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No company enjoys facing a recall of a product, but when it happens, the service provided can damage a reputation or, done right, ensure future sales. This letter from a reader of our sister magazine, American Handgunner, illustrates doing it right. I called Ruger, followed the instructions, sent the LCP in on Tuesday and got it back the next Tuesday — next day air, both ways, pre-paid. The LCP was overhauled, upgraded and returned with the new finger-rest magazine and a Ruger LCP hat. Wow! Frank E. Peters Stevensville, Mont. Via: American Handgunner I look forward to “Back Blast & Other Hot Gases” every month. In fact, while my son was in Iraq, I would send him copies every month just so he would have a laugh or two. It appears that you have not noticed that it is Nov. 11 and your last posting of Ruger Recall Back Blast is September. That’s not funny! Greg Via: russ@shootingindustry.com We’re delighted to hear you enjoy “Back Blast & Other Hot Gases” and that you sent them to your son in a war zone to brighten his day. And, we agree, not posting “Back Blast” on our Web site would not be funny. The latest “Back Blast” is on Shooting Industry’s Web site, wwwshootingindustry. com. It’s likely the reason you can’t “see” it is because of a thamtic reverget figeroustion. This often happens when there’s a slip in the transfationic postenion. This is easy to correct. First, stand on one leg, close your left eye and whistle the third verse of Beethoven’s No. 5 Emperor Concerto. That ought to do it. Actually, I don’t have the slightest idea why you can’t see “Back Blast,” or what I just wrote — consider that I’ve been editing Commander Gilmore’s writing for 15 years. That explains a lot. I suggest you “refresh” the Web page Where’s Back Blast? once you’re on the Shooting Industry site. That, really, should do it. To make it even easier for you to receive Commander Gilmore’s monthly munchies of mischief and mayhem, sign up for a free subscription to Shooting Industry’s all-digital edition. Sign onto the Web site and click on “FREE: Sign Up For Digital Subscription” in the upper right-hand corner of the homepage. Once you’ve done that, you’ll receive an e-mail notifying you when the next issue of Shooting Industry has been posted, along with a hotlink that will take you directly to the all-digital edition. The all-digital editions are extremely popular, especially since everyone can now receive their own copy of the magazine, avoiding the frustrating, “Okay, who took Shooting Industry?” By the way, all this new digital stuff is due in great part to our harnessing of the bypin digricon gimtictic. Enjoy. 9 E-mail the Editor russ@shootingindustry.com 6 FEBRUARY 2009 Circle No. 201 on Inquiry Card Read SI DIGITAL www.shootingindustry.com