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Shooting Industry December 2010 - Page 28

Industry news Potterfields Donate $250,000 To Mule Deer Foundation arry and Brenda Potterfield of MidwayUSA recently donated $250,000 to the Mule Deer Foundation (MDF) to support the creation of the new M.U.L.E.Y. youth shooting program. The M.U.L.E.Y. (Mindful, Understanding, Legal and Ethical Youth) program will introduce youths, ages 12-17, to shooting sports in a safe environment. The MDF has 11 events planned for 2011 so far, and is expected to reach 50,000 young shooters in the next five years. “The future of shooting, hunting and conservation efforts depends heavily on the recruitment of youth to the shooting sports. Thanks to the generous donation from Larry and Brenda Potterfield, MDF will be able to focus on this important aspect of our mission,” said Miles Moretti, CEO of MDF. “Brenda and I believe in supporting youth programs that teach our next generation about shooting and shooting L From left, Larry and Brenda Potterfield, MidwayUSA, present a check to MDF representatives: Miles Moretti, CEO; Eric Tycksen, COO; Stan Lueck, former chairman and current board member; Bob Jacobs, board member; David Dibbens, board member; and Farley Hicks, chairman of the board. safety,” said Larry Potterfield, founder and CEO of MidwayUSA. “We look forward to seeing more youth involved in the great outdoors.” For more information, visit and Visit Us At SHOT Show Booth # 16329 Dealer Show We Invite ALL of Our Dealers To Attend Our 2011 Showcase Sale January 5-8, 2011 SC State Fairgrounds, Columbia, SC 4 Buildings Loaded With The Best Deals in The Industry! Specials and Programs To Fit Every Dealer’s Needs! Visit Our Website,, For More Info Hot Show! 1-800-845-3711 28 January 4th at 6pm 267 Columbia Ave Read SI DIGITAL • • Chapin, SC 29036 • NEW BUSINESS YEAR SUPER ISSUE 2011

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