 1981, and the show changes every year,” Sanetti said. “No two are ever alike. Each one
EXTRA! SHOT Show Auction O ver the years, manufacturers and sportsmen have raised more than $500,000 for the future of the indu
2009 Broadheads by Carbon Express: Touch ‘em! 2009 Tree Stand by Gorilla: Sit on it! 2009 Sight by Limbsaver: See it! Being Abl
EXTRA! A Night To Celebrate The Industry he State of the Industry Dinner, to be held the first night of the show, Jan. 15, is s
PELICAN New Product Center ealers visiting the New Product Center will again be able to check out handheld scanners to quickly
r u o Y m Girl… t. h g a i e r e r h t D is the one on rearms cs, LMT fi si a b e th wn to itary, ripped do rest is mil e hilt
EXTRA! Opportunities For Education R etailers will have a wide variety of educational opportunities at the SHOT Show. The SHOT
Wednesday, Jan. 14, 2009 7:30 a.m. — 6:30 p.m. Orange County Convention Center $50 for NSSF members, $75 for non-members Regist
Free Retailer & Law Enforcement Seminars Friday Only, Jan. 16, 2009 ATF/NICS Issues and Answers Room 308A/B • 1 p.m. — 4:30 p.m
2009 SHOT Show COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH +Venture Heated Clothing . . . . . . . . . . . 6893 10 M
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Arsenal, Inc . . . . . . . . . . . . . . . . . . . . . . 1123 Artistic
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH BSA Optics . . . . . . . . . . . . . . . . . . . . . . 1422 B-Square .
Increase range traffic. Convert beginners. Reactivate former participants. Turn first-time shooters into repeat customers. HIT AL
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Custom Leather . . . . . . . . . . . . . . . . . . . 883 Cutting Edge T
HAIR-SPLITTING ACCURACY In a world where everyone from online pharmacies to fast food chains want to super-size everything abou
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Final Approach . . . . . . . . . . . . . . . . . . . 2861 Fiocchi of Am
BENCHMADE.COM ©2009 BENCHMADE KNIFE CO. OREGON CITY, OR, USA MODEL SHOWN: 585 MINI-BARRAGE™ PREPARE FOR THE BARRAGE ™ Introduci
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH HiViz Shooting Systems . . . . . . . . . . . . . 1771 HKS Products, Inc
Circle No. 206 on Inquiry Card
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH L- 3 Communications-Eotech . . . . . . . . . 9161 L&R Ultrasonics . . .
Shooting Safety Redefined. High Performance Hearing Protection, Extreme Impact Resistant Eyewear… Protective Equipment Redefine
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Militaria, Inc . . . . . . . . . . . . . . . . . . . . . 3981 Military
GREATER FUNCTION, LOWER WEIGHT THE NEW SPOTTING SCOPES – WITH INDIVIDUAL ACCESSORIES High-precision optic, sophisticated functi
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Parker-Hale . . . . . . . . . . . . . . . . . . . . . 2501 Parris Manuf
TAP•OUT™ RELEASE FIBER OPTIC AR-15 STYLE FRONT GAS BLOCK SIGHT RANGE•ROVER™ ARCHERY SIGHT TRU•BRITE™ XTREME ILLUMINATED RIFLE S
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Sturm . . . . . . . . . . . . . . . . . . . . . . . . . . 4288 Sun Opti
Circle No.271 on Inquiry Card
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Under Armour Performance . . . . . . . . . 7061 United Cutlery Corporat
Circle No. 297 on Inquiry Card
By Commander Gilmore Guide For For Grand Grand Adventures Adventures Guide At SHOT Show what we mean. The first thing you notic
your way in — they could stampede! Be sure you designate lots of GPS waypoints so you can backtrack out of the show at the end
SELLING TO F inding good firearm-related and outdoor products for women has been an ongoing challenge for me. If it’s difficult
framed hand and have significant appeal to women. The “pinkness” of a gun automatically moves it into the “products for women”
them will always have my gratitude. Lightweight and waterproof, they are incredibly easy to wear and they keep your feet warm.
