Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Lisa Parsons-Wraith Ear And Eye Protection Fit For A Woman S elling guns is the glamorous, excitDan Marshall, senior marketing direcblue and silver to red and purple. ing end of being a firearms dealer, tor, said because the glasses are designed AOSafety’s Peltor hunting and but the real money is in the acces- for a woman’s face, there are fewer gaps shooting line also includes ear and eye sories. Ammunition, safes, clothing, safety around the eyes, which offers superior protection suitable for women. Since glasses and hearing protection have a much protection from flying objects. women have a strong preference for higher markup than firearms, making them The earmuffs, according to Marshall, slimline muffs, Peltor’s Tactical 6S the bread and butter of your business. have a smaller band and cups to better fit electronic muffs or Shotgunner muffs, With every firearm you sell comes a woman’s head, which allow fewer with tapered cups, are excellent for lady responsibility on the part of the owner to gaps for sound to enter. Color shooters. Additionally, Peltor has get to know their new gun — and this choices range from light junior muffs and safety glasses means a lot of practice. Practice can’t designed for youths and smallhappen without some serious range time, framed women. which means new gun owners need good Miles Hall, who co-owns H&H ear and eye protection. Women will be Gun Range with his wife, Jayne, pleased to discover they now have some said about 40 percent of his cusgreat safety product options designed tomer base is women and he’s specifically for them. noticed an increase in electronic AOSafety, familiar to most of us earmuff purchases. as the makers of Peltor earmuffs, “Because electronic earmuffs recently introduced a women’s line have gotten cheaper, they’ve gotten of safety equipment called Select. more desirable,” Hall said. “Slowly Targeted primarily at the women’s dobut surely the electronic ones are it-yourself market, the Select line getting into the $60 to $100 carries a safety rating appropriate for range and are becoming the shooting sports. more popular.” The great thing about the Select Hall said the most line is it was created with women in important aspects of eye mind, so there is a good mix of pracand ear protection for tical safety items in shapes and women is that the item is colors designed to appeal to lightweight and “comfortwomen. The Select line conable and easy to deal sists of sunglasses, clear safety The SoundVision Kit from FullPro uses hook and loop fasteners to with. That’s what people glasses and slimline earmuffs attach safety glasses to earmuffs. This eliminates painful pressure end up using.” points on the skull and keeps the muffs’ sound seals intact. all sized for women. Brand Loyalty D an Schofield, manager of Sportsman’s Headquarters in Montgomery, Ala., said women tend to buy eye protection based more on looks than price-point. He also noted slimline earmuffs from companies like Silencio are popular with women. Silencio has a wide range of eye and ear protection to fit most shooters’ needs. But it’s their branded products from Smith & Wesson and Winchester that could make Silencio your bestselling safety gear. Women are very brand-loyal, and if they own a Smith & Wesson handgun, they generally like to accessorize with other Smith & Wesson products. If you’re making a handgun sale, be sure to let your lady customer know she can also purchase coordinating ear and eye protection to match her handgun. Remington enthusiasts can purchase logo 36 material from Radians, and women with very small faces will be pleased to discover the company’s junior line, featuring earmuffs and eye protection, is sized 10-percent smaller than normal. Another unique product offered by Radians is bifocal eye protection. These safety glasses come in clear and smoke, and feature a magnification diopter molded into the polycarbonate lens to combine safety glasses with reading glasses. This is a great option for shooters who don’t yet need to invest in prescription bifocal shooting glasses, but find a little magnification sure makes some tasks easier. Peltor’s Tactical 6S electronic muffs were designed with women in mind. continued on page 38 SHOT SHOW EXTRA SUPER ISSUE 2008 • www.shootingindustry.com