FIRST LOOK: 2010 NEW PRODUCTS! SH ! h: ap nt ry, M Mo cto xt Dire Ne Show DECEMBER 2009 OT Las Vegas, Nev. 4 New Convention Site
IT’S NOT YOUR FATHER’S AR. ® BUILT FOR AMERICA’S FORCES. BUILT FOR YOU. www.fnhusa.com/FS2000/2 Shown with optional red-dot refle
2010 Entries Page 12 Academy Seeks DECEMBER 2009 • VOLUME 54 • NUMBER 12 SHOT Show 2010 50 SHOT Show 2010 SI DIGITAL VIDEO Carol
FROM THE BEST THERE IS! THE BEST GUNS AND THE BEST PROMOTIONS BROWNING NOW OFFERS THREE GREAT CONSUMER PROMOTIONS TO HELP DRIVE
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie
NO INVESTIGATION NECESSARY. If you need forensic evidence to prove that CCI® loads are devastating on impact, then you must be s
Letters Letters to the editor I just read “Resentment Runs Deep” (Letters, September 2009). Well said, and this makes four or fi
Industry Industry news Consumers Persist In Gun Buying By Russ Thurman un-buying consumers continue to make purchases in record
M I N N E S O TA CSI Sports LLC (Sauk Rapids), 800-328-7087 AcuSport Corporation (Waite Park), 800-543-3150 Bill Hick’s & Co., L
Industry news R Ruger Sales Jump 70 Percent uger reports its net sales for the third quarter of 2009 were $71.2 million, compare
Pure Adrenaline from Smith & Wesson. Burn through all the ammunition you want with the new M&P15-22. The authentic Military & Po
Industry news P Paha Qué Teams With Green Supply Ellett Brothers Holds Shooting Showcase llett Brothers will hold its Sixth Annu
No, Probably Not. Witness the destructive power of the Taurus Judge 3” MAGNUM. The most overwhelmingly successful revolver in re
Industry news FNH USA Donates Handguns To Police Department NH USA recently donated pistols to a cash-strapped Louisiana police
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Industry news S Steyr Arms Selects PR Agency the world over, Steyr has never established a true presence in the United States,”
THE REVOLUTIONARY SIG SAUER ® ® 2009 American Rifleman Tactical Gun of the Year 2009 Shooting Illustrated Handgun of the Year E
Industry news he Association of Great Lake Outdoor Writers (AGLOW) presented Howard Communications Inc. with the Best of Craft a
The excitement mounts as reloaders discover our 2010 redemption program. Whether you’re loading hundreds of rounds per session o
Industry news ig Rock Sports’ third annual Shoot-Out event, held at the Pinehurst Resort in Pinehurst, N.C., Oct. 20-21, raised
Industry news B Beretta U.S.A. Expands L.E. Sales Force Bond Arms Selects eretta U.S.A. has revamped its law enforcement sales f
Liv rosman Corp. has named Hudalla Associates Inc. as national sales representative group for its crossbow and crossbow optics p
Newsmakers Industry newsmakers Sellmark Corp. has promoted Carlos Sanchez to the position of international business development
excellence, quality and our customers,” McLallen said. McLallen also serves as managing director of Meritage Capital Advisors an
Made In The USA! Scopes and Mounts Not Included Industry newsmakers Continued from page 29 Benchmade Knife Co. has hired four ne
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Industry newsmakers Stevens and accounting with USA Rugby. “Joe will help Benchmade expand into new markets, and help us work to
Lethal Lethal force Massad Ayoob Customers’ Firearms Needs Are Not Always Predictable hen the mainas yet undecided. stream media
Lethal force Gail has already decided on her next pistol and rifle. The pistol is a Springfield Armory XD(m) with match grade do
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Outdoor Outdoor marketplace Greg Staunton A. Uberti, Galco And SureFire Celebrate Milestones A s Shooting Industry closes the ca
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Outdoor marketplace Continued from page 38 the highly coveted prizes in this year’s raffle, which help raise $25,000 for NSSF’s
Your Future Is Our Business It’s Also Our Mission and Passion National Shooting Sports Foundation® Join the National Shooting Sp
