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Shooting Industry February 2012 Digital Edition - Page 26
By J.K. Autry DEFENSE Right Firearm, Key Add-Ons, Plus Training Are Crucial To Greater Sales some customers, that’s a shotgun. For others, it’s a handgun. “Everyone wants a Smith & Wesson J-frame, or the Cobra that matches it or the Charter Arms. Taurus 85s do well, too. When we’re pushing a handgun, those sell because people like them,” Rohman said. However, while many customers prefer smaller handguns, Rohman recommends ennis Rohman, general manager of P2K Range in El Cajon, Calif., capitalizes on his customers’ increased interest in personal defense, even though the state prohibits concealed carry. His strategy: Educating customers on the benefits of owning a firearm that is going to give them the best chance of defending their homes against intruders. For Jade Molde PERSONAL D larger models for those shopping for a personal-defense firearm. “We try to put them into more of a Glock 19 or a Springfield XD — something that’s a midsize gun they can still use at the range and for personal defense,” Rohman said. For customers who aren’t experienced shooters and are looking to protect their homes, Rohman emphasizes you can’t go wrong with encouraging customers to purchase a shotgun. “We have a lot of people who aren’t shooters who walk in wanting a handgun,” Rohman said. “We explain to them the difference between handguns and shotguns: that Dennis Rohman, general manager of P2K Range, recommends a shotgun for home defense, along with training on the facility’s range. 26 FEBRUARY 2012 www.p2krange.com Subscribe to SI DIGITAL www.shootingindustry.com