New EXTRA! 2009 Products Manufacturers Create “Must-See” Factor With Newest Offerings! elcome to the new business year! Manufac
2009 New Products Colt Manufacturing Co. www.coltsmfg.com • 1-800-962-COLT EXTRA ! C olt returns the Colt’s Sheriff and Storeke
American Tactical Imports www.americantactical.us 1-800-290-0065 he GSG-5PK .22 pistol has a 4.52" barrel and weighs 5.2 lbs. T
BUYER’S GUIDE BONUS: 2009 COP AMERICAN HANDGU NNER PRESENTS THE BEST OF: OUTSIDE U.S. $12.95 U.S. PRICE $9.95 VOL. 2 GUNS 2009
Products 2009 New FNH USA www.fnhusa.com • (703) 288-1292 EXTRA ! FNAR T he SCAR 16S and SCAR 1l7S are the civilian-legal semia
2009 New Products Bushnell Outdoor Products www.bushnell.com 1-800-221-9035 EXTRA ! Elite 6500 he BowHunter with Angle Range Co
FM Optics www.fmoptics.com 1-877-354-2666 F M Optics introduces a shotgun laser system for the Remington Model 870 12-gauge sho
2009 New Products Federal Ammunition www.federalpremium.com 1-800-322-2342 EXTRA ! F ederal introduces Power-Shok .338 Federal
ANY TIME. ANY PLACE. Remington Arms Co. www.remington.com 1-800-243-9700 in .45 Long Colt & .410 Buckshot. An Attacker’s Worst
2009 New Products EXTRA ! CCI www.cci-ammunition.com 1-866-286-7436 C CI introduces Four Wing Musket Caps fitted with an explos
Barnes Bullets www.barnesbullets.com • 1-800-574-9200 B arnes enters the tactical bullet market with an all-new line of militar
Products 2009 New Winchester Ammunition www.winchester.com • (618) 258-3242 EXTRA ! Cor-Bon he Winchester Supreme Elite Dual Bo
Page 1:
INSIDE: 2009 SHOT Show Floor Map! NE M W OR PR E 2 OD 00 UC 9 T
Page 2:
Circle No. 202
Page 3:
[ 2009 SHOT SHOW BOOTH #4335 ] Can’t attend the SHOT Show? Lear
Page 4:
JANUARY 2009 • VOLUME 54 • NUMBER 01 Features 52 54 A Day To Sa
Page 5:
[ 2009 SHOT SHOW BOOTH #4335 ] Can’t attend the SHOT Show? Lear
Page 6:
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTOR
Page 7:
ANNOUNCING THE 2009 FNH USA PISTOL PACK PROMOTION GET YOUR 2009
Page 8:
As is my habit in running a business, I spend time looking at h
Page 9:
Live: Circle No. 227 on Inquiry Card me with a colored gun, the
Page 10:
Industry’s Future: Your Help Is Needed! — page 40 Industry Wary
Page 11:
Circle No. 236
Page 12:
FMG Publications Presents $16,500 To NSSF F MG Publications pre
Page 13:
THE REVOLUTIONARY SIG SAUER ® ® Visit us at Shot Show booth 204
Page 14:
Academy Seeks Entries For 2009 Awards fficials of the Shooting
Page 15:
Circle No. 294
Page 16:
NSSF Launches Blog For Media Accuracy he National Shooting Spor
Page 17:
Selling crossbows is an easy transition for a firearms-only dea
Page 18:
FNH USA Announces Top Dealer, Distributor Contest Winners F NH
Page 19:
d. e r e v o c u t yo We’ve go Mission Brief: Rock >> Forged A4
Page 20:
Electronic ATF Form 4473 Now Available he ATF has released an e
Page 21:
Taurus JUDGE 3” MAGNUM TAURUS JUDGE 3” MAGNUM FEATURES: New for
Page 22:
Circle No. 286
Page 23:
Ruger SR9 Sales Allowed In Calif., Mass. uger has announced tha
Page 24:
Circle No. 287
Page 25:
Bushnell Outdoor Selects PR Firm B ushnell Outdoor Products has
Page 26:
Circle No. 211
Page 27:
Trust Continues Mission Of Good Gun Foundation T he board of di
Page 28:
Revision Awarded Swiss Military Contract R evision Eyewear has
Page 29:
T H E S R 9® I S N O W A V A I L A B L E I N C A L I F O R N I
Page 30:
GunBroker.com has signed industry veteran Bob Delfay to help gu
Page 31:
JoAnn’s leadership. JoAnn has been a key board member for more
Page 32:
DSA announces the TP-9 Range Demo Gun Program! outdoorsman. He
Page 33:
Model 338MX Introducing the Incredibly Versatile 338 Marlin Exp
Page 34:
Introducing The FOR MORE INFORMATIO
Page 35:
Shadow AVAILABLE EARLY 2009 Cobra Firearms Introduces The NEW C
Page 36:
Massad Ayoob When Customers Demand What You Can’t Get our custo
Page 37:
Circle No. 288
Page 38:
Help us grow our sports. We’ll help you grow your business. Joi
Page 39:
Continued from page 36 target, when the bullet strikes, the pol
Page 40:
Shari LeGate The Industry’s Future — Your Help Is Needed! n Jun
Page 41:
Charles Daly ® defense For Law Enforcement, Military, Home Defe
Page 42:
Circle No. 242
Page 43:
Continued from page 40 One bailout package you can count on . B
Page 44:
Lisa Parsons-Wraith Selling A Versatile Hunting Companion iscre
Page 45:
Generations of proven performance oin us as we celebrate 75 yea
Page 46:
Dual Bond — One Bullet. Two Jackets. 12 Segments. Bonded. Big B
Page 47:
Continued from page 44 rish Setter has developed a womenspecifi
Page 48:
Commander Gilmore “Oh, Yeah. You Got It Going On. Good Lookin’!