Arms Arms and the woman Holiday Gear Guide For Lady Shooters mendation for a self-defense gun,” he said. “We sell the S&W 642 wi
Savage’s dominant accuracy knocks predators a link down the food chain. The Predator Hunter: One rifle to rule them all. Anything
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Back Blast Back Blast & other hot gases Gun Versus Hot, Sticky Cheese nd the winner is . You guessed it: Molten cheese and sizzl
Back Blast & Other Hot Gases popped back into place, trapping him. Stuck bent over with his head against the roofline, all he co
JOIN US! JULY 23-24, 2010 (2-day event!) SU PPORTI NG MASTERS It’s Time To Enter Your Team The Shooting Industry Masters is much
Heartland Shooting Park, Grand Island, Neb. “ If you care anything about the future of this industry, please start putting a tea
SI DIGITAL VIDEO For 2010, the SHOT Show will be held on multiple floors of the Sands Convention Center, a combination of the Sa
2010 By Carolee Anita Boyles NSSF Focuses On Building Businesses At Mega Event! I t’s a new venue, a new format and renewed enth
what’s going on,” Sanetti said. One thing that makes the 2010 SHOT Show different from previous shows, according to Chris Dolnac
Z5 AND Z3. THE 1 INCH RIFLESCOPES FROM SWAROVSKI OPTIK LIGHTWEIGHT HIGH PRECISION From now on, for those who value a compact rifl
Maximizing Your Floor Time SSF is offering a number of services, some traditional, some new, to help dealers maximize their effo
I Law Enforcement Education times, Dolnack said. “We felt it was incumbent to provide an extra component to ensure we eliminated
espite NSSF’s promotional efforts, and the challenges in the marketplace, there are still retailers who haven’t decided if they’
2010 SHOT SHOW 2010 Sands Expo and Convention Center 201 Sands Avenue Las Vegas, NV 89109 (702) 722-5556 www.sandsexpo.com SHOT
Story and photos by Shari LeGate SHOOT, SAVINGS, which is the distributor, but includes dealers and all the smaller chains,” sai
“As a retailer just getting into the firearms business, I felt it was necessary to get hands-on experience. I talked with the re
SEE US AT SHOT SHOW BOOTH 15349
2010 C Browning www.browning.com (801) 876-2711 By Roxanne Smith New Products January issue will present additional new offering
2010 GLOCK www.glock.com (770) 432-1202 New Products T he GLOCK Model 19 in 9x19 and the G23 in .40 caliber are now offered with
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2010 T New Products THOR Global Defense Group www.thorgdg.com • (479) 474-3434 he MKV-NV C (Mark five NV Charlie) Nemesis Series
ONE GOOD THING LEADS TO ANOTHER PELICAN CASE Double Throw Latch Press & Pull Latch > INTRODUCING THE PELICAN STORM CASE IN 23 SI
2010 Antonio Zoli New Products www.zoli.it • (585) 394-1271 T he Columbus Series game shotguns — available in 12, 20 and 28 gaug
Weatherby www.weatherby.com • (805) 227-2600 T The Deluxe SA-08 semi-automatic shotgun — available in 12 and 20 gauge with 26" a
2010 A New Products Diamondback Firearms AT92 www.diamondbackfirearms.com 1-888-380-2767 American Tactical Imports www.americant
Colt’s Manufacturing Co. www.coltsmfg.com (860) 236-6311 F or 2010, Colt brings back the Frontier Six Shooter, a revised classic
2010 T New Products IMR Legendary Powders www.imrpowder.com (913) 362-9455 Extreme Shock Ammunition www.extremeshockusa.com (276
Fusion www.fusionammo.com 1-800-322-2342 usion introduces four new loads to its shotshell line, Shotgun Slugs. New loads are off
2010 Burris Optics New Products Carl Zeiss Optical www.zeiss.com/sports 1-800-441-3005 www.burrisoptics.com (970) 356-1670 he 4x
Laser Genetics ND3 www.lasergenetics.com (954) 581-2144 Swarovski Optik 1-800-426-3089 www.swarovskioptik.com he ND3 Laser Desig
2010 Spyderco New Products www.spyderco.com • 1-800-525-7770 S Sentinel Premier .45 ACP Wt: 36.7oz Ht: 5.5” O.A. Length: 8.5” py