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Shooting Industry December 2010 - Page 48

NSSF Promotes Improved Venue, Increased Business At Right-Sized Event S HOT Show 2011 returns to Las Vegas in January, with the industry launching a new business year, and the National Shooting Sports Foundation beginning the celebration of its 50th anniversary. NSSF officials say the four-day show, Jan. 18-21, at the Sands Convention Center — with more than 1,400 exhibitors — promises to be “A Target Rich Environment” for business. “This has been a very good year for the industry,” said Steve Sanetti, NSSF president and CEO. “Everything seems to be breaking our way. This is one of those times when you almost want to pinch yourself to be sure it’s true.” Bob Scott, NSSF chairman of the Board of Governors, is also enthusiastic about the 2011 show. 48 Read SI DIGITAL • NEW BUSINESS YEAR SUPER ISSUE 2011

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