Squeeze out more accuracy. Until now, even the best rifle stocks have been attached to actions along a single vertical plane. Th
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Succeeding In Tough Times Page 18 FEBRUARY 2009 • VOLUME 54 • NUMBER 02 Features 24 28 35 39 Getting A Jump On 2009 NASGW Expo P
Performance. SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Mol
No company enjoys facing a recall of a product, but when it happens, the service provided can damage a reputation or, done right
ANNOUNCING THE 2009 FNH USA PISTOL PACK PROMOTION GET YOUR 2009 FN PISTOL PACK. Just buy a 2009 FNH USA Pistol Pack Promotion th
Succeeding In Tough Times — page 18 SHOT Show Signals Positive Start For 2009 Bill Brassard, NSSF uyers, exhibitors and media fr
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Bear Enthusiast Announces New Client Offer ear Enthusiast Marketing Group announces a new VIP (Very Important Partner) offer. An
FNH USA Announces Consumer Promotions NH USA has launched two promotions to boost its 2009 sales. Customers who purchase a new F
NAA “The Earl” Available In California Rock River Expands Facilities orth American Arms (NAA) has announced that its new .22 WMR
MidwayUSA Receives Quality Award idwayUSA has been honored with the 2008 Missouri Quality Award (MQA). The MQA follows the Malco
Increase range traffic. Convert beginners. Reactivate former participants. Turn first-time shooters into repeat customers. HIT ALL
Help us grow our sports. We’ll help you grow your business. Join the National Shooting Sports Foundation. Help us attract, excit
Massad Ayoob Keep Your Displays Full, Even During Panic Buying mpty display space can make your gun shop look like it’s about to
Up The Value Factor A t Pro-Arms, one showcase is reserved for used handguns. Because the new shop had not been open long enough
Ray Oeltjen Succeeding In Tough Times struggling economy and the likelihood of a fervently anti-gun administration has businesse
and promotions, or cutting back on vital personnel is not the answer, and will almost guarantee business failure — sooner or lat
Lisa Parsons-Wraith Browning Maxus Tames The Recoil Beast “L ightweight, but comfortable to shoot” is the holy grail of firearm
Liv Circle No. 206 on Inquiry Card The holster pocket on both the Frisco Good Window Advertising The relatively high price-point
Commander Gilmore It’s Just My Hood Ornament, Officers E lio Valera almost made it. He was just pulling up to a metal recycling
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Getting A Jump 2009 On By Ray Oeltjen Scott Blackwell (seated, center left), Remington president, and Hewitt Grant (seated, cent
pricing, programs and products, and helps us build stronger relationships throughout the distribution channel. Everyone at RSR l
Deals are made at the Hornady booth. Deals are made at the Hornady booth. munication system. “The new AdBuilderHQ customized ret
Bear Enthusiast Marketing Group Craig Dutton (left), Glock director of sales, accepts the Chairman’s Award for Industry Leadersh
The FNP-45 from FNH USA features traditional double-action/single-action operation on a high-capacity polymer frame. SELF-DEFENS
So, is it “all over but the shouting” for sales of self-defense guns and gear? Not by a long shot, say industry experts. Manufac
Supreme Elite Bonded PDX1, the FBI’s primary service round, is now available for commercial sales. SABRE is offering its three-i
PURE POWER. Introducing IMR White Hots 6231 Robinson Shawnee Mission, KS 66202 pre-formed charges, the only white gunpowder. Put
boost in sales with the introduction of the Sage and C36 Military. The number of add-on and self-defense accessories seems endle
Circle No. 227 on Inquiry Card
to make sales. However, it’s how you treat customers and your demeanor that will determine whether they will return for those es
By Carolee Carolee Anita Anita Boyles Boyles By Selling Selling In In Challenging Times Times Ammunition These Six Tips Will Hel
Remington’s Ultra Mag. line offers dealers a wide range of options to meet their customers’ needs. The advantage of ammunition r
231.25070 Shooting Ind Feb09.pdfPage 1 12/9/08 2:54:51 PM ways needs an extra box of ammo on hand, and you need to be sure he kn
The 2009 Masters will be a two-day shooting event! July 24-25, 2009 Hartford Gun Club East Granby, Conn. TIME TO STEP OUTSIDE An
By Ray Oeltjen Money Reloading! In High Ammo Prices, Technology Combine For A Reloading Resurgence There’s “R R eloading is dead
