Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Fun For All D onnett said Stonewall is a family-oriented store and she encourages people to bring their kids to the range. “We market to the whole spectrum,” Donnett said, “from kids up to grandparents.” Donnett runs a series of summer specials designed to make it fun to come to the range. “I was looking for a way to encourage people to shoot in summer,” she said. “I wanted to lure them back without taking a chunk out of their pockets. So I came up with summer specials like Ladies Day and Monte Carlo Day.” On Ladies Day, women shoot free for the first hour and can bring a guest for $7 per hour — a substantial savings off the regular range rate. On Monte Carlo Day, shooters draw a number that represents a price range from free to regular price. “Monte Carlo Day is very popular,” said Donnett. “My customers want me to do it year-round. They just love it.” Other specials include half-price range day, discount ammo day and a doubles day where shooters share a range stall for just $9 per hour. Stonewall Gun Shop also hosts a special customer appreciation weekend once a year. This year’s customer appreciation weekend was held in September and featured a pig and chicken roast, free range time, door prizes (including a grand prize drawing for an FNH USA firearm), plus factory representatives were present with assorted guns available to test fire. Additionally, everything in the store was 20 percent off. Donnett said she reduces the cost of the event by saving all of the free and reduced-price merchandise manufacturers offer throughout the year to use as prizes. Stonewall’s customers look forward to the event and really enjoy the day, according to Donnett. More than 173 people were fed this year. The goal of the day is to reward loyal customers, Donnett said, but it’s also good for business. “It’s not a ‘make money’ day,” she noted, “but, of course, I do make money. In two days, we sold $13,000 worth of memberships and we did $45,000 in sales.” Donnett attributes Stonewall Gun Shop’s success to its outstanding customer service. She said they do a good job of serving the women’s market because they have women on staff and she works with her male employees on providing women with good customer service. Donnett said, “The main thing with our place has always been customer service and having a smile on your face.” Visit www.romaleather.com for more information. 9 WWW.SHOOTINGINDUSTRY.COM CIRCLE NO. 230 ON INQUIRY CARD CIRCLE NO. 208 ON INQUIRY CARD FEBRUARY 2008 21