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Shooting Industry February 2010 - Page 40

Harness the power of the world-wide-web to bring new customers to your door. Increase Your Sales Offer Customers A Fully Stocked ONLINE STORE Now Your Website Can Offer Over 10,000 Products DISTRIBUTOR CATALOG New this year, Barnes offers Buster Bullets, heavy-for-caliber handgun and lever rifle bullets intended for hunting bear, wild boar, moose, bison, buffalo and other large game. Hodgdon has seen the supply-demand rollercoaster before, though he acknowledges 2010 dawned with an unprecedented sense of urgency. “Back in the 1994-95 time frame when Clinton was in office, we saw business go through the roof, but it’s nothing compared to what’s happening now. We’ve just never seen it in our 60-some years in business,” he said. “And there’s been no proposition of any anti-gun legislation out there. Just wait until they talk about a new gun law coming out.” Dealers can face this opportunity headon by taking a serious look at businessas-usual and adjusting where necessary. Can ammunition and reloading sales be improved? Yes, by thinking outside the ammo box. 9 economy has soured, it’s helping that side of our business,” Hodgdon said. It’s smart for all dealers to have at least one reloading expert on hand, Hodgdon says. - Distributor Product & Inventory Link Identify that person or persons, train them and turn them loose on your cash-strapped - One-Click-To-Ship customers who may be thinking about re- See Reader Service, page 45, for a listing - Custom Design & Branding of ammo & reloading manufacturers. loading. Then, come up with some promotions to get the word out. “Dealers can bring in NRA-certified reloading instructors and do reloading seminars. That would be a way to gain www.outdoorbusinessnetwork.com more exposure for their store. Maybe they can tie it in with some sales promotions,” Hodgdon said. Dealers who have a working reloading station set up in their stores, with a knowledgeable reloader supervising, report significant increases in sales of reloading equipment and components. This “hands-on” sales technique never goes out of style. To meet the demand, Hodgdon assures dealers his company is committed to meeting the needs of reloaders. “We are working six days a week and have added shifts to keep up with the demand. We’re trying to bring on more people. It’s been a wild ride. Difficult, but a good kind of difficulty,” Hodgdon said. Like many in the firearms indus- Hodgdon’s 2010 Annual Manual has more than try who have been around for a while, 5,000 rifle and pistol loads. Train Staff, Offer Demos Ammo & Reloading Call Today for a Free Consultation and Online Demo Toll Free: 1-800-699-0820 “ Dealers who have a working reloading station set up in their stores, with a knowledgeable reloader supervising, report significant increases in sales. 40 FEBRUARY 2010 Read SI DIGITAL www.shootingindustry.com ”

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