Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. pricing, programs and products, and helps us build stronger relationships throughout the distribution channel. Everyone at RSR looks forward to the information coming out of this show, as it is critical to our strategic planning as we move forward.” Major manufacturers from across the shooting sports attend the expo to meet with key wholesalers, but the NASGW show is not just for older, more established manufacturers. Grovtec, a manufacturer of sling swivels and nylon rifle slings, attended the show for the second year. “The NASGW Expo gives us the oneon-one exposure to wholesalers we may not get by traveling around the country,” said Kim Graham, national sales manager. “We are excited to introduce our new EZ-Clean bore cleaner at this show. The response to our entire product line and our 10-percent show special has been very encouraging.” This was the first NASGW Expo for Kruger Optical, where the company introduced a new line of binoculars, riflescopes and spotting scopes. “As a new vendor, we’re very encouraged to find that wholesalers are excited about our new, innovative products,” said Dan Callen, vice president of sales and marketing. “This show gives us the opportunity to meet with key wholesalers to show what we can offer the industry, and the response has been great.” Another first-timer at the Expo was ADG Sports, manufacturer of electronic home and office safes, and hard cases for firearms and bows. “This show gives us the opportunity to grow our business by working with the key players in two-step distribution, and it is a great preparation for the SHOT Show,” said Pam Bradford, sales director. “Because of the knowledgeable people in attendance, this show gives us a great forum for new product development for the future.” Carlo Fiocchi, sales and marketing manager of Fiocchi Ammunition, said the NASGW’s stringent monitoring of attendees’ credentials directly impacts the added value of the expo. “The NASGW Expo is an incredibly valuable show for manufacturers and distributors in terms of pure order-writing. We had a constant stream of distributors visiting our booth ready to place orders,” Fiocchi said. Wayne Smith, president of the NASGW, was pleased with the attendance and the dynamic nature of the show. He was especially happy with the response from the wholesalers to the new technological advancements made to the NASGW comwww.shootingindustry.com Savage Arms’ new products draw a crowd. Ray Oeltjen Dan Callen (second from right), of Kruger Optical, explains the features of the company’s line. ASGW launched its newest service at the expo: ADbuilderHQ. The program allows NASGW members and the industry’s dealers to create immediate, customized advertising and marketing materials through an online portal at www.ADbuilderHQ.com. Through a simple, five-step process, ADbuilderHQ users can create professionalquality marketing materials from numerous templates and the thousands of product images in NASGW’s ItemHQ database. The new system offers the industry’s dealers and others who need immediate marketing support a complete advertising toolkit at their fingertips. Window signs, fliers, bag stuffers, hang tags, spec sheets and shelf-talkers designed specifically for the hunting and shooting sports industries can be quickly and efficiently created using ADbuilderHQ. Retailers will also have access to a wide array of manufacturers’ promotional materials. To learn more, visit www.ADbuilderHQ.com. FEBRUARY 2009 25 N ADbuilderHQ Offers Dealers Ad Toolkit Russ Thurman