To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. gun shop,” Hall said. This year, Hall reports additional increases, despite the turmoil in the economy. “2008 has been very good, indeed,” Hall said. “We are up just shy of 50 percent over 2007. The bulk of this increase is in new shooters. The shooting sports in this market are very much alive and growing in acceptance.” How customers are treated once they enter H&H has played an important role in H&H’s growth. Hall and his staff avoid showing preferential treatment to veteran shooters, a tactic Hall believes helps attract more first-time shooters. “We treat everybody the same,” Hall said. “You don’t have to already know what you’re talking about when you walk through the door.” This approach has spawned what Hall calls a “new breed” of gun dealerships, ones he believes are the future of the industry. “It all about the customer, and not just in making sure we have products and a place to shoot. Anyone can do that. It’s about how customers are treated. When they have a great experience, they tell others. That’s what makes a business grow,” Hall said. A unique part of the “experience” at H&H is its café, which serves a wide array of items — from a 69-cent cup of coffee to Frito Chili Pie on Fridays. The café, aptly called 4U Café, seats 60 people and is often packed to capacity on weekday afternoons. Hall wanted the café to break even in two years and was ecstatic when it achieved the goal in 11 months. People often ask Hall what he identifies as H&H’s biggest competition in the area. While H&H competes with Bass Pro Shops and Sportsman’s Warehouse, Hall surprises people by naming local shopping malls as the gun range’s primary competitors. “Our competition is entertainment,” Hall said. “You come here to have fun. We look at our business as a form of entertainment. When the customers feel like they are a part of something special, then everyone goes home happy. The number one comment I get from customers is that the experience was fun.” In addition to providing entertainment for the people of Oklahoma City, Hall also passionately believes in reaching out to his community. “H&H is a community, educational and retail facility. The community comes first, because I’ve always been involved in my community, back to my Cub Scout days,” Hall said. “I grew up with the mentality that community is you.” The Halls and H&H are involved in a seemingly endless list of community proj- The range at H&H is well-staffed, clean and extremely popular with seasoned and new shooters. Firearms are displayed in upright cases at H&H, “so it’s us together,” Hall says. Community Service H&H’s 4u Café offers a different touch to a gun range, serving breakfast, lunch and special holiday meals. ects, including Oklahoma City Chamber of Commerce, Junior Achievement, Oklahoma County Foster Care Review Board, Rotary Club, Oklahoma City Adopt-AStreet and Boy Scouts of America. “You have to get your finger on the pulse of your community,” Hall said. H&H’s service to the community not only produces new customers, it has been recognized with numerous awards, along with the national retail ranking by Inc. Magazine. H&H is a five-time winner of the Metro 50 award for the fastest-growing business in central Oklahoma, the 2007 recipient of the Smith & Wesson Top Gun Award for services and sales, ATK’s 2005 Dealer of the Year award, SHOT Business’ 2004 Retailer of the Year and 2006 Range of the Year awards, and H&H has a FiveStar Rating from the National Association of Shooting Ranges. In 2004, H&H was honored by the Shooting Industry Academy of Excellence with its first Citizenship Award. The Acade55 SHOT SHOW SUPER ISSUE 2009 • www.shootingindustry.com