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mith & Wesson has made a number of senior management changes “to provide enhanced sales and marketing focus.” “This new structure best utilizes the skills of those executives most suited to our sales and marketing functions, and provides us with the best opportunity to maximize our market potential,” said Michael F. Golden, president and CEO. Leland Nichols is now senior vice president of sales and marketing. Nichols joined Smith & Wesson in January 2005 and has served in a number of executive roles, including vice president of sales, and most recently as president and COO for the firearms business. Kenneth Chandler, vice president of manufacturing operations, will now report to Golden as part of the restructure. Thomas Kelly has been named vice president of marketing. Kelly recently joined Smith & Wesson as vice president of sales and marketing for Thomson/Center Arms. In his new role, Kelly’s responsibilities will expand to include all of the company’s brands. S S&W Changes Senior Management Bear To Handle Heat Factory PR H T BLACKHAWK! Holsters Police Department he Virginia Beach (Va.) Police Department has selected the BLACKHAWK! SERPA holster system for its agency. The department will issue the Level 3 SERPA duty holster to all uniformed officers, the Level 2 concealment SERPA to detectives and the Level 3 Tactical SERPA with the Xiphos weapon-mounted light for all K-9 and SWAT officers. According to BLACKHAWK!, the Virginia Beach Police Department initially began a trial run with the police academy classes and determined that the SERPA system gave them faster draw times and greater weapon security than their current issue Level 3 holster. For more information, visit www.blackhawk.com. eat Factory, manufacturer of hand and body warmers, has hired Bear Enthusiast Marketing Group to handle its nationwide public relations efforts. “We were very impressed with the high quality of Heat Factory’s innovative products,” said agency president Bruce Bear. “We’re looking forward to using our talents, experience and widespread connections in the outdoor, sporting goods and hunting/ shooting sports industries to help grow Heat Factory’s business and increase its brand awareness across its target markets.” For more information on Heat Factory, visit www.heatfactory.com. Bear also announces it has moved its headquarters to a new location. The company’s contact information is: 4520 E. Thousand Oaks Blvd., Suite 200, Westlake Village, CA 91362; (805) 371-7950. Visit www.bearemg.com for more information. TM The Bidding Starts Now. Don’t limit your business to just your city or state: GunBroker.com has more than a million and a half potential customers nationwide looking to buy what you’re selling! We can help you get started, get firearms appraised, manage your photos, auctions or sales, and much more! It’s fast and easy. Come see what The World’s Largest Online Auction of Firearms and Accessories™ can do for your business, only at www.GunBroker.com. SHOT SHOW SUPER ISSUE 2009 • www.shootingindustry.com CLIENT: GunBroker.com Circle No. 226 on Inquiry Card 15 PRODUCTION: RANDY