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Shooting Industry December 2010 - Page 84

Industry Industry watch Industry Fares Well In Elections, Looks To 2011 Russ Thurman T he Nov. 2 midterm elections resulted in increases for the industry, both politically and as a morale booster. In addition to increasing the number of pro-gun/pro-industry senators and representatives in Washington, D.C., the industry is supported, generally, by a new crop of GOP governors. The overall gains by the GOP in Congress, however, while positive on the surface, also mean that a number of Blue Dog Democrats are leaving the nation’s capitol. They, for the most part, helped keep the liberal wing of the Democrat Party in check, as it related to firearms and industry issues. The reelection of Senate Majority Leader Harry Reid (D-Nev.) is seen as a positive, despite many in the industry who disapprove of his overall political positions. NSSF points out that Reid’s reelection prevents Senators Chuck Schumer (D-N.Y.) or Dick Durbin (D-Ill.), both strongly anti-gun, from taking the top leadership role in the Senate. GOP increases in the Senate and their regaining control of the House of Representatives set a positive tone at the NASGW Industry Breakfast on Nov. 3 in Louisville, Ky. The upbeat mood was in sharp contrast to the November 2008 breakfast following the election of President Obama. Ironically, that election set off one of the most dramatic gun-buying sprees in the industry’s history. Today, just as ironic, while the industry is in a much better position politically, it’s facing an uncertain 2011 economy. For the most part, however, projections are for a “positive” business year. “I don’t see it being a down year, and I Making Gains don’t see it being an explosion. We’re expecting it to be on the positive side,” said Tom Taylor, Mossberg vice president of sales and marketing. (For more on how manufacturers and others view next year, see “Are You Ready For 2011?” on page 44.) The challenge in attempting to get a grip on 2011 and how the industry — or any business segment — will fare is like riding an erratic rollercoaster. Encouraging economic forecasts are quickly followed by dire projections. All this leads to uncertainty. In the January issue, we present a look at what firearms dealers and others believe it will take to succeed next year. The article, “Getting Off To A Fast Start,” continues our New Business Year emphasis of providing information to help dealers succeed in 2011. Honoring The Best he Shooting Industry Academy of Excellence is now accepting entries for its 2011 awards. Next year’s awards ceremony will be spectacular, as the academy celebrates its 20th anniversary of honoring the best of the best. “It will be our way of celebrating this industry and the forward-thinking people who have introduced so many great products and business practices over the years. We’re honored to be part of the legacy of integrity these awards represent,” said T Randy Molde, Academy director. While FMG Publications owns and administers the Academy, no one at our company is permitted to vote. That power belongs to the 500 members of the academy. This year, the Academy has announced that dealers who are voting members have a “golden vote” — their votes will be double-weighted during the two voting phases. For more information, see page 12 of this issue. Selling Smart First-Aid ealers, here’s a book that’s a must-offer item for your customers. “The Pocket First-Aid Field Guide” is packed with easily understood tips on how to handle medical situations, big and small, in the field. It’s just plain practical — and for good reason. The guide is written by Dr. George Dvorchak, a wellknown writer, who is regularly featured in gun, hunting and survival magazines. Dvorchak knows what he’s talking about, and he avoids the silliness of many first-aid and survival books. The guide should be sold in packs of two: one for the daypack, one for the glove compartment. For wholesale pricing and more information, contact the publisher, Skyhorse Publishing Inc., at (212) 643-6816, e-mail: info@skyhorsepublishing.com. D NICS Continues Extended Hours he National Instant Criminal Background Check System (NICS) continues its “Busy Season” schedule through Jan. 14, 2011. NICS Contracted Call Centers will be open daily from 8 a.m. to 1 a.m., EST. The NICS Section will cease operation at midnight on Christmas Eve and remain closed on Christmas Day. NICS will resume operations on Dec. 26 at 8 a.m. T January: • Getting Off To A Fast Start • Updates: SHOT Show 2011 • SHOT Show Floor Map • SHOT Show Exhibitor’s List • More 2011 New Products 84 Read SI DIGITAL www.shootingindustry.com • NEW BUSINESS YEAR SUPER ISSUE 2011

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