Shooting Industry February 2008

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Law Enforcement Connection W hen it comes to self-defense and home protection, citizens want to rely on the gear cops rely on. Aside from the obvious sales-promoting points — like reference to the safety, handling and function testing carried out by L.E. agencies selecting ﬁrearms — many savvy civilians believe that using the same guns and ammunition used by police ofﬁcers provides them a degree of protection from liability lawsuits if they ever wind up using those ﬁrearms and ammo in lethalthreat situations. Too, the “law-enforcement connection” allows dealers to, in effect, let public agencies do their product promotions for them. Every L.E. agency press release announcing the adoption of a weapon, accessory or ammunition should be seen as an advertisement you don’t have to write yourself, and a “ﬁeld evaluation” you can quote from an objective professional source. Beretta USA, for example, has generated a number of L.E. agency sales with their Storm pistols and carbines, tactical riﬂes and Benelli shotguns. The news releases announcing the contracts include glowing remarks from various police agencies, including one from Los Angeles County, the largest sheriff’s ofﬁce in the nation. That’s one terriﬁc recommendation for your citizen customers. With its highly successful M&P line, Smith & Wesson has enormously expanded its lawenforcement presence, and in the process, created a tidal wave of consumer demand for the same weapons. In November 2007, at the annual conference of the International Association of Chiefs of Police (IACP), the organization presented the “Most Innovative Firearm of the Year” award to Smith & Wesson for the M&P40 pistol. At that event, S&W President and COO Leland Nichols reported that more than 247 law enforcement agencies representing over 60,000 officers have either selected M&P pistols for issue or approved them for on-duty carry. It’s likely at least one of those agencies is somewhere near you! It doesn’t take much — and the payoff can be plenty — to post this information in the display cases, alongside the featured firearm. What a con- L.E. contract news releases printed in SI’s “Industry News” section provide valuable information to help promote and clinch sales. versation starter! “Say, have you checked out the M&Ps? Two of our local police departments are packin’ them now, and . ” You get the idea. How do you get such information? Right here in Shooting Industry. Such L.E. contracts are reported regularly in the magazine’s “Industry News” section. 9 Self-Defense Market Aimpoint . . . . . . . . . . . . . . . . . . . .232 Al Mar Knives . . . . . . . . . . . . . . . . .233 American Ammunition . . . . . . . . . .234 ArmaLaser Inc. . . . . . . . . . . . . . . . .235 ArmaLite . . . . . . . . . . . . . . . . . . . .236 Benchmade Knives . . . . . . . . . . . . .237 Benelli . . . . . . . . . . . . . . . . . . . . .238 Beretta . . . . . . . . . . . . . . . . . . . . .239 Bersa . . . . . . . . . . . . . . . . . . . . . .240 Bianchi International . . . . . . . . . . . .241 Black Hills Ammunition . . . . . . . . . .242 BlackHawk . . . . . . . . . . . . . . . . . . .243 Blade-Tech . . . . . . . . . . . . . . . . . .244 Browning . . . . . . . . . . . . . . . . . . . .245 Buck Knives . . . . . . . . . . . . . . . . . .246 Bushmaster Firearms . . . . . . . . . . .247 Butler Creek . . . . . . . . . . . . . . . . . .248 CCI . . . . . . . . . . . . . . . . . . . . . . . .249 Charles Daly . . . . . . . . . . . . . . . . .250 Charter Arms . . . . . . . . . . . . . . . . .251 Cobra Enterprises of Utah . . . . . . . .252 