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Shooting Industry December 2011 Digital Edition - Page 26

Outdoor Outdoor marketplace Jay’s Sporting Goods Celebrates 40th Anniversary J.K. Autry ay’s Sporting Goods in the state’s outdoor scene. Clare, Mich., is celebratJay’s has sponsored an ing its 40th anniversary annual fundraiser for Midthis year. The milestone is tesMichigan Community Coltament to the company’s comlege for the past 10 years. mitment to “vision and drive, Total proceeds of nearly family and faith, love of the $900,000 are expected to outdoors and conservation, surpass $1 million by next tragedy and hardship, work year’s event in April. ethic and success, not espe“They’re obviously very cially in that order,” writes successful, but remain very Jeff Harrington, in the Occlassy and very humble peotober issue of the Michiganple. They just do so much, based Woods-n-Water News. SI DIGITAL and it’s all unsung,” Garner “It would be hard to rank Bonus says in the Woods-n-Water all of that, because all of that News article. put together is Jay’s,” Arlene Remembering their Poet Yost, Jay’s cofounder and The October issue of Michigan’s Woods-n-Water News featured a look at roots keeps the two Poet current corporate secretary/ Jay’s Sporting Goods. SI Digital readers, click the logo to read the article. brothers, Jay and J.J., treasurer, said in the article. grounded and focused. Founded in 1971 by Yost and her late One day before the grand opening of “I can’t tell you how many times I’ve husband Jay Poet, the company has now the new warehouse, Jay was diagnosed heard someone say, ‘I bought my first gun become the largest independent, family- with cancer, which claimed his life nine from your dad back in the ’70s.’ They’ll owned outdoor retailer in the Midwest, months later. Faced with the grief of los- recall what month it was, the make and with two locations and three generations ing Jay, the family turned to their faith. model, and they just want to share that running the company. That faith instilled a desire to give back memory with us. It always means a lot,” The business began as Jay’s Gun Shop to the community. Woods-n-Water News J.J. told Woods-n-Water News. in 1968, and eventually filled the Poet’s relates that Jay’s has become one of the To read the Woods-n-Water News one-car garage in Clare, Mich. The busi- largest supporters and facilitators of con- article on Jay’s Sporting Goods, visit ness continued to grow and expand, mov- servation efforts and hunting education in www.shootingindustry.com and click ing to different locations until the family the Michigan area. The family also funds “Digital Bonus.” For more information opened a 72,000-square-foot warehouse in the television program “Michigan Out-of- on Jay’s Sporting Goods, visit www. 1998, which the business still owns today. Doors,” hosted by Bob Garner, an icon of jayssportinggoods.com. J Leupold Offers Rebate For Trail Camera System D ealers, your hunting customers can save $50 on an RCX trail camera system, thanks to Leupold’s newest rebate. Leupold’s RCX trail camera system features technology that simplifies the process of taking and retrieving images of game in the field. “RCX is a game changer because it is the most userfriendly trail camera system ever developed,” said Cyndi Flannigan, Leupold RCX-1 sales manager for Leupold & Stevens, Inc. “Our new RCX rebate program is a timely price changer, with hunting seasons getting into full swing and the holidays drawing near.” The “hub” of the system is the USB controller/viewer, which plugs into either an RCX-1 (eight megapixels) or RCX-2 (10 megapixels) camera. The controller/viewer has a 3-inch display screen, and can be used to download and view images from the camera on the spot, eliminating the need to remove photo/SD cards and check them at another location. The trail camera can also be purchased without the handheld controller/viewer, an option that still offers a $30 rebate. The rebate ends Jan. 8, 2012. For more information on the promotion, visit www.shootingindustry.com/rebates. Continued on page 28 www.shootingindustry.com • NEW BUSINESS YEAR SUPER ISSUE 2012 26 Read SI DIGITAL

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