Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Brian Herrick (left), Savage Arms V.P. of sales and marketing, accepts the Chairman’s Award for Industry Leadership from Michael Brown, NASGW chairman. Steve Sanetti (right), Ruger president, accepts the Firearms Manufacturer of the Year award from Brown. Ron Coburn, chairman and CEO of Savage. “To receive this kind of industry recognition from the people we serve and who are so well respected is the very best we could have hoped for. We enjoy being a leader and taking calculated risks, and we all work hard to ensure that we truly understand our market and what our customers need — and identify ways that we can effectively provide them the best way possible.” Coburn says Savage has focused on “putting the heart and soul” back into their company, starting with the factory. “It all begins where the product is manufactured. If the employees don’t know what they are making or for whom they are making it, there’s a potentially negative trickle-down effect that ultimately can spread to the wholesalers and dealers. If it’s not right at the factory level, it won’t be right when it reaches the consumer,” Coburn said. Savage’s independent sales reps are trained to carry the message of what Savage product truly represents, as well as provide feedback from the industry to the company. “Getting reliable information to the wholesalers and dealers and back to the BlackHillsAmmunition, Becauseonlyhitscount! BLACK HILLS AMMUNITION INC. • PO BOX 3090 • RAPID CITY, SD 57709-3090 Phone: 605-348-5150 • Fax: 605-348-9827 38 FEBRUARY 2008 CIRCLE NO. 202 ON INQUIRY CARD WWW.SHOOTINGINDUSTRY.COM