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Shooting Industry February 2011 - Page 22

Outdoor Outdoor marketplace Mossberg Helps Dealers Run For The Roses J.K. Autry ossberg starts 2011 in full turing Mossberg’s new Blackwater stride with the introducSeries shotguns; other Mossberg tion of its Triple Crown shotguns and rifles; and Mossberg Dealer Program, which is chock full Performance jackets. This program of incentives designed to help dealruns through May 31. ers increase sales and profits. The The final stage of the Triple program is also structured to motiCrown Dealer Program offers a vate and reward sales personnel. Point-of-Sale Support Package, The dealer program is part of which is designed to increase visMossberg’s new, aggressive effort ibility and awareness at the sales to reach consumers and increase counter, and provide support for visibility of the company’s prodthe dealer’s new selection of ucts, according to Tom Taylor, Mossberg firearms. Mossberg’s vice president of sales Dealers who purchase any and marketing. multi-gun package in the program “Two new things in our stratwill receive Authorized Triple egy is to tell the Mossberg story Crown Dealer premium items, such in a more ‘loud’ way, and create as banners, window decals, rubber pull for our distributor and dealer counter mats, pens, key chains, hats base so the end-user is coming in and more. demanding more Mossberg prodTo further convince dealers to ucts,” Taylor said. Mossberg’s Triple Crown Dealer Program is designed to help run for the roses with the Triple The Triple Crown’s stage one, dealers increase sales. Visit Crown Dealer Program, Mossberg the Stocking Dealer Purchase Prois also offering a VIP Discount gram, offers dealers free firearms Purchase Program to show apprewith multi-gun package purchases. Deal- ing Experience, which rewards sales asso- ciation to all the dealers who help make ers can choose from 10-, 20- and 30-gun ciates for selling more guns. Grand prize the company a success. Sales associates packages, and will receive bonus point-of- winners will enjoy a two-day “Xtreme and management will receive a 40-percent sale materials. This program runs through Training Experience” at the world-famous discount off the MSRP price for up to two Sept. 30. U.S. Training Center (formerly Blackwa- Mossberg or Mossberg International fireThe second jewel of the Triple Crown ter) in Moyock, N.C. arms per year. Dealer program is the Dealer Sales AssociOther prizes associated with the sales For more information, visit www.mossate Incentive Program and Xtreme Train- associate program include free guns, fea- M Cannon Safe Launches New Website C annon Safe recently launched a new website at, featuring an advanced dealer locator, fresh design, interactive product information and social media. The new website allows customers to easily connect with dealers in their area who offer Cannon products. “The new website is much more than product specs; it’s a space where visitors can become involved with the Cannon brand. Users can watch detailed product videos, read about the latest Cannon news and even find specific safe models that are available for sale in their area,” said Mike Baker, marketing director. The website features a new “See Before You Buy” function that allows the user to enter their zip code and find out which Cannon products are available at local dealers. Additionally, customers can call a new toll-free line located on the Cannon website and be connected to the nearest dealer in their area. The Cannon blog allows consumers to stay up-to-date on the latest company news, read testimonials from Cannon owners, and get great product tips from Cannon employees and industry leaders. Dealers can also connect with Cannon on Facebook at www. and Twitter at FEBRUARY 2011 22 Read SI DIGITAL

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