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231.25070 Shooting Ind Feb09.pdfPage 1 12/9/08 2:54:51 PM ways needs an extra box of ammo on hand, and you need to be sure he knows that. The same is true for your target-shooting customers. Typically they’re going to want more than one box of ammo, but they may not “know” that — ask the right questions to sell the amount of ammunition they need. Shotgunners generally are going to buy multiple boxes of ammunition whether you encourage them to or not. You just need to be sure you have enough on the shelves to cover what these customers want. Following the successful integration of steel shot into waterfowl hunting, a number of manufacturers are looking at nontoxic alternatives to lead in bullets. For 2009, Winchester Ammunition is expanding it Xpert Game and Target Steel Shot line for upland hunting and target shooting. Citing increased customer demand, Winchester is also introducing a lead-free bullet for varmint hunting, the .223 Rem., along with expanding its E-Tip line of lead-free ammo with the addition of .270 Win., .300 Win. Mag. and 7mm. “Shooters and hunters require lead-free ammunition in various regions of the U.S., and it is our goal to make sure they have a legal, high-performance product,” said Glen Weeks, centerfire product manager for Winchester Ammunition. “Our goal with this new .223 Rem. product, as well as all of our lead-free offerings, is to make sure that shooters have a wide range of Winchester lead-free products available.” Barnes Bullets offers a highly frangible, powdered-metal, copper-tin core inside a guilding metal jacket for use in military and L.E. practice environments. MagSafe Ammunition has introduced pre-fragmented safety ammunition, which uses lead shotgun pellets for the bullet’s core instead of solid lead. One advantage of this type of ammunition is its effective power, but with pellets that don’t over-penetrate and a reduced number of ricochets. Sales reps can be an invaluable extra, much-needed help in your store. Many of them will offer to help you with merchandising and displays. Let them. “Reps can do a really good job during pre-season and in helping retailers with store sets,” Biedinger said. “Let’s face it: Dealers are busy, and if a rep is willing to come in and help them out, the retailers really can get some expert advice.” 9 Know Ammo Trends BWT Circle No. 204 on Inquiry Card CATALOG #31 Catalog #31 is the only source you’ll ever need for current, obsolete and military gun parts, gunsmith supplies, military surplus and shooting accessories. Order your catalog NOW! Our latest edition is over 1,344 pages and features more than 180,000 individual items, over 500 schematic drawings and parts lists, and a store brand name to original manufacturer cross reference. We carry products for hundreds of manufacturers, such as Heckler & Koch, Colt, High Standard, Ruger, Marlin, Mauser, Mossberg, Remington and Savage. Also SigArms, Uberti, AMT, Benelli, and the full line of Glock parts. ITEM#PU-31 $17.95 U.S. Orders: Shipped bulk mail. Shipping charges included. Foreign Orders: Shipped air mail (30 day delivery) or surface (90 day delivery). Shipping charges additional. Mail: 226 Williams Lane, P.O. Box 299, West Hurley, New York 12491 Order Toll-Free: 866-686-7424 • Toll-Free Fax: 877-GUNPART • Web: e-GunParts.com Circle No. 222 on Inquiry Card Take Advantage Of Your Sales Reps Reader Service See page 42 for Reader Service. www.shootingindustry.com FEBRUARY 2009 37