To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) 2009 By Carolee Anita Boyles NSSF Focuses Focuses On On Building Building Businesses Businesses At At Mega Mega Event! Event! NSSF he SHOT Show returns to Orlando, Fla., in 2009, with show organizers emphasizing that the event’s focus is on increasing business for the industry. The “The SHOT Show isn’t just a big gun show,” said Steve Sanetti, president of the National Shooting Sports Foundation (NSSF). “Each year, we expand the programs, the size of the show and the types of exhibitors. It needs to be a new and fresh experience every year, particularly for those who come back year after year. The theme is to remind people that each year the show is different, even if it’s in the same location.” Sanetti says each show isn’t just a rehash of the year before. The booths are different, the exhibitors are refreshing 44 T theme of the 31st annual mega tradeshow, to be held Jan. 15-18, 2009, is “An Even Wider Scope — Yet Targeted For Exactly What You Need.” want to be able to show off their new products, explain how they work and do some real hands-on selling with people they don’t ordinarily get to see. Most manufacturers deal with distributors, and the SHOT Show is the only place they can actually get unfiltered feedback from their retail customers.” While 2009 will be Sanetti’s first SHOT Show at the helm of NSSF, he’s a longtime member of the industry, and says he’s excited about seeing the show from “behind the scenes.” “I was with Ruger for 28 years,” Sa• SHOT SHOW SUPER ISSUE 2009 things and NSSF is putting on new programs — and, of course, there are all the new products. “Where else can you see a new product on the day it’s launched by the manufacturer, talk to the people who designed it, to the people who are marketing it and to the executives of the company who built it? That gives you a leg up on your competition,” Sanetti said. For manufacturers, the SHOT Show gives them important time with dealers. “That’s why they go to the SHOT Show,” Sanetti said. “Manufacturers Read Read SI SI DIGITAL DIGITAL www.shootingindustry.com