Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. America and while they don’t burn through the ammunition like shotgun enthusiasts, you need to cater to their needs. Reliable calibers in the big-game market include the .270, .30-06 and the .300 Winchester Magnum. One caliber Remington is currently pushing is the .300 Ultra Magnum. Remington has developed a new concept in ammunition to promote the use of this large caliber with the company’s Power Level series. Power Level comes in three loads for the .300 Ultra Magnum. Power Level I mimics the terminal performance of a .30-06, including low recoil. Power Level II mimics the .300 Winchester Magnum, and Power Level III is the real McCoy, billed as the “flattestshooting .30 caliber in production today.” Remington believes the Power Level ammunition will boost sales in both the ammunition and firearm segments of the market. By introducing three levels of ammunition for one caliber, consumers won’t have to purchase multiple guns for various species, from pronghorn to moose. “When you think of how many .3006s are being used, you see the consumer demand,” Stevenson said. “Power Level ammunition for the .300 Ultra Mag is not just dummied-down loads. The bullets paired up with the Power Level grades are designed to perform at those velocities, expanding and penetrating for top performance. It’s a cool concept when you think of how many people shoot the .30-06 every year and think of the steadily increasing popularity of the .300 Ultra Magnum.” AMMO & RELOADING Accurate Arms Co. . . . . . . . . . . .327 Alliant Powder . . . . . . . . . . . . .328 American Ammunition . . . . . . . .329 Barnes Bullets . . . . . . . . . . . . . .330 Battenfeld Technologies . . . . . .331 Berger Bullets . . . . . . . . . . . . . .332 Berry's Manufacturing . . . . . . . .333 Bismuth Cartridge Co. . . . . . . . . .334 Black Hills Ammunition . . . . . . .335 Black Hills Shooters Supply . . . .336 Bond Arms . . . . . . . . . . . . . . . .337 Brenneke of America . . . . . . . . .338 B-Square . . . . . . . . . . . . . . . . .339 CCI . . . . . . . . . . . . . . . . . . . . .340 Cor-Bon . . . . . . . . . . . . . . . . . .341 Dakota Arms . . . . . . . . . . . . . . .342 Dillon Precision Products . . . . . .343 Estate Cartridge . . . . . . . . . . . . .344 Federal Premium . . . . . . . . . . . .345 Fiocchi Ammunition . . . . . . . . . .346 FNH USA . . . . . . . . . . . . . . . . . .392 Forster Products . . . . . . . . . . . .347 Fusion Ammunition . . . . . . . . . .348 Glaser Safety Slug . . . . . . . . . .349 Hodgdon Powder Co. . . . . . . . . .350 Hornady Manufacturing . . . . . . .351 IMR Powder Co. . . . . . . . . . . . .352 Lee Precision Inc. . . . . . . . . . . .353 Lightfield . . . . . . . . . . . . . . . . .354 Lyman Products Corp. . . . . . . . .355 MagSafe . . . . . . . . . . . . . . . . . .356 Magma Engineering Co. . . . . . . .357 Magtech Ammunition . . . . . . . . .358 Mayville Engineering . . . . . . . . .359 Midway USA . . . . . . . . . . . . . .360 MTM Case-Gard Co. . . . . . . . . .361 NobelSport . . . . . . . . . . . . . . . .362 Norma Precision . . . . . . . . . . . .363 Nosler Bullets . . . . . . . . . . . . . .364 Old Western Scrounger . . . . . . .365 Oregon Trail Bullet Co. . . . . . . . .366 Precision Ammunition . . . . . . . .367 Pro Load Ammunition . . . . . . . . .368 RCBS . . . . . . . . . . . . . . . . . . . .369 Redding Reloading Equip. . . . . .370 Remington Arms Co. . . . . . . . . .371 Sierra Bullets . . . . . . . . . . . . . .372 Sinclair International . . . . . . . . .373 Speer . . . . . . . . . . . . . . . . . . . .374 Starline . . . . . . . . . . . . . . . . . .375 Swift Bullet Co. . . . . . . . . . . . .376 Triton Ammunition . . . . . . . . . . .377 Ultramax Ammunition . . . . . . . .378 Weatherby Inc. . . . . . . . . . . . . .379 Winchester Ammunition . . . . . . .380 Wolf Performance Ammunition . .381 Zero Ammunition Co. . . . . . . . . .382 Midrange Ammo Another way to please consumers on a budget is to stock the middle-of-the-road ammunition. Winchester’s Super-X and USA brand, Federal’s Power-Shok and Eagle brands, plus the famous Remington green box featuring Core-Lokt tradition still beckon to many shooters. Based on his years of working in retail sporting goods and his work with Remington, Stevenson knows the bulk of shooters are looking for affordable ammunition that works. He advises retailers to put the midrange ammunition in an easily available location and don’t overload the shelves. “The more a consumer has to study and read, the greater your Hornady’s vast ammo and reloading line offers dealers unlimited chance of losing a options for their customers. sale,” Stevenson said. Reloading Is Still Viable R eloading, a common practice 20 years ago, has become a skill practiced more for hobby reasons. The cost savings and accurate ammunition provided is becoming an element of the past, but this could change due to the recent cost increases of ammunition. Stevenson doesn’t believe reloading will overtake factory ammunition sales, but interest from firearm editors and writers points to an increase in consumer interest. “Reloading dwindled many years ago, but as ammo prices bumped up due to raw material increases, there’s been a rebound in interest,” Stevenson said. “I’ve seen an increase in requests for components so the retailer shouldn’t give up reloading shelf space just yet. We don’t know exactly where the market is going with raw material prices, and more people may want to roll their own if prices keep increasing. The interest is still there.” For 2008, Remington has added its Premier AccuTip bullet in eight calibers to its reloading component line. The bullet is available in eight calibers, .17 through .30 caliber, 11 bullet weights and two bullet types: AccuTip and AccuTip-V. 9 WWW.SHOOTINGINDUSTRY.COM FEBRUARY 2008 35