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Shooting Industry February 2011 - Page 33

Setting s racehorse fans enjoyed the Breeder’s Cup in Louisville, Ky., in early November, firearm industry manufacturers and wholesalers met to do business at the 37th Annual NASGW Meeting & Expo. Meeting at Louisville’s downtown convention center, Nov. 3-5, the National Association of Sporting Goods Wholesal- By Ray Oeltjen Stage ers event provided manufacturers the opportunity to introduce their new products and programs to the wholesale market to launch 2011. More than 475 NASGW members met at the association’s Industry Breakfast the first day of the expo, setting the stage for three days of sales, meetings and programs. Although the buying fever of 2009 Russ Thurman The For 2011 Expo Promotes: Better Together — Delivering The Whole Sale A has dissipated, most manufacturers and wholesalers at the meeting were pleased with their sales in 2010, which many described as closer to their 2008 sales. As could be predicted, those manufacturers and wholesalers with the most aggressive sales and marketing programs fared the best during 2010, as new products and creative programs sustained sales. Overall, the consensus is the future looks bright for the shooting sports, and the November midterm election helped ease some fears of any onerous, anti-gun legislation in the near term. Manufacturers credited NASGW with providing an important business forum with its annual event. “The NASGW is vitally important to us as we kick off 2011. We’ve had over 30 quality meetings with key accounts from across the country. This is the only venue that gives us that opportunity at this time of the year,” said Cyndi Flannigan, sales manager of Leupold & Stevens. Leupold is planning for significant increases in 2011, driven primarily by new Serious business is conducted at the ArmaLite booth. Rolling Out New Products FEBRUARY 2011 33

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