The 2012 Weatherby PA-459 Turkey has a 21 1/4-inch barrel with removable extended choke tube (Extra Full). Visit www.shootingindustry.com/weatherby. adjusting length-of-pull. This also works for folks who peel off bulky layers of clothing while hunting.” Manufacturers also provide a number of valuable in-store promotions and web-based promotions to pull in turkeyhunting customers. From Feb. 12 through May 27, Mossberg is offering its Turkey Gun Spring Consumer promotion. Consumers receive a free Turkey Tool by Real Avid (MSRP $39.99) with every Model 500, 535, 835, 930 or 935 Magnum turkey shotgun model they purchase. “We stay away from the dollar rebate programs. We try to add something to the equation that shows some value and brings customers into retail outlets. The intent for us is to grow our base of turkey hunters and get them in the door so our retailers can sell the products,” MacLellan said. Mossberg’s Triple Crown program, now in its second year, provides dealers a lot of information on the company’s firearms. “We like for our sales team to be out there with our retailers, educating them. We arm our sales team with the appropriate training curriculum on what makes a Mossberg turkey gun better. We want to be used as a resource for our retail customers,” MacLellan said. Today’s marketing climate is receiving a significant boost from the use of social media networking on Facebook, Twitter and YouTube. More and more manufacturers have a social media presence that provides up-to-the-minute product information and allows consumers to interact. Savvy dealers are connecting with both manufacturers/distributors and consumer segments with these new promotional Social Media & E-Tools communication tools. When consumers start talking up their favorite products, the “must-have” factor comes into play. Dealers can gain an edge in planning their inventory around the trends they are seeing in the various firearm business Facebook communities. The National Wildlife Turkey Federation (NWTF) recently asked hunters who follow their Facebook page what their favorite calls were. Box calls got the most votes, with slate coming in second. That’s useful information for dealers. Hunters also share product preferences in the manufacturers’ or NWTF’s website forums. Visiting these sites regularly provides dealers valuable insights into what products are attracting customers’ attention. The NWTF website’s Hunting Tactics pages contain this advice: “Bigger is not always Doug Koenig • 18 Time Masters International Champion • 13 Time Bianchi Cup Champion Bruce Piatt • 5 Time Bianchi Cup Champion • 16 Time USPSA National Law Enforcement Champion • 5 Time 3-Gun Tactical Match World Champion ike these champions, Starline knows what it takes to become the best. Starline also knows you want to offer the best to your customers. It’s the attention to detail that helps Starline make the finest brass, case after case, shot after shot. Your customers expect the best, so trust Starline to prove to them what these champions already know. A Great Shot Starts with Starline. For Dealer inquiries contact us at rhayden@starlinebrass.com NEW CALIBER UNPRIMED BRASS 30 LUGER 7.62X25 TOKAREV 380 AUTO 9MM 9 MM LARGO 9 SUPER COMP (9X23) 38 SUPER 38 SUPER +P 38 SUPER COMP 38 TJ 38 SHORT COLT 38 LONG COLT 38 SPECIAL 357 MAG 357 SIG 40 S&W 10MM 40 SUPER 45 G.A.P. 45 AUTO 45 AUTO RIM 45 COLT 460 MAG 500 S&W MAG (R) This is a partial list. Call or check web site for a complete list of products. Todd Jarrett • 9 Time USPSA National Champion • 1 Time IPSC World Champion • 3 Time World Steel Challenge (limited) Champion © 2012 Starline Brass Julie Goloski Golob • 12 Time USPSA National Champion • 7 Time Ladies World Speed Shooting Champion • 4 Time IDPA Ladies National Champion 1300 W. Henry St. • Sedalia, MO 65301 www.starlinebrass.com www.shootingindustry.com 185.29388 Shooting Industry_Feb2012.indd 1 FEBRUARY 2012 1/3/12 3:42 41 PM
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