Page 49:
Hangs Tougher. The Storm Case molded-in lock hasps hold up agai
Page 50:
What’s in a name? History. John Taliaferro Thompson founded the
Page 51:
Continued from page 48 in the sky, which seemed to just be hove
Page 52:
A DAYTO TO “THANKS” Honored American American Veterans Veterans
Page 53:
devices and optics. “The event was a huge success by all measur
Page 54:
Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlan
Page 55:
“I’ve been going to the SHOT Show since 1981, and the show chan
Page 56:
EXTRA! SHOT Show Auction O ver the years, manufacturers and spo
Page 57:
2009 Broadheads by Carbon Express: Touch ‘em! 2009 Tree Stand b
Page 58:
EXTRA! A Night To Celebrate The Industry he State of the Indust
Page 59:
PELICAN New Product Center ealers visiting the New Product Cent
Page 60:
r u o Y m Girl… t. h g a i e r e r h t D is the one on rearms c
Page 61:
EXTRA! Opportunities For Education R etailers will have a wide
Page 62:
Wednesday, Jan. 14, 2009 7:30 a.m. — 6:30 p.m. Orange County Co
Page 63:
Free Retailer & Law Enforcement Seminars Friday Only, Jan. 16,
Page 64:
2009 SHOT Show COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPAN
Page 65:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Arsenal
Page 66:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH BSA Opt
Page 67:
Increase range traffic. Convert beginners. Reactivate former par
Page 68:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Custom
Page 69:
HAIR-SPLITTING ACCURACY In a world where everyone from online p
Page 70:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Final A
Page 71:
BENCHMADE.COM ©2009 BENCHMADE KNIFE CO. OREGON CITY, OR, USA MO
Page 72:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH HiViz S
Page 73:
Circle No. 206
Page 74:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH L- 3 Co
Page 75:
Shooting Safety Redefined. High Performance Hearing Protection,
Page 76:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Militar
Page 77:
GREATER FUNCTION, LOWER WEIGHT THE NEW SPOTTING SCOPES – WITH I
Page 78:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Parker-
Page 79:
TAP•OUT™ RELEASE FIBER OPTIC AR-15 STYLE FRONT GAS BLOCK SIGHT
Page 80:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Sturm .
Page 81:
Circle No.271
Page 82:
COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH COMPANY BOOTH Under A
Page 83:
Circle No. 297
Page 84:
By Commander Gilmore Guide For For Grand Grand Adventures Adven
Page 85:
your way in — they could stampede! Be sure you designate lots o
Page 86:
SELLING TO F inding good firearm-related and outdoor products f
Page 87:
framed hand and have significant appeal to women. The “pinkness
Page 88:
them will always have my gratitude. Lightweight and waterproof,
Page 89:
New EXTRA! 2009 Products Manufacturers Create “Must-See” Factor
Page 90:
2009 New Products Colt Manufacturing Co. www.coltsmfg.com • 1-8
Page 91:
American Tactical Imports www.americantactical.us 1-800-290-006
Page 92:
BUYER’S GUIDE BONUS: 2009 COP AMERICAN HANDGU NNER PRESENTS THE
Page 93:
Products 2009 New FNH USA www.fnhusa.com • (703) 288-1292 EXTRA
Page 94:
2009 New Products Bushnell Outdoor Products www.bushnell.com 1-
Page 95:
FM Optics www.fmoptics.com 1-877-354-2666 F M Optics introduces
Page 96:
2009 New Products Federal Ammunition www.federalpremium.com 1-8
Page 97:
ANY TIME. ANY PLACE. Remington Arms Co. www.remington.com 1-800
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2009 New Products EXTRA ! CCI www.cci-ammunition.com 1-866-286-
Page 99:
Barnes Bullets www.barnesbullets.com • 1-800-574-9200 B arnes e
Page 100:
Products 2009 New Winchester Ammunition www.winchester.com • (6
Shooting Industry January 2009
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