EXCLUSIVE BONUS: 2009 NEW PRODUCTS! SH ! h: ap nt ry, M Mo cto xt Dire Ne Show DECEMBER 2008 OT Orlando, FLA. 4 Focus On Busine
Top photo courtesy U.S. Department of Defense FN M24O 7.62x51MM NATO MEDIUM MACHINE GUN FN provides 70% of the small arms used
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS DSA announces the TP-9 Range Demo Gun Program! Thomas von Rose
Taurus JUDGE 3” MAGNUM TAURUS JUDGE 3” MAGNUM FEATURES: New for 2009, we’re giving you a Taurus Judge® with even more stopping
DECEMBER 2008 • VOLUME 53 • NUMBER 12 2009 Entries Page 12 SHOT Show 2009 44 SHOT Show 2009 NSSF Focuses On Building Businesses
SHOT Show Super Issue Columns 32 34 Lethal Force Massad Ayoob Dealers Profit From S&W Performance Center Services. Outdoor Mark
I received an e-mail this morning and felt it was important that I share my response with others. Customer e-mail: Brian, I jus
We continue to receive letters concerning the trend of colored firearms and whether they present a challenge to police. Regardi
Profit From S&W Performance Center — page 32 Academy of Excellence Seeks 2009 Entries he Shooting Industry Academy of Excellenc
Circle No. 221 on Inquiry Card
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mith & Wesson has made a number of senior management changes “to provide enhanced sales and marketing focus.” “This new structu
The finest Pistol & Revolver grips in a variety of styles and materials. Soft rubber, Aluminum, Titanium and exotic hardwoods s
ATF Extends New 4473 Must-Use Date T he ATF, on Nov. 4, issued an open letter to all FFL dealers, extending the mandatory must-
FNH USA Rewards Holiday Purchases Taurus Offers Consumers Rebates SANTA KNOWS YOU’VE BEEN VERY, VERY GOOD THIS YEAR. get $125 b
M Bushnell To Acquire Ultroptic S.A. Cooper Co-Founder Resigns idOcean Partners, a middle-market private equity firm, and Bushn
ADD THE POWER OF BRANDS TO YOUR BOTTOM LINE Top-quality, innovative products under the brands your customers want — all from th
mith & Wesson Corp. is running new consumer promotions that include product offerings and consumer rebates for Smith & Wesson,
evision Eyewear hosted an open house in August to unveil its new multimillion-dollar manufacturing facilities. The $6 million p
The Ruger® SR9® is one of the slimmest, most comfortable and controllable 9mm pistols available today. With an adjustable 3-dot
Doublestar Builds New Manufacturing Facilty oubleStar Corp., a manufacturer of AR-15 rifles and accessories, recently completed
Circle No. 225 on Inquiry Card
Advertising and public relations firm Callis & Associates has announced the addition of Chris Young as director of interactive
What’s in a name? History. John Taliaferro Thompson founded the Auto-Ordnance Corporation in 1916 with John Blish and Thomas Fo
Circle No. 252 on Inquiry Card
Ben Voss has joined FNH USA as firearms instructor/specialist. Voss will assist the FNH USA director of training by assuming a
*Night Sights not included in promotion.
Circle No. 260 on Inquiry Card
Massad Ayoob Dealers Profit From S&W Performance Center Services T he Smith & Wesson Performance engraving patterns can get com
The ’Tweens S ome popular Smith & Wessons are conceptualized in the Performance Center, and then put into mainstream production
Roy Huntington GunsAmerica: A Dealer’s Online Best Friend? T oday, the Internet affects virtually everything we do, including h
Dealer Support unsAmerica also offers dealers help with accepting credit card sales online. GunsAmerica has an underwriter merc
Lisa Parsons-Wraith Elk Hunting Trend Creates Sales Niche R ecent research shows more wom- to a woman is finding one she can sh
The Gift Of Hunter Comfort & Safety eing comfortable in the field is important to your female clientele, and Medalist hunting w
Commander Gilmore Quick! Run Away! Wait, Not That Way, Ya Idjit! t is said that “some people have all the luck,” and this might
>> Forged A4 Upper Receiver >> A2 Flash Hider, 1/2-28 Thread >> 6-Position Tactical CAR Stock >> 16” Chrome-Lined, Chrome Moly
Circle No. 254 on Inquiry Card
would take on the cops at a demonstration. In fact, Mr. Webb was only walking past a demonstration when he was stopped and surr
Help us grow our sports. We’ll help you grow your business. Join the National Shooting Sports Foundation. Help us attract, exci
Increase range traffic. Convert beginners. Reactivate former participants. Turn first-time shooters into repeat customers. HIT AL
Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) 2009 By Carolee Anita Boyles NSSF Focuses Focuses On On
2009 SHOT SH OW JANUARY 15 -18, 2009 ORANGE CO UNTY CONVEN TION CENTER netti said. “I worked my way up through the ranks, and I
Celebrate The Industry With Laughter HOT Show officials are once again holding a State of the Industry DinnerConcert Gala on th
