To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. By J.K. Autry Great Range, Great Service & 4u Café H&H Gun Range and Shooting Sports Outlet in Oklahoma City is renowned for its dedication to customers and the sport — and has the awards to prove it. M iles Hall and his wife, Jayne, owned only one gun when they decided to start H&H Gun Range and Shooting Sports Outlet, but they had a clear vision — to provide the people of Oklahoma City with a “decent place to shoot.” Twenty years later, H&H churns out $5.8 million in revenue and garners national attention. This year, Inc. Magazine honored H&H as one of the 5,000 fastestgrowing private companies in America, for the second year in a row. H&H remains the only gun dealer to ever make the Inc. 5000 list, ranking 2,330 for 2008 and 2,482 for 2007. “We’re onto something special and they all see it,” Miles Hall said. He attributes much of H&H’s success to persistent dedication to the customer, a recurring theme that can be traced throughout the gun range’s history. Hall fondly credits working at a local Diary Queen and selling clothes at Montgom- ery Wards as key experiences that enabled him to understand how to connect with other people. “Everything I learned from a very young age was all about relationships,” Hall said. When the Halls launched the retail side of H&H, Miles recalled the lessons he mastered while working in retail stores. He concluded that gun dealers could be more successful if they marketed products to customers in a welcoming setting that resembled a mall-type atmosphere. “All we’ve done is cater to ‘mall children,’ who, if they every walked into a traditional gun shop, would expect something offensive. Here, they discover a different atmosphere and experience,” Hall said. H&H displays retail merchandise in cases that stand upright, rather than traditional cases that separate the dealer and customer. When Hall had the cases built, he didn’t have enough space for traditional display cases that double as counters, so he constructed what he thought would appeal to someone like him. “When we go to sell a gun, we are not behind the counter. We are right next to the customer, so it’s us together,” Hall said. The strategy has paid off. Hall used $2,114 to launch the retail side of H&H. Today, H&H maintains $4.5 million in inventory that includes firearms, archery, clothing, hunting equipment and an impressive array of associated products. H&H also offers gunsmithing services and a wide range of training classes for concealed carry, hunter education and others, plus the Halls enjoy a brisk business in a number of shooting clubs at the range. H&H saw 54-percent growth in 2007, over the prior year. Hall estimates that first-time shooters spurred 66 percent of that growth. “Now that’s cool. We’re doing something that’s catching on with the people who normally wouldn’t even step into a Together With Customers Miles and Jayne Hall are passionate about gun ownership and providing a great place to shop and shoot. 54 Read SI DIGITAL www.shootingindustry.com • SHOT SHOW SUPER ISSUE 2009