Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. John Morrison FNH USA Committed To Cutting-Edge Technology, Dealers’ Success F NH USA may be a relatively new opment of military arms results in direct developed plan, according to DeMilt. company in the United States, but its benefits for them,” DeMilt said. “They “In 2001, we laid out a plan of where roots run deep as part of the 119- also realize there is a lot of value in hanwe wanted to be in five years. We’ve year-old Fabrique Nationale (FN) of dling the FN line. We’re taking away shelf achieved and exceeded that goal and Herstal, Belgium. Mention now we’re on our second “FN” to anyone who knows phase of our program,” firearms and they are sure to DeMilt said. recognize the mark since it The impressive success is stamped on weapons used FNH USA is enjoying by military forces from didn’t come easy, however. more than 100 nations. “There were a lot of key Throughout its history, distributors who really FN-Herstal, who also owns didn’t see the value of the Browning and Winchester FN product and a lot of Repeating Arms, has estabdealers weren’t ready to lished a policy of developbuy into it,” DeMilt said. ing cutting-edge firearms “But as things evolved, and technology. That committhey saw the staying power ment is driving the demand of this product and the for FN firearms in the infrastructure we’ve built United States, according to to support this, people Rick DeMilt, senior vice started coming to us who president of sales and marpreviously had turned us keting for FNH USA. down. That is a great com“FN is one of the few pliment to what my team companies investing in has achieved.” brand-new technology,” Dynamite Deals DeMilt told SI. “We’re not It was like kicking over rewrapping something, not Rick DeMilt, FNH USA senior VP of sales and marketing, says the company is a beehive at the SHOT having something made by in the forefront of innovative products like the SCAR battle rifle. Show when FNH USA somebody else and putting launched its 2006 Stocking Dealer our name on it. Dealers are no fools. They space from a lot of manufacturers with Program. Retailers who bought nine see who is out there in the forefront our successful stocking dealer programs firearms, in specific combinations, investing millions of dollars in technol- and our products. Our dealers are excited received a special-edition PS90 Carbine ogy and bringing new, innovative prod- about participating with us.” — a $1,900 retail value — free. Dealers can expect, DeMilt said, an ucts to the market.” Just as the program promised, the deal DeMilt cited the huge wave of interest additional stream of new-technology meant instant cash in the pocket for generated by the introduction of FNH designs, promotional programs that put dealers, who also began receiving all the USA’s PS90 carbine, chambered in the cash directly into dealer’s hands, in-person sales support that comes with being an new 5.7x28mm cartridge; the FS2000 assistance in dealers’ stores from skilled FNH USA Stocking Dealer. compact carbine in 5.56mm; the SCAR FNH USA personnel, sales training pro“We have dealers who say they multi-role rifles; the P-9 pistol series; grams authored by experienced dealers, created a whole section in their stores Patrol Bolt Rifles; P-45 pistol; and numer- and a wide variety of visually appealing just to showcase our products,” DeMilt in-store sales aids to augment FNH USA’s ous other firearms. “Dealers can easily see where the strong national advertising campaign. continued on page 34 These programs are part of a carefully research and expertise we put into develRuss Thurman FNH PBR-USA Rifle FNH Five-SeveN USG 32 FNH PS90 TR SHOT SHOW EXTRA SUPER ISSUE 2008 • www.shootingindustry.com