Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. continued from page 32 said. “That’s what we like to hear. Any time you have a program that’s wrapped around giving a dealer a unique gun like the PS90 for free, that creates a lot of excitement.” The company enjoyed similar success with its follow-on 2007 Stocking Dealer Program. Dealers who qualified received a PS90 TR (Triple-Rail) factory-mounted with a mil-spec C-More Systems sight. “The program translated into hard cash in the dealer’s pocket. The dealers loved it and there’s more coming,” DeMilt said. DeMilt says the Stocking Dealer Program is more than the guns. Upon becoming an FNH USA Stocking Dealer, a retailer receives $250-$300 in marketing and promotional materials, and FNH USA’s marketing staff is working on programs to further assist dealers. One such aid, already in use, is the “Dealer Deck.” “It’s a well-prepared features-and-benefits program,” DeMilt said. “Using the ‘Dealer Deck,’ a dealer, in a couple hours can educate his salespeople on the key features of FN products.” Another program in the works, a video production on effective sales techniques, relies heavily on wisdom gained from successful FNH USA dealers. “We are investing heavily in training because our technology is different from everybody else, and a dealer needs to be able to tell the story of what FN is doing with the products,” DeMilt said. Stocking dealers also are listed on FNH USA’s Web site, www.fnhusa.com, so Internet “browsers” can be directed straight to the FNH USA dealer nearest them. “We’re driving the consumers who are looking for our products directly to the FN M240 7.62x51MM NATO MEDIUM MACHINE GUN factory, to is built in the same American Your FNP autoloading pistol Defense of quality the Department of the same high IS09001 standard small arms guns. FN provides 70% of the demands for their machine name you around the globe. FN is the used by the U.S. Military Forces DO. THEY LIKE JUST trust. can THE FN FNP IS AVAILABLE IN 45 ACP, 40 S&W, 357 SIG AND G PISTOL SHOWN - 9MM - FN FNP-40 DA/SA AUTOLOADIN Every FN FNP comes with: • Hammer-forged barrel • Stainless steel slide levers • Ambidextrous decocking • Interchangeable rear grip and a hard case • Three high-capacity magazines supplied where (Limited-capacity magazines required by law.) VA 22101 FNH USA • P.O. BOX 697 • McLEAN, USA, LLC., a subsidiary USA • (703) 288-1292 © FNH of FN Herstal, S.A. 2007. FNH-USA has an aggressive ad campaign. 34 dealers that are supporting us,” DeMilt said. The company also conducts “FN Dealer Days,” where, working with distributors like AcuSport, skilled sales personnel from FNH USA travel to a dealer’s shop and help demonstrate the FN lineup to customers and assist with sales. “Dealers tell us that when they have FN Dealer Days, they see more traffic in their store than with any other manufacturer,” DeMilt said. “It goes to the technology the customers are seeing in our products. It just brings a level of excitement that is not there with some of the other product lines, and the dealers and the customers know that.” Dealers also are There is plenty of activity at FNH USA’s 2007 SHOT Show booth. benefiting from FNH’s The new FN FS 2000 carbines are aggressive print ad campaign, which feasemiauto-only versions of the FN F2000 tures large-format advertising in virtually Tactical bull pup design. all the major shooting magazines, plus FNH USA’s Five-seveN is now offered favorable test and evaluation reports by in military Flat Dark Earth and OD Green. widely read gun writers. The FNP .45 is “rolling off the producFNH USA’s most recent ad campaign tion lines.” It’s available in Matte Black features the theme “Built For Them — Melanite Stainless, Matte Silver Stainless Built For You.” The “them” are U.S. miland USG Model Flat Dark Earth. itary personnel using a FN M240 Medium The FNP pistol is now chambered in Machine Gun. The “you” section features, .357 SIG, and for 2008, the USG Model is in three different ads, the FN FS2000, FN chambered in 9mm and .40 S&W. PS90 and the FN FNP. The FN FNP ad also carries a reminder for consumers — Turning Dollars and dealers — that the pistol is built in an At FNH USA, DeMilt is determined to “American factory.” get the message out about the company’s “Our facility in Columbia, S.C., which ability to “bring product to the marketis an ISO 9000 certified manufacturer, is place that turns dollars for the dealer.” investing huge amounts of money in new “Dealers are in the business to make machinery, not only to handle the military money and they realize with the FN products, but now they handle the FNH product, they can invest in a product line USA product offerings. All the products that sells. It brings people into the store we make are either from Herstal or and translates to cash,” DeMilt said. “Our Columbia,” DeMilt said. “Remember, corporate mission is to expand our leadertoo, that 70 percent of U.S. military small ship position in the defense, law enforcearms are made by FN.” ment and associated firearms markets by New For 2008 providing the highest-quality products For 2008, FNH USA introduces the and the finest in training and logistical PSR (Precision Shooting Rifle). The three support. We don’t want to be the biggest rifles in the line feature a Pre-’64 Model — just the best — and I want people to 70-type action. make money.” 9 The PBR (Patrol Bolt Rifle) lineup now includes the PBRUSA Ultra Short Action, chambered for .223 Rem. FNH USA Also new is the FNAR Tactical Rifle in (703) 288-1730 .308 and the SLP Tactical Shotgun. In its carbine line, FNH USA has www.fnhusa.com enhanced the P90 line with the LV Laser Visible models, which are available to law SHOT Show Booth 7940 enforcement and military customers only. SHOT SHOW EXTRA SUPER ISSUE 2008 • www.shootingindustry.com 5 25 50 75 95 Russ Thurman Top photo courtesy U.S. Department of Defense