Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. for shooting, in general, it is good for business, overall. 9 AMMO & RELOADING Accurate Arms Co . . . . . . . . . . . . . . . Alliant Powder . . . . . . . . . . . . . . . . American Ammunition . . . . . . . . . . . Barnes Bullets . . . . . . . . . . . . . . . . Battenfeld Technologies . . . . . . . . . . Berger Bullets . . . . . . . . . . . . . . . . . Berry’s Manufacturing . . . . . . . . . . . Bismuth Cartridge Co . . . . . . . . . . . . Black Hills Ammunition . . . . . . . . . . . Black Hills Shooters Supply . . . . . . . Bond Arms . . . . . . . . . . . . . . . . . . . Brenneke of America . . . . . . . . . . . . B-Square . . . . . . . . . . . . . . . . . . . . CCI . . . . . . . . . . . . . . . . . . . . . . . . Cor-Bon . . . . . . . . . . . . . . . . . . . . . Dakota Arms . . . . . . . . . . . . . . . . . . Dillon Precision Products . . . . . . . . . Estate Cartridge . . . . . . . . . . . . . . . Federal Premium . . . . . . . . . . . . . . Fiocchi Ammunition . . . . . . . . . . . . . Forster Products . . . . . . . . . . . . . . . Frankford Arsenal . . . . . . . . . . . . . . . Fusion Ammunition . . . . . . . . . . . . . Glaser Safety Slug . . . . . . . . . . . . . . Hodgdon Powder Co . . . . . . . . . . . . . Hornady Manufacturing . . . . . . . . . . IMR Powder Co . . . . . . . . . . . . . . . . Lee Precision Inc . . . . . . . . . . . . . . . Lightfield . . . . . . . . . . . . . . . . . . . . Lyman Products Corp . . . . . . . . . . . . MagSafe . . . . . . . . . . . . . . . . . . . . Magma Engineering Co . . . . . . . . . . . Magtech Ammunition . . . . . . . . . . . . Mayville Engineering Co . . . . . . . . . . Midway USA . . . . . . . . . . . . . . . . . . MTM Case-Gard Co . . . . . . . . . . . . . NobelSport . . . . . . . . . . . . . . . . . . . Norma Precision . . . . . . . . . . . . . . . Nosler Bullets . . . . . . . . . . . . . . . . . Old Western Scrounger . . . . . . . . . . Oregon Trail Bullet Co . . . . . . . . . . . . Precision Ammunition . . . . . . . . . . . Pro Load Ammunition . . . . . . . . . . . RCBS . . . . . . . . . . . . . . . . . . . . . . . Redding Reloading Equip . . . . . . . . . Remington Arms Co . . . . . . . . . . . . . Sierra Bullets . . . . . . . . . . . . . . . . . Sinclair International . . . . . . . . . . . . Speer . . . . . . . . . . . . . . . . . . . . . . Starline . . . . . . . . . . . . . . . . . . . . . Swift Bullet Co . . . . . . . . . . . . . . . . . Triton Ammunition . . . . . . . . . . . . . . Ultramax Ammunition . . . . . . . . . . . Weatherby Inc . . . . . . . . . . . . . . . . . Winchester Ammunition . . . . . . . . . . Wolf Performance Ammunition . . . . . Zero Ammunition Co . . . . . . . . . . . . . 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 Frankford Arsenal offers numerous reloading products, including the Case Neck Lubricator. terms, the price differential between new and loaded ammo. The key is to carry a broad selection of components, and hire employees who are very familiar with all aspects of loading. Those two factors can make all the difference in selling reloading products,” Kesselring said. Bob Nosler, president of Nosler, Inc., says dealers sometimes miss the boat by not stocking a wide array of components. “Technology has enhanced the opportunity to create custom loads, and reloaders love to experiment with new bullets and propellants,” Nosler said. Nosler also emphasized the need for knowledgeable salespeople. “Dealers who understand and have a connection with reloading consistently outperform those with less knowledge and experience. This is a fun hobby, but someone needs to show the consumer how to get started,” Nosler said. In the past, ammunition manufacturers were reluctant to sell reloading components, thinking that if consumers began reloading, it would diminish their sales of manufactured ammunition. Fortunately, the consumer was not to be denied, and shooters went to great lengths to obtain components to load their own personal ammunition. It soon became obvious that people who loaded their own ammunition shot more, and in the process, brought thousands of new shooters into the shooting fraternity. Almost overnight, competitive shooting and general target practice became much more popular, and more manufactured ammunition was sold to keep pace with the growing demand. Dealers today who forego the opportunity to market reloading products and components to their customers are missing the boat, much as ammunition manufacturers missed it decades ago. Introducing new shooters to reloading is not only good Learning From Past Lessons Circle No. 212 on Inquiry Card 42 FEBRUARY 2009 Read SI DIGITAL www.shootingindustry.com