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Shooting Industry December 2010 - Page 36
Outdoor Outdoor marketplace Highly Trained Salespeople Extremely Important J.K. Autry L arry Hyatt, president of Hyatt Coin & Gun in Charlotte, N.C., believes the flourishing firearms economy will experience its own recession in the next few years. “The gun economy has been performing wonderfully, but we’re seeing certain products are tougher to sell, and customers aren’t as willing to spend now,” Hyatt said. “The poor economy is really just starting to hit the gun industry.” Additionally, Hyatt says gun dealers are being forced into an era of new retail, when interacting with the customer over the Internet will vastly supersede working with customers face-to-face in stores. Hyatt uses the Internet extensively to promote his operation, in addition to making online sales. He also uses Facebook, Twitter and YouTube to connect with consumers. “Customers are much more knowledgeable now, and they are going to shop around on the Internet to get the cheapest deal they can on a gun or other products,” Hyatt said. “Profit margins will take a hit because of this, so retail will be even more difficult.” The “gun-buying binge,” as Hyatt calls it, has compensated for many of the hurdles in the retail side of the gun industry, he says, but the impending cooling period will make those obstacles all the more difficult to conquer. “Highly trained salespeople — not your average minimum wage workers — are going to be extremely important. The staff will need to be very helpful to the customer in order to make the sale,” Hyatt said, adding, “I foresee these next few years being real tough.” For more on Hyatt Coin & Gun, visit www.hyattguns.com. Hyatt Guns uses its website to keep customers informed and to make sales. Davidson’s Offers New Video Hub Top Gun Gets Five Star Rating I n addition to a new website design and easier navigation, Davidson’s now offers a way for dealers and customers alike to expand their knowledge of the distributor’s latest firearms deals with its new Video Hub on GalleryofGuns.com. This continuously updated library of videos showcases the bells and whistles of all the firearms available for purchase from Davidson’s, as well as education and training tools. Dealers — and consumers — can search for firearms by utilizing three dropdown menus. One menu lists 45 brands, a second lists gun types — revolver, rifle, pistol or shotgun — and a third lists categories, including product reviews, TV segments, Davidson’s exclusives, education and www.galleryofguns.com training, and commercials. GalleryofGuns.com also features a new television page, which offers information on the website’s television series, “Gallery of Guns Television,” on the Sportsman Channel. On this page, dealers and customers can find episode dates, as well as detailed information on firearms scheduled to appear in upcoming shows. Visitors to the site can also view show clips from previous episodes. For more information, visit www.galleryofguns.com. C ongratulations to Top Gun Shooting Sports of Taylor, Mich., for recently being honored with NSSF’s Five Star rating. There are only 17 Five Star ranges in the U.S. that meet the NSSF’s Association of Shooting Ranges’ highest standards. “Top Gun Shooting Sports is an indoor facility that opened in December 2003,” said Zach Snow, NSSF senior shooting promotions coordinator. “It has demonstrated clearly that it merits the Five Star rating.” Top Gun takes pride in its top-notch customer service, and that it caters to all shooters, whether they are beginners or pros. The range offers 20 shooting lanes, all with the latest ventilation and the capability to shoot high-power rifles, along with providing fully automatic gun rentals, training courses on Hunter’s Safety and Advanced CPL/CCW, and Top Gun Shooting Sports has been awarded bonus events like Bowling NSSF’s Five Star rating. Pin and IPSIC shoots. For more information on Top Gun Shooting Sports, visit www.tgssinc.com. For more on NSSF’s Five Star program, visit www.nssf.org/ranges/fivestar. www.shootingindustry.com • NEW BUSINESS YEAR SUPER ISSUE 2011 36 Read SI DIGITAL