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FEBRUARY 2010 • VOLUME 55 • NUMBER 02 Features Page 26 26 30 37 Best Tool For Self-Defense Sales John Morrison DIGITAL Yes, You
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie
Letters Letters to the editor During October 2009, Shooter’s Supply in Louisville, Ky., devoted its advertising to supporting ca
PACKAGES TO BOOST YOUR PROFITS FOR 2010! The 2010 FNH USA Stocking Dealer Program has been created to help drive your retail sal
Industry Industry news By Russ Thurman onsumers gave the industry a generous Christmas gift last year, buying firearms at an imp
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Industry news MidwayUSA Honored With National Award M idwayUSA has received the 2009 Baldrige National Quality Award, the nation
Industry news Otis Technology Receives Award he family owners of Otis Technology received the Galanis Award for Family Excellenc
Industry news THOR Global Defense Group Donates Rifles OKI Weapon Systems, a subsidiary of THOR Global Defense Group, recently d
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Newsmakers Industry newsmakers Uncle Mike’s Law Enforcement has hired Dave Young as consultant and director of ARMA Training. AR
Industry newsmakers in 1989, holding various positions in the team sports division. He moved to Hoyt as vice president of market
Lethal Lethal force Selling Knives In Lean Times Massad Ayoob R ecent buying trends have moved dollars away from knives, but edg
Lethal force Don’t Forget Custom Knives T he folks who buy knives from you — instead of from the big-box superstore — are lookin
Outdoor Outdoor marketplace Jenni Autry Sell Hunting Boots Crafted For Comfort, With Style he eye-catching assertion — “The on t
committed to clothing the serious hunter outdoorsman,” Aronson said. marketplace andAs the sole U.S. distributor of Le Chameau b
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By Ray Oeltjen DOING BUSINESS, MAKING Atlanta, Ga., and began the day after the presidential election. Then, a pall hung over th
lieve 2010 will be a good year, but probably will not equal 2009. The consensus seemed to be that those companies with the best
The NASGW awards ceremony (from left): Chris Killoy, Ruger VP of sales and marketing; Todd Binsfield, Birchwood Casey marketing
Kresser Named New NASGW President ark Kresser is the new president of NASGW. Kresser said he is eager to discuss his vision and
Todd Seyfert, president of Magnum Research Inc., displays the new Desert Eagle 1911, which received rave reviews at the NASGW Ex
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THINK A OUTSIDE THE Yes, They’re Hot, But Ammo And Reloading Sales Can Be Hotter! By Greg Staunton AMMO recreation, whether or n
“ Offer package deals on ammunition. There’s all kinds of ammunition possibilities available for people who want to go out and h
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Reader Reader service Companies Page 13 19 10 14 6 43 39 17 16 32 23 19 36 7 5 34 15 43 44 32 9 1 11 12 29 44 40 21 2 5 40 25 3
Industry Industry watch Doing Business At The “Pretty Nuts” Level Russ Thurman I t was an interesting challenge trying to chat w