Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Succeeding In Tough Times Page 18 FEBRUARY 2009 • VOLUME 54 • NUMBER 02 Features 24 28 35 39 Getting A Jump On 2009 NASGW Expo Productive, Critical To Industry’s Business. Ray Oeltjen Self-Defense Sales Has The Wave Peaked? No! It’s Growing. John Morrison Selling Ammunition Carolee Anita Boyles These Six Tips Will Help You Continue Sales After The Buying Frenzy! There’s Money In Reloading! Ray Oeltjen High Ammo Prices, Technology Combine For A Reloading Resurgence. Page 24 Industry News 8 SHOT Show Signals Positive Start For 2009. 10 Bear Enthusiast Announces New Client Offer. 11 FNH USA Announces Consumer Promotions. Columns 16 Page 28 Lethal Force Keep Your Displays Full, Even During Panic Buying. Massad Ayoob 18 20 22 Outdoor Marketplace Succeeding In Tough Times. Ray Oeltjen Arms And The Woman Browning Maxus Tames The Recoil Beast. Lisa Parsons-Wraith Back Blast & Other Hot Gases It’s Just My Hood Ornament, Officers. Commander Gilmore Page 35 46 Industry Watch A Good Start To 2009. Russ Thurman Departments 6 Letters 40 Reader Service 43 45 New Products Classifieds Page 39 4 FEBRUARY 2009 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2008 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. Read SI DIGITAL www.shootingindustry.com