2009 SHOT SHOW JANUARY 15-18, 2009 ORANGE COUNTY CONVENTION CENTER ORLANDO, FL WWW.SHOTSHOW.ORG Owned and Sponsored by: Get rea
Education Opportunities Galore S eeing new products and meeting with exhibitors aren’t the only positive aspects of the show, a
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Don’t Miss This Opportunity D espite all the benefits, there are still retailers who don’t want to spend the time to attend the
Versatile, Accurate, Easy AV 4-12x50 • AV 6-18x50 Ballistic Turret - As easy as it is accurate. The Ballistic Turret (BT) gives
Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blad
2009 SHOT Show 2009 Orange County Convention Center 9800 International Drive Orlando, FL 32819 (407) 685-9800 www.orlandoconven
By J.K. Autry Great Range, Great Service & 4u Café H&H Gun Range and Shooting Sports Outlet in Oklahoma City is renowned for it
gun shop,” Hall said. This year, Hall reports additional increases, despite the turmoil in the economy. “2008 has been very goo
has provided hands-on wildlife experiences to more than 800 local blind children.” Hall has served on the board of governors fo
STRIKING W hen the world is watching, you want to put your best shot forward, and our USA Shooting team did just that at the 20
shooting sports, the U.S. is a force to be reckoned with, not only in talent, but in media coverage. Before the games, Kim Rhod
Corey Cogdell’s smile and shooting style graced the front page of The (Colorado Springs) Gazette. personal stories of these ath
New 2009 Products Manufacturers Unveil Latest Products To Launch New Year! anufactuers across the industry are rushing to compl
Heckler & Koch www.hk-usa.com • (706) 568-1906 H eckler & Koch’s P30L (Long) pistol has a slide and barrel that is a half-inch
Products 2009 New Winchester Repeating Arms www.winchester.com (801) 876-3440 inchester expands the Model 70 line. The Coyote L
Impact Sport ™ SOUND AMPLIFICATION EARMUFF Amplifies Sound While Automatically Blocking Hazardous Noise • Directionally placed
Products 2009 New Blaser USA Cobra Enterprises of Utah www.cobrapistols.com (801) 908-8300 www.blaser-usa.com • (210) 377-2527
a variety of finishes and options. The Chuck Connors Commemorative Rifle, “The Rifleman’s he Puma Bounty Hunter Model 92, which
Products 2009 New Browning www.browning.com • (801) 876-2711 he all-new Maxus semiautomatic shotgun features Browning’s all-new
Leupold & Stevens www.leupold.com • 1-800-LEUPOLD eupold’s Northfork Series of binoculars incorporates a single, slim hinge nea
2009 New Products Swarovski Optik www.swarovskioptik.com 1-800-426-3089 S warovski Optik has added a 25-50x eyepiece to its lin
Weaver www.weaveroptics.com • 1-800-635-7656 10.5x45 Super Slam Binoculars Legacy Sports International www.legacysports.com (77
New 2009 Products Konus Optical & Sports Systems www.konususa.com (305) 884-7618 KonusPro 1x32 Steiner Binoculars www.steiner-b
IMR-Legendary Powders www.imrpowder.com 913-362-9455 I MR-Legendary Powders enters the muzzleloading market with the newly deve
2009 New Products Wiley X www.wileyx.com 1-800-776-7842 W iley X has added Reign to its Street Series line of sunglasses, which
Forster Products www.forsterproducts.com (815) 493-6360 AirForce Airguns www.airforceairguns.com 1-877-277-4867 Galco Gunleathe
Products 2009 New C.A.M.P. Technologies RTV Camper www.camprtv.com • 845-359-6606 .A.M.P. Technologies introduces their Recreat
Elvex Corporation www.elvex.com 1-800-888-6582 CTI Industries www.zip-vac.com • 1-866-382-1707 E lvex presents the second gener
Celebrating 30 years of innovation, excellence and value Products 2009 New Leatherman Tool Group www.leatherman.com 1-800-847-8
Lone Wolf Distributors www.lonewolfdist.com 208-437-0612 Timber Wolf one Wolf announces the Timber Wolf, the first of the Wolf
Products 2009 New Outers Champion Traps & Targets www.championtarget.com 1-800-635-7656 www.outers-guncare.com • 1-800-635-7656
BUYER’S GUIDE BONUS: 2009 COP AMERICAN HANDGU NNER PRESENTS THE BEST OF: OUTSIDE U.S. $12.95 U.S. PRICE $9.95 VOL. 2 GUNS 2009
Products 2009 New GunSlick www.gunslick.com • 1-800-635-7656 recision Oiler from Gunslick contains Ultra-Lube gun oil, and feat
Shooters Ridge www.shootersridge.com 1-800-635-7656 Birchwood Casey www.birchwoodcasey.com 1-800-328-6156 S hooters Ridge Ruger
2009 New Products Revision Eyewear www.revisioneyewear.com (802) 879-7002 2009 NEW PRODUCTS A. Uberti . . . . . . . . . . . . .
Continued from page 84 Launching 2009 With FMG ou’re reading one of our mega New Business Year editions, one that reflects our
Russ Thurman Preparing For The Anti-Gun Assaults he election of Barack Obama to change.gov, the new administration’s be the nex