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Shooting Industry February 2012 Digital Edition - Page 46

Industry Industry watch anufacturers likely have set an indoor and outdoor record for the number of new products introduced in a single year. Or, at least, that seems to be the case. Perhaps, it’s just the recordsetting number of news releases touting the most revolutionary, trendsetting, first-ever, smallest, largest, lightest, brightest, clearest, most-innovative, highly anticipated, exceptional-value, unique-performance, impressive-styling, unparalleled-quality, highest-performance, most-remarkable, most-popular, highest-caliber, smallestcaliber, most-advanced, most-powerful, lightest-recoil new product on the market today. Admittedly, there are some really impressive products in the class of 2012. However, “impressive” and all those other attention-getting words do not guarantee a Russ Thurman Dealers, What 2012 New Products Will Sell? M “ The best source for learning what new products have the potential for ‘best-selling’ status is the firearms dealer. product is going to sell. In addition to the massive number of new product news releases, there is an avalanche of consumer promotions, advertising and customer interaction via social media channels. Impressive, but that doesn’t always translate to sales, either. What will be the best-selling new products in 2012? The best source for learning what new products have the potential for “best-selling” status is the firearms dealer. They’re on the ” frontlines of the industry every day, eyeball-to-eyeball with consumers. And we’d like to know what they think. To do that, Shooting Industry has launched an online survey to gather the opinions of firearm retailers. The survey asks firearm dealers two questions: • What 2012 firearm do you think will be a best seller with your customers this year? • What other new product do you think your customers will make a best seller during 2012? To take part in the survey, visit www. shootingindustry.com. Facebook fans can link to the survey at www.facebook.com/ shootingindustry. Dealers, let’s hear from you. We’ll publish the results of the survey in an upcoming issue of SI. Ruger Races To One Million I n its quest to sell a million guns in one year, Ruger is well on its way. During Ruger’s third quarter, ending Dec. 31, the company sold 315,100 firearms. As part of its “Million Gun Challenge to Benefit the NRA,” Ruger has now donated $871,200 to the association. “I want to thank everyone who has purchased a Ruger as part of this challenge; this donation is possible because of your support of Ruger and the NRA. With one quarter left to go, we are hoping everyone will jump in and help us exceed the $1 million goal,” said Mike Fifer, Ruger president and CEO. Given its sales pace, is there any doubt Ruger will reach its goal of one million firearms sold in a year? Nope. For complete information, visit www.ruger.com/million or Facebook.com/Ruger. Galco: Setting The Market On Fire alco Gunleather continues to see solid sales numbers in its Kydex holster line and, based on trends, Scott Feck, vice president of operations, says the company’s new Double Time is poised for success. “There’s no reason why we can’t excel in the highquality Kydex holster market. We’ve done really well with our other Kydex holsters, and we really think this new one is going to set the market on fire,” Feck said. For those who may have noted we used Galco’s old logo in our December Buyer’s Guide, no, the company has not gone retro. Galco is, indeed, using a more modern logo — the one presented here. For more information, visit www.usgalco.com. G Top Shooters Honored alutes to Kim Rhode and Eric Uptagrafft for earning Athletes of the Year honors from USA Shooting. Rhode, a women’s skeet shooter, is the reigning Female Athlete of the Year, and has held the prestigious title for the past four years. “I’m training hard and looking forward to the 2012 Olympic Games,” Rhode said. Sgt. First Class Uptagrafft, U.S. Army Marksmanship Unit, has had a notable season of shooting. “There are so many athletes who shot great this year, and to be counted among them is quite an honor,” Uptagrafft said. For more information on how you can support USA Shooting, visit www.usashooting.org. 9 S 46 FEBRUARY 2012 Subscribe to SI DIGITAL www.shootingindustry.com

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