The companies listed have featured advertisements or products in this issue. Look to them first when you are ready to make a pur
Introduced in 2007, Barnes Varmint Grenade has become very popular. It’s available in a number of calibers and is sold in 100- a
for shooting, in general, it is good for business, overall. 9 AMMO & RELOADING Accurate Arms Co . . . . . . . . . . . . . . . Al
Text First Line See Your Product Here! If you are a manufacturer, importer, distributor or entrepreneur with a newsworthy, new o
Blue Book Publications Black Powder Revolvers Written and photographed by Dennis Adler, Black Powder Revolvers — Reproductions &
ACCESSORIES Winchester Smokeless Propellant AUTOCOMP Winchester’s AUTOCOMP power, for the “discriminating competition pistol sho
Russ Thurman A Good Start To 2009 S HOT Show 2009 last month in Orlando, Fla., provided a muchwelcomed boost to the industry’s m
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r u o Y m Girl… t. h g a i e r e r h t D is the one on rearms cs, LMT fi si a b e th wn to itary, ripped do rest is mil e hilt o
Page 1:
SUCCEEDING IN TOUGH TIMES, p. 18 FEBRUARY 2009 AMMUNITION After
Page 2:
Squeeze out more accuracy. Until now, even the best rifle stocks
Page 3:
Circle No. 219
Page 4:
Succeeding In Tough Times Page 18 FEBRUARY 2009 • VOLUME 54 • NU
Page 5:
Performance. SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD
Page 6:
No company enjoys facing a recall of a product, but when it happ
Page 7:
ANNOUNCING THE 2009 FNH USA PISTOL PACK PROMOTION GET YOUR 2009
Page 8:
Succeeding In Tough Times — page 18 SHOT Show Signals Positive S
Page 9:
Circle No. 228
Page 10:
Bear Enthusiast Announces New Client Offer ear Enthusiast Market
Page 11:
FNH USA Announces Consumer Promotions NH USA has launched two pr
Page 12:
NAA “The Earl” Available In California Rock River Expands Facili
Page 13:
MidwayUSA Receives Quality Award idwayUSA has been honored with
Page 14:
Increase range traffic. Convert beginners. Reactivate former part
Page 15:
Help us grow our sports. We’ll help you grow your business. Join
Page 16:
Massad Ayoob Keep Your Displays Full, Even During Panic Buying m
Page 17:
Up The Value Factor A t Pro-Arms, one showcase is reserved for u
Page 18:
Ray Oeltjen Succeeding In Tough Times struggling economy and the
Page 19:
and promotions, or cutting back on vital personnel is not the an
Page 20:
Lisa Parsons-Wraith Browning Maxus Tames The Recoil Beast “L igh
Page 21:
Liv Circle No. 206 on Inquiry Card The holster pocket on both th
Page 22:
Commander Gilmore It’s Just My Hood Ornament, Officers E lio Val
Page 23:
Circle No. 231
Page 24:
Getting A Jump 2009 On By Ray Oeltjen Scott Blackwell (seated, c
Page 25:
pricing, programs and products, and helps us build stronger rela
Page 26:
Deals are made at the Hornady booth. Deals are made at the Horna
Page 27:
Bear Enthusiast Marketing Group Craig Dutton (left), Glock direc
Page 28:
The FNP-45 from FNH USA features traditional double-action/singl
Page 29:
So, is it “all over but the shouting” for sales of self-defense
Page 30:
Supreme Elite Bonded PDX1, the FBI’s primary service round, is n
Page 31:
PURE POWER. Introducing IMR White Hots 6231 Robinson Shawnee Mis
Page 32:
boost in sales with the introduction of the Sage and C36 Militar
Page 33:
Circle No. 227
Page 34:
to make sales. However, it’s how you treat customers and your de
Page 35:
By Carolee Carolee Anita Anita Boyles Boyles By Selling Selling
Page 36:
Remington’s Ultra Mag. line offers dealers a wide range of optio
Page 37:
231.25070 Shooting Ind Feb09.pdfPage 1 12/9/08 2:54:51 PM ways n
Page 38:
The 2009 Masters will be a two-day shooting event! July 24-25, 2
Page 39:
By Ray Oeltjen Money Reloading! In High Ammo Prices, Technology
Page 40:
The companies listed have featured advertisements or products in
Page 41:
Introduced in 2007, Barnes Varmint Grenade has become very popul
Page 42:
for shooting, in general, it is good for business, overall. 9 AM
Page 43:
Text First Line See Your Product Here! If you are a manufacturer
Page 44:
Blue Book Publications Black Powder Revolvers Written and photog
Page 45:
ACCESSORIES Winchester Smokeless Propellant AUTOCOMP Winchester’
Page 46:
Russ Thurman A Good Start To 2009 S HOT Show 2009 last month in
Page 47:
Circle No. 229
Page 48:
r u o Y m Girl… t. h g a i e r e r h t D is the one on rearms cs
Shooting Industry February 2009
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Circle No. 219 on Inquiry Card