Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. 2008 2008 ! EXTRA Rapid Check-In Reduces Traffic Jams L ast year, officials established a rapid check-in procedure to reduce the time retailers had to stand in line to enter the show. Badge-holder pickup was eliminated in favor of large bins of badge holders, where attendees picked up a badge holder and turned in the badge stub to verify they had attended the show. Turning in the stub allows officials to get an accurate count of who actually attended, and to place attendees on a priority list to receive information about the next year’s show. “We found this is definitely the way to go,” Mannuzza said. “People don’t have to wait in line to pick up their directory or their badge holder. They receive their badge in the mail and there will be bins at all the entrances.” The new procedure for handling badges reflects NSSF’s objective to enhance customer service, Mannuzza said. “It’s all about how we can make the attendee’s experience at SHOT as easy as possible,” she said. “These are business people and we need to get them in and on the show floor quickly.” Attendees also can use an “Express Badge” system at the show. “Express Badge is like going to the airport with your e-ticket and bar code,” Mannuzza said. “You put the bar code in the computer and out comes your badge. So if you don’t want your badge mailed to you, you can go to the show with your receipt, which has a bar code on it, and your badge will be printed out there.” NSSF has offered this service to international attendees for a number of years, due to the difficulty in mailing badges overseas. Last year, officials began offering it to U.S.-based attendees, as well. Part of the reason for both changes to the registration process is technology. “More than 90 percent of our attendees register online, and it goes up every year,” Mannuzza said. “We do very little registering at the show; we maybe register 2,000 people at the show itself. Very few people fill out a paper registration form anymore.” To register for the show, visit www.shotshow.org. A Night To Celebrate T he State of the Industry DinnerConcert Gala, to be held the first night of the show, Feb. 2, is sponsored by Versus, Ducks Unlimited and the NSSF. The event begins at 5:30 p.m. with a cocktail reception, followed by dinner at 6:30 p.m. Following dinner, NSSF will deliver its annual State of the Industry multimedia production, and present a number of “significant industry awards.” Randy Travis, country music icon and film star, will cap the evening with a concert. The five-time Grammy winner and popular actor has earned a star on the Hollywood Walk of Fame. The cost for the evening is $90 per person or $850 for a table of ten. Tickets may be ordered online at www.shotshow.org. Randy Travis CIRCLE NO. 298 ON INQUIRY CARD 48 SHOT SHOW EXTRA SUPER ISSUE 2008 • www.shootingindustry.com