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Shooting Industry December 2011 Digital Edition - Page 18
Industry news elican Products Inc. has opened a South Korean sales office in Seoul, and has appointed Sang-Hee Chon as country manager. Chon is responsible for expanding Pelican’s sales in areas that include the aerospace/defense, military, industrial and specialty consumer markets. Chon, a veteran of the Republic of Korea Army, brings more than 10 years of aerospace/defense and industrial/commercial case and packaging market knowledge to his position. He holds a bachelor’s degree in sociology from the University of Idaho, Boise. “Boasting the 13th-largest economy in the world, South Ko- P Pelican Opens Office In South Korea rea offers unlimited opportunities for progress,” said Scott Ermeti, vice president of international business for Pelican Products. “We look forward to working with Sang-Hee to bring Pelican’s legendary products to market in this dynamic economy.” For more information, visit www.pelican.com. Sang-Hee Chon HatsanUSA Enters U.S. Air Rifle Market atsanUSA Inc. is bringing Hatsan air rifles to sporting goods stores, retail chains and gun stores throughout the United States. Hatsan, a Turkey-based company, exports air guns to more than 90 countries. The HatsanUSA headquarters is located in Bentonville, Ark. HatsanUSA offers 90 variations of 18 different models, including break-barrel and PCP designs. “Air gun enthusiasts around the world have experienced the power and performance of Hatsan. We’re confident Ameri- H can shooters will appreciate the high-quality workmanship of Hatsan air rifles,” said Blaine Manifold, president and CEO of HatsanUSA. “The initial response from retailers has been very positive.” Dealers interested in adding Hatsan air rifles to their product line should email firstname.lastname@example.org or call (479) 273-5629. Also, visit www.hatsanusa.com. Your Colors,” an on-box royalty program, sends proceeds from every sale of the Top Gun shells directly to Wounded Warriors. For more information, visit www.federalpremium.com. To learn more about the Wounded Warrior Project, visit www. woundedwarriorproject.org. Federal Supports Wounded Warriors ederal Ammunition has introduced its new red, white and blue Top Gun Target loads to benefit the Wounded Warrior Project. The 12-gauge shotshells are part of the company’s mission to honor the country’s warriors after returning home from duty. The ammunition is available in stores now. The Wounded Warrior Project honors and aids individuals who suffered service-related injuries on or after Sept. 11, 2001. “Show F Beretta USA Revamps Social Media eretta fans can now connect with all things Beretta and provide feedback with the newly revamped Beretta USA social media platform. Consumers and fans connecting to Beretta USA’s redesigned Facebook page can now keep up with the latest news, receive sneak peeks of upcoming products and experience exclusive behind-the-scenes access to Beretta photo shoots and television shows. Monthly contests and drawings for prizes, along with fanonly e-store coupons, also are offered. Followers of Beretta’s Twitter account will find day-to-day updates from the different product divisions, while subscribers to the Beretta Community YouTube channel can watch how-to videos and hunt diaries, or submit product reviews. “Beretta is committed to maintaining a strong level of interaction with its customers through many of today’s social media platforms. Forum participation, podcasts and custom applications B are tools that will allow us to inform and engage, while giving our fans an opportunity to voice their ideas and passion for the shooting sports,” said Ryan Muety, Beretta USA’s director of marketing and consumer direct. Connect with Beretta via Facebook (www.facebook.com/BerettaUSA), Twitter (@Beretta_USA) or visit Beretta’s YouTube channel (www.YouTube.com/Berettacommunity). For additional information, visit www.berettausa.com. Dealers: Panteao “Make Ready” DVD Giveaway — page 79 18 Read SI DIGITAL www.shootingindustry.com • NEW BUSINESS YEAR SUPER ISSUE 2012