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Shooting Industry December 2012 - Page 44

Industry’s Largest Trade Event Promises More Value For Exhibitors, Attendees By Carolee Anita Boyles O Jade Moldé 44 Jade Moldé fficials at NSSF announce that the upcoming four-day SHOT Show — with more than 1,600 exhibitors — is, once again, “Too Good To Miss.” “The SHOT Show is the largest outdoor trade show in the world,” said Steve Sanetti, NSSF president and CEO. “From last year’s record numbers, we know it’s still the place to be at the beginning of each year to see not only everything that’s new in the industry, but what exhibitors intend to do during the rest of the year. It also provides an unparalleled opportunity to network with people who you only get in one place, one time during the year.” The 35th annual show will be held Jan. 15-19, 2013, at the Sands Expo Convention Center in Las Vegas. This the fourth straight year the SHOT Show has been held at the Sands, and the event has rebounded from the poorly rated 2010 show. “That year, we had the lowest satisfaction rating ever from attendees and exhibitors alike,” said Chris Dolnack, NSSF’s senior vice president and chief marketing officer. “We listened to what our customers told us in surveys; we held focus groups during the show with both exhibitors and attendees; we monitored Twitter and Facebook — and we responded to what we heard. As a result, last year we had the highest satisfaction rating we’ve ever had.” Whether this is an attendee’s first show or 20th, there are benefits in attending, Dolnack said. “There will be new products and information they’ll be able to glean from the exhibitors that they’ll only be able to get at the SHOT Show,” he said. “There’s always a shift in market trends; even retailers who have been to the last 20 shows can’t afford not to come. They can find new vendors and new profit opportunities who may be there for the first or second time.” There are plenty of other shows during the year, Sanetti points out, but none compare to SHOT Show. “There are distributor shows, there are NRA shows, there are Rocky Mountain Elk Foundation shows, and all kinds of other NEW BUSINESS YEAR SUPER ISSUE 2013 Jade Moldé

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