Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. and promotions, or cutting back on vital personnel is not the answer, and will almost guarantee business failure — sooner or later, and generally sooner. One sure way to maximize potential is to place a strong emphasis on quality. Consumers are looking for value in this business climate and it is more critical than ever to differentiate your company from others and to publicize the exceptional aspects of your products, your service and your personnel. Every company in the shooting sports should be looking for ways to get their message of quality, performance and value out to the market. The best products and service in the world mean nothing if no one knows about them and good companies will utilize every professional communication tool they can find to ensure their business growth into the future. The shooting sports market is extremely competitive and the quest for market share is a major objective for everyone. Businesses who come out of this recession with more market share will be the ones who took advantage of the opportunity to gain ground on their competition. Companies that manage their business wisely and prudently through these tough times will look back and realize that it was, in the words of the great Winston Churchill, “their finest hour.” 9 Finest Hour Circle No. 205 on Inquiry Card The Hunt is Over! For the Ultimate Gun Care System Tetra® Gun care’s new limited edition Cleaning Pack is the only complete chemical cleaning set available for the true firearm enthusiast featuring high-performance fluoropolymer based lubricants and non-etching highstrength barrel solvent. The 2009 limited edition Cleaning Pack is value-priced and peg-boardable in an attractive clamshell package, and for a limited time, includes a FREE ‘Tips From the Pros’ Gun Cleaning Made Easy DVD! Ray Oeltjen Oeltjen, a Shooting Industry senior contributing editor, has more than 30 years of experience in the shooting sports, including positions in retail, wholesale and manufacturing executive management. He is the owner and president of High Sierra Consulting LLC. Contact him at (503) 648-9364, e-mail: rayhighsierra@ comcast.net. www.shootingindustry.com Circle No. 210 on Inquiry Card FEBRUARY 2009 19