Cold Steel . . . . . . . . . . . . . . . . . . .253 Colt's Mfg. Co. . . . . . . . . . . . . . . . .254 Columbia River Knife & Tool . . . . . .255 Command Arms Accessories . . . . . .256 Cor-Bon . . . . . . . . . . . . . . . . . . . . .257 Crimson Trace . . . . . . . . . . . . . . . .258 DeSantis Holsters . . . . . . . . . . . . . .259 DPMS/Panther Arms . . . . . . . . . . . .260 DSA Inc. . . . . . . . . . . . . . . . . . . . .261 Eagle Industries . . . . . . . . . . . . . . .262 EOTech . . . . . . . . . . . . . . . . . . . . .263 European American Armory . . . . . . .264 Federal Premium . . . . . . . . . . . . . .265 Fiocchi Ammunition . . . . . . . . . . . . .266 FNH USA . . . . . . . . . . . . . . . . . . . .267 Fobus USA . . . . . . . . . . . . . . . . . . .268 Galco International . . . . . . . . . . . . .269 Gerber . . . . . . . . . . . . . . . . . . . . . .270 Glock Inc. . . . . . . . . . . . . . . . . . . .271 Gould & Goodrich . . . . . . . . . . . . . .272 Heckler & Koch . . . . . . . . . . . . . . . .273 Hi-Point Firearms . . . . . . . . . . . . . .274 Hogue Inc. . . . . . . . . . . . . . . . . . . .275 Hornady Mfg. . . . . . . . . . . . . . . . . .276 Insight Tech-Gear . . . . . . . . . . . . . .277 Ka-Bar Knives . . . . . . . . . . . . . . . . .278 Kahr Arms . . . . . . . . . . . . . . . . . . .279 Kel-Tec . . . . . . . . . . . . . . . . . . . . .280 Kershaw Knives . . . . . . . . . . . . . . .281 Kimber . . . . . . . . . . . . . . . . . . . . . .282 Legacy International . . . . . . . . . . . .283 Laser Devices . . . . . . . . . . . . . . . .284 LaserMax . . . . . . . . . . . . . . . . . . .285 Mace Security International . . . . . . .286 MagSafe Ammunition . . . . . . . . . . .287 Magtech Ammunition . . . . . . . . . . .288 Masters of Defense . . . . . . . . . . . . .289 Millett . . . . . . . . . . . . . . . . . . . . . .290 Milt Sparks . . . . . . . . . . . . . . . . . .291 Mitch Rosen Gunleather . . . . . . . . .292 Nighthawk Custom . . . . . . . . . . . . .293 North American Arms . . . . . . . . . . .294 O.F. Mossberg & Sons . . . . . . . . . . .295 Olympic Arms . . . . . . . . . . . . . . . . .296 Pachmayr Ltd. . . . . . . . . . . . . . . . .297 Para-Ordnance . . . . . . . . . . . . . . . .298 Pearce Grip . . . . . . . . . . . . . . . . . .299 Remington Arms Co. . . . . . . . . . . . .300 Rock River Arms . . . . . . . . . . . . . . .301 Rossi . . . . . . . . . . . . . . . . . . . . . . .302 Sabre Defence . . . . . . . . . . . . . . . .303 Safariland . . . . . . . . . . . . . . . . . . .304 Safe Direction . . . . . . . . . . . . . . . .305 Security Equipment Corp. . . . . . . . .306 Sig Sauer . . . . . . . . . . . . . . . . . . . .307 Smith & Wesson . . . . . . . . . . . . . . .308 SOG . . . . . . . . . . . . . . . . . . . . . . .309 Speer . . . . . . . . . . . . . . . . . . . . . .310 Springﬁeld Armory . . . . . . . . . . . . .311 Spyderco . . . . . . . . . . . . . . . . . . .312 Stag Arms . . . . . . . . . . . . . . . . . . .313 STI International . . . . . . . . . . . . . . .314 Streamlight . . . . . . . . . . . . . . . . . .315 Strong Holster Co. . . . . . . . . . . . . .316 Sturm, Ruger & Co. . . . . . . . . . . . . .317 SureFire . . . . . . . . . . . . . . . . . . . .318 Taser International . . . . . . . . . . . . .319 Taurus International . . . . . . . . . . . .320 Trijicon . . . . . . . . . . . . . . . . . . . . .321 Viridian . . . . . . . . . . . . . . . . . . . . .322 Wilson Combat . . . . . . . . . . . . . . . .323 Winchester Ammunition . . . . . . . . .324 Winchester Repeating Arms . . . . . . .325 Wolf Performance Ammunition . . . . .326 WWW.SHOOTINGINDUSTRY.COM FEBRUARY 2008 31